confab

7/29/2019 Confab

1/24

Session CONFAB

Statistics

Potential impact

Potential reach

Categories

Category Total

tweets

% Original

Tweets

RT Users

Others 228 19 154 74 108

Kate Kiefer Lee 202 17 130 72 81

Leisa Reichelt 173 15 99 74 80

Non categorized 103 9 87 16 54

Margot&Daniel 99 8 63 36 34

Pictures 97 8 75 22 55

Opening Keynote 92 8 58 34 45

Links 89 8 50 39 60

Rest of categories 103 9 99 4 64

Charts

num.

tweets

time

4

02:3925 mar

0

04:02

0

05:25

0

06:49

10

08:12

31

09:35

255

10:58

451

12:21

434

13:44

num.

users

num.

followers

12

0-50

19

50-100

16

100-150

14

150-200

15

200-250

13

250-300

15

300-400

12

400-500

28

500-750

29

750-1000

19

1000-1500

47

1500-5000

6

5000-10000

6

>10000

num.

tweets

per user

num. users

1261

362

233

104

85

48>5

Most Active Users

tweets

followers

tweets

followers

tweets

followers

tweets

followers

tweets

followers

tweets

followers

tweets

followers

Analysis of the session 'CONFAB' created with Tweet Category

7/29/2019 Confab

2/24

Replies

Others

Replies

Others

Others

Kate Kiefer Lee

Others

Kate Kiefer Lee

Leisa Reichelt

Others

Charts

Category Total

tweets

% Original

Tweets

RT Users Impressions Potential Reach Tweets/

User

Followers/

User

Others 228 19 154 74 108 435.398 297.446 2,1 2.754Kate Kiefer Lee 202 17 130 72 81 203.724 93.373 2,5 1.152

Leisa Reichelt 173 15 99 74 80 308.938 242.494 2,2 3.031

Non categorized 103 9 87 16 54 127.877 51.654 1,9 956

Margot&Daniel 99 8 63 36 34 92.061 40.016 2,9 1.176

Pictures 97 8 75 22 55 90.910 53.147 1,8 966

Opening Keynote 92 8 58 34 45 235.784 208.864 2,0 4.641

Links 89 8 50 39 60 146.866 97.166 1,5 1.619

Replies 78 7 78 0 43 455.393 239.761 1,8 5.575

Positive 21 2 17 4 17 15.295 14.248 1,2 838

Checkins 4 0 4 0 4 10.857 10.857 1,0 2.714


7/29/2019 Confab

3/24

25,1 4,7 6.020

thirsty_crow

139tweets

Hack_packer

50tweets

meghscase

39tweets

tweets

tweets

MarketingProfs

157.762followers

halvorson

23.212followers

kissane

15.669followers

followers

followers

MarketingProfs

631.048impressions

Juwelgoni

195.832impressions

miguelorense

103.248impressions

impressions

impressions

Hack_packer

9num. categories

gambollingsylph

9num. categories

thirsty_crow

9num. categories

num. categories

num. categories

thirsty_crow

70num. of RTs

GhadaKandil

29num. of RTs

Hack_packer

11num. of RTs

num. of RTs

num. of RTs

thirsty_crow

69original tweets

Hack_packer

39original tweets

meghscase

38original tweets

original tweets

original tweets

1687

2

Very low

0 to 10

followers

10

Low

10 to 50

followers

49

Medium-low

50 to 200

followers

55

Medium

200 to 500

followers

57

Medium-high

500 to 1000

followers

66

High

1000 to 5000

followers

12

Very high

>5000

followers


7/29/2019 Confab

4/24

Annexes

7/29/2019 Confab

5/24Analysis of the session 'CONFAB' created with Tweet Category

Category

Kate Kiefer LeeTweets related with Kate Kiefer Lee

130 81 72 93.373 203.724 1,6tweets users retweets potential reach potential

impact

tweets / user

Most Active

Users

1. thirsty_crow2.gigigriffis

3.Hack_packer4.ConfabEvents5.GhadaKandil

Tweets from this category

@thirsty_crowMathew Varghese

Prioritization of content projects is challenging. Having a framework for

prioritization is key. #ConfabUK

@everbassBas Evers

So many opportunities to engage. How do we prioritize content

projects? How do we assess added value? #ConfabUK

@lisejanodyLise Janody

There's SO much we can do: how do we prioritize? Need guidelines

and principles to help us focus our resources > @halvorson at

#confabUK

@gigigriffisGigi Griffis

SO excited to see @katekiefer at #ConfabUK on stage now!


