confidential frequently used template. 1 text 2x2 cubed unit of measure *footnote source:source
TRANSCRIPT
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CONFIDENTIAL
Frequently Used Template
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2
Text Text
Text Text
Tex
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ext
Text TextTex
tTex
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2X2 CUBEDUnit of measure
*Footnote
Source: Source
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2X2 TOWERUnit of measure
*Footnote
Source: Source
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5PS MARKETING
Place PriceProduct Package Positioning promotion
Product offering
Unit of measure
*Footnote
Source: Source
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5
Strategy Skills
SystemsStaff
Shared values
Structure
Style
7SUnit of measure
*Footnote
Source: Source
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ARROW 3DUnit of measure
*Footnote
Source: Source
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CUBES1 3DUnit of measure
*Footnote
Source: Source
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CUBES2 3DUnit of measure
*Footnote
Source: Source
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CUBES3 3DUnit of measure
*Footnote
Source: Source
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Text
Text Text
Text
CUTOUT 3DUnit of measure
*Footnote
Source: Source
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New entrant
SuppliersIndustry
competitorsBuyers
Substitutes
FORCES AT WORKUnit of measure
*Footnote
Source: Source
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Text Text
Text Text
Text Text
Text Text
Text Text
JOINTUnit of measure
*Footnote
Source: Source
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Text
Text
Text
Text
LEVEL SEPARATE 4Unit of measure
*Footnote
Source: Source
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Text
Text
Text
LINEAR A 3DUnit of measure
*Footnote
Source: Source
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Text
Text
Text
Text
LINEAR B 3DUnit of measure
*Footnote
Source: Source
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Text
Text
Text
LINEAR C 3DUnit of measure
*Footnote
Source: Source
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TextText
Text
LINEAR D 3DUnit of measure
*Footnote
Source: Source
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Text Text Text Text
LINEAR E 3DUnit of measure
*Footnote
Source: Source
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TextText
Text
LINEAR G 3DUnit of measure
*Footnote
Source: Source
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Text Text
LINEAR I 3DUnit of measure
*Footnote
Source: Source
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Text
Text
Text
Text
LINEAR J 3DUnit of measure
*Footnote
Source: Source
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Text
LINEAR N 3D
Text Text Text
Unit of measure
*Footnote
Source: Source
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Text
Text
Text
LINEAR P 3DUnit of measure
*Footnote
Source: Source
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LINEAR Q 3D
Text Text
Unit of measure
*Footnote
Source: Source
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Text Text
LINEAR Q 3DUnit of measure
*Footnote
Source: Source
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PlanImplement
Support
LINKS 3Unit of measure
*Footnote
Source: Source
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PERSPECTIVE 3DUnit of measure
*Footnote
Source: Source
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Text
Text
Tex
t
PROPELLER 3DUnit of measure
*Footnote
Source: Source
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RINGS 3DUnit of measure
*Footnote
Source: Source
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Text
SCALE
Text
Unit of measure
*Footnote
Source: Source
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Text
Text
SCALESUnit of measure
*Footnote
Source: Source
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Text
Text
Text
Text
Text
Text
SIZES INUnit of measure
*Footnote
Source: Source
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SPIRAL1 3DUnit of measure
*Footnote
Source: Source
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Spiral
Brakes
Tube in tube
SPIRAL2 3DUnit of measure
*Footnote
Source: Source
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Text Text
Text Text
SPOTLIGHTUnit of measure
*Footnote
Source: Source
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Text
Text
Text
Text
Text
Text
STAIRCASEUnit of measure
*Footnote
Source: Source
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STARS 3DUnit of measure
*Footnote
Source: Source
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Text
Text
WIRE CUBESUnit of measure
*Footnote
Source: Source
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Text
Text
Text
Text
Text
Text
Text
ARROWSUnit of measure
*Footnote
Source: Source
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LEVEL 1
Text
Unit of measure
*Footnote
Source: Source
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LEVEL 2
Text
Text
Unit of measure
*Footnote
Source: Source
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LEVEL 3
Text
Text
Text
Unit of measure
*Footnote
Source: Source
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LEVEL 4
Text
Text
Text
Text
Unit of measure
*Footnote
Source: Source
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LEVEL 5
Text
Text
Text
Text
Text
Unit of measure
*Footnote
Source: Source
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LEVEL 6
Text
Text
Text
Text
Text
Text
Unit of measure
*Footnote
Source: Source
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FLOW 2
Text
Header Header
Text
Unit of measure
*Footnote
Source: Source
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Text
FLOW 2 TITLE
Text
Header Header
Text
Unit of measure
*Footnote
Source: Source
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FLOW 3
Text
Header Header
Text
Header
Text
Unit of measure
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Text
FLOW 3 TITLE
Text
Header Header
Text
Header
Text
Unit of measure
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FLOW 4
Text
Header Header
Text
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Text Text
Unit of measure
