Confucius (Chinese: 孔子; pinyin: Kǒng

Zǐ; Wade–Giles: K'ung-tzu, or

Chinese: 孔夫子; pinyin: Kǒng Fūzǐ;

Wade–Giles: K'ung-fu-tzu)

Week 4 : BEN 2010 :

Introduction to Cyberpreneurship

A written proposal

• Operational & Financial Details• Marketing Opportunities Identified &

Strategies to employ• Entrepreneur’s Skills & Abilities

A detailed description of an entrepreneur’s business venture.

Describing all relevant internal and external elements for starting a new venture.

Action Plan

• Assist entrepreneur to develop practical and executable strategies for his/her business.

• Therefore, if any problems arise, entrepreneur can refer to the manual develop in advanced.

Road Map

• Invaluable tool to help keep entrepreneur on track and moving in the direction you want to go.

• Help others to understand your vision, including suppliers, customers, employees, friends, and family.

Benchmark• Evaluate Progress

• Consider changing of strategies if needed

• Operation

• Marketing

• Finance

Business Strategies

• Competitors Intelligence•Competitors Strategies

• Product Intelligence•Pricing

•Product Promotion

Competitors Insight

• Market Understanding

• Market Size

• Trend

• Customer Insight

• Brand Preference

• Brand Awareness

• Brand Consideration

Market Insights

Impact on Users

Fixes a “Problem” Offers a “Benefit

Perform Market Place Survey

• Collecting all relevant Data

• Primary / Secondary

• Analyze Data Findings

• Convert into useful Information Market Insights

Brainstorm Potential Business Ideas

• Discuss using SWOT Analysis/ Value Chain

Choose the best business idea

Outline business plan venture contents

Write your business venture plan

CasualLevi’s

Guess

UniQlo

Armani

Timberland

Sport

Nike

Adidas

Puma

Reebok

Umbro

Music

Artist

Rock

Pop

Metal

Popular Character

Angry Bird

Mickey Mouse

BEN10

Spongebob

Superhero

T-Shirt

Like

Dislike

Type

Sport

Casual

Music

Popular

S W

O T

RESULT OF MARKET PLACE

SURVEY

SWOT ANALYSIS:

INTERNAL & EXTERNAL

FACTORS

1 2

70%

60%

Business Ideas

1st Hand

Knew Factory Owner

Reject Stocks

2nd HandBundle

Supplier

3CHOOSING

BEST IDEA

4

5

• Include company’s name, logo, slogan, address, main contact, e-mail address and phone numberCover page

• Organize relevant sections and sub-sectionsTable of contents

• Overall description of business ventureExecutive summary

• Discuss the company’s management teamCompany’s portfolio

• Identifies prospective customers and provides evidence of how many are likely to become real customers.Market Information

• Description on product quality, utility and attributes.Product/Service

• The system on how the company operatesOperational Plan

• Explanation on how marketing and sales will be completed.Marketing Plan

• Financial statements: cash flow, profit/loss account, balance sheetFinancial Plan

• Executive resumes, Product literature, endorsement letters from customers etcAppendices

Keep it respectably short (KISS)

Organize and package the plan appropriately

Orient the plan toward the future

Avoid exaggeration (practical & functional)

Highlight critical risks (to show awareness on calculated risks)

Identify the target market (be rational)

Keep the plan written in the third person

Capture the reader’s interest (active words- straight forward)

Back-up with statistics and data

BUSINESS

VENTURE

PLAN