"Part of my job is to guard mailchimp's voice and personality." (Love

this) @katekiefer #ConfabUK

@gambollingsylphJo Kerr

Up next @katekiefer from mailchimp on voice and tone #ConfabUK

@JesperOutzenJesper Outzen

Now @katekiefer from MailChimp is on stage #confabuk


"Our voice stays the same day-to-day, but our tone changes all the

time based on situations." @katekiefer #ConfabUK

@Hack_packerGeorge Dunford

Our tone changes based on people on the other end of our content

(users) @katekiefer #ConfabUK


Content people have a lot of power cc. @katekiefer #confabuk

@miguelorenseMiguel Orense

#ConfabUK El contenido hace a las personas SENTIR cosas,no solo

hacerlas


We have power - we use our content to make people do things AND

feel things #ConfabUK


On content responsibility: "Our content doesn't just make people do

things. It makes people feel things." @katekiefer #ConfabUK

@meghscasemeghscase

We have a lot of power to make us do and feel things. @katekiefer

#ConfabUK

@mediawebnlMediaweb

Our content doesn't just make people to things. It makes people feel

things. @katekiefer #ConfabUK


#ConfabUK Our content doesnt just help people do things....it makes

them feel things...@katekiefer

7/29/2019 Confab


@think_infoRick Yagodich

As guardians of the content, we have a lot of power per @katekiefer

#ConfabUK

@EvaVangenechtenEva Vangenechten

Content makes people do and FEEL things #ConfabUK


"The best brand voices are true reflections of the people behind the

company." @katekiefer #ConfabUK

@danieleizansDaniel Eizans

Our content just doesn't make people do things. It makes people feel

things. With that comes great responsibility,says @katekiefer

#confabuk

@edendigiEden Project Digital

Content has to make people feel things as well as do things. We need

to find our voice online @katekiefer #confabuk

@robramRob Mansfield

'Content doesn't just make people do things, it makes people feel

things' @katekiefer speaking about tone of voice #ConfabUK


Content allows us to get people to do things (ego trip anyone?) It also

allows us to get people to feel things. per @katekiefer #ConfabUK

@DEERdigitalDEER/digital

"Content doesn't just make people do things-it makes people feel

things" Voice&Tone @katekiefer #ConfabUK


How do you want people to feel when they visit your website?

#confabuk

@meghscasemeghscase

Ask them how they want people to feel. Finding the voice is an

emotional exercise. #ConfabUK


#ConfabUK "collecting adjectives that describe the business"

@katekiefer ......love the idea

@dianarailtonDiana Railton

'Our content doesnt just make people do things, it makes people feel

things' Katie Kiefer Lee, emotional responses important #ConfabUK


Use personas should flow into voice and tone - UX into trad content

#ConfabUK

@melissarachmelissarach

Two great presentations to kick off #ConfabUK by @halvorson and

@katekiefer.


MailChimp use the Yahoo style guide #confabuk

@TERMINALFOURTERMINALFOUR

#confabuk @katekiefer Great session so far - Voice and Tone:

creating content for humans

@gigigriffis

Gigi Griffis

Voice and tone are in the very fiber of our content. @katekiefer

#ConfabUK

@meghscase

meghscase

You can edit for grammar. It's not so easy with voice and tone.

#ConfabUK

@MetteWillMette Will - IBC

Hvis din virksomhed var en person, hvilken personlighed ville den

have? Mailchimp fortller om voice and tone #confabUK

@mediawebnlMediaweb

You can edit for grammar, not so easy for voice and tone. @katekiefer

#ConfabUK

7/29/2019 Confab


@jnconJonathan Connor

Different teams within an organisation 'need to be on the same page'.

