CONNECTING PARTNERS

WHAT'S HAPPENINGIn Wireless

SMART TERMINALS The Next Big Thing

4 PRACTICAL TIPSTo Reduce Churn

November 2016

WHAT'S INSIDEWHAT'S HAPPENING IN WIRELESS A quick recap of what’s going on in the industry and how it affects you and your prepaid business.

EXPLORING SMART TERMINALSAre VeriFone Terminals on the way out? Find out what’s next in payment processing. Hint: it’s smart.

SKY MOBILE HIGHLIGHTRead up on the SKY 4.0D handset, its prominent features, and how to market and sell it to the right customers.

PRO TIPS: REDUCING CUSTOMER CHURNGet practical tips on how you can reduce churn and turn one-time redeemers into repeat customers.

SIMPLE MOBILE $55 PLAN INCENTIVEGet the details on Simple Mobile’s plan incentive, giving customers FREE airtime for a friend in Mexico.

WHAT'S HAPPENING IN WIRELESS(2) T-MOBILE THROTTLING DRAMAT-Mobile recently announced its

settlement terms with the FCC, agreeing

to pay $48 million due to inadequate

disclosures of its unlimited data plans.

A press release covering the settlement

stated, "The FCC's investigation found

that company policy allows it to slow

down data speeds when T-Mobile or

MetroPCS customers on so-called

'unlimited' plans exceed a monthly data

threshold," and "Company advertisements

and other disclosures may have led

unlimited data plan customers to expect

that they were buying better and faster

service than what they received."

What’s this mean for you?

Throttling is nothing new, however, not

many wireless customers were previously

aware of this practice by carriers. With the

T-Mobile settlement making news, more

customers will understand and be on the

lookout for throttling.

Tip: Help customers understand plan

terms

Clearly explain the terms and conditions

on prepaid plans so that customers can

make the most informed decision based

on their data needs and usage.

(1) SAMSUNG NOTE 7 FIASCOPhones overheating and catching fire

caused consumers to lose confidence in

phone giant Samsung after the recent

Note 7 fiasco. While Samsung still remains

unsure as to what is causing the phones

to overheat, the company finally killed the

model completely after weeks of delaying.

What’s this mean for you?

Samsung is the main rival to dominant

Apple, particularly in the U.S. market,

but the company has lost credibility and

confidence from consumers. While past

Samsung models remain unscathed,

consumers will most likely be skeptical

about future releases.

Tip: Highlight other brands

Now is an ideal time to talk to customers

about alternative phone brands and

models that are comparable to Samsung.

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v

TRACFONE BRANDED HANDSETS

ALCATELPIXI GLORY LTE

ZTERAPIDO LTE

Network

Simple Mobile

Operating System

Android 5.1.1 Lollipop

Processor

1.1GHz Quad Core

Display

5.5”

Camera

5MP Rear

2MP Front

Network

Page Plus

Operating System

Android 4.1

Processor

1.2 GHz Dual Core

Display:

4.5” Corning® Gorilla®

Glass

Camera: 8MP Rear

1MP Front

Memory

8GB Internal Memory,

1GB RAM

Stock Type

New

Warranty

1-Year Limited

Warranty

Memory

8GB Internal Memory,

1GB RAM

Stock Type

Reconditioned

Warranty

1-Year Limited

Warranty

DEALER COST:

$77.50

DEALER COST:

$22.50

THE NEXT BIG THING

Last month, we announced that VeriFone Terminals 3730

& 3750 are no longer able to support Ethernet connection.

While there is an alternative VeriFone Terminal (510) that

can support Ethernet, maybe it’s time for you to explore

other options.

“What other options?”, you might be asking. Let us intro-

duce you to, or familiarize you with, the newest form of

technology in payment processing; SMART Terminals.

SMART Terminals are an updated payment processing de-

vice that typically offer touch screen, card and chip reader

capability, and can function with or without outside devic-

es such as a cash register. These features provide greater

portability and ease of use, while their updated software

means increased security and robust functionality.

Let’s take a look at a side-by-side comparison outlining

the Pros and Cons of both VeriFone Terminals and SMART

Terminals.

