concept development & business model design - manu vollens
DESCRIPTION
Presentatie Manu Vollens (Board Of Innovation) rond concept development, assumption thinking en business model design in het kader van #openvrtnewslabTRANSCRIPT
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September 6, 2014 (Brussels)
The Future of News VRT NewsLab
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?
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What’s innovative about this product?
Introducing consumables
Taking away consumables
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hello,
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Let’s warm up with an exercises
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A short QUIZ on creativity & innovation
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A short QUIZ on creativity & innovation
“Creativity is actually the same
as innovation”
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A short QUIZ on creativity & innovation
creativity production of ideas that are
novel & useful !
innovation not only about generating, but also
realizing them
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A short QUIZ on creativity & innovation
“Implicitly, people don’t really like creative ideas”
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A short QUIZ on creativity & innovation
!
Highly creative ideas carry often a lot of uncertainty to them
When people feel uncertain, they
prefer ideas that are practical instead of creative, to reduce uncertainty.
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A short QUIZ on creativity & innovation
“Chaotic people are more creative”
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A short QUIZ on creativity & innovation
It is rather openness to new experiences that determines creativity.
Other personality characteristics are
weak predictors of creativity
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A short QUIZ on creativity & innovation
“When you believe you are creative, you will indeed come up with more creative ideas”
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A short QUIZ on creativity & innovation
Creative self-efficacy is the belief that one has the ability to produce creative
outcomes. Believing in your own abilities makes you perform better.
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Concept Development
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Define your concept!
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Example: paperlater.com
Paper Later
- fixed price/printed item - sell add-ons (coffee, breakfast, …)
People reading news online
- No time during the week for reading full articles
- During the weekend still like to relax with “real” paper
A custom printed newspaper with your online bookmarkerd articles of that same week, delivered to your door!
x
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Example: paperlater.com
Paper Later
- fixed price/printed item - sell add-ons (coffee, breakfast, …)
People reading news online
- No time during the week for reading full articles
- During the weekend still like to relax with “real” paper
A custom printed newspaper with your online bookmarkerd articles of that same week, delivered to your door!
x x
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Formula for a good “baseline”
Hot fresh pizza delivered to your door in 30 minutes or it’s free! (Dominos Pizza)
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Formula for a good UVP
Instant Clarity Headline =
End result customer wants (the promise)
What makes you different? (meaningful specific)
The buy-in (guarantee)
Hot fresh pizza delivered to your door in 30 minutes or it’s free! (Dominos Pizza)
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How innovative are you?
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subtitleAccept the fact that you’ll have
explore to new territory.
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How innovative are you?
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Result?
“in china when you're one in a million, there are 1300 people just like you” - Bill Gates
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Result?
“in china when you're one in a million, there are 1300 people just like you” - Bill Gates
The more data services collect on us: The more it becomes clear that you are not
that special or unique after all…
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How innovative are you?
Hier zie je de artikelen waarvan wij 100% zekerheid hebben dat ze je zullen interesseren
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How innovative are you?
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In order to be more creative… you’ll need to hack your habits.
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“We are what we repeatedly do. Excellence, then, is not an act, but a habit.
Artistotle
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“What goes unbeknownst to some tennis fans and viewers are the habits and strange routines that even the most famous of players do during a match. These mainly odd routines are highly mental components to athletes' performance in a match.
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What are your personal habits?
40% of all your daily actions
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Habits: the mouse experiment (Duhigg)
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How to design & hack your habits
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What makes you different?
Innovation Battlefield
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Why this tool?
Goal: to challenge the “awesomeness” of our concept
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Identify those features that create the wow.
such data
much virtual
so no limit
very experience
wowmany viral
no boring
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Structured process: The Innovation Battlefied
Pleasure level
“unexpected awesomeness” “harder,better, faster, stronger.”
“Expected essentials”
How hard will a feature be missed if left out?
How much pleasure doesthis feature bring?
“I don’t care...”
“It hurts, take it away.”
H
LL H
Indispensability Level
1 brainstorm template per team
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We will list all the different features/characteristics of your concept
STEP 1
f. xf. y
f. z
f. a
f. b
f. c
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We will list all the different features/characteristics of your concept
STEP 1
Rank the features from the perspective of your key customer.