Need voice and tone guide, not style guide. @katekiefer #ConfabUK

@everbassBas Evers

.@katekiefer is also a therapist: "dear brand, how do you want your

customers to feel when they use your website?" #confabuk

@ConfabEventsConfab Events

"The communicator is concerned with what the reader gets out of it

[the writing]." - William Bernbach (@katekiefer #ConfabUK)


#ConfabUK "TO be a good communicator, read your work out loud"

@katekiefer

@The_KrakenChris Harding

#ConfabUK Great stuff about emotionally connecting via content from

@katekiefer


Reading out loud helps you make sure you sound like a human.

@katekiefer #ConfabUK

@danieleizansDaniel Eizans

Every time I hear @katekiefer speak, I'm delighted. Poised, clear and

confident. Nailing it as usual at #confabuk

@Becky_DeeRebecca Desforges

#ConfabUK "It's easy to edit grammar, but if voice and tone is wrong it

will need a re-write" via @katekiefer


#ConfabUK "Reading out loud is a "human check"......builds empathy

into your communication...." so true @katekiefer


Reading out your writing out loud stops us from sounding like robots

acc to @katekiefer away #ConfabUK


Yes, yes, yes! 'Read it out loud before publishing' @katekiefer

#ConfabUK


Be a communicator: more interested in what the reader gets out of

your efforts than the perfection of the writing. per @katekiefer

#ConfabUK


"I've learned a lot about tone from my dog. They hear our tones, not

just what we say." - @katekiefer #ConfabUK

@jabirsalamJabir Salam

"Read your work out loud to speak onto the page" Generally,helps stop

you sounding like a robot and also, make sense @katekiefer

#ConfabUK


It's not just what we say that matters; it's how we say it. @katekiefer

#ConfabUK

@catisnotprettyCat Townsend

You can edit for grammar, but you can't edit voice and tone -

@katekiefer (mailchimp) on why voice & tone guidelines are

important #ConfabUK

@karenmcgrane

Karen McGrane

At #confabuk, @katekiefer says to read your writing out loud. Apples

text to speech is an easy way to hear a robot read it to you.

@thirsty_crow

Mathew Varghese

Need to consider using the #yahoo style guide. #ConfabUK

@katekiefer


Don't think tone of voice is important? "it's not what you say, but HOW

you say it - tone!" via @katekiefer #ConfabUK

@erinarieErin Anderson

Attention to voice and tone is our "human check," says @katekiefer at

#ConfabUK. Write for dogs and babies! (Ok, so canine check too.)

7/29/2019 Confab



I'm working on our style guide and I realize that we have really playful

stuff AND really serious stuff. @katekiefer #ConfabUK


Drop the jokes on @MailChimp by enabling part pooper mode

@katekiefer #ConfabUK different tone to warning emails required in

style guide.

@meghscasemeghscase

Mail Chimp has the best style guide ever. And I have a professional

crush on its creator, @katekiefer. It's all about context. #ConfabUK


To determine your tone of voice, consider content type and the

reader's emotional state. @katekiefer #ConfabUK

@jesusbosqueJess Bosque

#ConfabUK think about the voice and tone, about the feelings. it's

more important than grammar, because grammar is easy to fix

@katekiefer


I love the Mascot's jokes on MailChimp :-D #ConfabUK


Determine tone by: content type and reader's emotional state - what

will they feel after using your content @katekiefer #confabuk


To determine your tone of voice:

Consider 1 - Content Type &

2 - Reader's emotional state


"What situation is this person before reading & what situation will

this person be in after they read this content?" @katekiefer

#ConfabUK

@melissarachmelissarach

"If advertising had more respect for the public, maybe the public would

have more respect for advertising." via @katekiefer #ConfabUK


No tears in the writer - no tears in the reader. - Robert Frost via



.@katekiefer created her voice and tone guide by mapping emotions to

content types. #ConfabUK

@meghscasemeghscase

Voice doesn't change much. Tone adapts to situation. #ConfabUK


People who are upset need to know what's going on right away...Save

the jokes for later. @katekiefer #ConfabUK


Wow the voice and tone guide at @MailChimp looks great as well as

informative #confabuk


Freddy doesn't offer any useful advice because we all remember

Clippy & we don't want to go back there. @mailchimp


@JesperOutzen

Jesper Outzen

Does your company have a voice and tone guide? Looking for

examples #ConfabUK

@think_info

Rick Yagodich

Think about what the reader really needs to know, not what you want

to tell them. per @katekiefer #ConfabUK


Great to hear @katekiefer commend @macmillancancer &

@govuk writing guide. Love the simplicity with context #ConfabUK


Also a fan of gov.uk's style guide - @katekiefer because it emphasises

plain English and talks to everyone #confabuk

7/29/2019 Confab



LOVE @katekiefer's talk at #ConfabUK. Human. Smart. Great

examples.

@BBirgitBirgit Brckel

Think about what the reader needs to know and not what you want to

tell them by @katekiefer at #confabuk #contentstrategy

@gabrielsmyGabriel Smy

Great style guides: Yahoo, Macmillan, Gov.UK. Thanks @katekiefer

#confabuk


#confabuk @katekiefer on content: "Don't prioritise what you want to

tell people, focus on what the reader needs to know!"

@everbassBas Evers

Universiteiten Tufts (wiki) en Indiana (alumni) hebben beknopte,

werkbare stijlgidsen, tipt @katekiefer . #confabuk

@MetteWillMette Will - IBC

Hvordan har din bruger det lige nu? Tonen i vores content skal afspejle

brugerens flelser #confabUK


"We have to recognize our customers are feeling happy, proud,

excited. We don't want to kill those emotions." @katekiefer #ConfabUK


Know exactly how people feel. Validate their emotions. Speak in the

right tone. @katekiefer #ConfabUK

@EirikHafverEirik Hafver Rnjum

dear @katekiefer. do people actually read and follow those style

guides? in my experience they're not #ConfabUK


Obama unsubscribe message has great empathy but also frequency

options - Romney campaign emphatically thanks you @katekiefer

#ConfabUK


Insightful how tone of voice can help you retain your interested

audience.Great ref to Obama & Romney unsubscribe @katekiefer

#confabUK


"The consumer isn't a moron. She's your wife." David Ogilvy via



The unsubscribe message from Obama campaign newsletter is a great

example of empathetic messaging. #ConfabUK @katekiefer

@everbassBas Evers

Unsubscribers from Obama were treated humanely, smoothly

persuaded to stay; unsubscribers from Romney were thanked (!)

#confabuk @katekiefer


GOV UK's style guide, involving a huge audience, is 'rooted in

empathy' @katekiefer #ConfabUK


Something that really works on a product page is going to come across

differently on a contact page. @katekiefer #ConfabUK

@Hack_packer

George Dunford

Great examples of changing tone from @katekiefer so error message

need to sound different from news articles #ConfabUK

@jesusbosque

Jess Bosque

#ConfabUK Honesty is about knowing our place @katekiefer

@oscargnignijulie

The tone of voice is everything... Not just the voice #ConfabUK


"Honesty is about knowing your place" Understanding our place in the

customer's leads to honest communication. #ConfabUK @katekiefer

7/29/2019 Confab


@meghscasemeghscase

We need to understand our place in our customers' lives. @katekiefer

#ConfabUK

@mbloomsteinMargot Bloomstein

"The consumer isn't a moron," @katekiefer quoting David Ogilvy.

"She's your wife." Empathy drives communication. #ConfabUK


We can't all be the best and the fastest and the most powerful and the

easiest to use. - @katekiefer #ConfabUK


what is fun for company may not be fun for all customers ... So true +

be honest by @katekiefer #ConfabUK


Understand your place in your customers' world. You are but a passing

task, a tool. Put yourself in perspective. per @katekiefer #ConfabUK

@brigitte_aliceBrigitte Alice Radl

So true:"Our customers know when we're lying on them" says

@katekiefer. #confabuk


Honesty more important than superlatives on web acc to @katekiefer

#ConfabUK too much best, biggest when users respect truth.


