concept - entrepreneurship.de · concept (write 3 ideas on a post-it) concept (write 3 ideas on a...

Concept(Write 3 ideas on a post-it)


Concept(Write 3 ideas on a post-it




Try a different perspectives:

How is the problem solved in nature?

Try a different perspectives

How is it done in other cultures?

Take another perspectives:

How did you do it in the past?


Which taboos exist on your topic?


How would an author approach theidea? Will it be a thriller, fantasynovel, non-fiction book, love story ...


How is the topic treated in religions?



Concept(Write 3 ideas on a post-it




Think about the trend „Connectivity“

How can you get people to connect to each other?

Nature uses its resources more than once, in many ways.

How can you incorporate the principle of multiple use intoyour concept?

Principle of multiple use:

Can you use your facilities for other purposes outside theregular opening hours?


Do you look at your environment from the point of view ofwhich resources we can use in such a way that they do not

interfere with the previous uses?

Principle of multiple use:Over the past decades, we have succeeded in dramatically increasing the

efficiency of manufacturing products.This applies to a much lesser extent to the efficiency of the use of

infrastructure, buildings and areas (roofs, facades). This "resource vacancy"

is one of your biggest opportunities.

How can you use that for your idea?

Principle of multiple use:With multiple use, we can also think of spaces that can fulfill other

functions, if we use the different opening times. So you couldprobably share the room rent, maybe even completely save it, because we find potential customers for the operator of the

rooms. How can you use that for your ideas?

Function instead of convention:

What is the function?


Which elements are indispensable to fulfill the core function?

Recombine existing:

Which products / services do you come across that have been combined with features, attributes and looks?

(Swiss Army Knife, Organic Fast Food Restaurant,a cafe in a bookshop ...)?

Fulfill more than one function:

Do you think of steps in your idea that used to fulfillmultiple functions?

How can you intelligently recombine or even combine ittotally new unlike in the past?


Which functions does your concept fulfill?

Live a day of your potential customers.

What do they do before they use your service / product?


And what are the conventions?


Which of the elements are conventional?

Recombine existing:

If you think about your own concept –which elements (functions, properties, appearance) can you

recombine?


How can your concept fulfill more than one function?


Which functions or parts of it could your concept fulfill?


What do they do after using your service / product?


Which product fullfills the same function?


What do they do while using your service / product?


Remember which resources are available for you(eg machines, employees, real estate).

How can you still use these?


Remember which resources are available for you(eg machines, employees, real estate).

How can you still use these?


How can customers save money,

time or effort

with your product?

Turn work into fun and entertainment

What aspects can you still integrate into your concept to make it moreinteresting and entertaining?

Is my concept scalable?

(Can I multiply the quantity of my offer with smallmeans?)

Does my concept correspond to the principle ofsimplicity?

(i.e., can it be described in a few words?Is my concept and its implementation easily manageable,

e.g. Tea campaign: only one type of tea?Remember, complexity is the enemy of the founder!)

How can I minimize risks?

What risks do I see?


Which work in your concept can you turn into fun andentertainment?


Which aspects can you still integrate into your concept tomake it more interesting and entertaining?


How can you design the processes in such a way thatpeople find their work steps exciting, fun and

entertaining?

Turn work into fun and entertainment:

Think about strategies or actions that make yourcustomers active.

Examples: "User-generated content" ensured the successof youtube. "Viral marketing campaigns" are spread by

the users, who find the content great.

Change the perspective:

What does a monk think?


What would a superhero do?


What does the world-traveling journalist think aboutyour idea?


How would a Youtube star approach your concept?


What would God do?


What does the blind cook think?


What would the Soviet monk do?


What does the extroverted entertainer think about youridea?


How would the ancient nun approach your concept?


What would a robot do?


What does the old shaman think?


What does the genius satirist think?


What would a teacher do?


What does the extroverted entertainer think about youridea?


How would a color blind game designer get it?


What would a militant radio host do?


What does the poor artist think?


What does the genius satirist think?


What would an extreme sportsman do?


What does the performance artist think about your idea?


What would a color-blind game designer do?


What would a militant radio host do?


What does the handicapped guru think?

Try a different perspective:

How is the topic treated in mythology?


How is the topic treated in spirituality?

Social problem:Climate change

How can you incorporate that into your concept?Tune in with Societies values!

Social problem:Tightening income and wealth inequality.


Social problem:Chemical residue in food


Social problem:Demographic development


Social problem:Old-age poverty


Social problem:Fine dust pollution


Social problem:Contamination of soils and crops


Social problem situation:Microplastic


Social problem:Decline in biodiversity


Social problem:Species extinction


Social problem:Loss of biodiversity


Social problem:Decrease in agricultural yields


Social problem:Decrease of usable areas due to erosion and development


Social problem:Decline in agricultural land and yields


Social problem:Accumulation of heavy metals in the body


Social problem:Refugee issue



How do animals do it?


How do plants do it?


How can you use taboos for yourself?


Can you use other facilities outside opening hours for other purposes?


Do you look at your environment from the point of view ofwhich resources we can use in such a way that they

require little additional effort?


Do you look at your environment from the point of view ofwhich resources we can use in such a way that they cost-

effectively open up new uses?

How can you make the media aware of you? How can you incorporate dramaturgy into your startup, so that the media will notice you?

The media sometimes appearsLike a puppet theater:

What role can you and your concept play for the media tonotice?


Imagine how you get get other people to work for you – for free?(for example, customers, non-customers, suppliers, competition,

community, etc.)?What do these newly identified groups understand by entertainment and

fun?

How can I minimize risks?

Which risks can I eliminate?


Who could take over work from your concept (for example, customers, non-customers, suppliers, competition, community, etc.)?

Which of these works could these people gladly undertake?

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