concepts lab – ideations in the autonomous vehicle rider experience
TRANSCRIPT
September 17 - 24, 2016
Future Service Design Scenarios for Autonomous Transport & Medical Services
Delivery
motorpressguild.org/autonomous-vehicles-are-going-to-save-us-from-standing-still/
theconceptslab.com
BACKGROUND
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theconceptslab.com
We gathered to conceive future scenarios in autonomous transport
Bev MayUX & Product Specialist
Principal, the Concepts Lab
Kevon LovelaceVisual, UX Product
Designer, Graphic Artist & Illustrator
Grace SongMarketing Manager
Laura SheedyUX Product Designer,
CAD & Visual Designer
Conner HunihanUX Designer
Brittany Kaufman
UX/UI Product Designer &,
Photographer
Nora CalabreseUX/UI Product Designer
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TheConceptsLab.com
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INDUSTRY & MARKET RESEARCHAutonomous Vehicles
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33 corporations are working on autonomous vehicles
https://www.cbinsights.com/blog/autonomous-driverless-vehicles-corporations-list/ August 11, 2016
2021
Semi-autonomous- Uber launched live pilot in PA- Tesla launched Autopilot feature
Autonomous road and air vehicles are imminent
Level5Testing
-Ford
Level 4 market launch- Uber- Ford- BMW
Level 4 market launch- Google / FCA
Semi-autonomous flight- Airbus begins testing on autonomous flight
Semi-autonomous / Level 4- Tesla level 4 by end of 2017- GM / Lyft semi-autonomous pilot - Uber’s Otto pilot early 2017
Level 4 release- Google
202020192016 2017 2018
theconceptslab.comhttp://www.autonews.com/article/20160607/OEM06/160609887/study-predicts-21-million-autonomous-cars-sold-globally-in-2035
http://clepa.eu/mediaroom/autonomous-vehicles-will-drive-change-auto-manufacturing-insurance/
Image: U.S. DOT
Nearly 76 million vehicles with some autonomy will be sold by 2035
Uber Level 3 Self-driving car pilot, 2016
Source: https://newsroom.uber.com/pittsburgh-self-driving-uber/
GoogleLevel 3 Self-driving car project, 2016
Source: https://www.google.com/selfdrivingcar
Israel Defense ForcesThe Border Protector UGV, 2016
Source:http://www.foxnews.com/tech/2016/09/01/robot-patrol-israeli-army-to-deploy-autonomous-vehicles-on-gaza-border.html
BMViNext all-electric autonomous car, 2021
Source: http://www.autonomous-car.com/2016/03/bmw-plans-to-step-into-world-of.html
Mercedes-BenzF 015 Luxury in Motion research car, 2030
Source: https://www.mercedes-benz.com/en/mercedes-benz/innovation/research-vehicle-f-015-luxury-in-motion/
DHL Parcelcopter 2.0 (Medicine Delivery), 2014
Source:http://techdrive.co/2014/10/dhl-using-drone-deliver-medicines-in-germany/
AeromobilAeromobil 3.0 flying car, 2019
Source: http://www.bloomberg.com/news/articles/2016-06-09/welcome-to-larry-page-s-secret-flying-car-factories
TerrafugiaThe TFX, 2026
Source: http://www.bloomberg.com/news/articles/2016-06-09/welcome-to-larry-page-s-secret-flying-car-factories
AgrodesignDrone Ambulance Concept, TBD release
Source: http://www.argodesign.com/work/drone-ambulance-argodesign.html
Otto (Uber)Self-driving truck, 2017
Source: http://fortune.com/2016/08/19/ubers-680-million-gut-punch-to-google/
Ecco CamperConcept by Nau
Source: http://nau.coop/future-design/ecco/Ecco_01/
Colim CaravanConcept by Christian Susana
Source: http://themotor.nl/page/174/
Source: http://webecoist.momtastic.com/2013/02/18/marvelously-modern-mobile-living-15-cool-campers/
Camper ModularConcept by Mehrzeller
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Industry Snapshot
Google Tesla Uber Ford GM/Lyft
Industry Tech Automotive; Energy Storage
Ride-sharing; Automotive Automotive / Ride-sharing
Partnerships/ Acquisitions
Fiat Chrysler Automotive, Waze
SolarCity Carnegie Mellon Robotics Lab; Univ. of Arizona; Volvo; Toyota
Acquired deCarta & Otto
Velodyne; Civil Maps; Nirenberg Neuroscience`
Acquired SAIPS; licensing
Lyft;
Acquired Cruise Automation
Testing 1.8 million miles inCA,TX,WA,andAZsince2009
130 million miles via Autopilot
PA MI, CA, AZ CA & AZ
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Shared Transport“The traditional ownership model is being disrupted… We’re going to see more change in the next 5-10 years than ... in the last 50”- Mary Barra, GM CEO, 10/25/15
KPCB Internet Trends Report June 2016 - Mary MeekerIHS: Clarifies Autonomous Vehicle Sales Forecast June 2016
New Vehicles“IHS expects entirely new vehicle segments to be created” - Jeremy Carlson, IHS Automotive Principal Analyst, 6/16
Autonomous vehicles will change how we work, move and live
Less Cars, More Utilization“we’re changing our business model to ...vehicle miles traveled… with autonomous vehicles, the actual mileage on those vehicles will accumulate a lot more than a personally owned vehicle.” - Mark Fields, Ford CEO, 4/12/16
