confidential http://university.sourceforge.net/ … a potential for isys to lead, bringing this...

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CONFIDENTIAL HTTP:// University.Sourceforge.Net/ … a potential for ISYS to LEAD, Bringing This World, The Next ALAM! 1425 Hijrah THE NEXT MA’LAM YA’LAM A BLUEPRINT FOR HARVESTING OPEN SOURCE’ NEW WEALTH NOW YOU KNOW

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CONFIDENTIAL

HTTP://University.Sourceforge.Net/

… a potential for ISYS to LEAD,Bringing This World, The Next ALAM!

1425 Hijrah

THE NEXT MA’LAM YA’LAM

A BLUEPRINT FOR HARVESTING OPEN SOURCE’ NEW WEALTH

NOW YOU KNOW…

OPEN SOURCE has never been fully understood by Govt. Insitutions and IT Companies in Malaysia.It NEEDS a Paradigm Shift. It’s an ALIEN Dialetic. Its NOT about Giving Away or Cutting Cost.

“How do we make money if we give software away?”

….Software Peddlers SIMPLE ANSWER : “The MiddleMan is Replaced by Point to Point Protocol – The REAL Tsunami.”

“Developers become KING.

How do IT Companies make money?”

SIMPLE ANSWER : “Don’t Be An IT Company. Be A Services Company.

“But Everyone is Going Open Source.

Are we into another Rat Race?”

SIMPLE ANSWER : “NOT if you Brand yourself. Carve Your Niche.It has always been Branding, Stupid”

1

“Don’t I Need Expensive IT People?

I am not IT-Literate”SIMPLE ANSWER : “You Start, They Finish. 10% + 90% RULE”

Multimedia Super Corridor (MSC)Malaysia’s Gift to the World

Exist Extend ExecuteInfrastructure

Content/7 Flagship ApplicationsAttract World Class Companies

(Year 2000)

Leapfrog into e-Malaysia(Year 2005 to Year 2020)

Connect to othercorridors

THE DIGITAL DIVIDE

MSC is 11 years old, outmoded. We are NOT where we say we are. The World Has Gone Ahead. Our Target Should Move. ISYS Has This Golden Chance To Break Off The Pack And Save The Dream!

GOVERNMENT

COMMERCIALENTITIES

MA

LAY

SIA

INC

OR

PO

RA

TE

D

SOCIETY

AccessInfrastructure

Content & ApplicationInfrastructure

FulfillmentInfrastructure

E-STRUCTURE

PC Penetration ISP Access LocalContent &

Applications

E-CommerceApplications

Goods Delivery

PaymentSystem

2

X

X!

X X X

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

North America

Western Europe

Latin America

Eastern Europe

Africa and Middle East

Weighted averageFirst country Last country

Year for B2B hypergrowth

Japan, Republic of Korea and Hong Kong leadMalaysia hits hypergrowth in 2004 along with ThailandMalaysia’s online exports goes from US$800 m in 2001 growing to US$12.8 billion in 2004

Asia Pacific

As Nations Get Online and Accept Open Source, The Branding Window For First-Movers Closes

At Every Tsunami, Disruption Abhors Itself, Calmness Returns, To Await The NextPosition Yourself Ahead of That Tsunami, or right in the Middle of it.

The STONE Age

A Stone Means A Weapon, A Tool

Many A New Alam

The ATOMIC Age

The Sub-Physicals Make More Powerful Weapons and Tools

The CYBER Age

Neuro-Sense Is The Weapon!

You Are the Tool!

The Language of What You Observe

The Language of What You Understand

The Language of What You Are

Its NO Longer What You Observe

Its NO Longer What You Understand

IS A THOUSAND TIMES GREATER THAN THE LAST!

RED1.org cost RM22 per month. Single-handed effort. Its Global and Growing!Objective: To Be Self-Organisnig Value Community – Brand Equity

The Best Medium for Positioning Original Intellectual Property Is In The World Wide Web

BRAND LEADERSHIP

Marketing Testing Growing Branding

Open Source Community Maximises IP wealth

Major premise – stake a flag on IP ground, and grow

SERVICES LEADERSHIP will be achieved when :

1. Valuable IP in demand is planted on the mountain. 2. Open sharing brings collaboration and patronage from the community. 3. Leadership commands high-worth consultancy support and contracts4. Productisation and warranted service is institutionalised

