congress€¦ · digitalization/strategy ... at what is now the 21st international congress, the...

A congress held by:

21th International Congress on Advances in Automotive Electronics27 and 28 June 2017, Forum am Schlosspark, Ludwigsburg

www.automobil-elektronik-kongress.de

27 and 28 June 2017CONGRESS

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up

Top speakers from

OEMs and suppliers

Statements on trends

from top electronics

division managers

Information and

communications

for the electrics/

electronics sector

Keynote-Speaker

Dr. Christoph GroteHead of Electronics Development BMW Group

Dr. Volkmar DennerChairman of the Board of Management Robert Bosch GmbH

Young SohnPresident and Chief Strategy Officer, Samsung Electronics Ltd. & Chairman of the Board, HARMAN

Johann JungwirthChief Digital Officer Volkswagen AG

Dr. Rolf BreidenbachChairman of the Board of ManagementHella KGaA Hueck & Co.

Ralf MilkeHead of E/E Development, Vehicle Body Electronics and On-Board Power Supply Volkswagen AG

Jen-Hsun HuangCo-Founder, President and CEONVIDIA Corporation

Create the E/E of tomorrow

Industry Megatrends Automated Driving Digitalization/Strategy Connectivity and Security Electromobility 2.0 Trends and Business

ael_Kongress_Automobil-Elektronik_Hauptprogramm_englisch.indd 1 04.05.2017 13:35:47

At what is now the 21st International Congress, the focus is as much on specialist subjects as it is on industry networking. Once a year, the decision-makers in the field of automotive

electrical/electronic systems gather at this industry get-together in Ludwigsburg. Awaiting you are more than 20 high-caliber presen-tations with seven keynote speakers, focusing on the following six core areas: Industry Megatrends, Automated Driving, Digitalization/Strategy, Connectivity and Security, Electromobility 2.0 and Trends and Business.

I hope you have an exciting and successful event! Alfred Vollmer, Editor-in-chief AUTOMOBIL-ELEKTRONIK

The networking event for the electrical/electronic systems industry

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Dr. Willibert Schleuter Chairman of the Advisory Board Schleuter GmbH

Dr. Christoph GroteHead of Electronics Development BMW Group

Dr. Dirk Hoheisel Managing Director Robert Bosch GmbH

Ricky Hudi Managing Director Future Mobility Technologies GmbH

Helmut Matschi Member of the Executive Board Continental AG Interior Division

Dr. Volkmar Tanneberger Executive Vice President Engineering SAIC Volkswagen Automotive Co., Ltd.

The Advisory Board

The 21st International Congress on Advances in Automotive Electronics is being led jointly by Christof Kellerwessel (Ford-Werke GmbH) and Dr. Peter Steiner (Audi Electronics Venture GmbH). The Advisory Board is made up of the heads of electrics/electronics from German OEMs and tier 1 suppliers. Chaired by Dr. Willibert Schleuter, it has put together a highly topical and exciting program.Once again, it has succeeded not only in creating a congress program that covers all the really important topics from the world of electrical and electronic systems but also in getting some extremely high-caliber speakers on board.

Christof Kellerwessel Global Chief EngineerElectric and Electronic Systems Engineering Ford-Werke GmbH

Dr. Peter Steiner Managing Director Audi Electronics Venture GmbH

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Frank Cornelius Head of Mercedes Benz Cars Development Passenger Cars E/E Architecture, Systems, Components Daimler AG

Dr. Thomas M. Müller Head of Electrics/ Electronics DevelopmentAUDI AG

© BMW Group

Dr. Ludger Laufenberg Managing DirectorLeopold Kostal GmbH & Co. KG


PROGRAM: DAY ONETUESDAY, 27 JUNE 2017

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08:30 WelcomeIngo Martin Head of Automotive Süddeutscher Verlag Veranstaltungen GmbH

