Competitive Analysis

WEBSITES

MUSESPEAK• Marketing Manager

• Messaging System

• Homepage is activity

• Image cloning to other boards

• Image Zoom is bad

• Payment Required

• Can only add/upload

THE MATBOARD

• Bad Content

• Smooth Process

• Limited Results

• Similiar to Pinterest

• Free

SAMPLEBOARD

• Payment Required

• Interior Design Focused

• Easy to Share and Access Work

• Imports from Picasa, Flickr, and Pinterest

MOODSTREAM• Repeats images

• Great concept

• Raw, Emotion takes center focus

• Music element is nice

• Images/Videos are full screen

• List view, Icons too small

• Background information on images

GOOGLE IMAGES

• Suggestions to clarify at the top

• Good/Bad Quality Images

• Well-Known

• Search tools for quality, color, time, usage rights

• Can search by image

PINTEREST• Major Competition

• Updates are not frequent enough

• Good Organization

• Limited search results when searching for specific things

• Following factor

• Not very collaborative

• Captions are distracting

• News Notifications

• Can’t edit or move images easily

• Bad Ease of Use

TUMBLR

• Graphic/NSFW Content

• Good Dashboard Layout

• No boards only scroll

• Follow factor

• Searches for blogs and images

NIICE• Great ease of use

• Shows selected images at the top

• Can resize, rearrange, and remove

• Quality imagery

• Major competitor

• Mostly sourced from Designspiration

• Font/Typography focused

• Does not give great specific results

• Payment required, 5 boards free

DESIGNSPIRATION• Beautiful interface when searching

• Search by color, but does not combine with tag search

• Free

• Typography and Graphic Design focused

• Works almost like Pinterest

• Better quality results than Pinterest

• Hard to get specific results

APPS

CURATOR

• Brilliant UI

• Clear Ease of Use

• Easy to upload from ANYWHERE

• Largest competitor for APPS

MORPHOLIO

• Another huge competitor

• App covers a huge amount of process in any project

• For architects and designers

• Clean and functional

• Has style, products, and sketching in a single platform that can change the way designers access, build, and share ideas.

ADOBE COLLAGE• Create modern moodboards with mixed media.

• Import PDF, PSD, and AI files.Search and import content from Google, Flickr and YouTube.

• Increase the size of your canvas as needed to add assets.

• Multiple pen types allow for varied look and feel.

• Add text with a variety of fonts.

• Leverage existing content library in Adobe Creative Cloud*

• Must be a Creative Cloud Member

TOPPING THE COMPETITIORS

• Niice and Pinterest are biggest competitors

• Website-based format

• Curated Lists for every specific field

• Designer/Artist focus

• Organizing Capabilities

• Better Ease of Use

• Raw Canvas Layout with Images as a Palette

• Let the Designer become the Artist

• Cater to designer though UI Design

• Better quality results,

• Specific Results

• Tags and curation combined