conference program day 1: monday*bamini kpd balakrishnan, mark leenders, siva muthaly shopping...

CONFERENCE PROGRAM DAY 1: MONDAY

HICKINBOTHAM HALL VINES FERGUSON BROUGHTON EXHIBITION 1 EXHIBITION 2 GALLERY 1 GALLERY 2 YARRABEE

08:00 - 09:00 Conference Registration

09:00 - 10:30 Opening and Keynote Plenary - Holly Ransom

10:30 - 11:00 Morning Tea. Meet and Greet Session, Wined Bar

11:00 - 12:30 Special Session Consumer Behaviour Food and Nutrition

Business Networks, Distribution and

RetailingRetailing

Management

Marketing Strategy and Innovation New Products and Markets

Social Marketing

Taking a Wider View

Marketing Education

Pedagogical Approaches to

Marketing

Service Research

Service Environment

Marketing Analytics, Methods and

ModellingModels and Predictions

Product and Brand

Management Innovation

and Brands

Session Chairs Sally Rao Hill John Murray Charles Graham Joya Kemper Foula Kopanidis Julia Fehrer Hume Winzar Alastair Tombs

PAPER 1 Research Traditions within ANZMAC:

Reflections on the Past 20 Years and Pathways

for the FutureChair: Mark Uncles

Presenters: Janet McColl-Kennedy, Sharyn Rundle-Thiele,

Harmen Oppewal, Geoff Soutar, Roderick Brodie

The “Healthy=Light” Heuristic

*Nico Heuvinck, Yi Li, Mario Pandelaere

Vape Shops: Boom, Bust or Cloudy Future?

*Michael Marck, Sean Ennis

Recipes for New Product Success: The

Interplay between Orientations and Environmental

Turbulence*Joanne Ho, Carolin

Plewa, Vinh Lu

Guilt and Shame Appeals in Health Communications

*Sinh Hoang Nguyen

Developing Workplace-Ready Students Using

Authentic Learning Assessments

*Paul Chad

The Socio-material Context of Value

Cocreation*Michael

Kleinaltenkamp, Ilias Danatzis, Joerg Finsterwalder

Applying Local Projections to

Marketing Time-Series*Christine Eckert, Harald

van Heerde, Hauke Wetzel, Stefan Hattula

Piracy Paradox: Does Imitation Benefit

Innovative Brands?*Djavlonbek Kadirov

PAPER 2 Jerkies, Tacos, and Burgers:

Socioeconomic Status and Meat Preference*Eugene Chan, Natalina

Zlatevska

Role of Customer Orientation in Retail

Marketing*Yuji Sakagawa, Fumikazu

Morimura, Sami Kajalo

How Markets Grow. The Factors Associated with

Category Expansion*Magda Nenycz-Thiel, Charles Graham, John Dawes, Bruce McColl,

Arry Tanusondjaja, James Martin, Kirsten Victory

Assessing the Effectiveness of

Emotional Appeals in Social Advertisements

*Murooj Yousef, Timo Dietrich, Geraldine Torrisi

Do Marketing Students Enjoy or Avoid

Teamwork?*Claire Lambert,

Linda Riebe

The Enrichment of Social Servicescape from Social Capital

Perspective: Preliminary Insights

from Australian Coworking Spaces

*Bamini KPD Balakrishnan, Mark

Leenders, Siva Muthaly

Shopping Centres Versus Online Fulfilment: An

Agent Based Model Simulation

*Steven D'Alessandro, Roderick Duncan, Terry

Bossomaier

A Value-in-use Perspective of Counterfeits

*Sudeep Rohit, Suresh Antony

PAPER 3 Antecedents of Organic Food Products Intention

and Behavior*Gurmeet Matharu, Tania

von der Heidt, Golam Sorwar

Store Prototypes and Retail Brand

Development*John Murray, Christoph Teller, Andrew Murphy,

Jonathan Elms

Why Aren't New Product Failure Rates

Improving?*Kirsten Victory, Magda

Nenycz-Thiel, John Dawes, Arry Tanusondjaja,

Armando Corsi

Online Social Influence and Social Marketing

*Long Thang Van Nguyen, Hue Trong Duong,

Hong Tien Vu, Tu Thanh Nguyen

Do Marketing Students Gain Cross- cultural

Skills as a Result of Undertaking a

Peer-Peer Mentoring Experience "At Home"?

*Kathleen Griffiths, Foula Kopanidis, Sveta Angelopoulos, Marion

Steel

Culture's Role in the Perception of

Atmospherics*Amelie Burgess, Dean

Wilkie

Price Promotion Models for EDLP

RetailersRahul Govind, David

Sugianto Lie, *Sonika Singh, Ashish Sinha

How New Product Preannouncement Influence Brand's

Innovativeness*Mahmud Hassan, Ravi

Pappu, Sarah Kelly

PAPER 4 Fitness Instructors: A Competitive Branding

Element*Wendy See, Derek Ong

The Managerial Role in Facilitating Open

InnovationYuosre Badir, *Björn

Frank, Marcel Bogers

Like Minds Campaign: A Macro-Social Marketing

AnalysisAnn-Marie Kennedy, *Joya

Kemper

Reinventing the Case Method through

Collaborative Case Research

*Carols Diaz Ruiz, Katy Mason, Luis Araujo,

Pierre Mora

A Flow Theory Perspective to Understanding

Salesperson Negative Workplace States

and their Intention to Leave - A Conceptual

Framework*Teidorlang Lyngdoh,

Sridhar Guda

Effect Size Undermines Decades of

International Business Research

*Hume Winzar, Chris Baumann, Doris

Viengkham

Brand Innovativeness Effects on Brand

LoyaltyIsador Lim, Alastair Tombs, *Ravi Pappu

CONNECT. ENGAGE. TRANSFORM.ANZMAC 2018



12:30 - 1:30 LUNCH

Layton Dissertation Award Winner:

Euejung Hwang - PhD Thesis Title

“Meaning transfer in a cobranding context.

