complete line of gift sets, perfect for any occasion · corporate profile established since the...

C O M P A N Y P R O F I L E

COMPLETE LINE OF

GIFT SETS, PERFECT

FOR ANY OCCASION

IT’S WHAT ALL BABIES NEED,

AND PARENTS MUST HAVE. “

Being in the business of baby products, we recognize the fact that our audience’s needs, wants and demands are constantly evolving along with the times. Having said that it is still an industry that constantly generates great revenue streams. Nowadays, it is a high involvement from parents who recognize exactly what their children need and they will look endlessly to ensure that they get exactly what they want and need. By being a provider of baby solutions of choice, we need to be on our toes, we need to provide that; always.

Greetings everyone! Let me the first to welcome you to Since Baby Sdn Bhd. Parenting can not only just be a fulfilling thing, but it also means making all the right choices for the little ones that make our life ever so fulfilling. We are parents to the many children out there and friends to the parents. We want to be their first point of experience to the beautiful world of parenting, and that starts with possessing all the right tools and products to ensure that everyone stays comfortable. Being the sole distributor of the Piyo-Piyo brand, we have been making strides in the life of parents by bringing them innovative parenting solutions to help make their lives better- with family that they love. We hope to not just be a preferred solution provider of choice, but more of a fellow family member that will be there with you as the kids grow up, and make a lifetime worth of happy memories together. Terry Fong CEO

CEO Message

Company Background

2 SINCE BABY SDN BHD

Corporate Profile

Established since the year 2011, Since Baby Sdn Bhd is the authorised Sole Distributor of the Piyo Piyo baby products range of products here in Malaysia. We offer a variety of baby products for the little ones and the families with products such as mother care, nursing, feeding, cleaning, cotton & daily commodities series. Our ranges of products are guaranteed to be of the best pedigree and goes through high levels of quality control. Understanding the needs of what parents need and children must have- we’re extremely proud to make special moments in the lives of many.

5 P I Y O P I Y O M A L A Y S I A

VISION We want to ensure that Since Baby is the market leader and the provider of quality baby care products for many.

MISSION • Our aim is to help our business partners grow and be more profitable, while maximizing value for our shareholders, by broadening the reach of our business partners, connecting them with new markets and products. • By offering superior value and service to all our business partners, we want to garner loyalty and earn their respect in doing business with us. • To showcase the company as a bright, innovate and one bursting with ideas- together energizing with customer focused and talented pool of service people. • Sticking to strict and adhering to quality control measures to ensure only safety and useful products are delivered to our customers. .

VALUES Teamwork Working together in unity, working smart and working tirelessly to meet common goals Respect Our fellow associates, our customers, our shareowners, our vendors and our community are our greatest assets and we go out of our way to ensure that they are treated with full dignity, equality, honor and trustworthiness. Accountability We conform strictly to accepting full responsibility for our performances and actions. Integrity Maintaining high ethical standards, ensuring honesty and fairness in our actions and code of conduct in business ethics Innovation We are creative in delivering value to our fellow associates, customers, shareowners, vendors and community. We anticipate change and capitalize on the many opportunities that arise.

FROM OUR

FAMILY TO

YOURS


Corporate Profile

Port fo l io

Our dealers know that when they enter into a partnership with us, they are entering into a relationship that is built on solid trust; one that ensures that we will go all out to make sure that their best interests are kept in mind. We don’t just want them to do good business, but we want them to do great business. That’s why we support them in their sales operations through a comprehensive and endless support in terms of expertise, knowledge, sales support, and most definitely a comprehensive product support as well.

Business


THE LATEST IN INNOVATIVE

PARENTING SOLUTIONS,

DESIGNED BY OUR FAMILY

FOR YOURS.

“

FROM OUR FAMILY TO YOURS Born in 1988, from a mother and father’s love for their children, Piyo Piyo’s products have always been crafted meticulously for children. Family is important here at Piyo Piyo, and it happened when the founders Annie and William discovered the lack of safe and functional baby products in the market for their children, hence they decided to create their own products in Taiwan. As our founders are parents working for parents, they know all too well that parenting has its ups and downs. Creating Piyo Piyo’s lovable, fun and bright character not only helped brighten their day, but put smiles on other parents’ faces as well. From a humble beginning, today Piyo Piyo has successfully expanded its global footprint in 6 continents, across 20 countries.