Alfred Vollmer Editor-in-chief AUTOMOBIL-ELEKTRONIK

08:40 Overview of the International Congress and results of the customer surveyChristof Kellerwessel Global Chief Engineer Electric and Electronic Systems Engineering Ford-Werke GmbH

The Mega Trends of the Automotive and Supplier Industry

09:00 Shaping the Future of Connected VehiclesDr. Volkmar Denner Chairman of the Board of ManagementRobert Bosch GmbH

09:30 Automotive Software Technology – Shaping Tomorrow’s EcosystemDr. Christoph GroteHead of Electronics DevelopmentBMW Group

10:00 New Volkswagen – E-Drive. Fully-connected. Intuitive. Icon of a new era.Ralf MilkeHead of E/E DevelopmentVehicle Body Electronics and On-Board Power Supply Volkswagen AG

10:30 Coffee break and time for networking

11:10 Using Digital Opportunities as a Global Automotive SupplierDr. Rolf BreidenbachChairman Board of ManagementHella KGaA Hueck & Co.

11:40 AI Computing for the Automotive Industry – Moving Beyond Smart Cars to Artificially Intelligent Vehicles Jen-Hsun Huang, Co-Founder, President and CEO, NVIDIA Corporation

12:10 Lunch break and time for networking

Automated Driving

13:30 Autonomous, Electric, Connected: Paradigm Shift in the Truck IndustryDr. Rainer Müller-Finkeldei,Daimler Trucks Product Development:Director Center-of-Competence Mechatronics, Daimler AG

14:00 High-Tech between Cloud and Earth ... how cars learn to listen, see, communicate and driveDr. Burkhard MilkeDirector GME Electrical Systems & Infotainment, Adam Opel GmbH


15:00 zFAS – The First Central Architecture for ADAS Enters Series ProductionAlejandro VukotichHead of Development Automated DrivingAUDI AG

KEYNOTE

KEYNOTE

KEYNOTE

KEYNOTE

KEYNOTE


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15:30 The Road as an Information ProviderRalph Lauxmann Senior Vice President Systems & Technology Continental AG

16:00 Light for Autonomous VehiclesDr. Wolfgang HuhnHead of Light/Visibility Development AUDI AG


17:00 Future of Ride-Sharing and Role of Autonomous DrivingSherif MarakbyVice President Global Vehicle Programs, Uber

Digitalization/Strategy

17:30 Digital Transformation of the Automotive IndustryJohann JungwirthChief Digital Officer Volkswagen AG

18:00 German OEM Statement

18:30 End of the first day of the congress

19:30 Start of industry get-together at the Reithaus Ludwigsburg

21:00 Dinner speech: Flachgeist siegt!Prof. Gunter Dueck

KEYNOTE


PROGRAM: DAY TWOWEDNESDAY, 28 JUNE 2017

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08:50 Welcome/moderationDr. Peter SteinerManaging Director Audi Electronics Venture GmbH

Digitalization/Strategy

09:00 The Age of Smart MachinesYoung SohnPresident and Chief Strategy Officer,Samsung Electronics Ltd. & Chairman of the Board, HARMAN

09:30 Leadership Challenges – Automotive goes DigitalDr. Michael WürtenbergerManaging Director BMW Car IT GmbH


Connectivity and Security

10:40 Integrating the Connected Car into Customers’ Digital LivesSanat JoshiHead of Automotive and Manufacturing IndustriesAmazon Web Services

11:10 ICT/IoT Technology Enabling Smart Mobility Leon HePresidentHuawei Enterprise Business Group West Europe

11:40 Automotive Cyber Security: The Conflict between Safety and Security Ofer Ben-NoonCEO and Co-Founder Argus Cyber Security Ltd.