The role of sensory signature”

1:30 - 3:00 Special Session Customer Engagement

Broad Perspectives of Engagement

Digital Marketing and Social Media

Advertising and Branding

Social MarketingBeyond the Individual

Consumer Behaviour

Sensory Consumption

Consumer Behaviour

Consumer-Brand Relationships

Service ResearchConsumer Behaviour

in Service

Marketing Communications

Gender and Controversy

Product and Brand ManagementBrand Profiles

Session Chairs Jill Sweeney Timothy Daly Bo Pang Achini Ranaweera Mark Avis Ingo Karpen Svetlana Bogomolova Angela Dobele

PAPER 1 B2B Research Opportunities and

Challenges Chairs: Erik Mooi,

Sudha Mani, Michael Kleinaltenkamp, Gary Lilien, Ian Wilkinson

How Does Engagement Affect Customer

Journeys?*Elina Jaakkola, Matthew

Alexander

TV Advertising Campaigns in the

Context of Search-Centric Marketing

*Andrej Miklosik, Stefan Zak, Maria Hasprova,

Martin Kuchta

Social Marketing: So Much More than a Nudge

*Sharyn Rundle-Thiele, Jeff French

Sensory Mindfulness in Consumer Behavior*Bertil Hultén, Usha

Pappu

The Customers Intention of Using Loyalty Programs

*Mitra Maboud, Claire Lambert, Maria Ryan

Who Collects Experiences? A

Typology of Collectors*Donna Gallagher, Foula

Kopanidis, Kate Westberg

Banner Ads CTR: Model Attractiveness and

Gender*Daisy Lee, Regan Lam

An Axiological Approach to Brand

Profiling*Stuart Barnes, Jan

Mattsson

PAPER 2 Integrated Perspective on Customer

Engagement - Empirical Investigation*Katarzyna Żyminkowska,

Tomasz Żyminkowski

Search Engine Advertising Sample Recruitment in The

Middle East*Timothy Daly, Paul

Harrigan

Beyond the Individual: A COM-B Model Analysis

*Taylor Willmott, Bo Pang, Sharyn Rundle-Thiele

Haptic Information and Consumer Brand

Impressions*Achini Tharaka

Ranaweera, Brett Martin, HS Jin

Bricolage: From Conceptualisation to

Scale Validation*Muhammad Abid, Aron O’Cass, Hormoz Ahmadi,

Vida Siahtiri

Empathy, Mindfulness and Extra-role

Behaviors, Thi Nguyet Que Nguyen, *Liem Viet Ngo, Jiraporn

Surachartkumtonkun

LGBT-themed Advertising: Gender, Disgust & Political

IdeologyJane Etheridge, *Gavin

Northey, Felix Septianto, Rebecca Dolan, Patrick

van Esch

Self-Promotion and Academic Branding: Career Progression

Strategy*Angela Dobele, Erica

Wastell

PAPER 3 Towards Converting Customer Engagement

into Loyalty Using Social Media Brand Posts

*Thomas Reimer, Michael Lever, Tatiana Anisimova

Journal of Marketing Management Digital Marketing Special

Issue Launch*Kristof Coussement

Evaluating a Co-designed Social

Marketing Program*Erin Hurley, Timo

Dietrich, Sharyn Rundle-Thiele

Need For Touch: Perceptions of Payment Mode, Ownership and

Spending*Jashim Khan, Russell

Belk, Gary Rivers, Zuo-Na Dongbei

Do Consumers Ordinarily Think of Brands in Terms of

Personality?*Mark Avis

Spiritual Engagement: From Consumption to

Anti-Consumption*Kieran Tierney, Ingo Karpen, Jodie Conduit

Controversial Approaches

for Marketing Communication

*Liem Quoc Bui, Long Thang Van Nguyen, Van

Truc Thi Nguyen

Self-marketing Strategies of Female

Academics*Natalie McKenna,

Angela Dobele, Lauren Gurrieri, Lisa Farrell

PAPER 4 Customer Engagement Research and Seminal

Articles*Roderick Brodie, Loic

(Pengtao) Li, Julia Fehrer, Biljana Juric

Impact of Servicescape Transformation on Food

Choice*Julia Carins, Sharyn

Rundle-Thiele, Ophelie Delmas

The Power of Touch: Some Empirical

Evidence*Achini Tharaka

Ranaweera, Bertt Martin, HS Jin

Is Product-Program Congruence Effective in

TV Advertising?*Joanna Caruso,

Lucy Simmonds, Svetlana Bogomolova, Adam

Gelzinis

Driving B2B Brands through Signalling

Sustainability PracticesVida Siahtiri, *Syed Mahdi

Vesal, Aron O'Cass




3:00 - 3:30 Afternoon Tea

3:30 - 5:00 Special Session Digital Marketing and Social MediaBrand Interactions


RetailingValue creation in

Business

Macromarketing and Public Policy

Macro Approaches

Marketing Strategy and Innovation

Marketing Value in the Economy

Consumer Behaviour

Responsible Consumption

Customer Engagement

Negative aspects of engagement

Service ResearchService Failure, Complaints and

Recovery

Session Chairs Torgeir Aleti Erik Mooi Val Hooper Leena Aarikka-Stenroos Claire Sherman Linda Robinson Yelena Tsarenko

PAPER 1 Social Marketing for a Better World

Chairs: Bo Pang, Linda Brennan, Lukas Parker,

Sameer Deshpande, Sharyn Rundle-Thiele

Antecedents and Consequences of

Consumers' Online Brand-Related

Activities (COBRAs) on Social Networking Sites

*Rico Piehler, Michael Schade, Barbara Kleine-

Kalmer, Christoph Burmann

Value-in-use Management - An Inductive Approach

Katharina Prohl, *Michael Kleinaltenkamp

An Ecosystem Perspective of

Retirement in Australia*Teagan Altschwager,

Jody Evans

Marketing's Impact on Start-up Firms'

Financial Valuations*Ofer Mintz, Gary Liliien

Linking Consumers' Ethical and Religious Orientation with CnSR

*Mehran Nejati, Ali Quazi, Azlan Amran

Online Brand Community

Engagement: A Text-Mining Approach

*Ce Mo, Ting Yu, Karen Tian

Motive Matters: Mindfulness and

Consumer Complaining Behavior

*Himanshu Srivastava, Gurbir Singh, Deepak

Ranjan

PAPER 2 Parasocial Interaction and Brand

Endorsements in Vlogs*Hanna Reinikainen,

Juha Munnukka, Devdeep Maity, Vilma Luoma-aho

Business Research Collaboration as Knowledge Coproduction Partnerships

*Louise Young, Per vagn Freytag

Understanding How Values Affect

Consumer Ethics*Rafi Chowdhury

Pareto Share for Retailers

*John Dawes, Philip Stern, Magda Nenycz-Thiel, Jaap

Wieringa

Role of Awareness and Ownership of ‘Owned’ Money on Spending

*Jashim Khan, Russell Belk, Gary Rivers, Zuo-Na

Dongbei

CSR Commitment as Window Dressing Strategy Driven by

Dissatisfied Customer*Tommy Roxenhall,

Darush Yazdanfar, Peter Öhman

Humour in Service Recovery - No

Laughing MatterPaul Patterson, *Christine

Mathies,

PAPER 3 Add-recall Digital Interaction: The case

of Flarie*Elin Nilsson

Ecosystem Mechanics and its Impact on the Process

of Biotechnology Commercialization

*Avni Misra, Mike Reid, Marion Steel

Mechanisms of Morphogenesis in

Service Ecosystems: Compression

*Hamish Simmonds, Aaron Gazley, Val Hooper,

Michelle Renton

Deconstructing the Architecture

of Customer Value Propositions in Circular

Economy*Valtteri Ranta, Joona

Keränen, Leena Aarikka-Stenroos

Nexus amongst Consumer Social

Responsibility, Loyalty and Trust

*Ali Quazi, MD Jakir Talukder, Taufiqul Islam

Conceptualisation and Operationalisation of Negative Actor

Engagement*Loic (Pengtao) Li, Biljana

Juric, Roderick Brodie, Catherine Frethey-

Bentham

Culture Matters: Power Distance and

Consumer Complaining Behavior

*Himanshu Shekhar Srivastava, Jayasimha K R

PAPER 4 In Vlog We Trust: e-Content Trust

InfluencersMaree Lockie, *Drew

Franklin

Governance and Value Creation in Business

Solutions*Erik Mooi, Vishal

Kashyap, Marc van Aken

The Business Models of Tribal Marketing*Carlos Diaz Ruiz, Laurence Dessart

Suppression Effects within the Material

Values Scale*Claire Sherman, Damien

Arthur

Negative Customer Engagement in

Commercial Service Contexts

*Diem Khac Xuan Do, Kaleel Rahman, Linda

Robinson

Rectifying Severe Service Failures

through Customer Participation

*Isabella Maggioni, Cheryl Leo, Yelena

Tsarenko

5:00 - 6:00 ANZMAC AGM Hickinbotham Hall

6:00 - 7:30 Welcome Reception (Bonython Hall)


CONFERENCE PROGRAM DAY 2: TUESDAY


08:00 - 10:00“ANZMAC Executive

Meeting (Invitation only)”

09:00 - 10:30 Special Session Service ResearchHealth Service


Mobile Applications (Apps)

Marketing Strategy and InnovationLeadership and Market-Shaping

Special Session Consumer BehaviourVulnerable Customers

Marketing CommunicationsAdvertising Online

Product and Brand ManagementCity and Place

Branding

Session Chairs Matthew Alexander Vilma Louma-Aho Roderick Brodie Arvid Hoffmann Liliana Bove Rico Piehler

PAPER 1 Drivers of Marketing Elasticities

Chairs: Peter Danaher, Harald van Heerde,

Dominik Papies, Nils Wlomert

Mapping Patient Experience and Journey from Service Providers'

and Caregivers' Perspectives

Lauri Litovuo, *Leena Aarikka-Stenroos, Elina

Jaakkola

Facebook Live as a Direct Selling Channel,

Nassim Dehouche, *Apiradee

Wongkitrungrueng

Exploring Chief Marketing Officers' Firm-Value EffectsIsabel Deutschmeyer,

*Peter Guenther, Miriam Guenther, Michael

Kleinaltenkamp

Values Theory, Methods and Applications:

Understanding Value-Expressive Consumer

Behaviours across the Lifespan

Chairs: Julie Ann Lee, Uwana Evers, Joanne Sneddon, Geoff Soutar

Consumption Communities as

Socialisation Agents*Saara Matilainen,

Torgeir Aleti

How People Avoid Ads Across Television

Devices*Yolanda Nguyen, Steven Bellman, Virginia Beal, Cathy Nguyen, Byron

Sharp

Branding an Arts Council: Cover Stories

1973-2018*Ruth Rentschler, Ian

Fillis

PAPER 2 Do Not Forget about the Fellow Patient

*Saskia Hantel

Location-Aware App to Support Heritage Trail

ExperienceJude Yew, Natalie

Precians, *Sameer Deshpande, Kelvin Cheng,

Ellen Do

Institutional Cross-Ownership, Marketing, and Firm PerformanceJohn Healey, *Ofer Mintz

Impact of Longevity on Elderly

Consumer Needs*Gabriel Rousseau

Effective In-Game-Advertising:

Congruency, Placement and Prominence

*Sandra Smith, Emmy Ren, Richard Starr Jr

The Role of Knowledge in Place Branding

*Juanyi Liu, Fang Liu, Ting Li

PAPER 3 Transforming Mental Health Services:

Provider Perspectives*Philippa Hunter-Jones, Steve Flatt, Liz Crolley,

Katie Neary

Diminish Price Sensitivity in Mobile

Shopping Applications*Putri Berlian, Tengku

Ezni Balqiah

Market-shaping Strategies:

Antecedents, Activities and Outcomes

*Suvi Nenonen, Kaj Storbacka, Catherine

Frethey-Bentham

How does Consumer Vulnerability affect Financial Decision-

Making?*Arvid Hoffmann, Simon

McNair

Winning the Gig in Freelance Online

MarketplacesStephan Ludwig, *Liliana Bove, Sabine Benoit, Ko de Ruyter, Peter Urwin

How Cities Can Attract Highly Skilled Workers

as Residents: The Impact of City Brand

BenefitsMichael Schade, *Rico

Piehler, Christoph Burmann

PAPER 4 Competitor Collaboration for Rapid

Market-shaping,*Jonathan Baker, Suvi

Nenonen, Roderick Brodie

Transforming Behaviours by

Connecting Theory Testing and Design

*Bo Pang, Sharyn Rundle-Thiele, Patricia David,

Francisco Crespo Casado

10:30 - 11:00 Morning Tea. Meet and Greet Session, Wined Bar




11:00 - 12:30 Special Session Marketing CommunicationsEndorsements and

Sponsorship


Retailing Business Ecosystems

Macromarketing and Public Policy

Modern Approaches

Consumer BehaviourTransformative

Consumer Research

Product and Brand Management

Extending Brands

Service Research Service Outcomes

Food, Wine and Leisure Marketing

Tourism

Session Chairs David Waller Elina Jaakkola Tania von der Heidt Stephen La Macchia Malcolm Wright Pennie Frow Larry Lockshin