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Text
FLOW 4 TITLE
Text
Header Header
Text
Header Header
Text Text
Unit of measure
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FLOW 5
Text
Header Header
Text
Header Header Header
Text Text Text
Unit of measure
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Text
FLOW 5 TITLE
Text
Header Header
Text
Header Header Header
Text Text Text
Unit of measure
*Footnote
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FLOW 6
Text Text
Header Header Header Header Header
Text Text Text
Header
Text
Unit of measure
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Text
FLOW 6 TITLE
Text Text
Header Header Header Header Header
Text Text Text
Header
Text
Unit of measure
*Footnote
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BLADES
Text
TextT
ext
Text
Unit of measure
*Footnote
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BOX
Text Text
TextText
Unit of measure
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BOX
Text Text
Text Text
Unit of measure
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CYCLE 1
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CYCLE 2
Text Text
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CYCLE 3
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CYCLE 4
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CYCLE 5
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CYCLE 6
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CYCLE 7
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CYCLE 8
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Text
INCOMING
Text
Text
Text
Text
Text
Unit of measure
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RIBBON
Text
Text
Text
Text
Text
Unit of measure
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RING
TextText
Text
TextText
Unit of measure
*Footnote
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UPON 2
Text
Text
Unit of measure
*Footnote
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CONTINUOUS
Text
Text Text
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Unit of measure
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CUTOUT
Text
Text Text
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Unit of measure
*Footnote
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LINEAR A
Text
Text
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Unit of measure
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LINEAR B
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Text
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LINEAR C
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LINEAR D
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LINEAR E
Text Text Text Text
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LINEAR F
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LINEAR G
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LINEAR H
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LINEAR I
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LINEAR J
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LINEAR K
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LINEAR N
Text Text Text Text
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LINEAR P
Text
Text
Text
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LINEAR Q
Text Text
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*Footnote
Source: Source
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PROPELLER
Text
Text
Tex
t
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STEP 5
Text
Text
Text
Tex
tText
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Text
Text
Text
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2 ON 1Unit of measure
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Text
Text
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AGAINSTUnit of measure
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Text
Text Text Text
Text
AT WORKUnit of measure
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Text Text
COUPLED HORIZUnit of measure
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Text
Text
COUPLED VERTUnit of measure
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Text Text
Text Text
FOCUSEDUnit of measure
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New entrant
SuppliersIndustry competitors
Buyers
Substitutes
FORCES AT WORKUnit of measure
*Footnote
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96
Text
Text
Text
PARALLELUnit of measure
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97
Text
Text
Text
Text
SPLITUnit of measure
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Text
SURROUNDUnit of measure
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Text
Text
TWISTEDUnit of measure
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Text Text
UP & AWAYUnit of measure
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101
Text
Text
UP & DOWNUnit of measure
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102
The way managerscollectively behave with respect to useof time, attention,and symbolic actions
The people in the organization, consideredin terms of corporate demographics, not individual personalities
The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated
Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members
The processes and procedures through which things get donefrom day to day A coherent set
of actions aimedat gaining asustainableadvantage over competition Capabilities
possessed bythe organizationas a whole asdistinct from theindividuals. Some companies perform extraordinaryfeats withordinary people
Staff
Systems Style
SharedValues
Structure
SkillsStrategy
2S-5SUnit of measure
*Footnote
Source: Source
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103
Customer
Clients
Distributors
Competitors
Suppliers
3CS TRIANGLEUnit of measure
*Footnote
Source: Source
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104
Skills
Sharedvalues
Strategy
Staff
Structure
Systems
Style
A coherent set ofactions aimed at gaining a sustainable advantageover competition
The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated
The people in the organization,considered interms of corporatedemographics, notindividual personalities
The way managers collectively behave with respect to use of time, attention and symbolic actions
The processes and proceduresthrough which things get donefrom day-to-day
