Connecting, Supporting & Growing Canada’s LGBT+ Business Community

Meet Our Partners – Kellogg’s

- All participants will be muted during the presentation. - Audio will be enabled for Q&A - The presentation will be recorded on audio.

February 20th, 2020

How to do business with the Kellogg Company February 12, 2020

N.A. Brands

Kellogg Supplier Diversity Overview

•  Kellogg Supplier Diversity is a global program with historical focus on North America. In 2019 we attended our first event in Europe and will focus on the European rollout in 2020.

•  North American Procurement includes Canada and the U.S. so buyers represent the

entire region and supplier diversity goals are for entire spend.

•  In addition to certified LGBT Owned we track our Disability, Minority, Veteran/Service Disabled Veteran and Woman Owned expenditures.

•  Kellogg buyers have diversity goals. •  2019 we spent $449,606,927 in North American with certified diverse suppliers.

•  Our 2020 goal is pending, however will be an increase over 2019 actuals.

•  Kellogg aligned suppliers have diversity goals and we track their spend quarterly and rate them annually.

MSPs and how to Quote

Our business model is to partner with Master Service Providers that impact how we do business throughout North America allowing Kellogg Company to focus on our core competencies. Examples include: Facilities maintenance Toronto Offices: Tina Orr, Manager of Supplier Diversity & Development at 214.438.8604 or SupplierDiversity@CBRE.com Kellogg has combined our electrical supply spend and utilizes the services of Supply Force. Companies interested in becoming part of our supply chain for plant maintenance electronics should visit the Supply Force website: www.supplyforce.com and register. Global I.T. Staffing registration site: www.monumentconsulting.com

Procurement Categories

1.  Packaging for products for products as diverse as protein drink bottles, frozen pizza cartons, cereal boxes, cups, bags & bowls, breakfast bar wrappers, cracker wraps and potato chip cans in addition to shrink and stretch wraps and corrugated.

2.  Direct ingredients such as quinoa, organic wheat, cranberries, brown rice, black beans, chocolate chips, egg whites, apple puree, corn, seasonings, cinnamon, potatoes and coconut.

3.  Comanufacturing/Copacking

4.  Indirect includes:

Marketing I.T. Capital/Construction/MROS General Administration & Services Logistics North American purchasing is centralized in Battle Creek.

I.T. Procurement

•  SAP

•  Microsoft (Lync/Outlook/Sharepoint)

•  WinShuttle

•  Lenova

•  HP Printers

•  Telecom: Microsoft & Apple

Packaging Procurement

Our packaging contracts cover the Americas (Canada, U.S and Mexico). Also, packaging buyers occasionally host global strategic sourcing events. Packaging bids follow our Kellogg Strategic Sourcing process, where the buyer identifies potential and current suppliers, and then conducts bidding. After an initial bidding period, a bid clarification event is held to verify submissions. Finally transition/qualification activity is initiated. The specific criteria we’re looking for includes manufacturing capabilities, which encompasses plants, materials and systems that comply with food industry regulations. Companies that meet this baseline for quote consideration should register on our website and send an accompanying email to supplierdiversity@kellogg.com informing us that you have entered all pertinent information into the system. Our buyers stress that if you believe your company would be a good fit and add value to Kellogg, please register and submit your company/product information so they can evaluate your capabilities.

Other Services Purchased

Marketing Opportunities are often Tier Two, through one of our large agencies. However, new ways of going to market, new technologies and innovations are always welcomed. Experience in CPG and/or the food & beverage industries is valued. We invite the agencies to our B2B to ensure you have access to the supplier diversity managers. Logistics Asset based carriers with food grade trailers, must have EDI capabilities, possess satisfactory safety scores, and carry a minimum of $3M insurance coverage for vehicular and $2M general liability. The ability to drop trailers at shipping facilities and at Kellogg locations is a requirement. Ideally you can commit to a minimum of three to five orders per day and we appreciate an empty trailer pool of five to eight. In addition, we participate in the federal Smartway Transport Partnership. Participation in this program is free of charge and helps support our green initiatives

Additional Purchasing teams

General Services & Administration Categories include: legal, HR, benefits, internal communications, recruiting, temp labor, finance.

•  New global learning team is onboarding.

Capital & MROS

•  Some capital work is scheduled for Belleville this year. As this is a new facility, little maintenance is anticipated.

•  Work is budgeted for the Toronto offices and will be coordinated through CBRE.

How to register as a potential Kellogg supplier

•  To register as a supplier please visit our website at www.kelloggsupplier.com.

•  We utilize this database when searching for qualified, certified suppliers for quote opportunities and our buyers can search by business name, geographic address, keyword, etc.

•  It’s important to complete the questions asked, you may be overlooked if you do not upload your certificate or include pertinent information.

•  After submitting your Supplier Diversity Profile the best way to follow up is to

contact me at supplierdiversity@kellogg.com.

•  We will be present at the CGLCC Summit in June, the NGLCC Conference in July and the SDAC event followed by the Black & White Gala in November

•  We hold an annual B2B in Battle Creek. March 9, 2020. You do not have to be certified to attend. Registration is open on Eventbrite and there is no charge to attend.

The B2B: What to Expect

Origination/Goals

Format

Audience

• Kellogg Buyers meet diverse suppliers

• Kellogg Tier One suppliers meet diverse suppliers

• Educational overview of Kellogg Company

• Small business resources

• GL-WBC has for 5 years conducted a Women’s Business Forum (must be certified as woman owned to attend that session) in the morning

• Educational session begins at 1:00 EST and will feature a panel discussion of Kellogg suppliers in 2020

• The B2B networking session is open from 2:00 - 5:00pm EST

• Corporate buyers host tables and diverse suppliers rotate to exchange business cards and capability statements

• Corporate buyers and/or supplier diversity professionals at hosted tables

• Floor layout map available at registration

• Do advance homework and prioritize potential customers by company name or industry group Sample: • Food & Beverage • Higher Education • Healthcare • Automotive • Travel • Temp Labor • IT • Logistics • Facilities Management • Construction • Marketing • MROS • Energy/Utilities

The B2B: How to Prepare

Know Your Customer

Know Your Company

During a First Encounter

• Research target customers

• Register on website

• Know what they buy & how you can support

• Know your value equation

• Value Equation

• Capabilities

• Geographic footprint

• Market place

• Start with your value equation- what do you do, how you do it, why it is unique

• Don’t offer to “Do anything…”

• Listen to conversation and build upon topic

• Ask if buyer prefers paper or electronic information

• Ask when is appropriate time for follow up

• Ask if follow up should be by phone or email

• Take notes for future reference

Thank you!