PAPER 1 Climbing the greasy pole: career

progression for mid-career academics

Chair: Tim FrySpeakers: Sharyn Rundle-

Thiele, Felix Mavondo, Lucie Ozanne

Celebrity versus Film Persona Endorsements*Amanda Kennedy, Stacey

Baxter, Jasmina Ilicic

Customer Importance and Resource

Mobilization Processes*Mark Glynn

Facebook and Twitter Utility for PolicymakersKane Callaghan, *Mehmet (Michael) Mehmet, Peter

Simmons

An Application of the MOA Framework to Encourage Female

Participation in Sports*David Schmidtke, Bo

Pang, Abi Badejo

Understanding Broad Brands: A Multimodal

Brand Analysis*Claudia Gonzalez, Frank Alpert, Josephine Previte

Customers' Expected Value Capture in Sport

ContextsHerbert Woratschek,

*Mario Kaiser

The Effects of Perceived Crowding on Word-of-

mouthKaty Neville, Catherine

Frethey-Bentham, *Gavin Northey, Patrick van Esch

PAPER 2 Sponsor Bonding: An Australian Cricket Field

Study*Lenny Vance, Maria

Raciti, Meredith Lawley

Role of Values in Business Purchase

DecisionsEhtisham Anwer, *Sameer Deshpande, Robbin Derry,

Debra Basil

Mid Wife in the Digital Age: Decoding Value

from Midwifery Websites

*Janet Davey, Jayne Krisjanous, Robyn Maude,

Marlini Bakri

Type of Comparative Feedback and Prosocial

Behavior*Kun Zhou, Jiajun Wu,

Xiaoyin Ye, Jun Ye

The Art of Adaptation: Brand Extension for a

Distributed WorldAnne-Marie Hede, *Maree

Thyne, Finola Kerrigan

Content Analysis of eWOM for Heart

Surgery*Sarah Lord Ferguson, Kirk Plangger, Leyland

Pitt

Wine Tourists with Children: Untapping a Latent Wine Tourism

Demand*Marianna Sigala

PAPER 3 Corporate Sponsorship Effects on Charitable

Giving*Iris Goh, Ravi Pappu,

P Monica Chien

How Value Propositions Are Developed In

EcosystemsEsko Hakanen, *Joona

Keränen, Pekka Töytäri, Valtteri Vulkko, Sanna

Sundqvist

Marketing of Smoked Tobacco in a Smoke

Free WorldJanet Hoek, Phil Gendall,

*Christine Eckert, Mei-Ling Blank, Jordan

Louviere, James Thrasher

Responses to Trust Repair Approaches by

Non-Profits*Stephen La Macchia,

Matthew Hornsey

Effects of Sensory Cues in Brand Extension

*Euejung Hwang, Jungkeun Kim, Martin

Waiguny

Over-time Stability of Individuals' Satisfaction

Scores*John Dawes, Lara Stocchi, Francesca

Dall'Olmo Riley

Understanding Shengtai Luyou

(Ecotourism) from Tourists’ Experiences

*Ting Li, Fang Liu, Juanyi Liu

PAPER 4 Digital Engagement and Measuring Success

in the GLAM Sector*David Waller, Helen

Waller

Collective Engagement in Organisational

Settings*Michael Kleinaltenkamp,

Ingo Karpen, Carolin Plewa, Elina Jaakkola,

Jodie Conduit

Impacts of Airbnb from a Macromarketing

Perspective*Tania von der Heidt, Rod Caldicott, Pascal Scherrer

Consumer Perceptions: Mãori and Non-Mãori

Wine Brands*Pam Feetham, Malcolm

Wright, Kerrianne Joe

Customer Advocacy and Word of MouthJill Sweeney, *Adrian

Payne, Dan Liu, Pennie Frow

The Effect of Inner Packaging Colour

*Patrick van Esch, Jonas Heller

12:30 - 1:15 LUNCH

Poster Sessions Australasian Marketing Journal

Editorial Board Meeting (Invitation only)

1:15 - 2.00 Keynote Plenary: Professor Andy Neely




2:00 - 3:30 Meet the Editors Session #1


Brands and Young Consumers


Advanced Technologies

Social MarketingExtending Beyond Social Marketing’s Consumer Myopia

Consumer BehaviourFans and Love

Marketing Education University: Brand

Image, Participation and Satisfaction

Customer Engagement

Engagement for Business

Food, Wine and Leisure MarketingLeisure Marketing


Campaign Responses

Session Chairs Ravi Pappu Paul Harrigan Julia Carins Karen Fernandez Maria Raciti Heidi Winklhofer Armando Corsi Yuri Seo

PAPER 1 Harald van Heerde Journal of Marketing

Peter Danaher Journal of Marketing

Research

Sergio Biggemann Journal of Business

Research

Suvi Nenonen Marketing Theory

Magda Nenycz-Thiel Journal of Advertising

Research

Marianna Sigala Journal of Service

Theory and Practice

Michael Kleinaltenkamp

Journal of Business and Industrial

Marketing

Homophily's Influence on Child-oriented Brand Community

Identification*Margurite Hook, Stacey Baxter, Alicia Kulczynski

Challenges of the Internet of Things: A

Consumer Resistance Perspective

Zied Mani, *Inès Chouk

The Relationship between Social

Distance and Happiness*M S Balaji, Gopal Das

Liminality and Hyperreality in Celebrity

Consumption*Toni Eagar, Patrick

L'Espoir Decosta

Student-University Satisfaction: A Mental

Accounting Perspective*Jashim Khan, Jane

Hemsley-Brown

The Role of Actor Engagement in

Innovating Business Models

*Sophie Mentges, Stefan Roth, Thomas Robbert

Gamification or Socialization? What

Motivates Consumers' Engagement in Fitness Apps

*Wenting Feng, Rungting Tu, Peishan Hsieh

Orienting Responses to Branding in Advertising

*Lucy Simmonds, Steven Bellman,

Rachel Kennedy, Magda Nenycz-Thiel, Svetlana

Bogomolova

PAPER 2 Does Emotional Brand Attachment Matter?*Xuemei Bian, Ran Liu,

Andrew Robson

Consumer Motives for Adopting Artificial Intelligence Products

*Bjòrn Frank

Automatic Associations in Physical Activity Research: A Cross-

disciplinary Perspective*Amy Wilson, Amanda Rebar, Camille Short,

Benjamin Gardner, Ryan Rhodes

Consequences of Apparel Retail Brand

Experience: Moderating Role of Brand Love*S. R. Nikhashemi,

Charles Jebarajakirthy, Khaldoon Nusair

Brand Credibility and International Students'