Those ideas of what is rightand desirable (in corporateand/or individual behavior)which are typical of theorganization and commonto most of its members
Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people
3S-4SUnit of measure
*Footnote
Source: Source
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105
Style
Structure
Staff
Strategy
Systems
Skills
Shared values
The way managers collectively behave with respect to use of time,attention and symbolic actions
Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people
Those ideas of what is right and desirable (in corporate and/or individual behavior)which are typical of theorganization and commonto most of its members
The processes and and procedures through which things get donefrom day-to-dayThe organization chart
and accompanying baggage that showwho reports to whom and how tasks are both divided up and integrated
The people in theorganization, considered in terms of corporate demographics, notindividual personalities
A coherent set of actions aimed at gaining a sustainable advantage over competition
7SUnit of measure
*Footnote
Source: Source
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106
Co
mp
etit
ive
po
siti
on
Lo
wM
ediu
mH
igh
Product/market attractiveness
Low Medium High
BUSS PORTFOLIOUnit of measure
*Footnote
Source: Source
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107
Change vision
Chief Executive
Leadership groups
Down the line
External constitution
Commitment
Conviction Courage
Capability
Individual activity
Enabling devices
CHANGE BOARDUnit of measure
*Footnote
Source: Source
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108
Delta P Delta P
Vision andLeadership
OrganizationalInfrastructure
PerformanceMeasurement
PeopleDevelopment
Communications
Problem SolvingProcess • Client managers
(particularly middle management) haveskill to lead programimplementation
• Change in actual behavior
• Action plans sufficient to achieve goals
• Agreement on objectives by line management
• Management of high-involvement process
• Implementation ornear implementationof required structureand systems
• Flow of 2-way communications• People’s understanding, belief
and contribution to act on vision and action plans
• Accurate measurementof action and results
• Clear accountabilities• Early wins
Visible demonstrationof new vision andvalues by clientleadership
DELTA PUnit of measure
*Footnote
Source: Source
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109
Nat
ural
ow
ner
Rel
ativ
e ab
ility
to e
xtra
ct v
alue
Low Medium
Value-creation potential in business unit
High
• Corporatecenter skills
• Business unit linkages
• Taxation/valuationdifferences
• Industry attractiveness• Competitive position• Restructuring/rationalization opportunities
“One
of t
he
pack
” Retain andgive toppriority
Retain andgive priority
Retain andmanage forcode orliquidate
Probablydivest
Divest Divest orliquidate
MACSUnit of measure
*Footnote
Source: Source
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110
Business Strategy
Manufacturing Strategy
ConfigurationSystems
ResearchFocus
LaborPolicy
ProductDesign
Makevs.Buy
Organization
ProcessDesign
MANUFACTURING STRATEGYUnit of measure
*Footnote
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111
Restructuring framework
1
5
4 3
2
PENTAGONUnit of measure
*Footnote
Source: Source
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112
Benefit
Price
Competitivedisadvantage
Competitiveadvantage
PRICE BENEFITUnit of measure
*Footnote
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113
Appraise performanceand prospects
Developstrategy
Redesignpivotal jobs
Design the skillbuilding process
Assess changereadiness
Top downaction programs
Bottom up action programs
1
2
4
5
6
7
8
3
SMILE CHARTUnit of measure
*Footnote
Source: Source
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114
3.
Create andpursue a unique
advantage 2.
Resegment the market to create a
niche
4.
Exploit uniqueadvantage
industrywide
1.Do more andbetter of the
same
When tocompete
STRAT GAMEBOARDUnit of measure
*Footnote
Source: Source
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115
Stage 1 Stage 2
Stage 3
Stage 4
Value system
Strategic manage-ment
Externally orientated planning
Forecast based planning
Budget planning
Meet budget and schedule
Predict the future
Think strategically
Create the future
STRAT MANAGEUnit of measure
*Footnote
Source: Source
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116
Selling margin
Contribution
Sales
Selling rateSalesAvailable selling time
Effectiveness
Contribution
Available selling time
Productivity
Contribution
Total selling costs
EfficiencyAvailable selling timeTotal selling costs
Utilization
Available selling time
Total sales time
Support intensity
Support costs
Total selling costs
Support leverage
Total sales time
Support costs
TREE PRODUCTIVITYUnit of measure
*Footnote
Source: Source
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117
Maximizeshareholder
value
Growthroughculturalinitiative
Redeployassets
Improve corebusiness
performance
Grow throughacquisition
and/or merger
Adopt soundfinancingapproach
VALUE CREATIONUnit of measure
*Footnote
Source: Source
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118
Real
Perceived
Client’s relative ability to extract value
Corporate center skills
Linkages between business units
Financial ownership fit
Industry restructure
Internal controller
Shared resources
Transfer of capability
Vertical integration
Differences in tax position
Existence of non-cases objectives
Inefficiencies in financial markets
Difference in valuation technique
VALUE SOURCESUnit of measure
*Footnote
Source: Source
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119
GANTT10
<##>
<##> <##> <##> <##> <##> <##> <##> <##> <##> <##>Header
Text
Unit of measure
*Footnote
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120
GANTT15
Header
Text
## ## ## ## ######################
##
Unit of measure
*Footnote
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Text Text
VENN 2Unit of measure
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Text Text
Text
VENN 3Unit of measure
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CONFIDENTIAL
Frequently Used Template
Data Driven
Template
June 2002
This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.
