comprehending true csr achieving inclusive business models

A CSR Training Programme28th August 2014

chieving Inclusive Business ModelsA

About GMR VARAlAkshMi FoundAtion

GMR Varalakshmi Foundation (GMRVF) is the Corporate Social Responsibility arm of the GMR Group. Its mandate is to develop social

infrastructure and enhance the quality of life of communities around the locations where the Group has a presence. The Foundation is a

Section 25 (not-for-profit) company. It has its own professional staff drawn from top academic and social work institutions. It is governed

by a Board chaired by Group Chairman, GMR Group.

About GlobAlhunt FoundAtion (GhF)GlobalHunt Foundation (GHF) is a Section 25 not for profit company registered under the Indian Companies Act 1956. As a Signatory

to the United Nations Global Compact (UNGC), GHF serves as a knowledge catalyst and engages its vast corporate clientele with diverse

multi stakeholders and enhances their Corporate Sustainable Responsibility. As a strategic partner, GHF provides key research, reporting,

programme design and advisory, training and capacity building, due diligence and impact assessment.

Email: [email protected]

Copyright@2014

GlobAlhunt FoundAtion

E-45/6, Okhla Phase-II,New Delhi – 110020Board +91 11 4654 7700Direct +91 11 4626 7806Mobile +91 81 3092 3939 Website: www.globalhuntfoundation.org

disclAiMeR:This report has been prepared by GlobalHunt Foundation for the training programme “Comprehending True CSR: Achieving Inclusive Business Models” which was sponsored & hosted by GMR Varalakshmi Foundation and facilitated by GlobalHunt Foundation. The report is an outcome of knowledge dissemination and proceedings undertaken during the programme. The contents of the report are in reference to the information shared by each participant and partner organization.

AcknowledgmentWe would sincerely like to acknowledge the kind and generous support of GMR

Varalakshmi Foundation, and all the participants for the successful facilitation

of the training programme

“Comprehending True CSR: Achieving Inclusive Business Models”.

A special mention is extended to Ms. Neelima Khetan General Manager-CSR

& Sustainability at Coca-Cola India and South West Asia for providing her

valuable inputs to the participants.

Foreword __________________________________________________________________________________ 1-2

Executive Summary _________________________________________________________________________ 3

Introduction ______________________________________________________________________________ 4-6

Session 1

CSR in sync with The New Companies Act, 2013 ____________________________________ 7-9

Session 2

A walk over at GMR Varalakshmi Training Centre _________________________________10-12

Session 3

Roadmap to CSR- Construing Inclusive Business Models __________________________13-15

Session 4

Sharing of Best Case Practices- Presentation by Participants ______________________16-18

Case Studies ____________________________________________________________________________19-24

GMR Varalakshmi Foundation _____________________________________________________19-20

GlobalHunt Foundation ____________________________________________________________21-22

SRF Limited _______________________________________________________________________23-24

tAble oF contents

FoRewoRd

Social Responsibility is one of the core values of GMR Group. It is inherent as a proud part of the

Group. Our Group Chairman Mr. G.M. Rao is personally committed to give back to society. He believes

that giving has to be from the heart and that to be effective, community development has to be done

professionally and in areas that can make the biggest difference to human development in a sustainable

manner.

“More than money, it is essential that we give people a good education and the skills to earn an honourable livelihood” says Mr. GM Rao.

This has been translated into GMR Group’s Vision of “……making a difference to the society through

creation of value” which is imbibed in the way that the Group does business. The concept of ‘shared value’

inherent in the goal of ‘creation of value’ envisages a situation wherein larger society benefits, rather

than just aiming for profit maximization. For GMR Group, CSR is an integral part of the business and

complements and supplements business efforts in making a difference to the society. The CSR activities

of the Company follow an empowerment approach rather than charity approach. Inclusive growth is the

priority, with focus on creating win-win situation for both our Companies and Communities.

The Group aims to make a positive difference in the lives of communities neighbouring its businesses and

to improve their quality of life. The Group believes that that educational attainment, proper health status

and decent livelihoods are the important pre-requisites for a better quality of life for the communities and

hence, the CSR work mainly is focussed in the thrust areas of Education, Health and Livelihoods. These

social responsibility initiatives are managed professionally by GMR Varalakshmi Foundation (GMRVF)

which implements need-based programs along with the communities. The Foundation conducts need

assessment studies in the project locations and accordingly prepares long-term and Annual Operating

Plans for each location. These plans are implemented so as to create maximum impact of social

investments made by the Group. GMR Group believes that growth can be sustainable only when it is

inclusive and for this, communities and corporates must work together. As a Group, we believe we need

to bring not only our resources but also our competencies, processes and networks to this mission. At

the same time, we are fully conscious that our initiatives must build on community knowledge, wisdom

and aspirations, and need to be undertaken in a spirit of equal partnership.