Higher Education Preferences

*MD Manirujjaman, Wen Shao

Business-to-Business Engagement: A Case

Study*Anca Cretu, Heidi

Winklhofer, Linda Peters, Roderick Brodie

Does Order Effect Influence Haptic

Perception?Nino Ruusunen, *Tommi

Laukkanen

Creativity Versus Campaignability:

Executing Impactful Advertising Strategy

*Park Beede

PAPER 3 Effect of Brand Knowledge on Ethical

Brand Choice of Millennials

Alanna Pearson, *Margaret Matanda

Millennial Micro-Celebrities Personal Branding Strategies

on Instagram*Marina Leban, Ben Voyer

Changing the Water Quality Conversation

*Carina Roemer, Sharyn Rundle-Thiele

The Relationships of Brand Love with Related Constructs

*Minh Le

Mind the Divide: Digital Fluency and

Disadvantage*Kerry Russo, Lynne

Eagle, Nicholas Emtage, David Low

Engagement Practices in Social

Entrepreneurial Business Models - A Systemic Perspective*Julia Fehrer, Franziska

Kullak, Joana Sam-Cobbah

Branching out a Heritage Bourbon

Brand*Lois Shedd

Effective Audio Branding in Video

Advertising*Allison Bond, Rachel

Kennedy, Nicole Hartnett, Carl Driesener, Giang

Trinh, Anne Sharp, Steven Bellman

PAPER 4 An Environment at Risk: Snapshot of South-East

Queensland’s Food Environment

*Ryan Storr, Julia Carins, Sharyn Rundle-Thiele

Branding Love: Lovelocks as a

Romantic Sacrifice Ritual

Xinyue Zhang, *Toni Eagar, Patrick L'Espoir Decosta

Geographic Proximity and Disadvantaged Students' University

Participation*Maria Raciti, Joshua

Dale

Family Engagement Practices: Co-creating

Shared Experiences*Heidi Winklhofer, John

Melvin, Scott McCabe

Matching Consumer Mindsets with Luxury Advertising Features*Yuri Seo, Dongwoo Ko,

Jungkeun Kim

3:30 - 4:00 Afternoon Tea




4:00 - 5:30 Special Session Social MarketingReducing Problem

Alcohol and Drug Use


Retailing Retail Sales

Marketing Strategy and Innovation

Overcoming Resistance

Consumer Behaviour

Consuming for Connection

Consumer Behaviour

When Country Matters

Service ResearchTechnology in

Service

Product and Brand ManagementLoyalty, Equity

and WOM

Marketing Education

Contemporary Issues

Session Chairs Sharyn Rundle-Thiele Sudha Mani Björn Frank Paul Ballantine Judith Holdershaw Sven Tuzovic Gosia Ludwichowska-Alluigi Kathleen Griffiths

PAPER 1 The Role of Actor Engagement in

Business Model Design

Chairs: Roderick Brodie, Julia Fehrer

Does Reversing Heavy Drinking Encourage Moderate Drinking?

*Khai Trieu Tran, Kirsten Robertson, Maree Thyne

Investigating Salesperson

Performance Factors: A Contemporary Meta-

AnalysisHalimin Herjanto, *Drew

Franklin

Barriers of Service Innovation among

Micro-sized e-retailers*Tiina Kemppainen, Lauri

Frank

The Effect of Congruity between Gift Types and Receivers' Attachment Styles on Relationships

between Givers and Receivers: A Conceptual

PaperChanthika Pornpitakpan,

*Qiuling Li

Conceptualization and Empirical Validation of

Tourist Xenophilia*Astrid Nørfelt, Florian

Kock, Alexander Josiassen

The Elderly's Acceptance of

Healthcare Self-service Technologies

Bojing Cao, *Cheng Wang

Word-of-mouth Communication and

Consumer Brand Relationship Formation

in Rural India*Shubhomoy Banerjee

Rhetoric of Grandiosity and Modesty in the

Mission Statements of Business Schools

*Jay Kumar Panjwani, Ashique Ali Jhatial

PAPER 2 Effectiveness of Realism Techniques in

Drug Campaigns*Celine Northcott,

Megan Williams, Lucy Simmonds, Gabrielle Todd, Verity Pearson-

Dennett, Svetlana Bogomolova

eShopping Cart Abandonment at

Fashion Pure Plays*Nobukhosi Dlodlo

Rejection in the Disrupted World

*Sahar Faghidno, Magda Nenycz-Thiel, Jenni

Romaniuk

Inclusion of Close Brands in the

Consumer's Sense of 'Self'

*Shanshan Luo, Ben Wooliscroft, Robert

Hamlin

An Eye-tracking Study to Understand Muslim Consumers' Product

Choice BehaviorYunus Ali, *Harmen

Oppewal

Emerging Technologies Affecting the Service

Ecosystem in Retailing*Marianne Ylilehto, Pauliina Ulkuniemi

Loyalty Deviations and the Small Brand

Syndrome*Katrin Franke, Dag

Bennett, Charles Graham

Exploratory Analysis of the Sticky Floor

PhenomenaAngela Dobele, Lisa Farrell, *Avni Misra

PAPER 3 Use Of Fear in Drug Prevention Campaigns

Megan Williams, Celine Northcott, *Lucy

Simmonds, Gabrielle Todd, Verity Pearson-

Dennett, Svetlana Bogomolova

Gender Bias in Sales Evaluation and HiringBahar Ashnai, *Sudha

Mani, Prabakar Kothandaraman

Research Engagement versus Engaged

Research: A Framework

*Teagan Altschwager, Jody Evans, Kerrie

Bridson

Invoking Social Comparison and Vanity

in Advertising*Samantha White, Paul

Ballantine

Virtual Shopping Simulation: Consumer Knowledge of Country

of Origin*Judith Holdershaw, Alexander Schnack,

Malcolm Wright

Airbnb versus Booking.com: What Drives the

Customer Experience?Dominik Georgi, *Sven

Tuzovic

Customer Based Brand Equity for mobile

apps: towards a new framework

*Lara Stocchi, Gosia Ludwichowska-Alluigi,

Roman Konopka, Rachel Fuller

What is an Effective Capstone in Marketing?

*Tania von der Heidt

PAPER 4 #TipsyTuesday: Understanding Alcohol

and Social Media Influence

*Rebecca Dolan, Bodo Lang

Gamified Behavioural Nudge into Social

Closeness*Johanna Prasch,

Janneke Blijlevens, Jan Schoormans, Claus-

Christian Carbon

Dynamic Market DesignCharlotta Windahl,

Katarina Wetter-Edman

Brand Experience, Customer Equity and

Brand LoyaltyCuong Hung Pham, Oanh Dinh Yen Nguyen, *Liem Viet Ngo, Nguyen Phong

Nguyen

Reflections on Perennial Debates in Marketing Education

*Gregory Elliott

5:30 - 6:30 Special Interest Group (SIG)

Meetings

Balancing Experience and Convenience in

Retail Sean Sands, Isabella

Maggioni

The Role of Emotions in Choice Models

John Roberts, Ujwal Kayande

Frontline Employees Phyra Sok, Cheryl Leo,

Chatura Ranaweer

Business-to-Business Marketing

Sudha Mani, Erik Mooi

Market Shaping and Innovation

Julia Fehrer, Carolin Plewa

5:30 - 7:30 LEGO Serious Play “Meet. Make.

Collaborate” (Registration Required)Facilitator: Stephen Dann


CONFERENCE PROGRAM DAY 3: WEDNESDAY



09:00 - 10:30 Special Session Macromarketing and Public Policy

Public Aspects


RetailingRetail Consumers

Marketing Strategy and InnovationPredicting and

Measuring Growth

Consumer Behaviour

Sustainable & Ethical Consumption

Consumer BehaviourConsumer Emotions

Marketing Analytics, Methods and

ModellingModelling for

Social Purpose


Different Communication

Contexts

Session Chairs Lucie Ozanne Charles Jebarajakirthy John Dawes Hean Tat Keh Felix Septianto Jason Pallant Sandra Luxton

PAPER 1 Conducting High Impact ResearchChair: Dean Wilkie

Speakers: Steve Vargo, Roderick Brodie, Geoff Soutar, Jill Sweeney, Pennie Frow, Mark

Uncles, Lester Johnson, Adrian Payne

Butting Out: Strategies Addressing Tobacco

Product Waste*Janet Hoek, Phil Gendall, Mei-Ling Blank, Lindsay Robertson, Louise Marsh

Some Insights to Luxurious Brand

Retailers to Reach Customers Globally

Rambalak Yadav, *Amit Shankar, Charles

Jebarajakirthy

Predicting Category Growth from Quarterly

Penetration*Magda Nenycz-Thiel,

Charles Graham, Bruce McColl, John Dawes,

Giang Trinh

The Effect of Trashing on Incidental Purchase

*Canice Kwan, Shirley Cheng, Alex Tsang

Disentangling Deservingness

and Entitlement in Consumer Psychology

*Lisa Watson

Framing Strategy and Donation

Behaviour for Charity*Nursafwah Tugiman,

Rahul Govind, Gary Gregory

Designing Digital Coupons for Food

Industry*Neeraj Pandey,

Bhagyashree Somvanshi

PAPER 2 Public-Private Collaboration to Drive

Innovation in CitiesMike Cooray, *Rikke Duus

What Makes Customers Attached to

Commercial Places?*Torgeir Aleti, Harmen

Oppewal

Measuring New Product Trial Using

Analogous Forecasting*Sarah Wirtz, Philip Stern, Malcolm Wright, Xiaohui

Zhang

Are Disposition Practices of Fast

Fashion Users Sustainable?

*Jashim Khan, Sanjava Singh Gaur, Ali Quazi,

Prianka Patel

Shake it Off: Anxiety and Product Use

Jasmina Ilicic, *Stacey Baxter

Tobacco Health Warnings: An Eye-tracking Evaluation

*Cuong Quoc Pham, Bo Pang, Kathy Knox, Sharyn

Rundle-Thiele

A Content Analysis of Online Tourism Advertisements

*Dila Maghrifani, Fang Liu

PAPER 3 Social Responsibility in Swedish Public

Procurement Policies*Setayesh Sattari, Arash

Kordestani, Kaveh Peighambari

Understanding Young Shoppers' Mall

Behaviours*Felicia Kim, Vipul Pare

New Product Announcements:

Stock Market Reactions in India

*Jayasankar Ramanathan, Sunder D L

Abundance: Does it Improve Myopic

Consumer Decisions?*Greg Nyilasy

Is Beauty in the Heart of the Beholder? How

Aesthetic Products Elicit Shoppers' Commitment to

Purchase*Sonia Vilches-Montero, Renzo Bravo-Olavarria

Modelling Behavioural change with small data

*Jason Pallant, Sharyn Rundle-Thiele, Patricia

David

Assessing the Effects of Visual Structure of

MetaphorAnurag Hingorani, *Paul

Wang

PAPER 4 How do Muslim Consumers Arrive at Halal Purchase

Decisions in Online Food Consumption

Context?*Tareq Rasul, MD Ashad

Uzzaman, Charles Jebarajakirthy

How Social Class Shapes Green Consumption

*Li Yan, Hean Tat Keh, Jiemiao Chen

Pride and Message Framing Effects on

Volunteering*Felix Septianto,

Billy Sung, Yuri Seo, Nursafwah Tugiman

Marketing Communication

Strategies of Off-plan Homes

*Tai Anh Kieu, Emmanuel Mogaji

10:30 - 11:00 Morning Tea




11:00 - 12:30 Meet the Editors Session #2


Retailing Business-to-Business

Exchange

Digital Marketing and Social Media Social Media Sites

Social Marketing Getting Out in the

Community

Consumer Behaviour

Consumer Experience

Consumer Behaviour

Consumer Decision Making

Service Research Service innovation

and Design

Marketing Education

Advancing Marketing Education in the

Digital Age Session Chairs Michael Kleinaltenkamp Regan Lam Sameer Deshpande Tom van Laer Arry Tanusondjaja Gauri Laud Stephen Fanning