Customers know when we are lying to them. And if they don't know

now, they will know soon. Honesty pays off! @katekiefer #ConfabUK

@everbassBas Evers

Web content could use a little more vulnerability, says @katekiefer

#confabuk

@RosmackRos Mackenzie

Great presentation "Content doesn't just make people do things. It also

makes them feel things." @katekiefer #ConfabUK


Love what you do. It shows in your communication. #ConfabUK

@katekiefer

@infochefIlse Jonker

Web content can use a little vulnerability these days. Be honest, the

customer knows when you're lying @katekiefer #ConfabUK


My best advice is to create a lovable company, hire people who get it,

and write from the heart. @katekiefer #ConfabUK


People will forget what you said, they'll forget what you did, but they'll

never forget how you made them feel. @katekiefer #ConfabUK


people will never forget how you made them feel....@katekiefer

#ConfabUK


When you love your work you care about your customers cc.


@catisnotpretty

Cat Townsend

People will forget what you said. They will forget what you did. But

they'll never forget how you made them feel! @katekiefer #ConfabUK

@gabrielsmy

Gabriel Smy

Ultimately people will remember how you made them FEEL. #confabuk

@ElaineMcVicarElaine McVicar

Lovely talk on voice and tone from @katekiefer it's easy to edit for

grammar not for voice and tone - make your users feel good!

#ConfabUK


The best approach to tone & voice is to LOVE what you do,

because then your tone & voice is real! @katekiefer #ConfabUK

7/29/2019 Confab


@sebinaSebina Pulvirenti

"The matter It's not what we say, it's how we say it". I loved to hear

about empathy in the Kate Kiefer presentation. #ConfabUK

@SaskiaVidelerSaskia Videler

"People will forget wait you said and did, but they will not forget how

you made them feel." Great quote in @katekiefer's preso #confabuk

@grrrreenNick Green

Some great voice and tone insight from MailChimp's @katekiefer to

kick us off #confabuk

@pstannPeter Stannack

#ConfabUK #Piglet: *How do you spell content?* #Pooh: *You don't

spell it. You feel it.* #sick

@garvo13Gavin Hirst

Really interesting talk on tone of voice by @katekiefer "it's not what we

say, it's how we say it" #ConfabUK

@giancammarotaGiancarlo Cammarota

Voice and tone, the most important part of your content style. Who are

you talking to? How do you want your reader to feel/react? #ConfabUK

@zhouhanaJohanna Lindh

Great speech by @katekiefer of @MailChimp on voice, tone.

"Customers know when you're lying. Or they'll find out." So be honest.

#ConfabUK

@TweetCategoryDTTweet Category Data

During @katekiefer speech It has been registered 156 tweets, 32% of

total (586 total tweets). The most active was @thirsty_crow.

#ConfabUK

@evemaesEvelien Maes

"Web content can use more vulnerability." @katekiefer from

@MailChimp at #ConfabUK

@pstannPeter Stannack

#ConfabUK Something deliciously ironic in an email service provider

(even an excellent one) exhorting people to be honest @katekiefer


The amazing @katekiefer helped heal my personal beef with

MailChimp. It might be a silly monkey but she was a great speaker.

#ConfabUK

@beninbrightonBen Hills-Jones

Inspiring talk from @katekiefer at #ConfabUK on tone & voice


Context - behaviours, user situation (ie how they feel) and their

environment (eg wearable devices) - drives your strategy. #confabuk

@EivindLEivind Lund

So this is how it feels to be almost blind. #mentalmodelling #confabUK

7/29/2019 Confab


Category

Leisa ReicheltTweets related with Leisa Reichelt

99 80 74 242.494 308.938 1,2tweets users retweets potential reach potential

impact

tweets / user

Most Active

Users

1. thirsty_crow2.Hack_packer

3.everbass4.GhadaKandil5.heinz

Tweets from this category

@meghscasemeghscase

Excited for the next talk from @leisa, author of the upcoming A

Practical Guide to User Experience. #ConfabUK


.@leisa is up next....talking about Strategic User Experience

#ConfabUK


One of the good things about taking ages to write a book is that you

have time to implement and test. @leisa #ConfabUK

@meghscasemeghscase

Everyone has a plan until you get punched in the face. Mike Tyson via

@leisa. #ConfabUK


Getting a place at the strategy table does not ensure anything ;)

#ConfabUK @leisa

@halvorsonKristina Halvorson

Everyone has a plan until you get punched in the face. Mike Tyson

via @leisa #ConfabUK

@RellyABRelly Annett-Baker

Watching @leisa do her thing at #ConfabUK. You should have her at

your conference too, conference organisers.