The corporate boardroom discussions have moved from the eco-systems that gravitated around the

famous dictum that “business of business is business”. Even the staunch proponents of lassie-faire do

advocate that business have the responsibility towards planet and people and that the business should

improve the triple bottom-line. Times have changed particularly in last few decades as we see words like

CSR/ Responsible business/ Sustainable business/ corporate citizenship, being increasingly dissected

and debated by business and thought leaders across the board. Nevertheless varied level of understanding

exists on CSR, which for some is “charity like food and blanket distribution” and for others “a tool to save

tax by the corporates” or a part of “image building” or “putting stalls at cafeteria of some corporate office

and selling products made by the needy people” or for some extremist “a camouflage for their misdeeds”

and so on and so forth. On the other hand many contemporary business leaders consider it at the core

of building a “sustainable business and society”. In the context of India, with New Companies Act in

place, the CSR space has become more exciting both for the academia and the practitioners. In this

context the need of the hour as well as the obligation is to build “understanding” on the various tenets

of CSR so that as a nation we could progress with sustainability and inclusiveness. I strongly appreciate

GlobalHunt Foundation efforts in this direction and congratulate them for organizing one day training

on “Comprehending True CSR: Achieving Inclusive Business Models” in collaboration with GMRVF- a

CSR practitioner. Let this synthesis of “theory and practice” collaborate and synergize for a better

tomorrow. GMRVF will be looking forward to take this partnership with GHF in near future to do more

of activities on sustainable growth.

The GMR Varalakshmi Foundation’s Vision

“To make sustainable impact on

the human development of under-

served communities through

initiatives in education, health

and livelihoods”

Mr. Sanjeeva Kumar Jha

Program Leader for North India & Nepal,

GMR Varalakshmi Foundation

1

FoRewoRd

I strongly believe that businesses need to involve processes and channelize their efforts towards cleaner

production technology, and focus on a mix of products supported by services that have bear minimum

environment and social implications. Our traditional society is an exemplary model of showcasing

Sustainable Production and Consumption, Conservation, Waste Minimisation, Design and Innovations

through the use of limited resources has been embedded in the lives of every Indian.

However as we proceed further we are shifting away from the core values and basic principles of

sustainability such as self reliance and conservation, instead humongous challenges are now being

faced by India as a nation with rise in population and cities being questioned on the nature of their

sustainability and infrastructure support. It has now been widely realized that such challenges can only

be addressed through a collective collaboration and partnership among individuals and institutions.

It is in this respect that there is a need for institutions that can emerge as a catalyst between the formal

and informal institutions of society. New forms of institutions with new forms of knowledge creation

and design innovations can enhance the principles of sustainable development. It is in this respect

that the GlobalHunt Foundation, an off shoot of GlobalHunt India Private Ltd was conceptualised. Our

main aim rests on bringing collaborations and partnerships amongst people and institutions such as

corporate, civil society organizations, UN and partner agencies, educational institution national and

local governments with academic experts, researchers, consultants, entrepreneurs, designers, students

and volunteers from society.

Ensuring this mandate, GlobalHunt Foundation in association with GMR Varalakshmi Foundation

conducted a one day CSR training programme “Comprehending True CSR: Achieving Inclusive Business

Models” on 28th August, 2014. The objective behind the training programme was to provide the overall

understanding of CSR from the perspective of law, to understand the important procedure of “What,

Why & How” in CSR and most importantly through peer learning.

I would like to thank GMR Varalakshmi Foundation for supporting and hosting the training programme.

It is with their continuous support that the Foundation team was able to accomplish a good capacity

building initiative by imparting knowledge on sustainable development. Moreover, hope that in the

coming times we conduct more such training programmes to address the diverse

In the end, I would also like to thank all the participants from diverse multi-stakeholders; Coca-Cola,

Hindustan Coca-Cola Beverages Pvt Ltd, Giesecke & Devrient India, SRF Ltd, Xerox, Canon, SJVN,

Parijat Chemicals, Biltech Building Elements Ltd, Emergent Ventures, Everst Industries, Charities Aid

Foundation ALP Nishikawa Company Ltd etc for coming forward and making this training a success by

providing their precious time, important inputs and sharing their experiences.

Mr. Sunil GoelDirector,

GlobalHunt Foundation

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The training programme “Comprehending True CSR: Achieving Inclusive Business Model” hosted

by GMR Varalakshmi Foundation and facilitated by GlobalHunt Foundation was a one day capacity

building and a knowledge sharing platform for various corporates, civil society organizations, consultants,

individuals etc. This specialized programme was designed to bring participants from diverse background

to come together and comprehend the meaning of CSR through knowledge and perspective sharing

module.