12:10 Lunch break and time for networking

KEYNOTE


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Electromobility 2.0

13:30 Status of Electromobility in 2017 – Or: How Tesla will not winProf. Dr. Markus Lienkamp Chair of Vehicle Engineering Technical University of Munich

14:00 The Future of Electromobility and Car BatteriesDr. Sehwoong JeongExecutive Vice President & General ManagerSamsung SDI

14:30 48 Volt – The Pressure is RisingMichael WeberHead of On-board Power Supplies and EMC Daimler AG


Trends and Business

15:20 The Digital Transformation of R&D. Results of the “Software Drives. Digital Capabilities for Automotive Innovators 2030” Management Survey Bonifaz MaagManaging Director PartnerKUGLER MAAG CIE GmbH

15:40 Team Run with Hurdles – Start-Ups in the Automotive IndustryRalf MorichCEOOpenSynergy GmbH

16:00 Closing words and farewell


We would like to invite you to continue the day’s discussions over a range of culinary delights in the attractive ambience of the Reithaus in Ludwigsburg. Get to know people better and expand your personal network.

Industry get-together at the Reithaus

EVENING EVENTTUESDAY, 27 JUNE 2017

As a professor of mathematics at the University of Bielefeld, Gunter Dueck was a world leading scientist in Shannon‘s Information Theory. In 1987, he joined the IBM Scienti-fic Center Heidelberg. Here, he worked on the foundation on new business areas like Optimisation, Statistics & AI, and Business Intelligence (today: Big Data). Appointed an IBM Distinguished Engineer, he served as the Chief Technology Officer of IBM Germany and the Cloud Computing Leader, until he retired early (2011) to pursue his interests in writing, teaching, and speaking on topics like innovation, philosophy of change, education and digitalisation. He is the author of many best-selling books (e.g. on „Swarm Stupidity“) and a co-founder of the Wiki of Music.

Dinner speech: Flachgeist siegt!Prof. Gunter Dueck

Proudly supported by:


SPONSORS

ESG – Engineering in the Fast Lane As your partner for complex electronic and IT systems, we work flat out to shape the automotive future. Thanks to our technological competence and special proximity to the customer, we supply smart, tailored system solutions for the mobility of tomorrow. ESG is an engineering partner, process know-how expert, technology consultant and IT expert in one.To ensure maximum customer benefit and excellence in the implementation of our projects, we have set up the following focal areas of competence within our ESG Automotive division: ADAS & Embedded Software, Car IT, Connected Car, Cyber Security, Diagnostics, eMobility, HMI & Infotainment, Process and Quality Management, Test & Integration, and Training & Learning Solutions. Together, we want to bring the future to the roads.

Further information available:www.esg.de/en

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EDAG – We develop the mobility of the futureGlobal engineering specialists EDAG develop the vehicles and production plants of the future. As designers of the mobile future, we know that the networking of functions both inside and outside of the car is one of the most im-portant innovation drivers. Our expertise in the develop-ment of driver assistance, comfort and safety systems is what we offer. The conceptual design and control of new cooperation models of all players in the development and validation are what define our added value. Worldwide, we have specialists working on trend setting solutions in the field of e/e product engineering. As all-round engineering specialists, we also assume the responsibility for the development of components, systems, and even complete vehicles.

Further information available:www.edag.com


SPONSORS

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Mentor AutomotiveMentor Automotive provides a leading portfolio of auto-motive design tools and software, built on deep expertise in systems engineering, to help customers solve the most complex design challenges facing the industry. Solutions reside in the following two areas of automotive systems:– System design enables the creation of new functionality

in the domains of connected car, autonomous drive, and electric powertrain

– EE system implementation allows the build of this new functionality into the vehicle architecture, using data-driven design to understand trade-offs and optimize system performance, vehicle weight and cost.

More information:www.mentor.com/automotive

IAV Employing over 6,700 members of staff, IAV is one of the world’s leading providers of engineering services to the automotive industry. The company has been developing innovative concepts and technologies for future vehic-les for more than 30 years. Core competencies include production-ready solutions in all fields of electronics, powertrain and vehicle development. Clients include all of the world‘s premier automobile manufacturers and suppliers. In addition to development centers in Berlin, Gifhorn and Chemnitz/Stollberg, IAV also operates from other locations in Germany, Europe, Asia as well as North and South America.


