media kit 2016

xxx

concept

Subbacultcha

We are an independent music and art platform based in Amsterdam.

—We organize progressive shows, make print publications and curate exhibitions. With the support of a loyal community of members, we have set in place a unique system that enables us to introduce to a

large and diverse young audience the music, art, film, and photography we love and trust.

demographic

Members

2000+

Membership includes

Shows / Exhibitions / Parties / Publications / Movies / Perks

Price

€8

Age

18 – 40

Location

Amsterdam RotterdamUtrechtGroningen The Hague

Frequency

Monthly

Gender

45% 55%

Audience

Subbacultcha targets forward-thinking individuals with alternative cultural profiles

Target groupOur audience is young and educated with an eclectic taste in music and a soft spot for the arts. They share our commitment to support young, up-and-coming artists, as well as our love for print publications. They are mostly artists, musicians, writers, readers, students, and professionals working in creative industries and media.

Members:Subbacultcha members represent our ideal audience. They are a com-plex and dynamic community of people passionate about music and art who support out initiative with a monthly fee of €8. They receive free ac-cess to our shows and events, their own copy of our publications, as well as additional goodies and perks. They inspire and they challenge us as we gradually mould the future of Subbacultcha together.

Subbacultcha

Shows

Our monthly program includes 15+ events, of which more than half are music shows, booked in-house and organised by us at

our venues of choice.

Concerts

15+per month

Attendance

3500+visitors per month

Partners

Shows

A bold selection of unruly shows, essential films and art exhibitions.

Subbacultcha shows We aim to promote unconventional, unruly artists at the beginning of their careers, right about the time when they release their first album, tour Europe for the first time or have their first solo art show. To this end, we take our cues from independent labels from the Netherlands or across the world in search for today’s most interesting music-makers. We also work closely with small alternative venues in Amsterdam, Utrecht and Rotterdam in order to produce shows where the right audience meets the right band.

Side ProgrammeThe formula of our monthly agenda is dynamic as we are open to making new partnerships and discovering new venues. In this sense, we curate a side programme of alternative and experimental events from the agenda of our partners and collaborators. For instance, we promote Muziekge-bouw aan ‘t IJ’s The Rest is Noise programme, forward-thinking pho-tography exhibitions at Foam, special screenings within the exhibition programme of EYE Film Institut, and we collaborate with Goethe-Institut on their music programme.

Subbacultcha

OT301

Subbacultcha

Musicians

Mac DeMarco, Future Islands, Health, Amen Dunes, Ben Frost, White Fence,

Merchandise, Forest Swords, Fuck Buttons, Fatima Al Qadiri, Jaakko Eino Kalevi,

Jessy Lanza, Ela Stiles, Chad vanGaalen , DIIV, John Wizards, Blouse and more.

Subbacultcha editorial

Over the years, the Subbacultcha! magazine has catalysed an important number of local and international writers, photographers and artists that share our passion and vision.

publications

We have a consistent output of music and art publications each year. So far our yearly rhythm has consisted of, but has not been limited to: ten issues of the Subbacultcha! magazine produced concurrently with at least two art publications, special editions of the magazine and other print projects.

Editorial visionWhile Subbacultcha’s scope is international, our perspec-tive is molded by the local context - Amsterdam’s eclectic music and art scene of which Subbacultcha has been a part of for ten years now.

We have portrayed contemporary musicians and artists, relaying their personal histories and idiosyncrasies in interviews, photoshoots, photo essays, personal essays, and free-form articles published in our print magazine or on our website. We have curated and designed art publi-cations in collaboration with some of our favourite local creators, our projects ranging from exhibition booklets to poster books to unconventional wrapping paper.

During this time, our network of contributors and col-laborators has expanded, and we now have in-house tools to create original editorial content, inspiring pho-tography and beautiful print publications. Although our headquarters and editorial team are based in Amsterdam, our network reaches far beyond the Netherlands making unlikely encounters possible between touring musicians and international photographers.

publications

Subbacultcha editorial

photography

Subbacultcha editorial

projects

Subbacultcha is interested in expanding its creative framework and is open for collaborations and partnerships with like-minded organizations.

External projectsIn recent years, we have mobilized our creativity and knowhow for unique collaborations with some of our favorite music festivals, brands, and art institutions in the Netherlands: special publications, music pro-gramming, and of course, parties. Interested in setting up a collabora-tion? We’d love to hear from you!

Special edition magazines

— Le Guess Who May Day (2014)— Down The Rabbit Hole (2014, 2015)— Where The Wild Things Are Festival

(2015)

Festival guides

— Where the Wild Things Are Festival (2013, 2014)

— STRP (2013)— Le Guess Who (2011, 2012)

Events

— Motel Mozaique Day Party,Rotterdam

— Eurosonic Day Party, Groningen— Metropolis Day Party, Rotterdam— Urban Outfitters secret pre-event +

opening, Amsterdam— The Current Obsession Fake

Christmas Show, Amsterdam— The Wrapping Paper Party @

Restored, Amsterdam

Publications

— Photo Clash with Converse— Holland Festival Young Newspaper

(2015)

Music programming

— Huis Marseille, Foam, EYE, Scheepsvaartmuseum for Museumnacht

— EYE Film Institut for the Jean Desmet Exhibition opening

— Le Mini Who at Kapitaal, EKKO, Moira

— Foam openings— Dansmakers for Moving Futures

after party— SPRING Utrecht after party

Collaborations

social m

edia

Online

We have a very strong online identity and an ever-increasing following. We use

our online channels strategically to inform our readers and followers of upcoming

Subbacultcha events.

social m

edia

Online

Website

1.500+unique visitors per day

Facebook

22.500+Twitter

3.150+

Instagram

1.600+Webshop

20+items

Newsletter

6.500+subscribers

Original content, frequent updates and the latest music news.

Online Our online presence is dedicated to introducing and contextualizing relevant but lesser known artists in editorial features, following up on recent releases and announcing upcoming events. Our online strat-egy is consistent across platforms, and our style of communication - concise and quirky - is easily recognizable and relatable.

Subbacultcha online advertising possibilities available.

Contact

Dr. Jan van Breemenstraat 11056 AB, AmsterdamThe Netherlands

Loes Verputten: loes@subbacultcha.nl+31 646 246 283

www.subbacultcha.nl