4

Utilities Tools

Customisation

Implementation

Application

Application Server

Database

Operating System

1st Release

2nd Release

New Process

One time low cost savings

high cost savings

high cost savings

CO

ST

VA

LU

E

SC

AL

E

Continuous

sustenance

We Will Focus On The High-Worth Aspects Of OwnershipWe Will Focus On The High-Worth Aspects Of Ownership

LINUX(3,000)

ERP/CRM(300,000)

MRPHealthCare

Other verticals(3,000,000)

Branded Co. Value Branded Co. Value PropositionProposition

Tota

l C

ost

of

Ow

ners

hip

VALUE

ON-SITE CONSULTANTUsd600 per day

WORKSHOPS TRAININGUsd200 per day

DVDUsd100

DIYfree

FORUMSeffort

StrategicPackage

Of services

In Order to Achieve Our Goals, We Need A Winning Team, Mappped To Our Services-Revenue Model

ISY

S U

NIV

ER

SIT

YSER

VIC

ES

SUBJECTMATTER

SUPPORT

T E

A M

SETUP

SUPPORT

DOCS & CONTENT

DEVELOPMENT

CLASSROOM TRAINING ONLINE DELIVERABLES CONSULTANCY

CUSTOMISE

TRAINERS2 CONSULTANTS

In pursuing BRAND LEADERSHIP for the global scene, we have initiated several strategic initiatives for our tactical execution in achieving our Mission and Vision.

Our Mission is to be a World-Class Provider of Open Source Confidence, Services and Warranted Support

Our Vision is to command 2% or Global Market, 20% of local Market in OS Services

Our Strategy

Storm the playing field in promoting Open Source Leadership through BAZAAR effect and IP Planting.

Devise and implement a strategy to address Learning Gap in Implementing Open Source Apps.

Productise Implementation and Support Services both on the ground and via the Web

Value add IP on other Open Source Applications - ERP, MRP, Health-Care

Provide a strong implementation expert force to handle Project Implementations

Leverage on group corporate strengths and Marketplace position to kickstart a baseline of sustenance

Tactical Execution – Our Projects

5

In order to be No.1, we THINK GLOBAL, ACT LOCAL,

Value of ERP Projects 25%

Value of University/Colleges Projects 20%

Value of Open Source Consultancy 10%

Value of IT Implementation 20%

Value of Certified Training Courses 20%

Value of Materials Sold 5%

LOCAL MARKET

Value of ERP Projects 10%

Value of University/Colleges Projects 10%

Value of Open Source Consultancy 5%

Value of IT Implementation 5%

Value of Certified Training Courses 40%

Value of Materials Sold 30%

GLOBAL MARKET

6

20%

2%

The program benefits all parties, and more importantly the model and the experience can be replicatedand exported to other third world countries as the MSC export and Malaysia’s gift to the world.

Benefits to Inhouse Developers

Self-driven and appreciation of effortGrowing Community of Collaborators and Adopters

Decreasing Burden of Going AloneTelecommuting Freedom to Work Anywhere, Anytime

Benefits to the Company

Increasing Global Brand PresenceAlign Capability & Expertise

Reusable Support and ServicesLow-Cost of Intellectual Capital

Benefits to Group

Flagship Star to enhance Group Corporate ImageStrategic Intra-Alliance for Value Offer to World

Worldwide Marketing to SBUs

Benefits to Malaysia

A model for harnessing Human CapitalA Hub of Reference for Open Source Projects

Opportunities for Local TalentAprenticeship for Local Unemployed Siswazah

Telecommuting Way of LifeA quantum leap into e-Malaysia

Blueprint can be replicated to other countries as MSC exportMSC’s gift to the World

Critical Success Factors

A Spirit of Sharing An Attitude of Ahange

A TeamGroup SupportSharp Focus

Heavy Planning

9

Addon HR Apps,Internationalisation,

Commercial Services

Establish Local OSMindshare,

Govt. Tenders

IPO Floatation

IMPLEMENTATION ROADMAP

The FINAL Solution Is Where ISYS Does Only ONE Thing & Does It Well. Then We Have A World-Class Brand.

University ProjectCore Packages

Big Bang Launch &of ISYS

Open Source SupremacyIn Original Branded IP Suite

& Bazaar Value

Diversification into downstream specialisation

1st Quarter 2nd Quarter 3rd Quarter 4th Quarter

2005 2006 2007

2nd Round of IP discovery

10

Integration toOS ERP.

E-Learning Support Branding Journey

Thank You For Your TimeThank You For Your Time

Questions & AnswersQuestions & Answers