theconceptslab.comeMarketer: How do young people feel about self-driving cars? March 2016
47%Optimisti
c
35%Excited
27%Fascinate
d
18%Anxious
18%Fearful
13%Dreading
It
Public Perception is Conflicted
theconceptslab.comeMarketer: How do young people feel about self-driving cars? March 2016
71 %16-24
74 %25-34
71 %35-44
64 %44-54
50 %55-64
45 %65+
Appeal varies by age
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Sleep/ rest 61%
Read 57%
Make calls 52%
Watch TV 46%
Play with others 37%
Work 33%
Do paperwork 26%
Shop 23%
survey of 44 individuals, Sept 2016eMarketer: In France, Vacations Are No Break from Mobile Devices. Aug 2016
Preferred activities
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EXPLORATIONS: 2026Autonomous Vehicles Rider Experience and Services Delivery
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Autonomous vehicles will impact nearly everyone
Disabilities
Elderly
Private Vehicle Owners
Travelers
Commuters
Truck Drivers
Urgent Medical Care
Public Transport Riders
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We conceived 20+ concepts to serve some of these audiences
Local Outings
Dog Walking Robot
Beauty Services
On-Demand Daycare
Travel
Mobile Homes
Local Medical & R+R
Personal Assistant
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We conceived 20+ concepts to serve some of these audiences
Biometric Controls
Seniors & Disabilities
Dating & Socializing
Local Services
Configurable Interiors
Group Meetings
Party Bus
Exercise on the Go
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Concept sketches
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Concept sketches
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Seniors will have more freedom and mobility
By Dana Hall, March 2, 2016 http://www.foxnews.com/tech/2016/09/01/robot-patrol-israeli-army-to-deploy-autonomous-vehicles-on-gaza-border.html
“It’s the ability to decide for themselves where and when they want to move”
43+ million Americansare 65+ and elderly drivers who disproportionately cause and are injured in traffic accidents
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The self-driving car could prove to be a life-changing breakthrough for many people with disabilities, granting them a new measure of independence.
“My experience with Google has been terrific, and I want it to happen. Everyone in the blind community wants it to happen.”- Mr. Mahan, the director of the center for blind people
People with disabilities can be more independent
PAUL STENQUISTNOV. 7, 2014 http://www.nytimes.com/2014/11/09/automobiles/in-self-driving-cars-a-potential-lifeline-for-the-disabled.html?_r=0
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We then curated and voted
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URGENTMEDICALSERVICESAutonomousVehiclesRiderExperience&ServicesDelivery:ConceptA
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Medical care: the most critical & vital need
Medical care: the most critical & vital need
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Medical care: the most critical & vital need
theconceptslab.comSource: KPCB Internet Trends Report June 2016 - Mary Meeker
Global Life expectancy is currently 72 years old - up by 36% since 1960
theconceptslab.comSource: http://techdrive.co/2015/02/ambulance-drone-totally-fascinating/
1,000+ “treatable” lives are lost each year in every big city by slow emergency response
theconceptslab.comhttp://starttheheartfoundation.org/cardiac-arrest-statistics/
Cardiac arrest is the leading cause of death for US adults over 40
Each minute, the chance of surviving a heart attack reduces by 10%
theconceptslab.comSource: http://adigaskell.org/2014/11/04/innovation-uses-drone-technology-to-provide-rapid-medical-response/
“800,000 people suffer cardiac arrest in the EU annually, and only 8% survive”
- Mark Meijer, president of Life EMS Ambulance
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Kevin- Emergency Room Physician
- Collecting new patient data can take hours
Paramedics do not always communicate the full patient’s history on the scene to ER MDs
Autonomous vehicles would allow more to be done in transit
Lives could be saved with faster response times and accurate data up-front in the ER
Retrieving patient records can takea few hours...a patient with a
medical sheet is like finding the Holy Grail! “ “
31, male, Interviewed 9/18/16
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Lara- Had Accident
- After a car accident, she was given mixed instructions about what to do by the police
Officer asked for ID and did a test for drunk driving, assuming fault and showing a lack of caring. She felt confused and frustrated
Would have loved to have been given accurate medical advice about what to do while she waited for ambulance
While injured, people told me what
they thought I should do. I wanted professional advice.