STEP 2
f. x
f. y
f. z
f. a
f. b
f. c
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Structured process: The Innovation Battlefied
Pleasure level
“unexpected awesomeness” “harder,better, faster, stronger.”
“Expected essentials”
How hard will a feature be missed if left out?
How much pleasure doesthis feature bring?
“I don’t care...”
“It hurts, take it away.”
H
LL H
Indispensability Level
1 brainstorm template per team
f. x f. y
f. z
f. a
f. bf. c
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How to rank the features of your concept?
!How much happiness does this feature bring to our customer?
Would this feature be missed by our customer if left out?
f. x
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Let’s look at “service” we all know:
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What are the features or characteristics of this concept?
f. x
Handle with care
Able to track
Within 3 days
…
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Pleasure level
“unexpected awesomeness” “harder,better, faster, stronger.”
“Expected essentials”
How hard will a feature be missed if left out?
How much pleasure doesthis feature bring?
“I don’t care...”
“It hurts, take it away.”
H
LL H
Indispensability Level
1 brainstorm template per team
f. x f. y
f. z
f. a
f. bf. c
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Pleasure level
“unexpected awesomeness” “harder,better, faster, stronger.”
“Expected essentials”
How hard will a feature be missed if left out?
How much pleasure doesthis feature bring?
“I don’t care...”
“It hurts, take it away.”
H
LL H
Indispensability Level
!How much happiness
does this feature
bring to our customer?
Would this feature be missed
by our customer if left out?
Handle with care
Able to track
Within 3 days
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What are the features or characteristics of this concept?
f. x
SMS alert
Free recall
Real-time tracking
…
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Pleasure level
“unexpected awesomeness” “harder,better, faster, stronger.”
“Expected essentials”
How hard will a feature be missed if left out?
How much pleasure doesthis feature bring?
“I don’t care...”
“It hurts, take it away.”
H
LL H
Indispensability Level
!How much happiness
does this feature
bring to our customer?
Would this feature be missed
by our customer if left out?
Handle with care
Able to track
Within 3 days
SMS alert
Free recall
Real-time tracking
![Page 51: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/51.jpg)
What are the features or characteristics of this concept?
f. x
Cardboard box
FedEx logo
Vans
…
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Pleasure level
“unexpected awesomeness” “harder,better, faster, stronger.”
“Expected essentials”
How hard will a feature be missed if left out?
How much pleasure doesthis feature bring?
“I don’t care...”
“It hurts, take it away.”
H
LL H
Indispensability Level
!How much happiness
does this feature
bring to our customer?
Would this feature be missed
by our customer if left out?
Handle with care
Able to track
Within 3 days
SMS alert
Free recall
Real-time tracking
Cardboard
Vans
FedEx Logo
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What are the features or characteristics of this concept?
f. x
€15/parcel
Be at home
Sign-off
…
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Pleasure level
“unexpected awesomeness” “harder,better, faster, stronger.”
“Expected essentials”
How hard will a feature be missed if left out?
How much pleasure doesthis feature bring?
“I don’t care...”
“It hurts, take it away.”
H
LL H
Indispensability Level
!How much happiness
does this feature
bring to our customer?
Would this feature be missed
by our customer if left out?
Handle with care
Able to track
Within 3 days
SMS alert
Free recall
Real-time tracking
Cardboard
Vans
FedEx Logo
Be home€15/p
Sign-off
![Page 55: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/55.jpg)
Identify those features that create the wow.
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Pleasure level
“unexpected awesomeness” “harder,better, faster, stronger.”
“Expected essentials”
How hard will a feature be missed if left out?
How much pleasure doesthis feature bring?
“I don’t care...”
“It hurts, take it away.”
H
LL H
Indispensability Level
!How much happiness
does this feature
bring to our customer?
Would this feature be missed
by our customer if left out?
Handle with care
Able to track
Within 3 days
SMS alert
Free recall
Real-time tracking
Cardboard
Vans
FedEx Logo
Be home€15/p
Sign-off
<15 min
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Pleasure level
“unexpected awesomeness” “harder,better, faster, stronger.”
