Alken Maes

Objectives. Idea & Execution. Results.

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• Communicate on their exclusive ‘Buy 1 crate get 1 free’ action close to Carrefour

• Invite people to participate immediately to the promotion via their smartphone was made possible with Connect • Transform the static poster into a dynamic platform (3 different messages on the Connect platform during 1 week)

• Connection via the NFC & QR-code tags to the online platform to register one’s mail address for the discount

• On mailbox, invitation to fill in details and scan receipt on a mini-website

• Reception of the discount voucher in postbox

• Ability to trace the whole customer journey from scanning to getting the voucher, buying process included.

• 8,000 participations in 3 days 3,000 digital participations 5,000 offline participations

• 5% of digital participation via Connect platform

• 50% participants buy within 30 minutes time

Combination of OOH’s reach and consumers’ intimate relationship with their mobile

Alken Maes Close the loop between the physical and virtual worlds

Total sessions: 2,5% Digital sessions: 5%

Insights.

Total online/offline After 3 day-time:

8,000 participations

Via Connect After 3 day-time: