PRE-REGISTRATION FEESRegistration fee is $100 per person through March 19. Registrations after March 19 are $125 per person. Registration is open to IAFE members and non-members. You may pay by check or credit card.

You can register in one of the following ways:Recommended: online at fairsandexpos.com Fax: 414-266-7007 Attn: IAFE Zone 4 Registration Mail: Wisconsin State Fair Attn: IAFE Zone 4 Registration 640 S. 84th Street, West Allis, WI 53214 Email: marketing@wistatefair.com

TOUR OF LEGENDARY LAMBEAU FIELDThe Zone 4 meeting will include an entertaining and educational tour of Legendary Lambeau Field scheduled for Monday, April 4 at 4:00pm (buses will depart the hotel at 3:30 pm.) 'XH� WR� WRXU� FDSDFLW\�� WKH�ÀUVW����� LQWHUHVWHG�delegates to register will be accommodated. There is no additional fee.

HOTEL INFORMATIONThe Radisson Hotel & Conference Center�����$LUSRUW�'ULYH*UHHQ�%D\��:,�������

Reservations can be made by calling the hotel direct at920-494-7300 or 800-333-3333 and stating that you are attending the IAFE Zone 4 Spring Conference April 4-6. Room rates are $99.99 (per night plus tax). A credit card guarantee may be required and rooms must be reserved by March 13, 2016.

AUCTIONSThere will be a silent auction on Monday and a live auction on Tuesday. Please provide an item for one (or both) of the auctions that represent your community to help keep our future Zone 4 meeting registration costs to a minimum.

CONFERENCE SCHOLARSHIPS�'HDGOLQH�IRU�DSSOLFDWLRQV�LV�0DUFK���������

Zone 4 Conference Scholarships are available to fairs that are IAFE members with annual attendance of less than 100,000 and have not sent a delegate to a Zone 4 Conference in WKH� SUHYLRXV� ÀYH� \HDUV�� 6FKRODUVKLS� IRUPV� DUH� DYDLODEOH� DW�fairsandexpos.com.

THANK YOU TO THE SUPPORTING SPONSORSKay Distributing, Dean Distributing, Triangle Distributing Brown County Fair, Pepsi Cola Bottling Co. of Northeast Wisconsin, G.L. Berg Entertainment, Brown County Dairy Promotion Committee, Red Frog Events, Wisconsin Association of Fairs and Wisconsin State Fair.

CONFERENCE PRESENTERS

MARLA CALICO - CFE, President and CEO of IAFEKEYNOTE ADDRESS: LIFE IS FULL OF “IFs”

2Q� P\� ZDOO� DW� WKH� RIÀFH�� ULJKW� ZKHUH� ,� FDQ� VHH� LWevery day, is a comic strip of “Pickles” by Brian Crane. The question asked in this strip is “Did you ever stop and think that in the middle of the word ‘life’ is the word ‘if’?” and the statement is, “That means that life is full of ‘ifs’.” In reality, many of us are afraid of the “if”. We don’t really want to ask “what if”? We prefer the routine, the expected, rather than the “ifs” that come along. In this message you will be challenged to think about the world of possibilities and opportunities for our fairs to thrive and create a sustainable base for the next generation, if we just will embrace the “ifs”.

PENNY C. MCBRIDE - CFEEBUSINESS PLANNING�5HTXLUHG�,$)(�,QVWLWXWH�RI�)DLU�0DQDJHPHQW�&RXUVH�

Learn to produce an exciting fair or special event that makes money. This workshop focuses on the planningSURFHVV� QHFHVVDU\� WR� FUHDWH� �RU� UH�FUHDWH�� D� SURÀWDEOH�event. Learn how to create a written business plan that willSURYLGH�RUJDQL]DWLRQDO�FODULW\�DQG�KLJKHU�HIÀFLHQF\��<RX·OO�take home dozens of ideas that will help your next event be EHWWHU��KDSSLHU�DQG�PRUH�SURÀWDEOH�WKDQ�HYHU�EHIRUH�

VOLUNTEERS: THE GREATEST GENERATION, BABY BOOMERS, GEN-XERS & MILLENNIALS

Many organizations voice the need for new, youngervolunteers, but few have created an organizationalculture to encourage and support a multi-generational volunteer corps. Take a look at the motivations ofvolunteers by the trends that shaped their generation. Learn techniques to appeal to all ages of volunteers and recruit and train new generations of leaders in thisLQWHUDFWLYH�VHVVLRQ�ÀOOHG�ZLWK�LQIRUPDWLRQ�RQ�ZKDW�PDNHV�each group tick.

KEVIN C. RESSYOUR FAIR IS UNDER ATTACK!

Kevin is a fair enthusiast who loves the uniquenostalgia each fair experience offers. He is also a Risk Program Manager at Associated Bank, based here in Green Bay. Kevin will help us apply a 5-step process to identify things that could go wrong at a fair. Understanding the probability and impact known for each, you can thenestablish mitigating processes for the highest risks.