“Expected essentials”
How hard will a feature be missed if left out?
How much pleasure doesthis feature bring?
“I don’t care...”
“It hurts, take it away.”
H
LL H
Indispensability Level
!How much happiness
does this feature
bring to our customer?
Would this feature be missed
by our customer if left out?
Handle with care
Able to track
Within 3 days
SMS alert
Free recall
Real-time tracking
Cardboard
Vans
FedEx Logo
Be home€15/p
Sign-off
<15 min
![Page 59: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/59.jpg)
New features?
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Pleasure level
“unexpected awesomeness” “harder,better, faster, stronger.”
“Expected essentials”
How hard will a feature be missed if left out?
How much pleasure doesthis feature bring?
“I don’t care...”
“It hurts, take it away.”
H
LL H
Indispensability Level
!How much happiness
does this feature
bring to our customer?
Would this feature be missed
by our customer if left out?
Handle with care
Able to track
Within 3 days
SMS alert
Free recall
Real-time tracking
Cardboard
Vans
FedEx Logo
Be home€15/p
Sign-off
Drone
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A concept we created 2 years ago:
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A concept we created 2 years ago:
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Pleasure level
“unexpected awesomeness” “harder,better, faster, stronger.”
“Expected essentials”
How hard will a feature be missed if left out?
How much pleasure doesthis feature bring?
“I don’t care...”
“It hurts, take it away.”
H
LL H
Indispensability Level
!How much happiness
does this feature
bring to our customer?
Would this feature be missed
by our customer if left out?
Handle with care
Able to track
Within 3 days
SMS alert
Free recall
Real-time tracking
Cardboard
Vans
FedEx Logo
Be home€15/p
Sign-off
In car
Frictionless
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We will list all the different features/characteristics of your concept
STEP 1
f. xf. y
f. z
f. a
f. b
f. c
now it’s up to you!
![Page 65: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/65.jpg)
We will list all the different features/characteristics of your concept
STEP 1
Rank the features from the perspective of your key customer.
STEP 2
f. x
f. y
f. z
f. a
f. b
f. c
now it’s up to you!
![Page 66: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/66.jpg)
Assumption Thinking
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Make Teams of 2 & sit back to back!
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How well did you communicate your dog?
what were your assumptions?
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What was the hypothesis for the iPod?
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Making Hypothesis, testing Assumptions
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Making Hypothesis, testing Assumptions
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What kind of assumptions has your concept?
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BREAK
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Business Model Design
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Peter, Angry Belgian
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AirBnB
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AirBnB
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Rico, Angry German
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Uber
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15 years ago - 1 dominant business model
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Today, battle of concepts!
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Itunes, pay per song
![Page 83: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/83.jpg)
Spotify, subscription on music
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What’s a business model?
![Page 85: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/85.jpg)
In a nutshell
An organization’s logic of creating, delivering and capturing value.
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In a nutshell
An organization’s logic of creating, delivering and capturing value.
![Page 87: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/87.jpg)
In a nutshell
An organization’s logic of creating, delivering and capturing value.
![Page 88: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/88.jpg)
In a nutshell
An organization’s logic of creating, delivering and capturing value.
![Page 89: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/89.jpg)
In a nutshell
An organization’s logic of creating, delivering and capturing value.
![Page 90: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/90.jpg)
10 types of innovation
Configuration Offering ExperienceBusiness model Network Company
Structure Process Product performance
Product system Service Channel Brand Customer
Engagement
Volume of innovation efforts last 10 years
source: Doblin Group, Inno 15
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10 types of innovation
Configuration Offering ExperienceBusiness model Network Company
Structure Process Product performance
Product system Service Channel Brand Customer
Engagement
Cumulative Value Creation last 10 years
source: Doblin Group, Inno 15
less than 2% of projects, produce more than 90% of value
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Many components.
Every Business Model = Many different ingredients.
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Understand the ingredients!
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Business Model Blocks
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- Business Model Blocks -
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- Business Model Blocks -
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Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
micro-payments
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Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Newspaper printed with ink that repels mosquitoes
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Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Echobox
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Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Runkeeper
![Page 102: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/102.jpg)
Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
ZombiesRun: Running as a game
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Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
latest news stories printed on…
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Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Right to use content, pictures, …
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Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Franchising Models
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Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Reshare - Foreign press translated into 11 languages
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Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Klout: Online influence as reputation
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Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
justreachout.io
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Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Bitcoins
![Page 110: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/110.jpg)
Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Moskow: Pay with Exercises
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Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Pay with a Tweet
![Page 112: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/112.jpg)
You are in the center!
Your own startup
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Business Model transactions
Focus to make this flow as smooth as possible. #frictionless
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Can be more complex.
Many different players, a lot of monetary transactions.
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Let’s spice it up!
![Page 116: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/116.jpg)
of ideas come from analogy thinking
80%
G. Jucevi
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The of News
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Learn from others! startups, big organisations, …
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Some of the industries I’ll highlight:
News/ Publishing
Dating
Gaming
![Page 122: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/122.jpg)
What to pick?
Free!for the user.
1.
Paid!the user = client.
2.
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Free?
Free = Free
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Free?
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Free
(Hidden) other agenda: - Aim for an early exit. - Acqui-hire - Prestige - …
Rule of thumb: There is no free lunch.
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What to pick?
Free!for the user.
1.
- Pay-what-you-want -
![Page 127: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/127.jpg)
Free?
Customer can pick his own price.
Pay-what-you-want. (including free)
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Case: Humble Bundle
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Other industries
#win #fail
Emotional connection
Social/group pressure
…
selling to businesses
social/group pressure
…
![Page 130: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/130.jpg)
What to pick?
Free!for the user.
1.
- Pay-what-you-want -
- Tip jar/ donation -
![Page 131: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/131.jpg)
Free?
Main difference: People often get the product for free, but
are free to do an extra transaction.
Tip jar - Donation.
![Page 132: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/132.jpg)
What to pick?
Free!for the user.
1.
- Pay-what-you-want -
- Tip jar/ donation -
- + Premium -
![Page 133: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/133.jpg)
Free, for some.
Different segments of users.
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What to pick?
Free!for the user.
1.
- Pay-what-you-want -
- Tip jar/ donation -
- + Premium -
- bait&hook (add-ons) -
![Page 135: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/135.jpg)
Pay for recurring upgrades or consumables
Offer part of your service for free (or nearly free)
![Page 136: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/136.jpg)
Open Source model with paid consulting support
![Page 137: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/137.jpg)
What to pick?
Free!for the user.
1.
Paid!the user = client.
2.
Reason why people upgrade!
![Page 138: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/138.jpg)
Free, but pay for extra features
![Page 139: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/139.jpg)
What to pick?
Paid!the user = client.
2.
- Vanity - reputation -
![Page 140: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/140.jpg)
Some people only want “the best”
Ultimate luxury. 12K€ Smartphone (Vertu)
![Page 141: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/141.jpg)
Vanity, reputation…
Vanity is so powerful!
![Page 142: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/142.jpg)
Looks & Reputuation in games.
To fit in Exclusivity Show Commitment ...
![Page 143: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/143.jpg)
Important learning: You need other people to show off!
![Page 144: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/144.jpg)
Pay to get noticed. (above the crowd…)
Would you pay to get seen by your friends on Facebook?
Facebook 2012
![Page 145: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/145.jpg)
What to pick?
Paid!the user = client.
2.
- Vanity - reputation -
- Loss-aversion -
![Page 146: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/146.jpg)
Another tactic: Lure people in with free + lock-in.
Just give it a try!
![Page 147: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/147.jpg)
Pay-as-you-go model.
Switching cost?
![Page 148: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/148.jpg)
Pay-as-you-go model.
Switching cost?
![Page 149: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/149.jpg)
Similar, pay-per-use.
Blendle - itunes for journalism
![Page 150: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/150.jpg)
What to pick?
Paid!the user = client.
2.
- Vanity - reputation -
- Loss-aversion -
- Privacy/ Anonymity -
![Page 151: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/151.jpg)
Privacy features are very powerfull!