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0
50
100
150
200
250
300
350
1996 1997 1998 1999 2000 2001
Label 1
Label 2
Label 3
AREAUnit of measure
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125
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
BARUnit of measure
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50
40
30
20
10
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Label 1
Label 2
Label 3
Label 4
Label 5
TitleUnit of measure
TitleUnit of measure
BAR 2Unit of measure
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127
40
30
20
10
5
50
40
30
25
15
55
50
45
30
25
Label 1
Label 2
Label 3
Label 4
Label 5
BAR BUTTEDUnit of measure
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128
50
40
30
20
10
23
25
45
65
96
43
23
23
23
23
Label 1
Label 2
Label 3
Label 4
Label 5
000
000
000
000
000
Series Series
BAR STACKED
Series
Unit of measure
*Footnote
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50
40
30
20
45
50
60
70
80
90
10
20
30
40
50Label 1
Label 2
Label 3
Label 4
Label 5
000
000
000
000
000
100%=Series Series
BAR STACKED 100%
Series
Unit of measure
*Footnote
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0
100
200
300
400
500
600
700
0 50 100 150 200 250
TitleUnit of measure
TitleUnit of measure
Label 1
Label 2
Label 3
Label 4
Label 5
Label 6
BUBBLEUnit of measure
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131
20
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*Footnote
Source: Source
Text
• Text
• Text
• Text
Text Text Text Text
Text
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Text
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Text
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*Footnote
Source:Source
Text
• Text
• Text
• Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
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256
Unit of measure
*Footnote
Source:Source
Text
• Text
• Text
• Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
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257
Unit of measure
*Footnote
Source:Source
Text
• Text
• Text
• Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
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258
Unit of measure
*Footnote
Source:Source
Text
• Text
• Text
• Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
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259
Unit of measure
*Footnote
Source:Source
Text
• Text
• Text
• Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
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260
Unit of measure
*Footnote
Source:Source
Text
• Text
• Text
• Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
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261
Unit of measure
*Footnote
Source:Source
Text
• Text
• Text
• Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
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262
Unit of measure
*Footnote
Source:Source
• Text
• Text
• Text
Text 1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
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263
Unit of measure
*Footnote
Source:Source
Text
• Text
• Text
• Text
1 2 3 4 5 6 7 8
Text
9 10 11 12
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264
Unit of measure
*Footnote
Source:Source
Text
• Text
• Text
• Text
1 2 3 4 5 6 7 8
Text
9 10 11 12 1 2 3 4 5 6 7 8
Text
9 1011 12
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265
Unit of measure
*Footnote
Source: Source
Text
• Text
• Text
• Text
Mon Tue Wed Thu Fri
Text
Responsibility
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266
Unit of measure
*Footnote
Source: Source
Text
• Text
• Text
• Text
Responsibility M T W T F
Text
M T W T F
Text
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*Footnote
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Text
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Text
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Unit of measure
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268
*Footnote
Source: Source
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Text
