“complicated is stupid, simple is clever” - welcome to fepe … · · 2015-05-28industry...
TRANSCRIPT
Dave was born in east London. He won a Rockefeller Scholarship to Pratt Institute in New York to
study advertising. After 4 years he graduated, he trained mainly at Carl Ally Inc on Madison
Avenue.
He came back to London to work at BMP with John Webster. He became joint creative director
and, in 1980, left to found Gold Greenlees Trott.
GGT was voted ‘Agency of the Year’ by Campaign and ‘Most Creative Agency in the World’ by
Ad Age in New York.
In 1990 Dave founded Bainsfair Sharky Trott with the managing directors of Saatchi & Saatchi. In
1993 he founded Walsh Trott Chick Smith with the managing director of WCRS. In 2003 this merged
with The Gate and Dave became Chairman in 2005. In 2004 he was given the D&AD President’s
Award, for lifetime achievement. In 2014 he left The Gate.
He has written 3 books on creativity: ‘Creative Mischief’, ‘Predatory Thinking’ and ‘1+1=3’
In the 1970s Dave set up the ‘d&ad creative workshop’ course. This ran for thirty years. It, and
Dave, have trained hundreds of young creatives. many of these are now London’s top creative
directors.
Dave Trott
“Complicated is stupid, simple is clever”
For more than 20 years, Nancy Fletcher has been responsible for leading the US out of home
advertising industry’s legislative, marketing, and product improvement efforts. As an attorney and
former media company executive, Fletcher is ideally suited to meet the challenges and
opportunities facing the industry. During her tenure as OAAA president and CEO, out of home
advertising revenues have tripled and market share has doubled, in no small measure due to
industry advancements and unity formed and fostered under her care.
Earlier this year, Nancy undertook an added role serving as TAB president and CEO. Under her
guidance, a global review of measurement best practices was completed, a new direction for
the organization was identified, and new leadership was recruited.
Because of Nancy's unique and varied professional experiences she is considered one of the
world's foremost experts on out of home advertising.
Nancy Fletcher
President & CEO – OAAA
“No Waiting for OOH Growth”
Stephen Freitas joined OAAA 15 years ago after serving in top marketing positions at one of the
world's largest out of home media companies. In his role, Stephen is the US out of home industry's
leading marketing spokesman and thought leader, helping to advance and unite the industry
through education, research, and marketing.
Since 2012, Stephen has been mainly focused on overseeing an industry-wide, comprehensive
OOH brand repositioning initiative based on the core attributes of innovation, ubiquity, and
creative impact. During this period, US out of home industry has experienced 20 quarters of
sustained revenue growth. Stephen is a frequent presenter at ad industry conferences and
events.
Stephen Freitas
Chief Marketing Officer – OAAA
“No Waiting for OOH Growth”
Rupert Day became the global chief executive officer of tenthavenue in January 2011, the
communications company that caters for the connected consumer.
Prior to tenthavenue, Day was the global chief operating officer of GroupM. He was part of the
original management team that launched MindShare globally, following more than 10 years in a
variety of senior financial roles for WPP subsidiary companies.
Day joined WPP to manage M&A and investor relations, having spent time in investment banking
and accountancy. He graduated from the University of Bristol with an honors degree in chemistry.
Rupert Day
CEO – tenthavenue
“What your Audience is Waiting for”
Urs Zeier has been in the media industry 35 years and he has 15 years of national and international
OOH experience.
He joined Clear Channel in 2001. He was responsible for Strategic Projects and in 2005 he was
appointed Research Consultant.
Before that, he was Managing Director of Metro Publication, Director of Jean Frey AG and
Managing Director of SPORTs Weekly. He also worked for TA-Media AG, leading the Marketing
Division of Newspapers and Magazines. He was Director of BLICK Baser, and before that, he was
Executive Vice President of SKV Book Publishers.
Urs Zeier
Research Consultant – Clear Channel
“AM4DOOH Digital OOH Research”
After obtaining an Honours Degree in Economics Neil Eddleston worked in marketing research for
almost 10 years in commercial television in the United Kingdom.
Neil joined JCDecaux initially to develop increased accountability in the outdoor advertising
medium. Based in London, he is currently Managing Director of JCDecaux OneWorld, a
dedicated division responsible for the international sales, marketing and research activity in over
65 countries worldwide. In this role he has overall responsibility for Innovate international, the
JCDecaux division generating creative solutions in the use of the outdoor medium in more than 50
countries, and is closely involved with the development of digital and mobile marketing platforms
and the social media strategy throughout the group.
