"The romantic comedy has the toughest job of all movie genres: It must be both romantic and funny without overdosing on sweetness,

and still manage to seem completely effortless so that the audience will believe the sparks flying between those mismatched

leads."

Michael Rowin, AMC Movie Blog

To create a sequence of five television

idents, each one lasting ten seconds, promoting my chosen

film genre - Romantic Comedies over the

past decade.

It may seem too broad but females of any age who love a romantic

story and a happy ending will be targeted, as most Romantic

Comedies are meant for any age over 12. The 18-34 range is

generally the largest movie-going segment but any female, whether it

be your grandma or your 15 year old sister, would still be enticed

to watch the films on the television even if they didn't get

the chance to see them at the cinema.

Miss Congeniality (2000)Return to Me (2000)What Women Want (2000)American Pie 2 (2001)Bridget Jones's Diary (2001)Kate & Leopold (2001)

Legally Blonde (2001)Serendipity (2001)The Brothers (2001)The Wedding Planner (2001)Two Can Play That Game (2001)Maid in Manhattan (2002)National Lampoon's Van Wilder (2002)Sweet Home Alabama (2002)Two Weeks Notice (2002)Serving Sara (2002)Deliver Us From Eva (2003)Freaky Friday (2003)How to Lose a Guy in 10 Days (2003)Hitch (2005)Just Friends (2005)Just Like Heaven (2005) Little Manhattan (2005)Monster-in-Law (2005)Must Love Dogs (2005)The 40-Year-Old Virgin (2005)Pride and Prejudice (2005)The Wedding Date (2005)Wedding Crashers (2005)It's a Boy Girl Thing (2006)Just My Luck (2006)Failure to Launch (2006)My Super Ex-Girlfriend (2006)The Holiday (2006)She's The Man (2006)I Think I Love My Wife (2007)

There are too many to promote in my idents so

I needed to be more specific.

Knocked Up (2007)Music and Lyrics (2007)Good Luck Chuck (2007)Sex and the City (2008)27 Dresses (2008)Mamma Mia! (2008)Another Cinderella Story (2008)

My Sassy Girl (2008)Definitely, Maybe (2008)Fool's Gold (2008)Forgetting Sarah Marshall (2008)Made of Honor (2008)What Happens in Vegas (2008)Picture This (2008)How to Lose Friends and Alienate People (2008)Zack and Miri Make a Porno (2008)My Best Friend's Girl (2008)Yes Man (2008)Over Her Dead Body (2008)The Women (2008)Bride Wars (2009)He's Just Not That Into You (2009)Confessions of a Shopaholic (2009)Duplicity (2009)I Love You, Man (2009)17 Again (2009)The Ghosts of Girlfriends Past (2009)My Life in Ruins (2009)The Proposal (2009)The Ugly Truth (2009)Did You Hear About the Morgans? (2009)It's Complicated (2009)

Based on the questionnaire results, I narrowed it

down to 8 top films

Uses a simple colour palette and clean cut, helvetica style

typeface.

Again, a simple colour palette is used but it shows serif

typefaces and italic fonts to emphasize can also be relevant.

Splitting the frame in half is popular within Romantic Comedy title sequences or

credits.

Layout of type ideas

Colour and type inspiration I could experiment with in

motion graphics.

Create a sequence of five television idents promoting Romantic Comedies over the past decade.

Combine typical Romantic Comedy styles such as typography, colours and layouts with screen grabs and voice-overs from the films.