SPONSORS

Renesas Electronics EuropeRenesas Electronics is the world‘s number one supplier of microcontrollers and a premier supplier of advanced semiconductor solutions, including system-on-chip and a wide range of analogue and power devices. Established in 2010, Renesas Electronics combines the collective semiconductor expertise of Hitachi, Mitsubishi Electric and NEC Electronics. Headquartered in Japan, Renesas Electronics has subsidiaries in 20 countries worldwide.The Renesas Automotive Business Group addresses the specific requirements of the automotive industry. Thanks to the combination of leading edge technologies and the company’s profound understanding of customer‘s requirements, Renesas offers a wide range of innovative solutions. The traditionally outstanding quality of its products proves the company’s continued focus on the needs of the automotive industry.

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Use the 21st International Congress on Advances in Automotive Electronics for targeted company and product presentations.

The accompanying exhibition offers you an ideal opportunity to present your services and products to a high-caliber specialist audience, enabling you to achieve a high impact with little effort.

For detailed information, please contact: Sebastian Stürzl, Sales Manager Exhibition & Sponsoring [email protected]

SPONSORING & EXHIBITION

The following companies will inform you about their products and services at the congress:

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POF

Knowledge Development

optimize!


INFORMATION FOR PARTICIPANTS

Forum am Schlosspark Ludwigsburg Stuttgarter Strasse 33–35, 71638 LudwigsburgTel.: +49 7141 910 3913 Fax: +49 7141 910 3919www.forum.ludwigsburg.de

Location of event

At the Reithaus Ludwigsburg Tuesday, 27 June 2017, after the first day of the congress

Industry get-together and dinner

nh Hotel LudwigsburgPflugfelder Strasse 3671636 Ludwigsburg, GermanyTel.: +49 7141 1509-0 Fax: +49 7141 [email protected] www.nh-hotels.de/hotel/nh-ludwigsburg Preferential rate: single room €115 incl. breakfast and VAT. The hotel is 1 km from the event venue “Forum am Schlosspark.”Block booking of rooms possible until: May 29, 2017

Ibis budget LudwigsburgPflugfelder Strasse 1871636 Ludwigsburg, GermanyTel.: +49 7141 911 20-0, Fax: +49 7141 [email protected] www.ibis.com Preferential rate: single room from €59 (not including breakfast for €7.50) The hotel is 1 km from the event venue “Forum am Schlosspark.”Block booking of rooms possible until: May 29, 2017

Accommodation

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BEST WESTERN Hotel FavoritGartenstrasse 1871636 Ludwigsburg, GermanyTel.: +49 7141 97677-0 Fax: +49 7141 [email protected] www.hotel-favorit.bestwestern.de Preferential rate: single room from €92 to €117 incl. breakfast and VAT. The hotel is 1 km from the event venue “Forum am Schlosspark.”Block booking of rooms possible until: May 22, 2017

Schlosshotel MONREPOS LudwigsburgDomäne Monrepos 2271634 Ludwigsburg, GermanyTel.: +49 7141 302-0Fax: +49 7141 [email protected] www.schlosshotel-monrepos.de Preferential rate: single room €150 incl. breakfast and VAT.The hotel is 5 km from the event venue “Forum am Schlosspark.”Block booking of rooms possible until: April 26, 2017

Hotel Goldener PflugDorfstrasse 2-671636 Ludwigsburg, GermanyTel.: +49 7141 44 11-0Fax: +49 7141 44 [email protected] www.koehlehotels.dePreferential rate: single room from €110 to €130 incl. breakfast and VAT.The hotel is 3 km from the event venue “Forum am Schlosspark.”Block booking of rooms possible until: June 5, 2017

Please make your reservation directly with the hotel, quoting “Automobil Elektronik.” Accommodation recommendations can also be obtained from the local tourist information office: Phone: +49 7141 910-2252; [email protected]


The participation fee for the 21st International Congress on Advances in Automotive Electronics (27 and 28 June 2017) is €1,895 plus VAT.