Neil sits on the board and technical committees of industry audience measurement bodies
throughout the world. He was a member of the steering group and Chairman of the technical
committee of the Esomar global guidelines for outdoor audience measurement, GGOODAM,
endorsed by all major stakeholders in the advertising industry including the World Federation of
Advertisers (WFA), the AAAA the European Association of Communication Agencies (EACA) and
FEPE.
Neil lives in the English county of Oxfordshire with his wife, three children and an unruly German
Shorthaired Pointer.
Neil Eddleston
Managing Director Marketing & Research – JC Decaux
“No Waiting for OOH Growth”
Dennis Grzenia is a tech-enthusiast, especially in terms of telecommunications. Consequently, he
joined LG Electronics as Marketing Communications Manager in 2013. Since then he coordinates
all German communication activities for smartphones, wearables and further innovative
consumer electronics products, which shape our everyday world. Beforehand, Dennis worked for
MediaCom as media trend expert and developed communication strategies for a broad variety
of brands (telecommunication, automotive, FMCG etc.).
From 2001 to 2007 he studied Marketing, Economic Policy and Social Psychology at Ruhr-University
of Bochum. Dennis was born 1979 in Dinslaken, Germany.
Dennis Grzenia
Marketing Communications Manager - LG
“Sci-Fi Knows Best – How OOH Should Evolve”
Michael Bayler ([email protected].) is a strategic leader, published author and popular
speaker, inspiring digital innovation and transformation across marketing and enterprise. Mike has
ignited change programs for many of the world’s largest brands, technology, media and
entertainment firms. Clients have included Unilever, Diageo, Telefonica, FremantleMedia, PayPal,
Bacardi Global Brands, The Home Office, Warner Bros. BSkyB, British Telecom, Sony Music,
SABMiller, Nokia, Ogilvy & Mather, Robbie Williams and Simon Cowell. He is a co-author of the
seminal work on strategies for the digital future, Promiscuous Customers: Invisible Brands –
Delivering Value in Digital Markets (Capstone, Oxford 2002).
He has also written for Market Leader, The Wall Street Journal, Marketing Week, New Media Age,
MediaTel, Design Week, and Design Management Journal. Among many high-profile speaking
engagements, Mike has delivered master classes for The Marketing Society, MIDEM, AdTech, IESE
Business School, Sun Microsystems, Microsoft, VMWare, Daily Mail Group, FremantleMedia, The
Institute of Direct Marketing and Salesforce.
Michael Bayler
Director & Lead Consultant – The Whole Equation
“Building Brands in a Post-Digital World”
Neil Morris is responsible for the growth, finance, marketing and new business of Grand Visual, as
well as partnerships with companies across the digital OOH industry. When it’s “all hands on deck”
he also gets involved in delivering projects.
Neil Morris
Founder and Managing Director – Grand Visual
“It’s Big & It’s Clever: Digital OOH Engagement at Scale”
Andreas founded Ayuda in 2003, with the vision of building the world’s best out-of-home system.
Andreas oversees all aspects of Ayuda – including client demonstrations, sales, marketing, R&D,
user experience, cosmetic look and feel, and he also manages the financial side of the business.
Prior to founding Ayuda, Andreas worked for Microsoft Corporation for almost a decade. He
worked for Microsoft Research in Redmond, Washington as a Research Software Design Engineer,
where he worked closely with Dr. P. Anandan to develop numerous prototypes for next
generation media experiences. Andreas also worked as one of the earliest .NET Developer
Evangelists for Microsoft Corporation based out of New York City.
Andreas actively participates in several out-of-home committees, including the American
Association of Advertising Agencies, the Outdoor Advertising Association of America, and the
Traffic Audit Bureau. He holds a Bachelor of Science degree Summa Cum Laude from Concordia
University in Montreal, Quebec, with Honors in Pure Mathematics and Computer Science.
Andreas is passionate about being passionate during the design and creation of amazing
software experiences.
Andreas Soupliotis
President & CEO – Ayuda
“Shifting the Needle with Private
Marketplaces & Private Exchanges”
Margit joined Titan in March 2014 to lead the digital business development efforts and strategic
growth of Titan’s digital out-of-home portfolio. She is tasked with overseeing Titan's digital transit
advertising network, as well as running the digital ad ops team. In addition to enhancing Titan's
digital sales and marketing efforts, Margit also establishes new trading platforms, network
partnerships, and advises on new software integrations.
