Computaris ISV: Software Lifecycle CSP: BSS Solutions

BSS & VAS (real time)

Extracting network knowledge Managing subscriber data

Monetization

Solutions MVNE/O Convergent Charging Loyalty & Churn management Data Policy Management

250 employees

200 projects

70 Operators

Part of R-Systems Group 2011 $87m Employees 2500

Computaris at a Glance

Bridging the gap between IP and Telecom

Challenges to Achieve Data Dividend

Understanding customer needs

Control own destiny

Differentiate-Innovate

Target Market

WIN/WIN with MNO

WIN/WIN with MNO

MNO derive 80% of revenue with voice

Voice roaming is an important revenue stream

MNO’s successfully focus on larger segments (mass market)

MNO’s focus on existing subscribers and services

You need to address a complimentary segment

Data presents many opportunities

Smart Phones

• Becoming computers

• More than a phone

Moving beyond browser

Growth in demand

M2M

• 10/1

• Cross border/multinational

• Lower ARPU/ higher volume

• 1MB per month (70%-80%)

LTE

• FMC

• New Opportunities

Target Market – Data Opportunity

Differentiate - Innovate

Telco Services Non-Telco Services

BSS

Service Delivery Platform

Applications

Device Management (M2M)

Data Policy Management

Control Own Destiny

Policy

Bill shock

Fair Usage

QoS

Enterprise/ Parental Control

Congestion Management

Charging

Content Charging

Premium services

Location Based Charging

Spending rewards

Service personalization

Device Management

GUI

Automatic Detection

Device Configuration

Device Diagnostic

Marketing Reports

Security Management

TCP/IP

SMS

Data Policy Management

Segmentation

options

By device

By application

By subscriber profile

By time

By volume

By access Method

Service bundling

Gamers

Super users

Business

Basic

iPad

VoIP

BlackBerry

Customer personalization

Add key applications

Set priorities

Allocate volume

Parental control

Bill control

Spending rewards

Premium services

Understanding Customer Needs

Loyalty and Retention Campaigns Real Time Integration

Social Integration Tariff Simulation Predictive Modelling

Targeted Campaign

15

15

Accurate Automated Operationally efficient Self learning Measurable results

Subscriber base: 100 Upsell Potential: 10 Campaign target: 15 Subs that accept: 8

Summary

Data is an area which compliments MNO’s activities and focus

Invest in your own systems to be able to manage the different data service opportunities

Align with your subscribers needs and understand their requirements

Capitalize on the data dividend

Copyright @ Computaris

Ian Ginn

VP Sales EMEA

Ian.ginn@computaris.com

+447803278829

Thank you!