components of an outstanding marketing system presented to: el marinero mexican seafood
TRANSCRIPT
Components of an Outstanding Marketing System
Presented to:El Marinero Mexican Seafood
Component 1: Strategic Plan
You must know who your market is and have a plan to reach them
After spending over $700 million on TV ads, Amazon President Jeff Bezos said
“probably over half of that money was wasted.”
“The biggest waste in marketing is spending money on activities that reach the wrong
audience”Eran Livneh, MarketingProfs.com
Component 2: Marketing
Outstanding Marketing brings prospects to you
“It is easy to judge your marketing. How many people are looking for you?”
David Ogilvy
“I am the world's worst salesman, therefore, I must make it easy for people to buy.”
F. W. Woolworth
Component 3: Acquisition Systems
Marketing is useless without Acquisition
“It used to be that people needed products to survive. Now products need people to
survive."Nicholas Johnson
“If you are in business you are in sales. Period.”
Robert Kiyosaki
Component 4: Retention Systems
It costs 5 times more to attract a new customer
than to keep one
"One customer, well taken care of, could be more valuable than $10,000 worth of advertising.“
Jim Rohn
"The purpose of business is to create and keep a customer."
Peter Drucker
Component 5: TestingIn today’s competitive
market you must constantly test & modify
“Test fast, fail fast, adjust fast.”
Tom Peters
“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”
Charles Darwin
Research Findings
Thousands of Prospects are Looking for your Products
(c) Copyright & Disclaimer 1998-2007 Rivergold Associates Ltd
Keyword Searches Predict 24 hrs
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Total Searches For Just These: 91 154
El MarineroCannot Be Found, Yet!
Results of El Marinero
Internet Business AnalysisComponent
Score
Strategy 15
Marketing 12
Acquisition 14
Retention 10
Testing 7
Overall 58
Scale
93-105 Excellent
80-92 Good
66-79 Fair
0 - 65 Poor