PAPER 1 Shikhar Sarin Journal of Product

Innovation Management

Rod Brodie Journal of Service

Research

Francois Carrillat European Journal of

Marketing; Journal of Advertising

Rebekah Russell-Bennett

Journal of Services Marketing

Paul Harrigan Journal of Marketing

Management

Lucie Ozanne Journal of Consumer

Affairs

Liem Ngo Australasian Marketing

Journal

What Adaptations Does Value-Driven B2B

Exchange Require?Joona Keränen, *Elina Jaakkola, Harri Terho,

Mekhail Mustak

Social Media Engagement and Brand

Image*Long Nguyen, Vinh Nhat

Lu, Thanh Tran, Jodie Conduit, Rajkishore

Nayak

Conserving an Australian Icon: Who is

Responsible?*Patricia David, Bo Pang,

Sharyn Rundle-Thiele

Marketplace Mythmaking: The Role

of Experience*Rebecca Scott, Mark

Uncles

How do Geographical Changes affect

Consumer Repertoires?*Sahar Faghidno, Arry Tanusondjaja, Zachary

Anesbury, Rachel Kennedy, Byron Sharp

Public Health-Care Innovation: An

Employee Perspective*Iman Behmanesh, Philip

Rosenberger III, Ashish Malik, David Cunneen

Explaining the Prevalence of Book

Piracy through Schema and Framing Theories

*Widya Paramita

PAPER 2 Contract Frames and Interorganizational

Exchange*Erik Mooi, Sandy Jap,

Qiong Wang, Steven Seggie

Source-Based Trust in Online Social Media

Marketing*Nirankush Dutta, Anil

Bhat

Back Pain Disability Reduction using Social

Marketing*Janelle Marietta-Vasquez, Sameer

Deshpande, Doug Gross, Susan Armijo Olivo,

Rachelle Buchbinder, Maxi Miciak, Michiel Reneman, Sebastian Straube, Erik

Werner

Cathecting with your AR15: The Transcendent

Experience*Martin MacCarthy,

Stephanie Meek

Consumer Incivility: A Control Restoration

Mechanism*Gurbir Singh, Abhishek Mishra, Sanjeev Tripathi,

Shruti Tewari

Examining Service Innovation Logics in

Practice*Kaisa Koskela-Huotari,

Jenny Karlsson, Per Kristensson

Twitter and Assessment: Does Engagement affect

Outcomes?Julia Robinson, *Jennifer Algie, Bonnie Dean, Nadia

Zainuddin

PAPER 3 Impact of Relationship Orientation on Interfirm Relationship Health &

Performance*David Gray

Emoji Scales versus Established Scales:

What do Respondents Prefer?

Richard Cullwick, *Mark Avis, Roman Konopka

Why People don’t Donate Organs

Posthumously in the Kingdom of Saudi

Arabia*Amani Alsalem, Marie-

Louise Fry, Deborah Griffin

Living, Leaving and Bleeding Narrative

Worlds*Davide Orazi, Tom van

Laer

Engaging with Colour as a Multidimensional

Construct*Jinyoung (Jane) Choi, Richard Starr Jr, Karen

Fernandez

Enhancing Co-design Resourcing for Public

Sector Services*James Durl, Bo Pang, Sharyn Rundle-Thiele,

Carina Roemer, Jeawon Kim

Universities' Brand-page Posts: An

Exploratory Content Analysis

*Tri D Le, Tai Anh Kieu

PAPER 4 Retroduction – An Alternative to Induction

and/or DeductionRegina Maniam,

Andre Everett, *Sergio Biggemann, Conor O'Kane

Retaining Users for Social Networking Sites

*Regan Lam, Daisy Lee

The Risk Ecology of Widening University

Participation*Maria Raciti

Questioning the Lego Cocreation Talisman

*Stephen Dann

Using Basket Penetration to Measure Category Performance

*James Martin, Magda Nenycz-Thiel, Arry Tanusondjaja, John

Dawes, Justin Cohen

University - An Agent of Change: Designing

L.A.B Services for Community Well-being

*Gauri Laud, Louise Grimmer

Technology Enhanced Learning for Marketing

Students*Stephen Fanning

12:30 - 1:15 LUNCH

Poster Session ANZMAC Institutional Members

(invitation only)

1:15 - 2:00 Keynote Plenary: Professor Stephen L. Vargo




2:00 - 3:30 Special Session Marketing Strategy and Innovation

Innovation Strategies


Influencers and eWOM

Social Marketing Engaging the Community

Consumer Behaviour

Consumers in a Digital World

Consumer Behaviour

Sharing and Consuming

Service Research Value Creation


Consumers and Brands

Session Chairs Magda Nenycz-Thiel Sanna Sundqvist Amy Wilson Euejung Hwang Mark Glynn Kaisa Koskela-Huotari Stacey Baxter

PAPER 1 Special Interest Group (SIG) Presentations

Chair: Yelena Tsarenko

Balancing Experience and Convenience in

Retail Sean Sands, Isabella

Maggioni

Business-to-Business Marketing

Sudha Mani, Erik Mooi

Frontline Employees Phyra Sok, Cheryl Leo,

Chatura Ranaweera

Market Shaping and Innovation

Julia Fehrer, Carolin Plewa

The Role of Emotions in Choice Models

John Roberts, Ujwal Kayande

Stakeholders in Commercialization and

Creating Market for Innovation

Anil Engez *Leena Aarikka-Stenroos

Intention to Engage in eWOM Communications: A Meta-analysis of

AntecedentsElvira Ismagilova, *Emma

Slade, Nripendra Rana, Yogesh Dwivedi

Older Consumers: Engaging in the

Technological Age*Saara Matilainen, Linda

Brennan

Online Recommendation

Language and Consumer Attitudes*Scott Murray, Hyun

Seung Jin, Brett Martin

Customers' Acceptance of Shared Clothes in

China*Jashim Khan, Sharyn

Rundle-Thiele

Value Co-creation in End-of-life Care

*Philippa Hunter-Jones, Lynn Sudbury-Riley,

Ahmed Al-Abdin

Sounds in Spokesperson Names influence Personality

Perceptions*Alicia Kulczynski, Stacey

Baxter, Jasmina Ilicic

PAPER 2 Product Focus or Customer Focus? The Effects of Innovator(s)'

