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WINTER Templat e IGNITE 2016 PITCH Emerald de Leeuw – June 17 th 2015

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WINTERTemplate

IGNITE 2016 PITCH

Emerald de Leeuw – June 17th 2015

How SMEs feel.

The Problem

What it costs SMEs.

LEGAL COMPLIANCE:

The SolutionAutomated legal tools that can save SMEs up to 50% on their legal bills

Document Generator Audit Software

1. Check List

2. Select clauses

3. “Generate!”

1. Check List

2. Check & Compare

3. Adjust acoordingly

Market Opportunity99 % of

Businesses are SMEs – 20 Million SMEs in the EU

alone

88.000K SMEs in Ireland

eCommerce Booming:20% growth in 2014 = more

SMEs

Global Market: EU Regulations

apply to all businesses targeting EU

citizens

CompetitionLocal - small law firms targeting SMEs

Internet - Executives themselves using Google & Free online documents websites

EU/Global – Compliance & Security corporations (Compliance & Risks)

Response: • E-Law expertise is rare.• Difficult to match

solution.• Founded by, & built

upon knowledge acquired over years.

ResearchAcademic research: Master Thesis on Data Protection Law + numerous papers on E-Law (republished by Harvard, Oxford, MIT, Yale etc.)

Professional research & marketing: consulting on legal compliance in eCommerce & Cloud (J2)

First-hand experience: I’ve seen the bills. - Startup owners attempting to do the legal work themselves. No suitable online solutionLeft with no choice but to accept the high costs associated with a solicitor.

Bait: offer privacy policy for free

Hook: inform customer of need for additional documents I.e. T&C & Audit software

Business Model

Bait & Hook (Gillette), Freemium

Work to be DoneDevelop MVP: draft documents and offer basic audit for eCommerce sites

Customer acquisition: Referral engine Brand back-linking: ComplyDIY logo

on site Shareable content through blogging Partnerships with eCommerce

software providers: Shopify, Joomla etc.

Why me?

• Two bachelors in Law (1:1) acquired in Netherlands

• Master in E-Law & IP Law (1:1) UCC• MBS BIS (1:1) UCC • CopyrightX, a copyright law course (part-time)

offered by Harvard law School

• Data Protection & Cloud consultant for J2 Global, a market leader in Cloud Services.

• Currently Senior Operations Manager at Ottera to help the company stay on track with its milestones.

Thank you for listening! (again) ;-)

Thank you!

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