Corporate Profile

Our History

THE LATEST IN INNOVATIVE

PARENTING SOLUTIONS

Nursing & Cleaning When you care enough for your little ones, you want to ensure that only the safest, most hygienic and clean products are readily available for them. We care more than enough for that. All our products are BPA and Phthalate FREE – making it free from all those hazardous chemicals and is clean and friendly to the environment.


Business

DESIGNED BY OUR FAMILY

FOR YOURS.

Port fo l io


Corporate Profile

Feeding When it comes to baby’s feeding time, it’s not just good food that will be going in- but good food utensils as well! Our range of baby’s feeding range items are catered to fit into a child daily needs.

Toys Playtime becomes fun and exciting with our range of toys. From engaging, to entertaining and educating- they do it and we have it especially for your little ones.


Cotton We have a range of cotton material items suited best for baby’s needs and comfort. From handkerchiefs, bibs. mittens, socks and blankets – its all your baby needs to stay comfortable, clean and cheerful!

Daily Commodity Be prepared to start the day with your baby by having all the right essentials with you like hygiene care products, bottles. brushes and more. It’s not just a daily commodity, it a daily necessity.


Corporate Profile

Management Team

Group Sales Director, Shareholder Sales & Marketing Director for Since Baby Sdn Bhd Mr. Terry Fong carries with him extensive experience from the distribution and channel management here in Malaysia. He tasted vast success as the Channel Manager in the Enterprise Division for Ingram Micro Malaysia Sdn Bhd from 2006 to 2010. He led by perfect example to spearhead over 1000 dealers and support them in the marketing and distribution efforts of key IT related products and new product launches in Malaysia. He also served in EON Bank from 2002 to 2006 and it was during this time that he was a key instigator and contributor of its corporate strategy & organizational projects in the real estate business in Malaysia. Having been in the corporate sector and being involved in various situations and operational challenges, Mr Terry spearheads the Group’s business strategy and marketing efforts - ensuring that Since Baby continues to deliver excellent quality, builds relationship with customers and partners. He continues to lend his expertise and experience to the current cause that he is involved in and is a key contributor to the Group’s continued and future successes to come.

Group Finance & Operation Director, Shareholder Finance & Operation Director for Since Baby Sdn Bhd Mr. Au Yeong lends his vast general management experience to perfection and determination as he spearheads the Group’s Finance and Operational efforts to ensure it steady and solid standing in its nature of business. He was the Pre Sales Manager at Ingram Micro Malaysia Sdn Bhd for a period spanning over 8 years and also as a specialized professional in operation, logistic & process management. He oversees the key critical efforts of finance and operational direction of the Group. With his sound sales and management experience, he continues to enhance its quality and be a finance and operations leader to maximize and strengthen the internal capacity of this well-respected, high-impact organization.


Since inception in 2011, Since Baby Sdn Bhd has been one of the fastest expanding distributors within the region, offering the Piyo Piyo’s innovative philosophy to a whole new audience throughout Malaysia.


Corporate Profile

Our Mi lestone


Sole Distributor of Piyo Piyo We are the sole distributors of this one stop parenting solution brand from Taiwan. Bringing parents the convenience of items for their little ones, we have all that’s needed including all the perfect gift sets that fit any occasion involving celebrating the little ones.

Innovative Solutions We provide innovative parenting solutions through a distributor of choice. The safe and functional aspects of the products we provide make it an essential part of business operations.

Central

AEON CO. (M) BHD ALL FOR KIDS ENTERPRISE AXEANA BABY STORE BABY & ME BABY AVENUE ENTERPRISE BABY HERO STORE BABY LIKE STORE BABY MAMA TRADING SDN BHD BABY NEEDS STORE BABY TREE HOUSE BABY WORLD CONNECTION SDN BHD BABYLAND (M) SDN BHD BB OASIS BEBIES ENTERPRISE BOURGEON CONFINEMENT CARE CENTRE SDN BHD CAROSELLO BABY KIDS HOUSE FAH LIAN HERBS & FOOD SDN BHD GIFTS FROM HEAVEN SDN BHD KEDAI UBAT & RUNCIT WENG SOON HONG SDN BHD KIDDIECAR ENTERPRISE LITTLE DIARY MARKETING LITTLEWHIZ MARKETING SDN BHD LYNCO FASHION SDN BHD MANJAKU SDN BHD MAMA BEBE MIKALI STORE MOMS DIARY MUM & BABY LOVE TRADING MUM LOVE BABY SHOP OH BABY STORE SDN BHD PARKCITY MEDICAL SUPPLIES PASARAYA PUCHONG HERBS & FOOD SDN BHD PEEKABOO DISTRIBUTION TOYZEN NETWORK VISTALINK WALESMART SDN BHD