Mindset on User Innovation Performance

*Jiajun Wu, Matthew O'Hern, Jun Ye

Priming Effect in Online Forums

Kristina Kuzminskaia, Anssi Tarkiainen,

Mika Vanhala, Jyrki Nummenmaa, Kalervo

Jarvelin, Jaakko Peltonen, *Sanna

Sundqvist

Motivating Online Engagement in a Social Marketing CommunityChad Bensky, *Gregory

Brush

Digitized World and Bottom of Pyramid Consumer Behavior

*Huma Amir, Fariha Raza

Heterotopic Airbnb Spaces: How Sharing

Romanticises Exchange Markets

*Marian Makkar, Crystal Yap, Russell Belk, Mark

Glynn

Designing for Diverse Personalities in Service

Co-Creation*Anna-Sophie Oertzen,

Gaby Odekerken-Schröder, Birgit Mager

Imagined Worlds: Visual Aesthetics in

Brand Building*Mark Buschgens

PAPER 3 Innovation for the Bottom-of-the-Pyramid

*Sergej von Janda, Sabine Kuester, Monika

Schuhmacher

Understanding Social Media Influencer

Effects*Shannon England, Nicole

Hartley, Thomas Magor

How Marketing may be Used to Increase the

Recruitment of Men in Health Research*Amy Wilson, Nikki

Harrison, Camille Short, Margaret McGee

Online Price Dispersion: Impact on Hotel Choice

Jungkeun Kim, *Drew Franklin, Euejung Hwang,

Megan Phillips

"Sieving Brands": How Consumers Make

Purchase Decisions*Rachel Fuller, Lara

Stocchi, Thorsten Gruber, Jenni Romaniuk

How Do Arts Festivals Co-Create Artist Well-Being? A Preliminary

ConceptualisationBoram Lee, Thomas

Birtch, *Ruth Rentschler, Ian Fillis, Shuwei Zhang,

Flora Chiang

Greening Products and Market-based Benefits*Maryam Masoumi, Vipul

Pare

PAPER 4 Crowdfunding: Not the Silver Bullet for

Innovation*Arry Tanusondjaja

Celebrity Name-Dropping and

Competency Evaluation in a Professional

ContextJulia Dupire, *Ben Voyer

Leveraging Location-Based Services to Disrupt Retail

Showrooming*Jorge Fiestas Lopez Guido, Sven Tuzovic

Actor-institutional Approach in

Investigating Consumer Behaviors

*Brian Heng Teck Kin

Value Co-destruction: It Takes Two to Tango

*Nicholas Grech, Rebekah Russell-Bennett, Edwina

Luck

3:30 - 4:00 Afternoon tea




4:00 - 5:30 Special Session Marketing Analytics, Methods and

ModellingModelling and

Predictions


Retailing Supply Chains

Social MarketingEvidencing Social

Advertising Appeals

Consumer Behaviour

Post-Purchase Consequences

Consumer Behaviour

Consumption & Scarcity

Service Research Service Systems and Institutions


Branding

Session Chairs Chris Dubelaar Claire Lambert Ruth Rentschler Subin Sudhir Rajat Roy M. Irfan Tariq Rachel Kennedy

PAPER 1 Transforming to Sustainable Business

Futures Chairs: Robert Aitken,

Leah Watkins

Modelling Sequential Spatial Choice: A Trip-

Planning Study,*Harmen Oppewal, Ari

Pramono

How Do Shoppers React to In-Store

Messages?*Bertil Hultén

Alcohol Brand Consumption and

Self-Identification in Australia

*Peter Matheis, Michal Carrington

Synchrony Experience and Product Evaluation

*Xiaoyin Ye, Jiajun Wu, Kun Zhou, Jun Ye

Scarcity - A Not So Scarce Concept

*Jie Wei Ong, *Alastair Tombs, Alison Joubert

Co-evolution in Service Systems: Modes of

Coexistence*Hamish Simmonds, Michelle Renton, Val Hooper, Aaron Gazley

Prior Brand Attitude and Advertising Effectiveness

*Paula Arbouw, Paul Ballantine, Ekant Veer

PAPER 2 Predicting G.P. Prescribing

*Giang Trinh, Philip Stern

Internally Recruited Franchisees: Franchise Buyer Decision Process

*Peter Balsarini, Claire Lambert, Maria Ryan

Audience Development: Performing Arts, Disabilities and

InclusionAyse Collins, *Ruth

Rentschler, Fara Azmat

Helpfulness of Online Reviews: Role of Affect

*Subin Sudhir, Anandakuttan Unnithan

A Mixed-Methods Approach to

Understanding Brand Prominence

*Hyunsuh Kim, Ben Voyer

Navigating Differences in Institutions toward

Value Co-Creation*Ro-Ann Smith, Daniela

Rosenstreich, Judith Holdershaw

Marketing When Regulated: Case of Financial Planners

*Tasadduq Imam

PAPER 3 The effect of cumulative category and brand

growth on competitive intensity

Charles Graham, *Zachary Anesbury, Dag

Bennett

Influencing Supply Chains:

An Interpersonal Perspective

*Vidana Gamage Gamithri Gayana Karunasena,

Daniel Prior

CSR Expectation and Social Enterprise

Marketing*Mark Ng

Opinion Leadership in Product Review Forums

Vincentia Yuen, Kevin Zeng, *Haksin Chan

The Role of Signaling in Scarcity Appeals

*Rajat Roy, Sanjit Kumar Roy

Country-of-Origin Effects Post a Service

Crisis*Muhammad Irfan Tariq, Roberta Crouch, Pascale

Quester

Celebrity Credibility: ELM or Unimodel?

Kamel El Hedhli, Haithem Zourrig, *Imene Becheur

7:00 - Midnight ANZMAC Gala Award Dinner (Adelaide Convention Centre)

conference program day 1: monday*bamini kpd balakrishnan, mark leenders, siva muthaly shopping...

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