What is stopping you from doing your job? Organisation structure,

culture and what it values @leisa #ConfabUK


A YouTube search candidate as @leisa recommends #Ted talk by

Simon Sinek rgd The Golden Circle - drilling into the Why How What

#ConfabUK

@lisejanodyLise Janody

Strategic user experience is top down & bottom up. Involves

designing better environments & delivering through execution.

#ConfabUK @leisa


"Everyone has their face toward the CEO and their ass toward the

customer." - Jack Welch via @leisa #ConfabUK

@MaritLetnesMarit Letnes

"Everyone has their face towards the CEO and their ass toward the

customer" #ConfabUK #futuretoptweet #content @leisa


"Culture eats strategy for breakfast" WOW!!! #ConfabUK @leisa


"Culture eats strategy for breakfast" - a chestnut from @leisa

#ConfabUK

@everbassBas Evers

Everyone has their face toward the CEO and their ass toward the

customer, warns @leisa #ConfabUK


Will your organisational structure allow you to think strategically? per

@leisa #ConfabUK

7/29/2019 Confab



'Everyone has their face toward the CEO and their ass toward the

customer', Jack Welch, quoted by @leisa #ConfabUK

iesa


'If all the talk about customers was translated into actions, we'd be in

customer nirvana' @leisa talking common sense #ConfabUK


Know your vision: what are you actually trying to achieve? per @leisa

#ConfabUK

@zhouhanaJohanna Lindh

"Customers don't buy a drill because they need a drill. They buy a drill

because they need a hole." @leisa on strategic UX. #ConfabUK


As @leisa talks about #Drucker, I can't help think irrespective of what

you do - "If you can't #measure it, you can't manage it" #ConfabUK


A successful value proposition cannot be handed down from above. It

must be understood, to be executed. per @leisa #ConfabUK


'Customer experience strategy has to be a part of business strategy

nowadays' @leisa #ConfabUK

@garvo13Gavin Hirst

"Everybody has a plan, until they get punched in the face", Mike Tyson

via @leisa #ConfabUK


"You want to strategy, you ought to be able to talk business." Not

always true according to @leisa #ConfabUK


People don't buy what you do they buy why you do it ;-) @WunderRoot

@leisa #ConfabUK


That said, you need to understand business. #ConfabUK @leisa

@finiteattentionChris Atherton

Best quote from #ConfabUK so far is @leisa citing Jack Welch:

"Everyone has their face towards the CEO and their ass towards the

customer."

@DEERdigitalDEER/digital

In relatively unknown territory here, but excited to learn about strategic

UX from @leisa. Keep business & UX strategy apart?#ConfabUK

@meghscasemeghscase

The Business Model canvas. Yay! I used it too. It's free. @leisa.

#ConfabUK

@edendigiEden Project Digital

Pushing for UX + CX doesn't get you a pay rise & can make you

unpopular in a big co, but these conversations need to happen @leisa

#confabuk


Customer-centric data. Not how much it costs to take a customer call,

says @leisa but how much it costs to *resolve the issue.* #ConfabUK

@thirsty_crow

Mathew Varghese

#Citrix has invested heavily in design and had a Customer Experience

team. #ConfabUK @leisa

@Hack_packer

George Dunford

Customer journey map to show what it's like to be a customer over

time - @leisa has diagram of graduates #confabuk


What is it like to be your customer? Try mapping out the full

(emotional) process. per @leisa #ConfabUK


#Citrix uses a customer journey map for all projects. Part of our design

thinking DNA. #ConfabUK @leisa

7/29/2019 Confab


@everbassBas Evers

A team with an important mission doesn't get thrown off by a bad

quarter, says @leisa #ConfabUK #cx


I used to call myself an Information Architect many many years

ago.....:D Me too!! #ConfabUK @leisa

@r_a_c_h_e_Rachel Caldwell

Listening to @leisa at #ConfabUK. Customer journey mapping can

open up wider content discussions.