Prior to joining Titan, Margit served as Executive Director of Marketing and Digital Business
Development for The Wall Street Journal Office Network.
Previously, Margit worked as Client Strategy Director for Annalect, the data and technology unit
of Omnicom Media Group. Prior to that, she was Manager of Strategic Marketing and Analytics at
the Tribune Media Group in Chicago and lead development of integrated, cross-channel
solutions leveraging TMG’s versatile assets across digital, print and broadcast platforms. Before
joining TMG, Margit worked in various positions at Starcom MediaVest Group in Chicago after
being transferred over from Budapest, Hungary, where she was the Media Director for Leo Burnett
Budapest.
Margit Kittridge
Vice President, Digital Director – Titan360
“LinkNYC: The Co-Evolution of Technology and Responsive
Advertising in the streets of New York”
Chris is Managing Director of Rapport, a media agency in the UK specializing in Out-of-Home.
Part of IPG Mediabrands, Rapport has offices in the USA, Continental Europe and India.
Chris started his career at Grey and has worked at Clear Channel and JC Decaux where he was
Sales & Marketing Director at JC Decaux Airport prior to joining IPM to start up an international
media planning & buying agency. Chris has worked in the USA and Asia Pacific.
Chris Marjoram
Managing Director - Rapport
“Buying audience for SKY Europe”
Nick established Emanate in London in November 2009 quickly followed by the development of
Emanate Munich in 2010. In July 2013 Nick was appointed Global President with a brief to oversee
the growth of the US offices in New York and Los Angeles plus the continued internationalization of
the agency. With responsibility for business development, general management and client
stewardship, Nick also remains fully integrated in Emanate client work and currently oversees a
number client briefs covering consumer marketing, healthcare external relations, B2B
engagement, social media and community management.
Prior to launching Emanate, Nick was Deputy CEO of Ketchum London, one of the UK’s biggest PR
firms. During this time Nick led on a series of major global PR programs for Carlsberg, Pepsi,
Whirlpool, Lenovo and Heineken, plus domestic market work for clients including LG, Mars,
Mercedes Benz, Geek Squad and KFC. Before moving into marketing and PR Nick spent six years
working for Marks & Spencer and also helped establish online retailer Figleaves.com.
Nick Propper
President - Emanate
“Leveraging your talent to win more business”
Having founded Posterscope and held the position of CEO since 1995, Annie has more than 20
years’ experience running one of the world’s leading out-of-home communications agencies.
Since 2001, Annie has led the development of the global Posterscope network, which now has
billings of almost £2bn and encompasses over 750 people across 48 offices worldwide.
Committed to driving forward the out-of-home medium, Annie has led the creation of the firm’s
international arm, PSi, and experiential division, psLIVE, which produce some of the most exciting
and technologically advanced campaigns in the world. psLIVE is now in 13 countries with 700
people.
As one of the only senior female leaders in the out-of-home communications industry, Annie is a
champion of women in the workplace and leads a mentoring programme aimed at getting more
women into senior positions across the Dentsu Aegis Network. Annie works across the breadth of
Posterscope’s global network.
Annie Rickard
CEO - Posterscope
“People, places… and persuassion”
A social trends forecaster and futurist with 25 years’ experience, Melanie co-founded in 1996 and
is now chair of the Future Foundation, the leading independent global trends company with 200
blue-chip subscribers to their on-line trend service nVision and offices in London, New York and
Stockholm. She has worked on over 200 futures projects ranging from the future of the countryside
to the future of homes and is the author of many reports. Over the years she has been right about
mobile and smart phones, women’s salaries, changing domestic divisions and the progress of 24
hours and internet shopping amongst other things. She is currently working on a study on the
future of marketing and agencies with IPA and Adweek that is itself an update of a report from
2006 which accurately predicted changes in the advertising industry manifest today.
Passionate about the value of futures thinking to better leadership and innovation Melanie has
been a visiting professor at Henley Business School for many years and a Business Research Fellow
at the Royal College of Art in the Innovation team. Currently chair of the IDM (Institute of Direct
and Digital Marketing), she is also a Trustee for Women in Sport and a special advisor to the CCA
(Customer Contact Association).