Unit of measure
Text
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Text
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269
*Footnote
Source: Source
Text
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Text
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Text
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Unit of measure
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270
*Footnote
Source: Source
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Text
Unit of measure
Text
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Text
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Text
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271
*Footnote
Source: Source
Text
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Text
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Text
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Text
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Unit of measure
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272*Footnote
Source:Source
Text
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Text
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Text
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Text
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Text
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Unit of measure
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273
*Footnote
Source: Source
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Text Text
50
40
30
20
10
Unit of measure
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274
*Footnote
Source: Source
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Text Text Text
50
40
30
20
10
50
40
30
20
10
Unit of measure
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275
*Footnote
Source: Source
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Text Text Text Text
50
40
30
20
10
50
40
30
20
10
50
40
30
20
10
Unit of measure
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276*Footnote
Source:Source
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Text Text Text Text Text
50
40
30
20
10
50
40
30
20
10
50
40
30
20
10
50
40
30
20
10
Unit of measure
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277
EXHIBIT TITLE
*Footnote
Source:Source
TitleMeasure
80
70
60
50
40
30
20
10
Label
Label
Label
Label
Label
Label
Label
Label
Text
TitleMeasure
80
70
60
50
40
30
20
10
Label
Label
Label
Label
Label
Label
Label
Label
Text
TitleMeasure
80
70
60
50
40
30
20
10
Label
Label
Label
Label
Label
Label
Label
Label
Text
Unit of measure
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278
EXHIBIT TITLE
*Footnote
Source:Source
TitleMeasure
60
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Label 6
TitleMeasure
60
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Label 6
TitleMeasure
60
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Label 6
TitleMeasure
60
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Label 6
Unit of measure
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279
EXHIBIT TITLE
*Footnote
Source:Source
TitleMeasure
80
70
60
50
40
30
20
10
Label
Label
Label
Label
Label
Label
Label
Label
Text
TitleMeasure
80
70
60
50
40
30
20
10
Label
Label
Label
Label
Label
Label
Label
Label
Text
TitleMeasure
80
70
60
50
40
30
20
10
Label
Label
Label
Label
Label
Label
Label
Label
Text
TitleMeasure
80
70
60
50
40
30
20
10
Label
Label
Label
Label
Label
Label
Label
Label
Text
Unit of measure
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280
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*Footnote
Source: Source
Text
20
30
40
50
60
Label 1
Label 2
Label 3
Label 4
Label 5
Text
20
30
40
50
60
Label 1
Label 2
Label 3
Label 4
Label 5
Unit of measure
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281
EXHIBIT TITLE
*Footnote
Source: Source
Text
30
40
50
60
Label 1
Label 2
Label 3
Label 4
Text
30
40
50
60
Label 1
Label 2
Label 3
Label 4
Text
30
40
50
60
Label 1
Label 2
Label 3
Label 4
Unit of measure
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282
EXHIBIT TITLE
*Footnote
Source:Source
30
40
50