The programme witnessed participation from leading private corporates such as Coca-Cola India,

Unitech, Canon, Xerox, SRF Chemicals, Everest Industries, Biltech Building Elements, Parijat Chemicals

government corporate such as SJVN, civil society organizations like Charities Aid Foundation, consulting

organizations such as Emergent Ventures and government agencies such as AWPO, Ministry of Defense.

The prime objective of the programme was:

• As we all are aware that the Indian Companies Act, 2013 has made CSR mandatory for Indian

companies and has prescribed certain regulations. In this respect, the programme aimed

towards providing the brief nuances of the law and its implications through the session “CSR in

Sync with The New Companies Act, 2013”.

• The second session of the programme was designed to answer the question of “How & What to

do in CSR” a challenge being faced by many corporates. The prime aim of the session was to brief

the participants on how to align CSR with their core business operations. Through a detailed

presentation participants got information on creating a viable business strategy of CSR which

is based on the risk, challenges and opportunities of their business operation, considering

the perspectives of each of the valuable stakeholders and then implementing projects that are

sustainable in nature. Through informative case studies the session highlighted that many

business operations have actually economically benefitted from the sustainability practices

which were introduced keeping in mind the SWOT Analysis of their business.

• The programme was meant to create an opportunity of knowledge sharing where through each

other’s experiences, particpants gained insights on how to practice sustainability within their

business operations. Under this session all the participants were given around 15-20 minutes to

share the respective CSR best case practices. The session was specially designed to understand

the different trends and practices in the domain.

• Moreover, through this training programme we also wanted participants to engage and

understand the community which are directly affected by any business operation. Thus, the

programame was organized at the GMR Vocational Training Centre which is catering to the

needs of more than 400 youth. The participants were taken for a round at the Centre where

youth are taught on various vocational skills through collaboration with industries experts.

The participants feedback through an online form will be encapsulated to further develop a two-day

workshop programme which further elaborates on the aspects of CSR.

I would like to thank GlobalHunt Foundation for partnering with GMR Varalakshmi Foundation for the

programme and showcasing a partnership model where two corporate foundations come together and

initiate practices which are beneficial for various stakeholders.

executiVe suMMARy

Mr. Manoj Kumar Mavuduru

Program Manager,

GMR Varalakshmi Foundation

3

Introduction

4

T he training programme “Comprehending True CSR: Building Inclusive Business Models” held on 28th August, 2014,

supported by GMR Varalakshmi Foundation and facilitated by GlobalHunt Foundation was an initiative to answer the

round of concerns and curiosity which is being experienced in the domain of CSR among the Indian corporate, civil society

organizations, government agencies, other stakeholders etc. The Indian CSR is witnessing a dynamic change where new and

innovative approaches, practices, principles are being adopted. Thus, to discuss these various aspects of CSR a one day training programme

was organized. In Introductory remarks Mr. Sanjeeva Kumar Jha, Senior Program Manager, GMR Varalakshmi Foundation thanked

GlobalHunt Foundation for facilitating the programme and wished that more such collaborations can frequently occur where stakeholder

and partner organizations can join hands and participate. He asserted that in current times, CSR requires new, effective and long term

partnership within all stakeholders and there is a need of organizations like GlobalHunt Foundation to facilitate such partnerships. While

concluding, he elaborated on the vision and mission of the GMR Group with respect to CSR and how the group has been doing various

programmes under diverse sectors for the community at large to benefit. He thanked all the participants for coming and showcasing their

presence for the programme and hoped that they will have insightful engagement.

M r. Manoj Kumar Mavuduru welcomed the participants by introducing them to some of the major CSR activities of GMR

Group through two intriguing video presentations. The first film highlighted the thrust areas of GMR such as health,

education, livelihood generation, rehabilitation centers which the group has been running and the impact received by

the communities due to such programmes. The second film was specifically meant to showcase the activities of the

GMR Varalakshmi Vocational Training Centre situated near the IGI Delhi airport and the change which the students of the centre have

witnessed in their lives. Mr. Mavuduru also mentioned the significance of conducting the programme at the Vocational Training Centre

as it would give each participant a chance to communicate with the community with which the GMR has been working. The video also

presented the views of other partner companies associated with the centre and how the centre has emerged on the concept of “partnership for all” which is an essential requirement in CSR. He asserted that through this training programme he wanted participants to identify with

the significance of field visits, direct communication with community and the need to understand the community perspective.

intRoduction

5

M s. Neelima Khetan, General Manager-CSR & Sustainability at Coca-Cola-India and South West Asia, was the Chief Guest

of the programme where she presented the “Me-We-World” framework of the Coca-Cola. Under this framework she

briefly mentioned the programmes which the company is carrying forward and engaging with the community. In her

presentations she highlighted both the global and national CSR initatives of Coca-Cola. With brief discussion, on the

