Presenters :Kalyani KulkarniVaibhav NarkarSujit KapadiaSneha BhatteAkanksha JainLeisha ChanganiRoma SuvarnaPriyanka KhandelwalSiddhi ShahMehul Karia

Brand Brief

• Launched in 1848• 1903 adopted name “OMEGA”• Co-branding : Merged with TISSOT to

form SWATCH group in 1930• Established themselves as Luxury

product

• 1st company to use Quartz

Segmentation

• DemographicIncomeGender•

PsychographicLifestylePersonality

• Behavioral

Benefits

Brand PositioningSpace & OlympicMasterpiece of Advertisement

ArtworkHighlight Quality & Beauty

Brand AwarenessBuilding RelationshipsBrand Sponsorship Brand equity – Trust factor

“Omega, the watch the world has learned to trust”

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• Subliminal Advertising• Celebrity Endorsement

• Buzz marketing - Opinion Leaders

Omega’s new era of Advertisement

Use of emerging Personalities Targeted emerging Middle class

Analysis

7 different domains for 14 celebrities

Communication is aimed at YouthAvoided dependence on the

ambassadors and diversify its risk of a bad celebrity away

Striding Ahead