60
Label 1
Label 2
Label 3
Label 4
Text
30
40
50
60
Label 1
Label 2
Label 3
Label 4
Text
30
40
50
60
Label 1
Label 2
Label 3
Label 4
Text
30
40
50
60
Label 1
Label 2
Label 3
Label 4
Text
Unit of measure
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283
EXHIBIT TITLE
*Footnote
Source: Source
TitleMeasure
20
30
40
50
60
Label 1
Label 2
Label 3
Label 4
Label 5
TitleMeasure
20
30
40
50
60
Label 1
Label 2
Label 3
Label 4
Label 5
Unit of measure
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284
EXHIBIT TITLE
*Footnote
Source:Source
TitleMeasure
20
30
40
50
Label 1
Label 2
Label 3
Label 4
Text
TitleMeasure
20
30
40
50
Label 1
Label 2
Label 3
Label 4
Text
TitleMeasure
20
30
40
50
Label 1
Label 2
Label 3
Label 4
Text
Unit of measure
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285
EXHIBIT TITLE
*Footnote
Source:Source
TitleMeasure TitleMeasure
20
30
40
50
La
be
l 1
La
be
l 2
La
be
l 3
La
be
l 4
Text
TitleMeasure TitleMeasure
20
30
40
50L
ab
el 1
La
be
l 2
La
be
l 3
La
be
l 4
Text
TitleMeasure TitleMeasure
20
30
40
50
La
be
l 1
La
be
l 2
La
be
l 3
La
be
l 4
Text
TitleMeasure TitleMeasure
20
30
40
50
La
be
l 1
La
be
l 2
La
be
l 3
La
be
l 4
Text
Unit of measure
![Page 286: CONFIDENTIAL Frequently Used Template. 1 Text 2X2 CUBED Unit of measure *Footnote Source:Source](https://reader038.vdocuments.site/reader038/viewer/2022110210/56649e5e5503460f94b5814f/html5/thumbnails/286.jpg)
286
EXHIBIT TITLE
*Footnote
Source:Source
TitleMeasure
2030
4050
6070
8090
Text Text Text Text Text Text Text Text
TitleMeasure
2030
4050
6070
8090
Text Text Text Text Text Text Text Text
TitleMeasure
2030
4050
6070
8090
Text Text Text Text Text Text Text Text
TitleMeasure
2030
4050
6070
8090
Text Text Text Text Text Text Text Text
Unit of measure
![Page 287: CONFIDENTIAL Frequently Used Template. 1 Text 2X2 CUBED Unit of measure *Footnote Source:Source](https://reader038.vdocuments.site/reader038/viewer/2022110210/56649e5e5503460f94b5814f/html5/thumbnails/287.jpg)
287
Unit of measure
*Footnote
Source:Source
Title (Measure)
Title (Measure)
Title (Measure)
Title (Measure)
2030 40 50 60 70
80 90
Text Text Text Text Text Text Text Text
2030 40 50 60 70
80 90
Text Text Text Text Text Text Text Text
2030 40 50 60 70
80 90
Text Text Text Text Text Text Text Text
2030 40 50 60 70
80 90
Text Text Text Text Text Text Text Text
2030
4050
6070
8090
Text Text Text Text Text Text Text Text
Title Measure
![Page 288: CONFIDENTIAL Frequently Used Template. 1 Text 2X2 CUBED Unit of measure *Footnote Source:Source](https://reader038.vdocuments.site/reader038/viewer/2022110210/56649e5e5503460f94b5814f/html5/thumbnails/288.jpg)
288
Unit of measure
*Footnote
Source:Source
Title (Measure)
20 30 40 50 60 70
Text Text Text Text Text Text
Title (Measure)
20 30 40 50 60 70
Text Text Text Text Text Text
Title (Measure)
20 30 40 50 60 70
Text Text Text Text Text Text
Title (Measure)
2030
4050
6070
Text Text Text Text Text TextTitle (Measure)
2030
4050
6070
Text Text Text Text Text Text
Title (Measure)
20 30 40 50 60 70
Text Text Text Text Text Text
Title (Measure)
20 30 40 50 60 70
Text Text Text Text Text Text
Title (Measure)
20 30 40 50 60 70
Text Text Text Text Text Text
Title (Measure)
2030
4050
6070
Text Text Text Text Text Text
![Page 289: CONFIDENTIAL Frequently Used Template. 1 Text 2X2 CUBED Unit of measure *Footnote Source:Source](https://reader038.vdocuments.site/reader038/viewer/2022110210/56649e5e5503460f94b5814f/html5/thumbnails/289.jpg)
289
6.9 -0.2 2.3
23.943.3
98 99 00 01 02
25.932.4 28.8 27.1 21.5
98 99 00 01 02
13.8 18.3 23.415.6 15.7
98 99 00 01 02
62 6043 30 27
98 99 00 01 02
27.820.5
9.3 8.4 9.7
98 99 00 01 02
15.6 13.7 11.4 9.7 10.6
98 99 00 01 02
7.9 7.5 8.0
-5.0 -4.2
98 99 00 01 02
1.9-1.5
-4.0 -5.2 -4.7
98 99 00 01 02
93.8 98.4 96.1 87.7 85.3
98 99 00 01 02
9.9 2.5 1.8
37.0 50.4
98 99 00 01 02
6.11.5 0.8
11.2 13.6
98 99 00 01 02
0.1 0.1
3.1
1.1 1.1
98 99 00 01 02
6.9 -0.2 2.325.9
48.2
98 99 00 01 02
0.30
1.10
-0.260.30 0.04
98 99 00 01 02
0.0 0.0 0.0 0.0 0.0
98 99 00 01 02
2.0 2.02.6
1.8 1.7
98 99 00 01 02