30, Female,, Interviewed 9/18/16 “ “
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- When he was in an accident, he wanted to contact his family immediately, but couldn’t. His family waited 2 hours to be updated
EMT asked for his wallet for ID, but he didn’t know where it was
Ambulance took over 20 minutes to get to hospital after arriving on the scene Welcomes methods for more rapid response
It took over 20 minutes to transport me to the hospital
Jose- Had Accident32, male, Interviewed 9/18/16 “ “
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Samantha- Family Member I want updates if a loved one was involved in an emergency.
- She called 911 for a loved one
She was scared and confused. She didn’t know what to do while waiting for the ambulance
She wishes she could have updates on her loved one’s status she was not around
28, female, Interviewed 9/18/16 “ “
“We got little information after getting to the ER”
“I was angry because I couldn’t hop on the
ambulance to be there & get updates”
- Speed / Time of arrival
- More deep in diagnosis
- Affordable service
“We needed more communicationwith relatives”
Others’ Experiences From 44 survey respondents
“Speed & time of arrival are critical”
“I need more affordable care &
want to know costs up front”
“I would like more empathetic, hands-on
care from EMTs”
Key patient medical needs 44 respondents
52%Had a medical
situation that required an ambulance
84%Want to know what
they should do while they wait for help
65%Have no way to get to the hospital except an
ambulance
6.7%33%Are more than 30 minutes away in rush hour traffic
97%Want to know when the ambulance will
arrive
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Key family need: updated status & communications 44 respondents
6.7%
52%80%Want to
automatically notify their family if they
were injured
96%Want notifications of loved ones’ critical
conditions
69%Want to know
friends & relatives’ contact information
in caseof death
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Open to medical monitoring wearables 44 respondents
6.7%96%52%89%Willing to wear one
to monitor critical medical conditions
31%Currently use fitness or health wearables
91%Want close friends /
family to wear a medical monitoring
device
Ambulance 2.0Source: http://static.lakana.com/media.ktvu.com/photo/2016/09/23/sfambulance_1474663788920_2062060_ver1.0.JPG
Source: http://www.argodesign.com/work/drone-ambulance-argodesign.html
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GILBERT’SEXPERIENCEIN2026
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Gilbert Jones 88, Male, lives in Valencia, CA. Retired, widowed auto mechanic with HS diploma & some trade schooling, Lives alone, and is mainly sedentary. Gilbert used to smoke tobacco, he has heart problems and wears a pacemaker, and he can’t hear or see that well, so he doesn’t drive any more. He has trouble following all the medical advice he gets. He can still walk, but with a cane. He has 2 kids that check in on him periodically: one in San Diego, the other in London, and they worry a lot about him. He also has three grandchildren.