Coca-Cola CSR initiatives Ms. Khetan stressed on the role of partnerships which are vital for the current understanding of CSR. To imbibe

the principle of sustainability all the potential stakeholders should be recognized and through their support and engagement initiatives

should be launched as understood by Coca-Cola which practicing sustainability by working with some of its key stakeholers around the

world. She also asserted that corporate stakeholder should avoid stakeholders to be considered as a vendor in the partnership but rather

should be recognized as a “potential partner”. Thus, only then we can comprehend on the true meaning of CSR and stated that there is a

need to conduct capacity building programmes and trainings where the concept of CSR can be extensively discussed.

Ms. Radhika Ralhan, Manager Corporate Sustainability, GlobalHunt Foundation, presented on some of the facts analyzed

from the responses shared by the training participants through pre-training questionnaire. She presented the responses in

a form of analytic diagrams on participant expectations from the training programme, areas of interest, sectors of CSR on

which they and their company is working and the potential areas which they would like to explore in the domain etc. On

the basis, of the pre-training questionnaire and the recieved responses were moduled to address the requirements, interest and concerns

of the participants. She thanked GMR Varalakshmi Foundation for supporting the programme and understanding the need to conduct

such capacity building programmes where external stakeholders and participants can share their valuable knowledge and practices.

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Session 1:

CSR in sync withThe New Companies Act, 2013

By

Mr. Ashok Baran Chakraborty,Honorary Advisor, GlobalHunt Foundation

7

The session “CSR in sync with The New Companies Act, 2013” by Mr. Ashok Baran Chakraborty, Honorary Advisor, GlobalHunt

Foundation gave participants an in-depth knowledge on the recently enacted “Section 135, The Companies Act, 2013”. Mr. Chakraborty

before commencing his session discussed some of the current trends in the domain of CSR. Firstly, he asserted that the traditional

practices of CSR will witness change where companies will now have to carve out their “Risks, Challenges & Opportunities” and will have

to re-align their practices as per these external factors. The companies every year will be required to adopt a “holistic approach” to conduct

their businesses in ethical way. Also, terms such as“accountability, measurability and transparent disclosures” have emerged as mandatory

procedures which each and every company is abided to follow.

With brief discussion on the CSR trends he traced the various milestones of The Companies Act, 2013. After explaining the brief history

of The Companies Act, 2013 Mr. Chakraborty then proceeded with certain highlights of the Section 135, of the Act. He discussed the role

of the Board of Directors and the CSR Committee in all the stages of planning, implementation, evaluation and reporting of CSR activities.

He explained the participants about the essential components to be part of the CSR policy of any company and the broad heads to be

counted as the CSR Expenditure.

He emphasized that a company formulating its CSR expenditure should keep in mind that all the budget heads should have logical

reasoning and should be economically viable. Proceeding with his session, Mr. Chakraborty also briefed the participants about the

monitoring and evaluation plan that should be adopted and the reporting matrix of the yearly activities.

With brief highlights of The Companies Act, 2013 Mr. Chakraborty then spoke about the “Project Mode Approach” which the corporate

should adopt when undertaking their CSR activities. He asserted that a project should follow a time-line chart, should be monitored and

should be made transparent through various reporting initiatives. Activities like baseline surveys, detailed project report, mid-term, end-

term and final impact assessments will add the value of Accountability and Transparency to the projects.

In this declaration Mr. Chakraborty to provide an insight of the Act and the various approaches and procedurces which the corporate

should adopt to strategize their CSR activities. Towards the end, he also answered various doubts and queries of the respective participants

pertaining to the Act and implication of the same in the Indian corporate scenario.

Session I“CSR in sync with The New Companies Act, 2013”

8

Session 2:

A walk over at GMR Varalakshmi Training Centre

By

Mr. Manoj Kumar Mavuduru,Program Manager, GMR Varalakshmi Foundation

10

The “Walk over at GMR Varalakshmi Vocational Training Centre” session was one of the special highlight of the programme. The

session included a field excursion of the training centre where students are being provided with diverse vocational skills like facility

management, computer classes, refrigerator and generator handling, tailoring and stitching, electrical training etc.

The uniqueness of the vocational training centre lies in the “partnership for all” framework where different corporates are supporting the

centre by providing training modules, trainers, training uniforms, training materials and all the relevant logistics required for the skills

training and capacity building.

A walk over at GMR Varalakshmi Training Centre

11

The students are provided with the training free of cost in addition to

the employment opportunities within the partnering organizations

or are absorbed within the GMR Group.

The participants were made to meet the students and the teachers

of the class and they were addressed by different questions from

the participants.

