conferinta marketing sportiv - omv petrom
TRANSCRIPT
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De ce gimnastica feminina?
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Prima nota de 10 – Nadia Jocurile Olimpice de la Monreal 1976
Ultima nota de 10 – Lavinia Milosovici Jocurile Olimpice de la Barcelona 1992
3 titluri olimpice (1984, 2000, 2004)
306 medalii castigate
Octavian Bellu – Cel mai de succes antrenor din lume (World Records Academy)
Performanta inspira
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Parteneriat OMV Petrom –Fundatia “Casa Campionilor”
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Obiectiv
Marirea bazei de selectie in randulgimnasticii feminine
pentru asigurarea
performantei sportive si in viitor.
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Cum?
Realizarea unui program national de selectie
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Campania de comunicare
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http://www.sport.ro/vrem-campioane
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http://vremcampioane.protv.ro/
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Pliante
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Afis
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10.283 de fetite au fost vazute de echipa de proiect
coordonati de Mariana Bitang si Octavian Bellu
412 fetite au fost alese pentru tabara de pregatire din timpul verii
(2014)
200 dintre ele au fost selecționate și au intrat in programul de
pregătire 2014-2016
Rezultate
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14© GfK | OMV PETROM image and Issues Research| March 2015
What are the most important
criterias when someone chooses
a fueling stations?
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Ce urmeaza?
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Transformarea Echipei Nationale de Gimnastica intr-un simbol national
un Brand romanesc
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Parteneriat OMV Petrom –Fundatia “Casa Campionilor”
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ContactOMV Petrom S.A.
Str. Coralilor, nr. 22, Sector 1
București
Communication & Sustainability
www.omvpetrom.com