MONDAY, APRIL 4

2016 ZONE 4 REGISTRATIONRecommended Registration: online at fairsandexpos.com or Fax: 414-266-7007 Attn: IAFE Zone 4 Registration

Organization

Contact Name (list again below if attending)

Address

City State Zip

(Area code) Daytime Phone

Email address

Please list all delegates from your organization who are attending. LAST NAME FIRST NAME LAMBEAU TOUR

(Please attach a separate sheet if necessary) Checks for registration should be made payable to the IAFE. If you wish to pay for registration by credit card, please complete the following information:

Check which type of card:

Name on card

Card Number

Exp. Date: CVC Code:

X $100 (on or before 3/19/16)

X $125 (after 3/19/16) =

Number Attending Total Due

MAKE IT LEGENDARY - WE INVITE YOU TO ATTEND THE 2016 IAFE ZONE 4 SPRING CONFERENCE IN GREEN BAY, WILet the games begin! Join us for non-stop education, engagement and enjoyment April 4-6. The line-up is jam packed with amazing speakers, interactive workshops and endless networking opportunities. If you are enrolled or planning on enrolling in the IAFE Institute of Fair Management, you will have the opportunity to earn a credit when you attend the Business Planning Course by Penny McBride on Tuesday, April 5th at 1:30pm.

I am honored to be your new IAFE Zone 4 Director and will do my best to tackle my responsibilities in an EPIC way... Energetic, Passionate, Informational and Committed. I would also like to thank Renae Korslien, CFE, of the North Dakota State Fair for her tireless years of service as the SUHYLRXV�,$)(�=RQH���'LUHFWRU���,�VXUH�KDYH�ELJ�VKRHV�WR�ÀOO�

I look forward to meeting you all and enjoying time together as we “evolve” in the ever changing Fair industry that we all NQRZ�DQG�ORYH�VR�PXFK�

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TUESDAY, APRIL 5

WEDNESDAY, APRIL 6

��DP�²�1RRQ� REGISTRATION CHECK-IN

1RRQ�²�����SP�� WELCOME LUNCH, IAFE REPORT IAFE Chair Kent Hojem, CFE

�����²��SP�� ´,'($�,*1,725µ�6(66,216��²�&+226(�21(� - AG EDUCATION - OR - PROMOTIONS (3 to 5 panelists, 10 minutes each & countless ideas)

CARNIVAL INDUSTRY TRENDS & UPDATES Panel Discussion Workshop

����SP� %86(6�'(3$57�)25�/$0%($8�),(/'

��²��SP�� /(*(1'$5<�/$0%($8�),(/'�72856�� �3UH�5HJLVWUDWLRQ�UHTXLUHG���2SHQ�WR�WKH�ÀUVW������ registered delegates. No additional fee.)

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����SP�� DINNER AND SILENT AUCTION Bidding begins and closes before live auction on Tuesday night.

�����²������SP�� HOSPITALITY Note: NCAA Championship Game will be televised.

�����²�����DP�� BREAKFAST BUFFET

��²������DP�� KEYNOTE ADDRESS: LIFE IS FULL OF “IFs” - Marla Calico, CFE, President & CEO of IAFE IAFE listening session for all attendees immediately following keynote address ������²������DP� VOLUNTEERS: THE GREATEST GENERATION, BABY BOOMERS, GEN-XERS, & MILLENNIALS - Penny C. McBride, CFEE

ANIMAL WELLNESS & WELFARE - Mark Goodrich & Greg Harder, MN State Fair

1RRQ�²�����SP�� LUNCH AND NETWORKING

�����²��SP� BUSINESS PLANNING (Institute of Fair Management Course) - Penny C. McBride, CFEE

READY, SET, CREATE! “Developing & executing your own on-the-spot contest“ - Jill Albanese & Jen Puente, WI State Fair

BEER AT YOUR FAIR “The Dos & Don’ts” - Steve Reinhardt, WI State Fair - Dennis Larson, MN State Fair

�����²�����SP� TRANSFERRING CONCESSION BUSINESSES & ROUTING “How to deal with it” - Panel Discussion

MARKETING/ADVERTISING Creative Tips & Tricks to market your Fair - Mary Parodo, Sage Advertising - Tim Heller, Red Frog Events

STREET ENTERTAINERS & FREE STAGE ENTERTAINMENT “How, When, Where & Why” - Tim Stevens, G.L. Berg Entertainment - Bruce Sullivan, WI State Fair

�����²��SP�� SOCIAL GATHERING, SILENT AUCTION FINAL BIDS & CASH BAR sponsored by Red Frog Events

����SP�� DINNER, LIVE AUCTION & ENTERTAINMENT Silent Auction closes prior to Live Auction “Dually Noted” Dueling Pianos sponsored by G.L. Berg Entertainment

�����²������SP�� HOSPITALITY

�����²�����DP�� BREAKFAST BUFFET

��²������DP�� <285�)$,5�,6�81'(5�$77$&.�²� RISK MANAGEMENT SESSION Kevin Ress, Risk & Controls Manager, Associated Bank

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