Students from far off places are provided with accommodation and

lodging facilities.

Mr. Mavuduru, Program Manager, Program Manager, GMR

Varalakshmi Foundation, took the participants to each and every

training class and explained them about the working modality and

partnership framework of each class.

Mr. Mavuduru also briefed about the strict rules and regulations

which the students are supposed to follow in the centre like early

morning prayer, participation in yoga classes, maintaining queue

for lunch and dinner buffet, hygiene and cleanliness practices etc.

The walk over session was for almost one-an-half hour where the

participants were engaged with the community for which the GMR

Group is direct working and showcasing its commitment towards

the society.

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Session 3:

Roadmap to CSRConstruing Inclusive Business

Models

By

Ms. Radhika Ralhan,Manager, Corporate Sustainability,


13

The session “Construing Inclusive Business Models-Roadmap to CSR (What, Why & How)” conducted by Ms. Radhika Ralhan, Manager

Corporate Sustainability, GlobalHunt Foundation was aimed towards transforming participants from the contextual understanding to

practical understanding of CSR. Ms. Ralhan commenced her session with a small group exercise of role playing. In the exercise, participants

were divided into different groups representing the different stakeholders of society such as the government, civil society organization,

corporate and community. Each stakeholder was asked to construct three sentences expressing the perspectives, opinions, viewpoints,

concerns, challenges of each of the stakeholder and on the basis of these perspectives the other groups were asked to identify respective

stakeholder.

The objective of the exercise was to bring in diverse perspectives and opinions of different stakeholders on a common problem of society.

Ms. Ralhan in this form of exercise wanted to assert that CSR requires diverse blend of partnerships, innovative thinking and most

importantly inclusiveness for its planning and implementation. Proceeding further with her session, Ms. Ralhan pointed out some of the

general challenges which the corporate are facing with respect to implementation of CSR in their business operations such as lack of

adequate knowledge on the subject, lack of specialized manpower, lack of communication with the local community within which they are

working, lacking expertise to link CSR with business model etc.

Thus, to answer the question of “What, Why & How” Ms. Ralhan presented the participants with some innovative case studies of different

corporates and organizations that have adopted new approaches and mechanism to bring Sustainability in their operations. Taking the

discussion further, she then elaborated on the crucial aspects to conduct CSR in business folds. Some of such crucial aspects were the

ways to prepare and evolve business strategy, to aware all stakeholders about the business strategy adopted by the company, to identify

important stakeholders, to map the degree of influence of each stakeholder on the company, points to consider before preparing stakeholder

engagement tool, how to understand the social needs and opportunities within and around the company, how to prioritize the key CSR issues

and finally how to conduct an SWOT analysis to plan and implement an effective CSR strategy and programmes.

Ms. Ralhan while concluding her session asserted that CSR has to be planned strategically like a competitive business strategy so that it

is environmentally, socially and economically viable. Moreover, it requires innovative approach where research, stakeholder engagement,

capacity building programmes and discussions with community are some of the imperative measures which need to be adopted within the

planning of CSR.

Roadmap to CSR- Construing Inclusive Business Models

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Session 4:

Sharing of Best Case PracticesPresentation by Participants

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The Interactive Stakeholder Consultation, was a session meant especially for the participants representing diverse stakeholders such as

public and private businesses, civil society organizations, individuals, consulting organizations, etc. to share their respective companies

best case CSR practices and initiatives.

best cAse PRActices- PResentAtion by PARticiPAnts

-Ms. Sonia RudraSenior Manager- MD’s office and CSR Initiatives, Xerox Ltd

Xerox has been conducting several employee engagement programmes and the girl child education programme.

-Ms. Poonam Rana,Manager Corporate Communication Division Canon India

Canon have undertaken several eye care initiatives and the employees of the company have worked towards improving the school infrastructure.

-Mr. Anupam Bajpai, Manager Biltech Building Elements Limited

Biltech Building Elements Limited CSR initatives are directed towards environment sustainability.

-Major General Deepak Sapra Managing Director AWPO -Dr. Pradip Sarmah, Advisor GlobalHunt Foundation

Ex-army servicemen are a huge pool of useful manpower having expertise in various domains and skills. However, there is a need to push this manpower in the corporate sector and now under the CSR Schedule Area there is hope for further expansion in the domain

- Mr. H.S.Dua,Head - CSR and External Relations, SRF Limited

SRF Ltd water harvesting and replenishment initiatives adoptedaround its Bhiwadi plant surroundings is a decade old initiative and is now showing its result with the rise of water table in the area.

- Mr. Thakur Pherwani,National Manager, Hindustan Coca-Cola Beverages Pvt Ltd

HindustanCoca-Cola Beverages Pvt Ltd have intensively engaged the local community in its day-to-day operations.

