connecting brand and customers through pr. bridget kendrick icis marketing director
DESCRIPTION
© 2015 Reed Business Information Ltd Selecting the right partner Knowledge of the sector The right size to suit you needs Not just about numbers – but rich media engagement Beyond traditional PR to support proposition and content developmentTRANSCRIPT
![Page 1: Connecting Brand and Customers through PR. Bridget Kendrick ICIS Marketing Director](https://reader036.vdocuments.site/reader036/viewer/2022062413/5a4d1b797f8b9ab0599b87d5/html5/thumbnails/1.jpg)
Connecting Brand and Customers through PR.
Bridget KendrickICIS Marketing Director
![Page 2: Connecting Brand and Customers through PR. Bridget Kendrick ICIS Marketing Director](https://reader036.vdocuments.site/reader036/viewer/2022062413/5a4d1b797f8b9ab0599b87d5/html5/thumbnails/2.jpg)
© 2015 Reed Business Information Ltd
Why PR and why Now?
ICIS has a established brand in petrochemicals but needed to leverage that in the new markets that we have entered and extend our positioning into high value analytics and consulting.
![Page 3: Connecting Brand and Customers through PR. Bridget Kendrick ICIS Marketing Director](https://reader036.vdocuments.site/reader036/viewer/2022062413/5a4d1b797f8b9ab0599b87d5/html5/thumbnails/3.jpg)
© 2015 Reed Business Information Ltd
Selecting the right partner
• Knowledge of the sector• The right size to suit you needs• Not just about numbers – but rich media
engagement• Beyond traditional PR to support
proposition and content development
![Page 4: Connecting Brand and Customers through PR. Bridget Kendrick ICIS Marketing Director](https://reader036.vdocuments.site/reader036/viewer/2022062413/5a4d1b797f8b9ab0599b87d5/html5/thumbnails/4.jpg)
© 2015 Reed Business Information Ltd
Our approach
Tactical proactive market engagement combined with Thought Leadership - All supporting the core business.
![Page 5: Connecting Brand and Customers through PR. Bridget Kendrick ICIS Marketing Director](https://reader036.vdocuments.site/reader036/viewer/2022062413/5a4d1b797f8b9ab0599b87d5/html5/thumbnails/5.jpg)
© 2015 Reed Business Information Ltd
What we’ve learnt
![Page 6: Connecting Brand and Customers through PR. Bridget Kendrick ICIS Marketing Director](https://reader036.vdocuments.site/reader036/viewer/2022062413/5a4d1b797f8b9ab0599b87d5/html5/thumbnails/6.jpg)
© 2015 Reed Business Information Ltd
The single most important lesson
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© 2015 Reed Business Information Ltd
Closely followed by ..
Newsjacking and sexyhooks
![Page 8: Connecting Brand and Customers through PR. Bridget Kendrick ICIS Marketing Director](https://reader036.vdocuments.site/reader036/viewer/2022062413/5a4d1b797f8b9ab0599b87d5/html5/thumbnails/8.jpg)
© 2015 Reed Business Information Ltd
ImpactWe have exceeded tiered coverage targets across Power, Carbon, Energy and Gas – with over 70 Tier A items this year.
We measure engagement via social shares and impressions, with a 65% increase since the start of the activity.
Regular slots secured for our blogs in Oil and Voice.
Driven by Data, Powered by Insight.
![Page 9: Connecting Brand and Customers through PR. Bridget Kendrick ICIS Marketing Director](https://reader036.vdocuments.site/reader036/viewer/2022062413/5a4d1b797f8b9ab0599b87d5/html5/thumbnails/9.jpg)
© 2015 Reed Business Information Ltd
Examples
![Page 10: Connecting Brand and Customers through PR. Bridget Kendrick ICIS Marketing Director](https://reader036.vdocuments.site/reader036/viewer/2022062413/5a4d1b797f8b9ab0599b87d5/html5/thumbnails/10.jpg)
© 2015 Reed Business Information Ltd
What’s next?