Southern

ALL ABOUT BABY SDN BHD BABY HOUSE SDN BHD BB DOT COM BHS BABY SHOP COCONUT REPUBLIC INTERACTIVE COMBINATOR SDN BHD DE CAHAYA MATAKU EDORE TRADING ELEGANT BABY TRADING KEDAI UBAT YONG THYE LIAN LITTLE BEAN BABY HOUSE SDN BHD MUMMY BB HOUSE ORION DC ENTERPRISE OTAKI BABY CENTRE RECASHOP SMARTKIDS MART (M) SDN BHD SWEET BABY YOUR BABY STORE TRADING T & T CUTIE KIDS YONG TAI LIAN ENTERPRISE YUHEE BABY PRODUCTS MAMY BABY HOUSE

Northern

BABYJOY BABY & CHILDREN STORE FELICITY LOVE FIRST CHOICE BABY SHOP PIYO YAYA BABY HOUSE APPLE BABY HOUSE SDN BHD SWEETY KIDS LITTLE BABY STORE PEEKABOO MARKETING SDN BHD


Corporate Profile

Par tners & Dealers


Online

www.motherhood.com.my marketplace.mammabee.com www.recababy.my www.littlediary.com.my www.superbuy.my www.ohbaby.com.my www.lovebabyandme.com www.igreenbaby.com www.gifts-h.com www.applebabyhouse.com www.babyneeds-cheras.com www.babynyden.com

East Malaysia

BABY N MUM BABYLAND CUTE HOUSE MY BABYZZ TOYS BROTHERS BABY & ME

Brunei

LOVELACE STORE


Corporate Profile

Our St rength & Exper ience

Experienced Since Baby are the experts when it comes to baby and toddlers needs. More importantly we are parents’ good friends by supplying and providing them with solutions- and ones that put a smile to the faces of their kids!

Great Support to Partners Our partners are not just our partners- they are an extension to our large family. That’s why we take utmost importance in making sure that we are there to support them for all that they require. From product support, to knowledge, we are there to helping them out with their needs to support their customers.

Established Network & Dealers We have a distribution network that is nationwide. Our great and wide network enables us to reach out to a wide demographic therefore making it easier for our products to reach our customers.

Quality & Functionality All Piyo Piyo products have been researched and developed extensively by team of designers and engineers – ensuring that they are free from harmful chemicals and friendly on the environment.

Excellent Customer Service Never stopping at improving the way our customer service attends to your needs, we not only just provide quality products, but the strength of our personnel and service delivery efforts to ensure truckloads of happy families.

REGISTERED OFFICE C-8-5, Block C, Level 5 Setiawalk, Persiaran Wawasan Pusat Bandar Puchong, 47100 Puchong, Selangor, Malaysia.

T. +603 – 5891 0160 F. +603 – 5981 0162 E. [email protected] PRINCIPLE BANKER Public Bank Berhad (Bandar Puteri Branch) COMPANY SECRETARY CWC Management Services S/B IOI Boulevard,B-3A-15, Jalan kenari 4,bandar puchong jaya 47100 Puchong,Selangor Darul Ehsan AUDITOR C.W.Chai & Partners IOI Boulevard,B-3A-15, Jalan kenari 4,bandar puchong jaya 47100 Puchong,Selangor Darul Ehsan

COMPANY NAME Since Baby Sdn Bhd ( Wholly owned subsidiary of Xentury Asia Sdn Bhd ) COMPANY REGISTRATION 940991-A SPECIALTIES 1. Baby & Kids Product

Distribution 2. Sole Distributor for Piyo Piyo

(Malaysia) INCORPORATION 18th April 2011 BOARD OF DIRECTORS Mr Terry Fong Mr. Au Yeong Shaw Voel AUTHORISED CAPITAL RM400,000.00 PAID UP CAPITAL RM371,042.00 GROUP ANNUAL TURNOVER > RM30 million

KEY PERSONNEL Mr. Terry Fong (Sales & Marketing Director) [email protected] Mr. Au Yeong (Operations & Finance Director) [email protected] Mr. Kenny Mu (Sales Manager) [email protected] BUSINESS HOURS 9am to 6pm - Monday to Friday Closed – Saturday, Sunday & Public Holiday OFFICIAL WEBSITE www.piyopiyo.com.my


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complete line of gift sets, perfect for any occasion · corporate profile established since the...

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