- Dr. Basant PandeyManager (Personnel & Administration) SJVN

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SJVN initatives with respect to community development through skill training, mobile health camps, aid in natural disasters etc.

The Rickshaw Bank Project is one of the community based project which is meant for the overall socio-economic development of therickshaw pullers.

GMR Varalakshmi FoundationEmpowerment and Livelihoods

GMR Varalakshmi Foundation (GMRVF), is the Corporate Social Responsibility arm of the GMR Group. The Group has been undertaking CSR activities on a significant scale since 1991.

The Foundation is registered as a Section-25 (not-for-profit) Company in the year 2003 with its own separate Board comprising of eminent people in the field. The Board is chaired by Shri GM Rao, Group Chairman, GMR Group.

Vision

To make sustainable impact on the human development of under-served communities through initiatives in education, health and livelihoods

Mandate

To work with the communities around the areas of business operations on the following thrust areas: • Education• Health, Hygiene and Sanitation• Empowerment and Livelihoods

Objectives

• GMRVF believes that quality education must be accessible to all. Towards this objective it both sets up and runs educational institutions of excellence, and also works with communities and government schools.

• Recognizing that health is integral to a good quality of life, GMRVF has the objective to improve quality of and access to healthcare, hygiene and sanitation in its communities.

• Under empowerment and livelihoods the objective is to channelize youth and women towards entrepreneurship and livelihood development, so that they may participate equitably in economic progress.

• To strengthen communities and their institutions for a participatory and holistic development of the community

Awards and Recognitions

• International Orbis Award for Corporate Social Responsibility in the Aviation Sector, 2008, to Rajiv Gandhi InternationalAirport, Hyderabad.

• TERI Corporate Award for Social Responsibility, 2009• Helpage India, Silver Plate Award, 2009, for CSR works with the elderly• CNBC TV18 India Business Leader Award, 2010 for Corporate Social Responsibility• Appejay India Regional Volunteer Award 2011 for employee social responsibility initiatives• Rotary Vocational Award 2012 by Rotary Club of Hyderabad-Deccan• FICCI Award for Corporate Social Responsibility• ASSOCHAM Award for Corporate Social Responsibility

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Empowerment & Livelihoods

GMRVF runs eight institutes which train unemployed youth in vocational skills. It also helps the youth to set up microenterprises or access jobs. These institutions have well equipped classrooms, work sheds etc. Most are residential.

Training Institutes

The vocational training institutes offer 60 to 180 day training programmes in a variety of skills – from AC repair to data entry; from home nursing to construction related trades. Partnerships are key to these institutions. Curricula are developed in discussion with industry. In addition, inputs are given in communication skills, english and soft skills.

GMR Varalakshmi Foundation Empowerment and Livelihoods

Women Empowerment

The Foundation works with about 300 Self-Help Groups and women groups for skill development and income enhancement. It provides not only facilitation and training, but also support for bank linkages and marketing. Foundation encourages women from its target communities to produce different craft-based products and supports them with required training, marketing and other inputs. These products are marketed through an initiative called EMPOWER (Enabling Marketing of products of women entrepreneurs). The marketing efforts of EMPOWER include running shops at Hyderabad and Delhi International Airports, setting up of stalls and exhibitions, bulk orders for conference and seminars etc. Online marketing is also done through www.empowershop.org. These initiatives enable the women to earn a regular income.

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GlobalHunt Foundation (GHF) www.globalhuntfoundation.org is a Section 25 company and is primarily a CSR research and a consulting organization. The Foundation is headed by Mr. Sunil Goel, Director, GHF and is committed to enhance the Corporate Sustainable Responsibility (CSR) mandate of its diverse multi stakeholders. GHF operates on the principles of forging global partnerships by working through a consortium of leading corporate and civil society organizations.

Research &Development

• Utilizing Primary and Secondary Research• Mapping CSR activities of organizations• Identifying High and Low CSR• Intervention Areas• Offering Customized Research Analysis• Competitor’s Analysis• Best Case Practices

• Comprehensive CSR strategy Offer Innovative CSR Programs and Solutions• Identifying non intervening CSR areas• Developing CSR & Sustainability plan• Connecting with grass root organizations

Consulting &Advisory

• Monitoring & Evaluation• Measuring Sustainability & CSR Performance• Impact Assessment• Conducting Mid-Term, End-Line & Performance Assessment

• Sustainability Reports• Customized Research Reports • Research Documentation • Event Outcome Reports• Content Aggregation and Content Enhancement

• Training Programmes on Sustainability• Community Awareness & Sensitization Programme • Stakeholder Consultations & Sustainability• Human Rights, WASH, Child rights and Women Empowerment (WEPs)