Melanie Howard
Chair - The Future Foundation
“The Future of Consumer Engagement 2025 – new
scenarios and their implications for Out of Home advertising”
Gerhard Louw has been with Deutsche Telekom at the headquarters in Bonn, Germany for more
than 8 years. As Senior Manager, International Media Management, he is responsible for steering
and coordinating the international media function for the Deutsche Telekom Group across the 14
national telecommunication companies in Europe.
His professional background spans 20 years and includes many aspects of Marketing
Management on local and global levels, having worked in three of the most dynamic industries:
fast-moving consumer goods, IT & Telecommunications.
A South African native, Gerhard has worked across 4 countries and 2 continents, speaks 4
languages and truly enjoys working closely with people from different countries and cultures in
cross-functional and virtual teams. He has two business degrees and a post graduate diploma, is a
registered Life Coach and workshop facilitator.
Gerhard Louw
International Media Management – Deutsche Telekom
“Preparing for data-driven media management”
Matthew Dearden is President of Clear Channel Europe and a member of Clear Channel
Outdoor’s (CCO) executive leadership group, which provides leadership, direction and resources
across the international business. He is responsible for 17 European markets, including such
established regions as the UK and Ireland, Italy, Spain and the Nordic region; through to higher
growth markets such as Turkey, the Baltic region and Poland.
Matthew joined CCO as CEO of the UK business in August 2010. With full responsibility for all
aspects of the business, he led the transformation to being a respected, innovative, leading
player in the industry.
Before joining CCO, Matthew was Marketing Director for BT’s Consumer business, responsible for
acquiring, keeping and in-life marketing to over 10m customers, leading all aspects of marketing
strategy and execution through a nine-figure marketing budget.
He has also held several roles in digital TV and telephony at Telewest Broadband, including
Director of Telephony and Change Management. Matthew joined Telewest and Procter &
Gamble.
Matthew was born in Birmingham and grew up in Herefordshire, Somerset and New Zealand. He
juggled studying Astrophysics at Edinburgh University with his duties as editor of the student
newspaper and vice-president of the Students’ Association.
He lives outside London with his wife and children, still loves the countryside and mountain air and,
when he has time, indulges in his passions for NFL, computing, gadgets and current affairs.
Matthew Dearden
President – Clear Channel
“People Power”
Brendon Cook founded oOh!media in 1989. With over 35 years’ experience in outdoor advertising,
Brendon Cook has been at the forefront of the Out Of Home advertising business in Australia and
New Zealand, creating a multi-award winning company and being actively involved in
pioneering the industry’s move into digital.
Under Brendon’s leadership, the business has seen nine years of consecutive revenue growth
through strategic acquisitions, organic growth, and the development and introduction of several
new environments to capitalize on the growth in digital and people’s increasing habits away from
home.
Brendon is a founding and current board member of the Outdoor Media Association and was
instrumental in the development of the MOVE (Measurement of Outdoor Visibility and Exposure)
project, a system that allowed for improved accuracy in reporting measurable outcomes to
clients using Out Of Home media.
In 2015, Brendon was appointed to the Board of the Global Trade Association for Out Of Home -
FEPE International – to become the first Vice-President from Australia and New Zealand in the 50
year history of the organization.
Brendon Cook
CEO – OOH!media
“How it’s done under and how neuro is
giving creative confidence”
Adelaide McKelvey, previously Sales & Marketing Director at Continental Outdoor Media since
2005, was appointed as Managing Director Rest of Africa in October 2012. Prior to her role as Sales
& Marketing Director, she was Divisional Sales Director from 2001 to 2005 and General Sales
Manager from 2000 to 2001. Since 2007, Ms. McKelvey has also served as an alternate Director to
the main Board of the Company. She worked at the Company and its predecessor company,
CorpCom, for a combined 11 years. She first joined CorpCom as a Sales Executive in 1997.
Prior to joining CorpCom, she left Claude Neon Ltd., a corporate signage manufacture, to start
her own signage service company in 1995. Ms. McKelvey worked at Claude Neon Ltd. from 1989
to 1995 as a Credit Controller and later Assistant to the Production Director.
Ms. McKelvey holds a Business Development Diploma and completed IMM from Damelin.
Adelaide McKelvey
Managing Director Rest of Africa – Continental Outdoor
“The Effect of Technology in Emerging Markets”