5.512.1
18.813.7 13.5
98 99 00 01 02
ROIC TREE ANALYSISPercent
Title
Title
Title
Title Title
Title
Title
Title
Title
Title
Title Title
Title
Title
Title
Title
Title
![Page 290: CONFIDENTIAL Frequently Used Template. 1 Text 2X2 CUBED Unit of measure *Footnote Source:Source](https://reader038.vdocuments.site/reader038/viewer/2022110210/56649e5e5503460f94b5814f/html5/thumbnails/290.jpg)
290
EXHIBIT TITLE
*Footnote
Source: Source
Text
30 35 4050
60
3035
40 20
202015
1020
1020 15 10 10 10
Series
Series
Series
Series
100%=
Label 1
Label 2
Label 3
Label 4
Label 5
000 000 000 000000
Text
30 35 4050
60
3035
40 20
202015
1020
1020 15 10 10 10
Series
Series
Series
Series
100%=
Label 1
Label 2
Label 3
Label 4
Label 5
000 000 000 000000
Unit of measure
![Page 291: CONFIDENTIAL Frequently Used Template. 1 Text 2X2 CUBED Unit of measure *Footnote Source:Source](https://reader038.vdocuments.site/reader038/viewer/2022110210/56649e5e5503460f94b5814f/html5/thumbnails/291.jpg)
291
EXHIBIT TITLE
*Footnote
Source:Source
Unit of measure
30 35 4050
60
30
35
40 20
2020
15
1020
1020 15 10 10 10
Series
Series
Series
Series
100%=
Label 1
Label 2
Label 3
Label 4
Label 5
000 000 000 000000
Text
30 35 4050
60
30
35
40 20
2020
15
1020
1020 15 10 10 10
Series
Series
Series
Series
100%=
Label 1
Label 2
Label 3
Label 4
Label 5
000 000 000 000000
Text
30 35 4050
60
30
35
40 20
2020
15
1020
1020 15 10 10 10
Series
Series
Series
Series
100%=
Label 1
Label 2
Label 3
Label 4
Label 5
000 000 000 000000
Text
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292
EXHIBIT TITLE
*Footnote
Source:Source
TitleMeasure
30 35 40 50 60 60 60 60
3035
40 2020 20 20 2020
1510 20 10 10 10 1020 15 10 10 10 10 10 10
Series
Series
Series
Series
100%=
Text
000 000 000 000000 000 000 000
Text Text Text Text Text Text Text
TitleMeasure
30 35 40 50 60 60 60 60
3035
40 2020 20 20 2020
1510 20 10 10 10 1020 15 10 10 10 10 10 10
Series
Series
Series
Series
100%=
Text
000 000 000 000000 000 000 000
Text Text Text Text Text Text Text
TitleMeasure
30 35 40 50 60 60 60 60
3035
40 2020 20 20 2020
1510 20 10 10 10 1020 15 10 10 10 10 10 10
Series
Series
Series
Series
100%=
Text
000 000 000 000000 000 000 000
Text Text Text Text Text Text Text
TitleMeasure
30 35 40 50 60 60 60 60
3035
40 2020 20 20 2020
1510 20 10 10 10 1020 15 10 10 10 10 10 10
Series
Series
Series
Series
100%=
Text
000 000 000 000000 000 000 000
Text Text Text Text Text Text Text
Unit of measure
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293
Unit of measure
*Footnote
Source: Source
TitleMeasure
45
20
15
10
10
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
TitleMeasure
45
20
15
10
10
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
![Page 294: CONFIDENTIAL Frequently Used Template. 1 Text 2X2 CUBED Unit of measure *Footnote Source:Source](https://reader038.vdocuments.site/reader038/viewer/2022110210/56649e5e5503460f94b5814f/html5/thumbnails/294.jpg)
294
Unit of measure
*Footnote
Source:Source
45
20
15
1010
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
TitleMeasure
45
20
15
1010
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
TitleMeasure
45
20
15
1010
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
TitleMeasure
![Page 295: CONFIDENTIAL Frequently Used Template. 1 Text 2X2 CUBED Unit of measure *Footnote Source:Source](https://reader038.vdocuments.site/reader038/viewer/2022110210/56649e5e5503460f94b5814f/html5/thumbnails/295.jpg)
295
Unit of measure
*Footnote
Source:Source
45
20
15
1010
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
TitleMeasure
45
20
15
1010
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
TitleMeasure
45
20
15
1010
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
TitleMeasure
45
20
15
1010
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
TitleMeasure
![Page 296: CONFIDENTIAL Frequently Used Template. 1 Text 2X2 CUBED Unit of measure *Footnote Source:Source](https://reader038.vdocuments.site/reader038/viewer/2022110210/56649e5e5503460f94b5814f/html5/thumbnails/296.jpg)
296
Unit of measure
*Footnote
Source: Source
