comscore telefonica-connected-europe-2012
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Connected Europe 2012 - Telefonica y ComscoreTRANSCRIPT
CONNECTED EUROPE
How smartphones and tablets are shifting
media consumption
Linda Abraham, CMO comScore
René Schuster, CEO Telefónica Germany
Cross-platform consumption has created
a vastly different landscape…
The Rise of smartphones and tablets
. Apple demonstrated leadership
Key Players in the fragmented mobile ecosystem
Mobile Media is booming
Connected device traffic is gaining share of overall traffic
Apple’s halo continues to expand with the iPad
…with mobile commerce taking off and
reshaping expectations for the retail industry
THE RISE OF SMARTPHONES
EU5 LEADS THE US
Source: comScore MobiLens, EU5 and US, 3 mon. avg. ending Oct 2011
ANDROID GOES MAINSTREAM
TABLETS NOT JUST FOR MOBILE USERS
6.6%
8.8%
6.9%
6.8%
6.2%
5.4%
EU5
ES
IT
FR
UK
DE
Percent of Mobile Owners That Also Own Tablet Source: comScore MobiLens, 3 mon. avg. ending Oct 2011
APPLE ECOSYSTEM TAKES TOP SPOT FOR
TOTAL DEVICES IN USE
0 10,000 20,000 30,000 40,000
Other
Microsoft
RIM
Symbian
Google Android
Apple iOS
Users (000)
Smartphones
Tablets
Other Devices (iPod Touch)
OS Market Share Audience Source: comScore MobiLens, EU5, 3 mon. avg. ending Oct 2011
Other 4% Microsoft
5%
RIM 8%
Symbian 26%
Android 27%
Apple 30%
MOBILE MEDIA CONSUMPTION ON THE UP
MOBILE LEADS BUT TABLETS GAINING STEAM
TABLET USAGE SPIKES AT NIGHT
APPLE’S HALO CONTINUES TO SHINE WITH THE iPAD
Tablet Ownership Amongst Smartphone Owners Source: comScore MobiLens, EU5, 3 mon. avg. ending Oct 2011
MOBILE RETAIL USAGE IS ACCELERATING
YOUNG MALES DRIVING MOBILE RETAIL
125
75
130
200
175
116
58
29
Male
Female
13-17
18-24
25-34
35-44
45-54
55+
Demographic Profile of Mobile Retail Users by Index Source: comScore MobiLens, EU5, 3 mon. avg. ending Oct 2011
Index of 100 indicates average representation
SMARTPHONES OPEN UP A WHOLE
NEW WORLD FOR CONSUMERS…
20.3
13.9
12.1
10.9
10.6
10.1
Accessed bank accounts
Accessed online retail
Accessed electronic payments
Accessed shopping guides
Accessed credit cards
Used deal-a-day
E-commerce and Related Services Accessed by % of Smartphone Users Source: comScore MobiLens, EU5, 3 mon. avg. ending Oct 2011
2.4
3.9
4.5
6.4
6.6
10.1
10.9
14.9
21.8
Checked product availability
Found coupons or deals
Researched product features
Compared product prices
Found store location
Sent picture of product to family/friends
Scanned a product barcode
Texted or called friends/family about a product
Took picture of a product
Top Activities Performed in a Retail Store by % of Smartphone Users Source: comScore MobiLens, EU5, 3 mon. avg. ending Oct 2011
... AND BECOMES AN IN-STORE SHOPPING TOOL
Connected Europe
Download a complimentary copy of the report
www.comscore.com/connected-europe
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