Goals & NeedsRemain living independently on his ownMonitoring his health & mobility (for himself, family & MD)Communicating urgent health situations with family
Grandpa Gilbert
Independent
Dependent
Stubborn Willing
Rugged Skeptical Craftsman
“I enjoy a good beer while watching the game on Sunday afternoon”
http://www.fabulousfaces.com/
theconceptslab.comhttp://msnbcmedia.msn.com/i/MSNBC/Components/Photo/_new/g-tdy-120109-heart-attack.jpg
Gilbert starts feeling chest pain
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The wearable is activated with a notification from Gilbert’s pacemaker
http://msnbcmedia.msn.com/i/MSNBC/Components/Photo/_new/g-tdy-120109-heart-attack.jpg
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The wearable speaks to Gilbert,notifying him that help is coming
http://msnbcmedia.msn.com/i/MSNBC/Components/Photo/_new/g-tdy-120109-heart-attack.jpg
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The wearable can also tell the wall display to show
Gilbert visual instructions
http://www.qarmazi.com/5/2015/07/1920x1440-best-design-interior-paint-colors-interior-house-colour.jpg
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The device alerts the hospital that an EMT and air ambulance are needed. Gilbert’s medical records and location are automatically sent over
http://www.bdcnetwork.com/sites/bdc/files/body-images/unnamed%20(1)_9.jpg
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Gilbert’s family areautomatically notified
https://static.pexels.com/photos/6111/smartphone-friends-internet-connection.jpg
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The autonomous vehicle is dispatched to Gilbert’s house,with EMT personnel inside
http://www.aldaramedicalcenter.com/images/features/Aldara_Sketch.jpg
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The vehicle arrives at Gilbert’s house. The wearable had already unlocked the door and told the EMTs which room he was in
http://modusstudio.com/wp-content/uploads/2014/01/viewpoint-process-sketches.jpg
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Gilbert is loaded onto the vehicle by the EMTs
http://modusstudio.com/wp-content/uploads/2014/01/viewpoint-process-sketches.jpg
theconceptslab.comSource: http://www.bitrebels.com/wp-content/uploads/2013/08/doctors-use-google-glass-2.jpg
While Gilbert is transported to the hospital, he receives some treatment on the vehicle
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The vehicle arrives at the hospitalhttp://www.aldaramedicalcenter.com/images/features/Aldara_Sketch.jpg
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Gilbert is unloaded; the vehicle reconfigures to transport a new patient
http://www.aldaramedicalcenter.com/images/features/Aldara_Sketch.jpg
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Gilbert gets treatment In time to save his life!
http://childrensnational.org/~/media/cnhs-site/images/brand-images/general-and-thoracic-surgery_14428.ashx?mw=834
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Gilbert lives!
http://www.centraljerseyfamilylaw.com/wp-content/uploads/2016/03/will_0.jpg
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SUPPORTINGSERVICEELEMENTS
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2016 Experience
6.7%
SlowIt takes a long time to
call, receive and coordinate urgent
medical care
OpaqueStatus and patient
details are unknown. Devices, EMTs and
relatives don’t talk to each other.
SiloedDevices don’t have the
necessary data and what they do have, they can’t or don’t
share(
2026 Principles
6.7%
SpeedyDramatically reduce
time to medical intervention
OpenStatus is
automatically communicated to all
parties- through voice and multiple
digital means
Seamless
Devices seamlessly interact with each other, requiring no patient intervention
(
Convergence of current tech trends by 2026
Autonomous Vehicles
Drones
Voice, Gesture & Biometrics
Embedded Medical Devices
Wearables
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Biometrics, gesture and voice-based wearables
FEATURESConnected to the pacemaker to monitor the person’s heart
Provides information on critical medical conditions when they occurStores personal and medical data
Sends notifications to hospital, family members and doctorsGives voice and visual instructions on what to do in emergency situations
http://designapplause.com/wp-content/xG58hlz9/2013/12/wearable-shine2.png
Service Design Blueprint of Proposed System
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Gilbert is loaded onto vehicle
Gilbert communicates with device
Gilbert is told what’s happening
Gilbert follows instructions
Gilbert receives hospital treatment in ambulance
Gilbert has chest pains
Gilbert lives
2026: takes 12 minutes1 minuteFamily notified at
6 minutesHospital treatment at
Gilbert calls 9-1-1
Gilbert is loaded onto ambulance
Gilbert has chest pains
Gilbert is stabilized
Gilbert dies
Gilbert is treated in ambulance
2016: takes 2 hours2 hoursFamily notified at2 hoursHospital treatment at
Gilbert receives treatment at hospital
Gilbert’s experience
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2016
Gilbert
Ambulance9-1-1 & devices
FamilyEMT Hospital
Gilbert has chest pains
Gilbert calls 9-1-1
9-1-1 activate EMT
EMT arrive
Gilbert is stabilized
Gilbert is loaded onto ambulance
Ambulance departs for hospital
EMT’s treat Gilbert en route
Ambulance arrives at hospital
EMT hand Gilbert over to hospital
Hospital treatment begins
Family is called
Family arrives
Gilbert Dies
Gilbert is treated in ambulance
Gilbert receives hospital treatment
Device sends out notification of issue to 911 which is routed to hospital
Gilbert has chest pains
Device asks Gilbert questions, starts building patient history
Family receives notification of Gilbert’s condition
EMT boards vehicle
Pacemaker sends wearable notification of pending medical issue
Device unlocks doors for EMT arrival
Gilbert communicates with device
Gilbert is told what’s happening
Hospital preps for sending EMT team to Gilbert
EV departs for hospital
AV arrives at scene
Device keeps Gilbert informed
Gilbert follows instructions
EMT stabilizes Gilbert
Gilbert is loaded onto vehicle
EMT treats Gilbert in vehicle
Device sends condition to family
EMT checks Gilbert into hospital
Device downloads history to hospital
EMT loads Gilbert onto vehicle
Vehicle departs for hospital
Gilbert receives hospital treatment in vehicle
Family receives SMS notification
Hospital receives Gilbert
Gilbert lives!