VeriFone Terminals

Pros:

Predictable & Reliable

Cons:

Limited Product Catalog

Outdated Technology

Security Concerns

Slow Transaction Process-

ing

The bottom line is that just like any other form of tech-

nology, payment processing technology is advancing and

SMART Terminals offer a new solution for your payment

processing needs. In addition to prepaid wireless services,

these systems can be used to offer gift cards as well as

cable/internet services. When comparing your options

side-by-side, it’s easy to see the opportunities available

with SMART Terminals.

SMART Terminals

Pros:

Scalable Product Catalog

Offer Variety of Services

Latest Security Features

Available Anywhere, Any-

time

Cons:

Learning New System

Should You Switch to a SMART Terminal?

The answer is simple. Do you want to

• Grow Your Business?

• Get Exclusive Discounts?

• Offer Wide Range of Products?

• Gain a Competitive Edge?

If you answered yes to one or all of the above, then switch-

ing to a SMART Terminal is the best move for moving your

prepaid wireless business into the future.

PAGE 5PAGE 4

In the Spotlight: SKY MOBILE'S

SKY 4.0D Sky Devices is a fast-growing, mobile phone manufacturer

developing smartphones with premium quality, modern designs

and robust performance, at prices that any user can afford.

Sky Devices is a sister company to one of the world's leading

intelligent logistics providers for mobile devices. In 2014 alone, the

company has moved over 25 million cellular phones across Latin

America. In addition, through this strategic partnership, Sky Devices

is able to offer local delivery and services to their client base in over

100,000 points of distribution in the US and 14 countries in Latin

America.

What makes this specific

handset unique?

The Sky 4.0D handset

offers a 5-megapixel

camera, convenient size,

and comes in 6 fun,

vibrant colors.

Is it covered by warranty?

if so, what are the

warranty terms?

SKY DEVICES offers

consumers a limited

warranty of 24-months

from the date of sale of

the Product.

Does this phone lock to

specific carriers?

The SKY 4.0D is

an unlocked GSM

smartphone so it is not

locked to a specific carrier.

SpecificationsDisplay

4.0” WVGA 480*800

Processor

Dual Core 1.2 GHz

Operating System

Android 4.4 Kitkat

Bands

2G 850/900/1800/1900

3G/4G 850/1700/1900

3G/4G 850/1900/2100

Memory

4 GB ROM + 512 MB RAM

Camera

5.0 + 1.3 MP

Battery

1450mAh

Dimensions

124.8 x 63.5 x 10.7 mm

Data

HSPA + 21 Mbp

Colors

White, Silver, Black, Pink, Sky

Blue, Gold

Dual SIMS

Who is the ideal user for

this phone?

The size, features, and

vibrant color options

make the SKY 4.0D

handset a great choice for

teenagers who are looking

for a trendy smartphone

at a reasonable price.

This handset is also great

for individuals who go

through phones quickly, or

have a need for a second

phone.

Where can I go to learn

more about this phone?

Learn more about the SKY

4.0D at skydevices.com.

PAGE 6 PAGE 7

VIDAPAY PRO-TIPS4 PRACTICAL TIPS TO REDUCE CHURN

PAGE 8

Since prepaid customers enjoy the freedom of not being tied to a contract, it can be

more difficult to build up a steady, reliable customer base that shops with you and only

you. Unfortunately, that’s the beauty and the best of prepaid. But it doesn’t have to mean

unpredictable income or extreme fluctuations in your month over month sales.

A lot of you are looking to improve your numbers and decrease churn and we want to

help you do that. Let’s look at some ways you can reduce churn and turn some of those

one-time redeemers into regular customers.

MAKE YOUR FIRST IMPRESSION COUNTWhen a customer walks in your store for the first time, what do they experience? Make sure your store is organized and staff are properly trained on handsets and plans. By taking proactive steps to making your store and your customers’ shopping experience a pleasant one, you’ll be more likely to attract repeat customers.

GATHER CUSTOMER INFORMATIONIn some instances, all it takes is a friendly reminder to get customers to come back to your store. When a customer is checking out during their first visit, ask if you can get their phone number or email as well as permission to contact them with reminders. If they approve, add their information to your marketing list and send a reminder of their top up date.

Text or email reminders are a great way to stay front of mind with your customers. They also help your customer stay on top of their account and ensure they don’t run out of airtime and end up scrambling for a refill.