@MaritLetnesMarit Letnes

Word! RT @meghscase: Customer Journey Maps are a good way to

get people within an organization talking -- and aligning. #ConfabUK

@leisa


Im my talk tomorrow, I have an example of how we are Citrix use

Customer Journey Maps in content strategy. #ConfabUK @leisa

@RosmackRos Mackenzie

Business model - understand and care about where the money comes

in and goes out (both costs or customers lost) #ConfabUK @leisa


The reality of solving problems is not waterfall; it's more like an

earthquake. per @leisa #ConfabUK

@marrijemarrije schaake

"The solution always seems obvious when you don't really understand

the problem." @leisa nails it at #ConfabUK


Projects are not waterfalls they are EARTHQUAKES. Make straw men

prototypes and then disprove them. Thx @leisa #ConfabUK

@meghscasemeghscase

Stay out of photoshop. Sketch to HTML. Iterate. Use real content from

day one. Test and prototype content. Don't commit too early.

#ConfabUK

@heinzHeinz Wittenbrink

'The solution always seems obvious if you don't understand the

problem' (@leisa) #confabuk


"We use real content from day 1." I absolutely loved that. Lorem Ipsum

is one of the biggest enemies of design. #ConfabUK @leisa


#confabUK "Avoid wireframes and get into prototypes, in the natural

environment, real copy from day 1 - no lorem ipsum" via @leisa

@feliciaprideFelicia Pride

Prototyping beats abstraction. - @leisa via #confabuk

@EvaVangenechtenEva Vangenechten

Prototyping beats abstraction @leisa #ConfabUK

@josiesawJosie Evans

'Make/prototype rather than just speaking in abstract mode at multiple

meetings' via @leisa #ConfabUK

@thirsty_crow

Mathew Varghese

"Be making, not documenting" Documenting is "how do I cover my

bases" It's a defensive approach. #ConfabUK @leisa

@robram

Rob Mansfield

At #ConfabUK @leisa is 2nd speaker to talk about 'feelings' when it

comes to content

@ElaineMcVicarElaine McVicar

Love it - "be making, not documenting" from @leisa on strategic user

experience #ConfabUK


Answer is not to make it right at the first time. It is Prototyping!

#ConfabUK by @leisa

7/29/2019 Confab



"Don't work alone" Collaborative design is key to business success.

#ConfabUK @leisa

@everbassBas Evers

Dear ux designers, headphones are a sign you're doing it wrong. ~

@leisa #ConfabUK


"Content Prototyper" anybody? #ConfabUK @leisa

@heinzHeinz Wittenbrink

Jetzt beschreibt @leisa agiles Content-Design: Iteratives

gemeinsames Arbeiten mit echten Inhalts-Prototypen, Doku nur wo

ntig #confabuk


Use a content prototyper - make content that can change and propose

content for prototype from @leisa #confabuk

@SaskiaSchrijverSaskia Schrijver

Content Prototyper. Nice! @leisa #ConfabUK


As a strategist, walk in on day one with a front-end developer rather

than a ream of wireframes. @leisa #ConfabUK


"Photoshop is like fiction" LOL @leisa is kickass!! #ConfabUK

@mediawebnlMediaweb

Don't present .psd files (Photoshop is like fiction). Only present to

stakeholders in HTML @leisa #ConfabUK

@brigitte_aliceBrigitte Alice Radl

"Don't work alone" - this is a key problem in my work. glad and

surprised how clearly @leisa articulated it. #confabuk


"Spend as little time as possible in photoshop, only present to

stakeholders in HTML" via @leisa #ConfabUK


Photoshop is fiction. Show HTML! #ConfabUK by @leisa

@meghscasemeghscase

Only present in HTML. That would be quite a shift. But, it would

answer a lot of questions for our clients. #ConfabUK


"Spend as little time as possible in Photshop - present in HTML"

@leisa at #ConfabUK

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