Hide your profile. Incognity mode.
![Page 152: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/152.jpg)
What to pick?
Paid!the user = client.
2.
- Vanity - reputation -
- Loss-aversion -
- Privacy/ Anonymity -
- Mystery/ Surprises -
![Page 153: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/153.jpg)
Mystery crates (& surprise upgrades)
similar to Lottery system = very lucrative!
![Page 154: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/154.jpg)
Real life mystery crate (on subscription)
Trust & credibility created by 1 person (not a company)
![Page 155: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/155.jpg)
Blind dates, anyone?
Crazy Blind Date by OKcupid. (up to $3/date)
![Page 156: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/156.jpg)
What to pick?
Paid!the user = client.
2.
- Vanity - reputation -
- Loss-aversion -
- Privacy/ Anonymity -
- Mystery/ Surprises -
- Helping peers/ gifts -
![Page 157: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/157.jpg)
This one is on me…
Yes, Awesome. I’m a PLUS member.
![Page 158: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/158.jpg)
Virtual gifts.
Line messaging app is one to keep an eye on!
![Page 159: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/159.jpg)
Crucial question!
![Page 160: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/160.jpg)
Learn from gaming.
Question: Do you allow people to spend (all their) money?
![Page 161: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/161.jpg)
I won’t choose!
![Page 162: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/162.jpg)
Why does this person get a +120M€ contract?
![Page 163: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/163.jpg)
What to pick?
Free!for the user.
1.
Paid! the user = client.
2.
Third party pays the bills.
3.
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What to pick?
Third party pays the bills.
3.
- Advertising -
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Every ad-based model.
The user becomes the product.
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Ad-business is straight forward. but hard.
Offer content.
Control eyeballs
Steer attention to ads
Profit.
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What to pick?
Third party pays the bills.
3.
- Advertising -
- Affiliate/ Referral -
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Drive sales for another.
Affiliate & Referral models.
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Integrated referral links?
Pinterest is the perfect match!
![Page 170: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/170.jpg)
What to pick?
Third party pays the bills.
3.
- Advertising -
- Affiliate/ Referral -
- Data Reseller -
![Page 171: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/171.jpg)
Resell data.
One company is more transparant than the other.
![Page 172: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/172.jpg)
What’s the value of your own personal data?
Resell your own data via a platform: example Citizenme.
![Page 173: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/173.jpg)
Example: Patients like me.
![Page 174: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/174.jpg)
What to pick?
Free!for the user.
1.
Paid! the user = client.
2.
Third party pays the bills.
3.
Broker/Matchmaking
4.
Can be a mix of all three.
![Page 175: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/175.jpg)
Broker/Matchmaking
4.
- One-side pays -
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One side pays.
![Page 177: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/177.jpg)
Many dating platforms are based on this model.
![Page 178: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/178.jpg)
Get paid to date?
Very controversial of course.
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Get paid to date.
Other platforms experiment with other rewards than money.
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Broker/Matchmaking
4.
- One-side pays -
- Both sides pay -
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Matchmaking between 2 normal users.
only 1 of the 2 parties pays.
![Page 182: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/182.jpg)
Auction platforms.
![Page 183: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/183.jpg)
AirBnb & other broker platforms
![Page 184: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/184.jpg)
Broker/Matchmaking
4.
- One-side pays -
- Both sides pay -
- Crowdfunding -
![Page 185: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/185.jpg)
Crowdfunding (many variations)
For pre-sales? Investment?
Donation?
![Page 186: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/186.jpg)
Crowdfunding
The product itself is often not the primary driver: “Be part of something bigger, a revolution in …”
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Get a return of an investment in someone else.
![Page 188: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/188.jpg)
Define your business model!
![Page 189: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/189.jpg)
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Design your business model
![Page 191: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/191.jpg)
Define your Stakeholders
![Page 192: Concept Development & Business Model Design - Manu Vollens](https://reader033.vdocuments.site/reader033/viewer/2022051817/5479fcd7b4af9fd0108b4633/html5/thumbnails/192.jpg)
Make Transactions