DueDiligence Reporting

CapacityBuilding

ChennaiPune

Bangalore

Ahmedabad

Delhi

Mumbai

Bhubaneswar

Hyderabad

Kolkata

Presence

Services

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PartnershipsTraining

UNEP CLICK CONSERVE AND CARE PROGRAMME TRAINING PROGRAMME WITH MOSERBAER

UNEP THINK.EAT.SAVE PROGRAMMESOFY SAHYOGI PROJECT

J&K SOS PROGRAMMEJ&K SOS PROGRAMME

CREATIING JOB OPPORTUNITIES FOR EX-SERVICEMEN PROJECT STRATEGIC ALLIANCE ON SUSTAINABLE AGRICULTURE

PARTNERSHIPS TRAINING

PRO

GRA

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REPORTING

sRF LimitedNatural Resource Management for Poverty Alleviation

SRF Chemicals Business,a leader in Fluorochemicalsand Specialty Chemicals business in India, has undertaken a number ofsustainable developmentinitiativesfor the inclusive growth of the local community where it operates. We work on the thematic areas of primary education, community health, environment conservation, sustainable livelihood. We follow the approach of stakeholder engagement and all our initiatives are implemented in partnership with reputed NGOs, community and the local Govt.

Background: NRM ProjectSRF supports a watershed based Natural Resource Management (NRM) project for environment conservation and poverty alleviation in 38 villages in close proximity of its factory in Tijara Block of Alwar district in Rajasthan. The project isaimed at enhancing livelihood options for the rural poor by harnessing underutilized land and water resourcesadopting an Integrated Natural Resource Management approachin a most fragile environment of Aravali eco-system. This project was started in the year 2005 with the objective of enabling environment protection, soil and water conservation, maintaining ecological balance and improving the livelihood of local communities, mainly inhabited by poor Meo-muslim and Scheduled Caste community. The project objective is to reach out to 6500 families by 2015 and increase their income by INR 10,000 annually on sustainable basis.

Project ApproachSRF embarked on this project in partnership with reputed NGOs- PRADAN, Sir Syed Trust (SST) and Society for Promotion and Conservation of Environment (SPACE) - for project implementation and impact assessment.The project adopted a 3 phased approach: feasibility study in 2005 of 35 villages near our factory, Pilot phase (2006-08) in 17 villages followed by scale up/expansion over the next 6 years covering 38 villages. The project approach included community awareness and sensitization, organizing them into self-help groups (SHGs) and User Groups, preparation of watershed based micro-plans and implementation based on technical feasibility in partnership with the local community. The package covered levelling of gullied waste lands of groups and put them under productive use by project supported agronomic practices, raising of fruit and fodder trees. As water scarcity limits economic growth, harvest rainwater which runs off from barren Aravali hills and form gullies in wind- blown sandy tract by constructing earthen embankments (called Paals) and check dams. It also includes formation and capacity building of SHGs and farmers, organizing them into Cooperatives and Producers’ Associations and facilitation for market and bank linkages. The project, aimed at environment and livelihood promotion, is a classical example of Corporate-NGO-Communitypartnership for sustainable development and its results are worth sharing.

Project AchievementsAlready in its ninth year of implementation,1462 hectare of land have been levelled /terraced under the project, a total of 194 earthen check dams have been constructed/revived covering 10162 hectares of catchment area, over 3 lac fruit and fodder trees have been planted out of which about 60% survived,1425 cereal/oilseed crops and 615 vegetable crops demos were arranged on farmers lands to transfer the technology. The drip and sprinkler irrigation was promoted for fruit and vegetable crops. 153 Self-help Groups (SHGs) have been promoted which have formed their block level Federation. The linkages with the market were facilitated and the farm produce (vegetables and fruits)over Rs 50 lakh were sold by vegetable growers cooperatives. So far, a total of 6186 families were impacted (direct and indirect) under the project.

Project ImpactThe project uses a scientific approach for impact analysis of the project interventionwith the help of agriculture scientists, agronomist, and hydrologists. The Business has engaged an independent impact assessment agency SPACE (Society for Promotion & Conservation of Environment) for technical evaluations in terms of design and continuous impact assessment of various activities. Comprehensive socio, economic and environmental impact assessment reports have also been published which shows that the program has been well received by the people and enabled the target families earn their livelihood on a sustainable basisand has put large number of poor families on a trajectory of growth. The environmental impacts too have been so significant that approx. 9.21 million cubic meter of rainwater recharged into the ground through the construction of earthen check dams (Paals) which has reversed the trend of ground water depletion and raised ground water level in the project villages varying from 0.6 to 2.1 meters. The erstwhile dry wells have been revived and tube wells which development and crop improvement package gave benefit: cost ratio of 2.92, 3.02, and 1.85; internal rate of return (IRR) as 32, 20, and 47 thus indicating that investments are paid back in a period of 3 years with large number of intangible benefits to the community.

