Web 2.0Web 2.0 is about people sharing news with other human beings

— Quick quiz —

We’re going to show you some pictures and ask you some questions.

We want the first answer that comes into your head!

What make of car is this?

What one word do you associate with it?

What well-known grocery item is this?

What one word do you associate with it?

What does this company do?

What one word do you associate with it?

What does this company do?

What one word do you associate with it?

What well-known drink is this?

What one word do you associate with it?

— Brand identification—

— It pays to advertise? —

YouTube is a popular video-sharing service on the web.

Which of these videos do you think:

Was the most popular?

Was connected to a high-profile media campaign?

Was connected to an expensive advertising campaign?

— It pays to advertise? —

Derren Brown’s Lottery trick

Pirates of the Caribbean

Norah the cat playing the piano

620,256 views

218,338 views

4,848,311 views

— viral marketing —

—think of a service —

Have a think about the services we provide in the library.

How easy is it to come up with a quick and snappy way of saying what we do?

— Think of a service —

Lending library servicesBook requestsSupporting literacyReader developmentAuthor visitsReading groupsWriting groupsPoetry groupsStory timesRhythm and RhymeSign and RhymeSchool holiday events and activitiesLibrary CataloguesInformation servicesToy librariesOnline encyclopædiasBusiness informationAsk About BusinessMeeting and community roomsCultural identityBooks on PrescriptionNHS Choose and BookNHS ChoicesUnited Utilities plansPlanning applications

BookstartBookcrawlSummer reading gameFamily literacy activitiesSupporting schoolsHousebound library servicesTalking booksBooks in BrailleBraille facilitiesFree internet accessInformal learning and personal developmentStudy supportHomework helpDigital literacySilver SurfersE-BooksReminiscence PacksBook BagsPrison LibraryEuropean Public Information Centre networkLocal studiesFamily historyMobile Library serviceSpecial collectionsBook sale

— Think of a service —

This time, just (quickly!) think of one thing that’s happening in our libraries.

It could be a particular service, an activity or an event.It could be at one library, a group of them or all over the Borough.

— Think of a service —

Think of one thing that’s happening in our libraries…

How would you describe it to somebody you bumped into in the street?How would you describe it on the back of a postcard?How would you describe it in six words or less?

— Think of a service —

Group thingy-size:

Split into groups of three.

Each person in turn, in alphabetical order, tells the group their six-(or less)-word description.

Write down which service you think is being described.

When you’ve all had a go, share the results and see how close you got!

— describing a service —

How would you describe it to somebody you bumped into in the street?

Informal language– Not in official–ese

Active language– “we did,” not “this was done”

First-person: – I, We

— describing a service —

— describing a service —

Blogs — “web logs” — are web pages that are structured like diary entries.

You can tell people what you’ve been doing.

You can let people comment if you like.

Entries are automatically archived.

You can tag entries so that you, or other people, can find them in future.

— describing a service —

How would you describe it on the back of a postcard?

Informal language

Short and sweet — no room for blather!

— describing a service —

— describing a service —

Social networking services like Facebook, Myspace and Bebo let you share news with “friends” (who may be complete strangers to you!)

You can tell people what you’ve been doing.

You can share links to web sites, videos, music or whatever.

Your “friends” can comment.

Your “friends” can share your news with their “friends.”

— describing a service —

How would you describe it in six words or less?

Fiendishly difficult!

How many people remember telegrams???

Grammar often goes out the window.

No articles. Often no verbs.

— describing a service —

— describing a service —

Micro-blogging sites like Twitter work like normal blogs but only allow you up to 140 characters of type (spaces count!).

Can publish slogans

Can publish teasers

Can publish rolling news bites

— describing a service —

If you provide a complex suite of services, a steady stream of small pieces of information or news works better than a single big piece of advertising.

Especially if it costs nothing but time!

Web 2.0Web 2.0 is about people sharing news with other human beings