connected tv & ce (consumer electronics) industry...true multimedia devices not just classical...
TRANSCRIPT
© 2015 Panasonic Europe Ltd. / All rights reserved
Panasonic AVC Langen Development Centre (PLDC)DR. VLAHO KOSTOV | PANASONIC EUROPE | GERMANY
Connected TV & CE (Consumer Electronics) Industry
TV Development History
Small Size
Screen
Digital
Color
Digital HD
Medium Size
ScreenLarge Size Screen
2D
B/W
Full HD 3D
4K UHDCurved
DR. VLAHO KOSTOV | PANASONIC EUROPE | GERMANY
Connected CE - Vision
Vision and product concept:
• Access and control of any audiovisual content and services anywhere, anytime
• Customer satisfaction with high product quality
Key features:
• More content
• More personalization
• Flexible device control
• Possibilities and interaction
• User’s control
• Open connectivity and interoperability
• Protection of minors at broadcast
DR. VLAHO KOSTOV | PANASONIC EUROPE | GERMANY
Easy Operation
DR. VLAHO KOSTOV | PANASONIC EUROPE | GERMANY
True multimedia devices
Not just classical TV
– Plays any content from many sources
– Interactivity (additional broadcaster services)
– Offers Apps (on main screen at home)
– Access to different media
– Shares content with other home devices
– Interacts with portables as remote control:- as content source (TV as screen)- as second screen (TV as source)
Portals or broadcast: content is king!
What about broadcasters?
Opportunity to benefit from today's
feature rich Connected-TVs!
DR. VLAHO KOSTOV | PANASONIC EUROPE | GERMANY
Connected TV today
Connected-TV devices: Germany
Source: GfK & Deutsche TV-Plattform 02/2014
Sales Market share 2013
Sales 2013Sales 2008 – 2013
(cumulated)
Connected-TV
TV-setsConnected-TV
TV-sets with HbbTV
Co
nn
ecte
d-T
VH
bb
TV
Of the Connected-TV
devices
Of the Connected-TV
devices
DR. VLAHO KOSTOV | PANASONIC EUROPE | GERMANY
Lean Back
• Variety of Applications (Catch-Up TV, News, Social Networks, VoD, Music, Games, Health, ...)
• Quick and easy Internet TV experience
• Attractive platform for content partners
• Content is driving, localization is key
• Lean back and enjoy!
Lean Back
Lean Forward
DR. VLAHO KOSTOV | PANASONIC EUROPE | GERMANY
Connected TV Devices - Basis & Definition
Consumers Media World of Today
Broadcast
supporting
Broadcast
independent
Home
NetworkBroadcast
• Media & device diversity
• Complementary services
• Convenient usage
• High flexibility
• Continuos online
What is a Connected TV Device?• Tuner, interfaces, display
• Features & usability
• Services
• Isolated or combined usage
?Portals
DR. VLAHO KOSTOV | PANASONIC EUROPE | GERMANY
Connected CE Devices - Challenges & Opportunities
Challenges
• Ensuring innovation & competition
• Products & services without frontiers
• National fragmentation & service geo limitations
• Fair regulation of all connected devices & market
Opportunities
• Easy access to all services for all citizens
• Convenient usability for growing media world
• Lower energy consumption by integrated devices
• Participating the information society without IT
skills
DR. VLAHO KOSTOV | PANASONIC EUROPE | GERMANY