Construction of Earthen Check Dam (Paal)

Levelling and terracing of uneven,undulating waste landsConstruction of Earthen Check Dam (Paal) Plantation & agriculture intervention

on levelled lands

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Project ImpactThe project uses a scientific approach for impact analysis of the project interventionwith the help of agriculture scientists, agronomist, and hydrologists. The Business has engaged an independent impact assessment agency SPACE (Society for Promotion & Conservation of Environment) for technical evaluations in terms of design and continuous impact assessment of various activities. Comprehensive socio, economic and environmental impact assessment reports have also been published which shows that the program has been well received by the people and enabled the target families earn their livelihood on a sustainable basisand has put large number of poor families on a trajectory of growth. The environmental impacts too have been so significant that approx. 9.21 million cubic meter of rainwater recharged into the ground through the construction of earthen check dams (Paals) which has reversed the trend of ground water depletion and raised ground water level in the project villages varying from 0.6 to 2.1 meters. The erstwhile dry wells have been revived and tube wells which used to run out of water in 4 hours now run for 8 hours.

The entire package increased crop yields by more than 150% where waste lands were reclaimed and improved packages were adopted. The income of targeted families increased by 300% from the sale of fruit and vegetable crops. More than 150 women self-help groups (SHGs) started piggy banks by contributing meagre savings and have formed their block level Federation. The construction of Paals, land development and crop improvement package gave benefit: cost ratio of 2.92, 3.02, and 1.85; internal rate of return (IRR) as 32, 20, and 47 thus indicating that investments are paid back in a period of 3 years with large number of intangible benefits to the community.

About SRF Ltd.SRF is a leading Indian multi-product industrial group engaged in Technical Textiles, Chemicals, Packaging Films and Engineering Plastics with a legacy of more than 100 years - the parent company (DCM) was established in 1889. SRF as a separate entity was incorporated in 1973 as “Shri Ram Fibres Limited” which subsequently diversified and became SRF Ltd in 1990. SRF has 13 manufacturing units across the world, of which 9 are located in India and 4 overseas. SRF exports its products to approximately 60 countries and currently employs approximately 5500 people across the Globe.

This NRM project of SRF Chemicals Business has been recognised at various national and international forums and this gives us a sense of pride for being a responsible corporate citizen contributing towards the sustainable development of the local community and the environment.

sRF LimitedNatural Resource Management for Poverty Alleviation

Project Impact on the Community & the Business since 2006

To the Community

• GroundWaterRecharged=9.21MnM³• Reversingthetrendofgroundwaterdepletionintheprojectvillages• 1462haofgulliedwaste/undulatedlandconvertedintofarmland• 150%increaseincropyieldwithimprovedagriculturepractices• 300%increaseinthefamilyincomewithagricultureproduction• Increaseinforestcoverandincomeoptionsforthepoor• 0ver6100familiesbenefittedwithsustainablelivelihood• ContributingtoNationalFoodSecuritythroughincreasedagricultureproduction

andconversionofwastelandtofarmland• Self-esteem,socialpride,self-employment,urgetoprogress&reinvest

To the Business

• TheBusinessiswaterpositivesince2008-09• Carbonfootprintreducedonthebusiness• StrengthenedSRFbrandandtheBusiness• Seenasawelcomeneighbour,inarapidlyurbanizingcommunity• BusinessSustainability

“We are having small land holdings and these remained as fallow. In the rainy season, around the gullies we were not able to cultivate crops because of flood water from hills flow in the gullies, the crops were damaged. Now in upper side, Dihiwalipaal (check dam) and in downside Karilwali and Ghamandiwalipaals are constructed so flood water has stopped flowing. Now, crops can be grown easily and the land in the gullies is becoming fertile due to water retention. The cart ¬track is now more approachable and useful due to the construction of KarilwaliPaal which also works as the approach road as well. Due to increase in productivity, we can get some money to meet domestic needs. I have purchased buffalo as now I have more production of fodder. After land levelling, I am cultivating 2 bigha land and an engine was purchased for the new dug well.” Mr. Nasru from Hamiraka Village- 2012 (Translation )

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About GlobalHunt Founda

GlobalHunt Founda (GHF) is a 25 not for profit company registered under the Indian Companies Act 1956. As a signatory to the United Na Global Compact (UNGC), GHF serves as a knowledge catalyst and engages its vast corporate clientele with diverse stakeholders and enhances their Corporate Sustainable Responsibility. As a strategic partner, GHF provides key research, r g, programme design and advisory, training and capacity building, due diligence and impact assessment.

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