AV arrives at hospital
Family notified of whereabouts
Gilbert’s gurney detaches from AV
2026
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http://www.fabulousfaces.com/
Rapid, accurate medical intervention saves lives!
2016:2 hours
RIP Gilbert
2026:12 minutes
Gilbert lives!
1.Determine he needs treatment 20m
2.Ambulance in transit 35M each way x2 in LA rush hour
3.30M wait to get Gilbert checked in and get him from ER into OR
1.Determine he needs treatment 2m
2.Autonomous airborne ambulance in transit 10M one way
3.Gets treatment on vehicle 0m
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SOCIAL TRAVELAutonomous Vehicles Rider Experience & Services Delivery: Concept B
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Stephanie Jones Single, 22, Female, from Miami, FL. Was in college in LA, but just graduated and still living off of parents’ income. She currently works at a cocktail bar.
Stephanie likes to go out and meet people. She loves Coachella, is curious about Burning Man, and has backpacked in Thailand with friends. She would love to travel more with other like-minded folks and explore more exotic distant places, particularly on a budget.
Social Traveller
Extrovert Introvert
Adventurous Cautious
Friendly Go-getter Energetic“I love going out, exploring new places and meeting new people”
Image:chictopia.com/photo/show/525536-hiker+chic-dark-brown-floppy-felt-h-m-hat-tan-hiking-boots-white-the-north-face-bag
Goals & Needs- Have fun with friends- Meet new people- Explore interesting new places on a budget
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Roving Party Bus
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Roving Party Bus: order your experience
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Select socialexperienceSelect social
experience
Roving Party Bus
Yes
No
Open app
Select socialexperience
Select active group
Group vehiclearrives
Enjoy group?Bar/dance
club
Get outOrder new experience
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Customizable tours with dining and drinks
http://hdrcreme.com/photos/31854-edna-valley-winery
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Customizable tours with dining and drinks
Define trip parametersDefine trip parameters
Search available trips
Confirmations coordinated
Create own trip
Vehicle shuttles group
Revised itinerary
Drop off
Vehicle narrates tour
No
Yes
Yes
No
Eat/drink while travelingFind available
trip?
Itinerary changes?
1.User books trip to Napa on phone2.Trip is approved and confirmed3.Road or air vehicle picks up the user and friends4. Vehicle shepherds riders around Napa, giving guided tour5. Party on vehicle!
Customizable tours with dining and drinks
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Off-road, fully customized travel
http://www.huffingtonpost.com/jacada-travel/11-of-the-most-stunning-aerial-safaris-in-africa_b_7017320.html
theconceptslab.comhttp://www.huffingtonpost.com/jacada-travel/11-of-the-most-stunning-aerial-safaris-in-africa_b_7017320.html
Off-road, fully customized travel
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Natural communications with the vehicle
Voice & Audio
Gestures Touch
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Default Vehicle Configuration
This default configuration supports a lounge seating area for viewing outdoor scenery and a plasma screen for looking up areas of interest and viewing more
information.Glass perimeter walls can become opaque with voice command
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Default Vehicle Configuration
Expanded View
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Sleeping Configuration
Transform the space by voice command for sleeping
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Sleeping
Expanded View
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Group Eating
Group dining
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Group Eating
Expanded View
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Group Activities
Open plan for exercise and groups
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Group Activities
Expanded View
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THANKS!
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We gathered to conceive of future scenarios in autonomous transport and related services
Bev MayUX & Product Specialist
Principal, the Concepts Lab
Kevon LovelaceVisual, UX Product
Designer, Graphic Artist & Illustrator
Grace SongMarketing Manager
Laura SheedyUX Product Designer,
CAD & Visual Designer
Conner HunihanUX Designer
Brittany Kaufman
UX/UI Product Designer &,
Photographer
Nora CalabreseUX/UI Product Designer
September 17 - 24, 2016
Future Service Design Scenarios For Autonomous Transport & Medical Services Delivery
TheConceptsLab.com