ADD VALUE BY ASKING QUESTIONSKnowing your customer helps you provide the best service. If a customer feels you took care of their needs and helped them choose the best phone or service plan, you will have earned their trust and more importantly, their repeat business.

If you aren’t sure what kind of phone or plan will best suite a customer’s lifestyle, begin by asking questions. Find out how they’ll be using their phone, how much data they typically use, or if they will be making a lot of international calls.

OFFER COMPETITIVE INCENTIVESSometimes a customer may be driven solely by price or is looking for the best value for their money and that’s okay. If that’s the case, why not offer them a bundled sale? Bundled sales help reduce churn by offering activation with two months of service for a slightly discounted price. Some dealers even throw a handset into the bundle to make the offer more appealing.

Wondering how and what to bundle? Stay tuned! Our December newsletter will showcase specific examples of how you can bundle handsets with activation and airtime to increase sales, reduce churn, and ultimately make more money!

One of the most challenging and frustrating issues for prepaid dealers is customer churn, or one-

time redeemers. This nagging issue is typically why one month your activation and top up numbers

are looking great and the next month they plummet.

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SIMPLE MOBILE$55 PLAN INCENTIVE

TRIVIA TIME

LAST MONTH'S TRIVIAWondering about the answer to our

last trivia question?

In case you missed it, here’s what we asked:What percent of U.S.

millennials prefer shopping on their smartphones rather than on their

computers? A. 77% B. 63% C. 28% D. 54%

Answer: C- 28%

THIS MONTH'S TRIVIAWhat were the top three most downloaded apps between January 2016 and June 2016?

A. YouTube, Instagram, FacebookB. Pandora, Facebook, SnapchatC. Whatsapp, Uber, FacebookD. Messenger, Snapchat, Facebook

Check the next issue for the answer!

PAGE 10 PAGE 11

*At 2G speeds, the functionality of some data applications such as streaming video or audio may be affected. Certain restrictions apply. SIMPLE Mobile reserves the right to terminate your service for unauthorized or abnormal usage. Please refer always to the latest Terms and Conditions of Service at simplemobile.com.

**To get 4G LTE speed, you must have a 4G LTE capable device and 4G LTE SIM. Actual availability, coverage and speed may vary. LTE is a trademark of ETSI.

†Each account is allowed to dial up to 15 unique international telephone numbers during a 30-day plan cycle, which resets each time a new plan is redeemed. Unlimited inter-national calls are available to landline and mobile numbers in select destinations only, which are subject to change at any time. Calls must originate from the US, Puerto Rico, or Mexico. Other terms and conditions apply. For personal use only. For a complete list of countries, visit simplemobile.com/ild.

††Roaming only available in certain plans. International roaming is available in Mexico only. These plans allow calls to Mexico, the US, and other international destinations while roaming in Mexico subject to certain limitations. Data used while roaming in Mexico will count toward your high speed data usage in the US.

Other limitations, terms and conditions apply. Please refer always to the latest Terms and Conditions at simplemobile.com for more details.

Don’t Miss Out on this Limited Time Offer

From November 1, 2016-December 31, 2016, Simple Mobile is offering an incentive on their $55 Unlimited 30-Day Plan.

What’s the incentive?When a customer buys the Simple Mobile $55 plan, they will receive a FREE airtime refill of $100 MXN to give a friend in Mexico with a Telcel Amigo plan.

What’s included in the $55 plan?For $55, the customer receives 30 days of unlimited talk, text, international text, and data with the first 10 GB up to 4G LTE speed.

Unlimited international calls include calls to Mexico, Canada, China, India, and many more select destinations, from the U.S. or Mexico.

Who should I tell about this offer?Make sure to let ALL your customers know about this amazing promotion. Customers with friends or family members in Mexico will benefit the most, by being able to give FREE airtime to those they talk with on a regular basis.

What else do I need to know?The Telcel Amigo customer must have an active account in order to receive the free refill, the $100 MXN refill is subject to the terms and conditions of Telcel in Mexico. Promotion only available at select locations.

November 2016

Got an idea for a story? Send us an email at marketing@tcetra.com

Editor: Abby Gruber

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