JUICESKAMAL IBRAHIMKHALID IQBALFAROOQ AKRAM

Distribution Channel

Overview Of The Presentation

Juices Distribution Channel Types Of Juices Pricing Strategy 3 Types Of Channel

Manufacturer to Distributor to Retailer Manufacturer To Wholesaler to Retailer Manufacturer to Retailer

Types Of FROOTI Juices

Packing 250 ml 500 ml 1 Liter

Flavor Mango Orange Strawberry Guava Grapes Annar

Pricing of Distribution Channel

End Consum

er

Retailer

10%

Distributer7%

End Consume

rRetailer

10%Distributer

7%Mango Guava

250 ml 10 9 8.37250 ml 15 13.5 12.56

500 ml 18 16.2 15.07500 ml 28 25.2 23.44

1 Liter 35 31.5 29.30 1 Liter 55 49.5 46.04Orange Grapes

250 ml 10 9 8.37250 ml 35 31.5 29.30

500 ml 18 16.2 15.07500 ml 65 58.5 54.41

1 Liter 35 31.5 29.30 1 Liter 130 117 108.81Strawberry Annar

250 ml 12 10.8 10.04250 ml 35 31.5 29.30

500 ml 22 19.8 18.41500 ml 65 58.5 54.41

1 Liter 44 39.6 36.83 1 Liter 130 117 108.81

Pricing of Wholesaler Channel

End Consume

r

Retailer

10%

Wholesaler4%

End Consume

rRetailer

10%Wholesaler

4%Mango Guava

250 ml 10 9 8.64 250 ml 15 13.5 12.96500 ml 18 16.2 15.552 500 ml 28 25.2 24.1921 Liter 35 31.5 30.24 1 Liter 55 49.5 47.52

Orange Grapes250 ml 10 9 8.64 250 ml 35 31.5 30.24500 ml 18 16.2 15.552 500 ml 65 58.5 56.161 Liter 35 31.5 30.24 1 Liter 130 117 112.32

Strawberry Annar250 ml 12 10.8 10.368 250 ml 35 31.5 30.24500 ml 22 19.8 19.008 500 ml 65 58.5 56.161 Liter 44 39.6 38.016 1 Liter 130 117 112.32

Channel No: 1

DistributorCompany

Ware House

RetailerEnd

Consumer / Customer

Negociation between Company & Distributor for

(Credit Limit/Days) (%tage Discounts)

Negociation between Distributor & Retailer(Credit Limit/Days) (%tage Discounts)

Order FlowGoods Flow

Payment FlowOwnership

FinancingNegotiationPossessionPromotion

Areas Selected For Distributor

Distributor No 1 Model Town Garden Town DHA Gulberg Cantt Wapda

COLONY Venus Housing Gulshen e

Jinnah Engineers Town

Distributor No 2 Faisal Town Joher Town Wapda Town Green Town Valancia TECH Socity EDEN Villas Behria Town Sukh Chain

Garden

Probability Of Product Share

250 ml => 85%

500 ml => 10% 1 Liter

=> 5%

Flavors Mango 30% Orange 25% Strawberry 20% Guava 15% Grapes 5% Annar

5% TOTAL

100%

Wholesaler Costing and Breakeven

Gross Profit %tage 4 %Setup Cost COST Breakeven

Vans 6 725000 4350000 Units 125000

Rent In Advance 500000 Sales1250000

0Office Equip and Furniture 1000000

Other 500000 Monthly Target1500000

0TOTAL SETUP COST 6350000 %tage profit 7

Gross Profit on Target Achivement 1050000

Fixed Cost Fixed Expences 875000Vans (6) 6 75000 450000 Net Profit 175000Rent 125000 Yearly Profit 2100000HR 250000Others 50000 YEARLY PROFIT 2100000

TOTAL FIXED COST 875000 Pay Back Period / Year 3.02381

RETURN ON INVESTMENT33.0708

7

Distributor Service Level

Bulk Breaking Special Convince Waiting And

Delivery Time Assortment and

Varity

Channel No: 2

WholesalerCompany

Ware House

RetailerEnd

Consumer / Customer

Negociation between Company & Distributor for

(Credit Limit/Days) (%tage Discounts)

Negotiation between Wholesaler & Retailer(Credit Limit/Days) (%tage Discounts)

Order FlowGoods Flow

Payment FlowOwnership

FinancingNegotiationPossessionPromotion

Areas Selected For Wholesaler

Multan Road Wholesaler

Maragzar Colony

Gulshen Park

Iteefaq Town Hanjerwall Said Pur Sabza Zar Saif Town Sha Pur

Wholesaler No 1 Ilama Iqbal Town Town Ship Awan Town High Court

Society Abbas Abbad Mohan Wall

Probability Of Product Share

250 ml => 90%

500 ml => 7.5% 1 Liter

=> 2.5%

Flavors Mango 40% Orange 30% Strawberry 20% Guava 7% Grapes 2% Annar

1% TOTAL

100%

Distributor Costing and Breakeven

Gross Profit %tage 4%Setup Cost COST Breakeven

Office Equip and Furniture 250000 Units 812500

Other 50000 Sales812500

0TOTAL SETUP COST 300000

Monthly Target840000

0Fixed Cost %tage profit 4

Rent 125000Gross Profit on Target Achivement 336000

HR 150000 Fixed Expences 325000Others 50000 Net Profit 11000

TOTAL FIXED COST 325000 Yearly Profit 132000

YEARLY PROFIT 132000

Pay Back Period / Year2.2727

27RETURN ON INVESTMENT 44

Wholesaler Service Level

Special Convince Waiting And

Delivery Time Assortment and

Varity

Channel No: 3

RetailerCompany

Ware House

End Cnsumer

Negociation between Company & Distributor for

(Credit Limit/Days) (%tage Discounts)

Negotiation between Retailer(Credit Limit/Days) (%tage Discounts)

Order FlowGoods Flow

Payment FlowOwnership

FinancingNegotiationPossessionPromotion

Retailers Selected

Metro

MetroMakroJalal sons

HKB

Jalal sons Retailer

H Kareem Baksh Jallal Sons Metro Makro

Probability Of Product Share

250 ml => 35%

500 ml => 45% 1 Liter

=> 20%

Flavors Mango 15% Orange 20% Strawberry 15% Guava 15% Grapes 20% Annar

15% TOTAL

100%

Retailer Service Level

Bulk Breaking (Much Less)

Waiting And Delivery Time

Assortment and Varity

Customer Service Information

ANY QUESTIONS !