connecting talent to opportunity at a massive scale 10 tips
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Recruiting Solutions
Recruiting Solutions
“Connecting Talent to Opportunity at a Massive Scale”
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Travis BurgeTravis BurgeStrategic Recruitment Product Consultant+61 (3) 9674 [email protected]
LinkedIn | Internet |MelbourneConnections: 500+| Recommendations: 4
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Talent
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What We’ll Cover Today:10 Tips to Drive Your Social Recruitment Strategy
1. Relationships Matter: Power of Understanding Networks
2. It starts with YOU
3. Pimp Your Employees/Hiring Manager’s Profiles
4. Passive Candidates
5. Listen to the Data
6. War on Talent has Shifted
7. Share Content: It’s Not just about Jobs
8. Pay it Forward: Engage in Groups & Answers
9. Get on Demand learning
10. Leverage APIs/Plugins Via LinkedIn Developer Network
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#1. Power of Understanding Networks
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http://inmaps.linkedinlabs.com/
#1. Power of the LinkedIn Network
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#1. Unleash the Power: Build Your Network
“The best way to strengthen your network is to keep a robust mix of collaborative partners, alliances, likeminded individuals, but also just as important, loose acquaintances”.
“People you know well tend to think similar thoughts, have access to the same content as you and generally don’t provide much new opportunity. Weaker ties add a fresh element to your network "feed" and expose you to content you’d otherwise never see”.
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#2. Start with YOU: So, how to build a great recruiting profile on LinkedIn?
1. What is your goal? Who is your audience?
2. Be authentic: Let the real you shine
3. Invest time
4. Display pride and excitement
5. Get recommended by people you have placed
6. Connect with your customers
7. Don’t be afraid to put off some candidates
8. Make your public profile interesting
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#2. Start with YOU: Personal Brand
Photo &Headline
Website LinksCompany, Careers, Blog
Engage via status updates
SummarySpecialties
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#3.Pimp Your Employees/Hiring Manager’s Profiles
Your employees and (Hiring Managers) are engaging talent every day; mobilize them as brand ambassadors
114,183Potential candidates view employee profiles per year
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#4. Reach the Best Candidates, Not Just Active Ones
Passive>80%
+200M
Active<20%
members
You Hired 3,418LinkedIn Members Last Year
You hired overPassive Candidates- Work on doing their jobs better- Develop networks- Only listen to the right
opportunities
Active Candidates- Work on their job search- Search job boards- Seek out many
opportunities
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#5. Listen to the Data
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Data Insight – Oil and GasHouston Vs Dallas
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Fast FactsOil and Gas professions in Houston twice as likely o be contacted by a recruiter than Dallas professionals.
Lower-demand markets like Dallas and Oklahoma Cityare likely to offer untapped sources of talent
Talent is heavily concentrated in the Houstonarea–home to over 50% of the talent pool
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LinkedIn: Data Center
Operations Manager
Using data to set expectations…(Don’t fly blind, balance the ledger)
Keywords: "Data Center" OR "Datacenter"
Location Within 50 Miles
Industry: Internet
Seniority: Manager
Interested In: Potential Employees
Company Size: 501-1,000 OR 1,001-5,000 OR
5,001-10,000, OR 10,000+
Years of Experience: 6 to 10 years OR More than 10 years
Years in Position: 3-5 years OR 6-10 years
Company Type: Public Company
Language: English
Recommendations: 3-4 OR 5-10 OR 11-20 OR >20
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Search Results
Initial Search = 7
Remove Recommendation = 19
Remove Years in Position = 71
Remove Company Type = 82
Remove Company Size = 126
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If you can’t measure it, you can’t manage it
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#6. War on Talent has Shifted
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Be in Constant Beta: Forecasted Futures
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Iterative Social Recruitment
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#7: Share Content: LinkedIn Today
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#8: Find Groups Based on Skills
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#9: Get on Demand Learning
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#10: Leverage Technology: LinkedIn Developer Network
www.developer.linkedin.com/
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Summary: 10 Tips to Drive Your Social Recruitment Strategy
1. Relationships Matter: Power of Understanding Networks
2. It starts with YOU
3. Pimp Your Employees/Hiring Manager’s Profiles
4. Passive Candidates
5. Listen to the Data
6. War on Talent has Shifted
7. Share Content: It’s Not just about Jobs
8. Pay it Forward: Engage in Groups & Answers
9. Get On-Demand Learning
10. Leverage APIs/Plugins Via LinkedIn Developer Network
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Questions?