This fee includes the following services:

Participation in the congress

Congress documentation

Lunch on both days of the congress

Industry get-together with dinner on 27 June 2017, at the Reithaus Ludwigsburg

Refreshments during breaks

Opportunity to visit the accompanying trade exhibition

Please register using the enclosed coupon or online at www.automobil-elektronik- kongress.de. After we have received your registration, we will send you a confirmation and an invoice, which we would ask you to settle before the event begins.

In the event of cancellations received after 12 June 2017, or non- appearance, the full participation fee will be billed. However, a replacement participant can be designated. For cancellations before this date, a €150 administration fee will be charged. Cancellati-ons and registrations must be made in writing.

The event organizer reserves the right to change the location and/or time of the whole event or individual parts of it or to alter or cancel it at short notice. Your personal data will be processed by SV Veranstaltungen GmbH und Hüthig GmbH, AUTOMOBIL-ELEKTRONIK for the purposes of providing customer care services in writing (e.g. registration confirma-tion, information about identical or similar events). We will also use your data for internal market research purposes. If you have voluntarily provided us with your e-mail address, you will occasionally receive information about our own offers and services by e-mail.

You may object to the use of your data at any time by writing to Süddeutscher Verlag Veranstaltungen GmbH, Justus-von-Liebig-Strasse 1, 86899 Landsberg, Germany, or e-mailing [email protected].

Süddeutscher Verlag Veranstaltungen GmbH will not sell your data to third parties for advertising purposes. Please refer to our terms and conditions, which can be found at: www.sv-veranstaltungen.de/agb

Participation fee

Registration

Ingo MartinHead of Automotive & Industrial Technology [email protected]

PROJECT MANAGEMENT

Theresa SchneiderTel.: +49 8191 125 229Fax: +49 8191 125 97 [email protected]

ORGANIZATION AND REGISTRATION

AN EVENT HELD BY:

Sebastian StürzlTel.: +49 8191 125 123Sales Manager, Exhibition & Sponsoring [email protected]

EXHIBITION/SPONSORING

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Alfred VollmerEditor-in-Chief AUTOMOBIL-ELEKTRONIKHüthig [email protected]


REGISTRATION

Online direct: www.automobil-elektronik-kongress.de or via e-mail: [email protected]

Surname First name Title

Department (with internal code) Position

Company/institute

Street/PO box Post code, city or town, country

Telephone Fax E-mail

Please send invoice to: department, name

Legally binding authorized e-mail address for invoice dispatch

VAT no.

Date, signature

Data protection notice: Your personal data will be processed by SV Veranstaltungen GmbH (with the help of service providers where necessary) for the pur-poses of providing customer care services in writing (e.g. registration confirmation, information about identical or similar events). We will also use your data for internal market research purposes. In the event that we act as a service provider, the same shall apply to our partner companies. If you have provided us with your e-mail address, you will receive information about identical or similar events by e-mail from time to time. You may object to the use of your data at any time by writing to Süddeutscher Verlag Veranstaltungen GmbH, Justus-von-Liebig-Strasse 1, 86899 Landsberg, Germany, or e-mailing [email protected]. Süddeutscher Verlag Veranstaltun-gen GmbH will not sell your data to third parties for advertising purposes. Please refer to our terms and conditions, which can be found at: www.sv-veranstaltungen.de/agb

I wish to register for (817.101.02):

The 21st International Congress on Advances in Automotive Electronics (27 and 28 June 2017) at a price of €1,895 plus VAT.

I intend to participate in the industry get-together/evening event (Tuesday, 27 June 2017).

We are interested in a company presentation at the congress. Please send us a free-of-charge, no-obligation information pack.

For further information on the congress and registration: Theresa Schneider Tel.: +49 8191 125-229 Fax: +49 8191 125-97229 [email protected]

Project management: Ingo Martin Bereichsleiter Automobil & Industrietechnik [email protected]

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