TitleMeasure
120 130165 175 180
245267
250278
298
89
230
0
50
100
150
200
250
300
350
1990 91 92 93 94 1995
TitleMeasure
120 130165 175 180
245267
250278
298
89
230
0
50
100
150
200
250
300
350
1990 91 92 93 94 1995
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297
Unit of measure
*Footnote
Source:Source
120 130
165 175 180
245267
250278
298
89
230
0
50
100
150
200
250
300
350
1990 91 92 93 94 1995
TitleMeasure
120 130
165 175 180
245267
250278
298
89
230
0
50
100
150
200
250
300
350
1990 91 92 93 94 1995
TitleMeasure
120 130
165 175 180
245267
250278
298
89
230
0
50
100
150
200
250
300
350
1990 91 92 93 94 1995
TitleMeasure
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298
Unit of measure
*Footnote
Source:Source
TitleMeasure
120 130165 175 180 195
220
245267 250
278 298 300325
89
230
050
100150200250300350
1990 1991 1992 1993 1994 1995 1996 1997
TitleMeasure
120 130165 175 180 195
220
245267 250
278 298 300325
89
230
050
100150200250300350
1990 1991 1992 1993 1994 1995 1996 1997
TitleMeasure
120 130165 175 180 195
220
245267 250
278 298 300325
89
230
050
100150200250300350
1990 1991 1992 1993 1994 1995 1996 1997
TitleMeasure
120 130165 175 180 195
220
245267 250
278 298 300325
89
230
050
100150200250300350
1990 1991 1992 1993 1994 1995 1996 1997
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299
Unit of measure
*Footnote
Source:Source
TitleMeasure
120 130165 175 180 195
220
245267 250
278 298 300325
89
230
050
100150200250300350
1990 1991 1992 1993 1994 1995 1996 1997
Text
TitleMeasure
120 130165 175 180 195
220
245267 250
278 298 300325
89
230
050
100150200250300350
1990 1991 1992 1993 1994 1995 1996 1997
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300
Unit of measure
*Footnote
Source:Source
TitleMeasure
120 130165 175 180 195 220
245 267 250 278 298 300 325
89
230
0
100
200
300
400
1990 1991 1992 1993 1994 1995 1996 1997
TitleMeasure
120 130165 175 180 195 220
245 267 250 278 298 300 325
89
230
0
100
200
300
400
1990 1991 1992 1993 1994 1995 1996 1997
TitleMeasure
120 130165 175 180 195 220
245 267 250 278 298 300 325
89
230
0
100
200
300
400
1990 1991 1992 1993 1994 1995 1996 1997
TitleMeasure
120 130165 175 180 195
220
245267 250
278298 300
325
89
230
0
50
100
150
200
250
300
350
1990 1991 1992 1993 1994 1995 1996 1997
![Page 301: CONFIDENTIAL Frequently Used Template. 1 Text 2X2 CUBED Unit of measure *Footnote Source:Source](https://reader038.vdocuments.site/reader038/viewer/2022110210/56649e5e5503460f94b5814f/html5/thumbnails/301.jpg)
301
Unit of measure
*Footnote
Source:Source
Title (Measure)
165 175 180 195 220
245 267 250 278 298 300 325
13012089
230
0100200300400
1990 1991 1992 1993 1994 1995 1996 1997
TitleMeasure
120 130165 175 180 195
220
245267 250
278298 300
325
89
230
0
50
100
150
200
250
300
350
1990 1991 1992 1993 1994 1995 1996 1997
Title (Measure)
165 175 180 195 220
245 267 250 278 298 300 325
13012089
230
0100200300400
1990 1991 1992 1993 1994 1995 1996 1997
Title (Measure)
165 175 180 195 220
245 267 250 278 298 300 325
13012089
230
0100200300400
1990 1991 1992 1993 1994 1995 1996 1997
Title (Measure)
165 175 180 195 220
245 267 250 278 298 300 325
13012089
230
0100200300400
1990 1991 1992 1993 1994 1995 1996 1997
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302
STICKER AND OTHERS
EXAMPLE
ESTIMATE
PROPOSED
CONCEPTUAL
PRELIMINARY
ROUGH ESTIMATE
TO BE COMPLETED
ONLY FOR DISCUSSION
WORK IN PROGRESS
BACK UP REVISED
TENTATIVE
HYPOTHESIS
ILLUSTRATIVE
CONFIDENTIAL
VERY PRELIMINARY
STICKER AUTOMAKER
EXAMPLE
ESTIMATE
PROPOSED CONCEPTUAL
PRELIMINARY
ROUGH ESTIMATE
TO BE COMPLETED
ONLY FOR DISCUSSION
WORK IN PROGRESS
BACK UP REVISED
TENTATIVE HYPOTHESIS
ILLUSTRATIVE
CONFIDENTIAL
VERY PRELIMINARY
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303
HighMediumLow
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304
STICKER AND OTHERS
Text Text
Text
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305
MAPS
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306
APPENDIX
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307
END OF DOC