computer-mediated careers
Post on 19-Oct-2014
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"Computer-Mediated Careers: Social Networking, Digital Exposures, and the Composition of Professional Identities." Great Plains Alliance for Computers and Writing Conference. St. Cloud State University, St. Cloud, MN. October 2009.TRANSCRIPT
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Computer-Mediated Careers
Managing Online Exposures & Composing Professional Identities
By Abram Anders
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Computer-Mediated Careers
• 45% of employers research potential job candidates online
• Social and networking activities increasingly take place on the internet
• Information about us is readily available• Additional information is published and
reported everyday
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The Benefit: Take Control
• Whether we like it or not, we all have computer-mediated careers.
• We can take control of these “digital exposures” by taking an active role in the composition of our online identities.The internet can be a tool for creating and advertising the best and brightest versions of “Who we already are!”
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The Problem: Digital Exposures
• Anyone can publish a piece of information referencing your name
• It is difficult to control, appeal, or remove information posted on the internet
• Internet search results form an effectively permanent and easily accessible public record of your life
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The LAST thing your should do is stick your head in the sand …
You won’t have a good view, and no else will get a good view of you.
Look ahead, think ahead, and prepare:•Start EARLY•Be PRO-ACTIVE•Take CONTROL of your online Identity
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The Solution: Self-Advertise
• Use the internet to Advertise and Distribute information about your strengths, experiences, activities, and background.
• Focus ATTENTION on the positives by “owning” the high-traffic real-estate of 1st page search results.
• Showcase many different perspectives and sources of information about you!
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Get ATTENTION•SHOW many different sides of Yourself•Be PROUD of the image you Present•ATTRACT potential Employers and professional Contacts
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Get Specific: Be Proactive
• Google results = open source “e-resume”– Maximize Positives: Pro-actively Publish!– Minimize Negatives: Clean-up, remove, revise
• E-portfolios and E-profiles = “e-cover letter”– Take Control: provide a positive frame/context for
your online identity– Get Attention: create a consistent brand, provide
up to date information
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Further Action: Use Tips/Tools
• Create a google profile• Submit personal sites to google search• Use developer tools like google analytics• Publicize, cross-link, add meta-data• Make the most of web and social services– Use privacy settings and filters– Stream feeds to your personal site
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Enjoy the view from top•Get to the top of the search results •Get a TOP JOB
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Get Results: Summary
• The Benefit: Take Control• The Problem: Digital Exposures• The Solution: Self-Advertise• Get Specific: Be Proactive• Further Action: Use Tips/Tools
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References and Resources
• Careerbuilder.com: Employer Survey Results• Archive.org: Internet WayBackMachine• NPR.org: The Virtue of Hitting ‘Delete’ …• Google.com: Managing Reputation & Search Results• PenelopeTrunk.com: Cleaning up online/offline identity• Texas Instruments: Ethics Test / Employee Guidelines• Google.com: Google Profile• Google.com: Submit Your Site• Google.com: Google Analytics
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Credits• Image 1: “Ostrich”
http://www.chrisrue.com/funcave/graphics/ostrich.jpg• Image 2: “Peacock”
http://www.animalpicturegallery.net/animal-picture-peacock-Laurence-Shan.jpg
• Image 3: “Trump Towers View” http://images.businessweek.com/ss/07/04/0404_viewsfromtop/source/1.htm
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Computer-Mediated Careers
by Abram Anders is licensed under a Creative Commons Attribution-Noncommercial 3.0 United States License.