complete csr

8/2/2019 Complete Csr

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Acknowledgements

I would like to start by acknowledging the almighty God for blessing me with ample love, friendship,

health and opportunities. I am very appreciative for the tremendous support that I have received, during

the completion of my research project. For helping me think through my research questions and research

strategies, Special thanks to Mrs. Rekha Shenoy (Atharva School of Business) for guidance on the

research and evaluation process and giving me the opportunity to research on the TATA GROUP was

beyond valuable.


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DECLARATION

I declare that the work presented in the report entitled COPORATE SOCIALRESPONSIBILITY Report on (TATA GROUP) is a result of investigation carried out by myself

ANIRUDH MOHTA as a part of my assignment.

Date

ANIRUDH MOHTA

Place


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Table of contents1 Abbreviations....7

2 Abstract..8

3 What is csr?..............................................................................................................9

4 Why do companies decide to get into CSR?.....................................................10

5 Introduction....10

6 Background12

7 Overview of CSR activities in TATA G..12

8 Overview of the initiatives for corporate sustainability..14

8.1 Employability..14

8.2 Technical and vocational training for youth member.......14

8.3 Employment opportunities for empowering women.15

8.4 Direct employment..15

8.5 Partnering with the public and the social sector15

8.6 Towards community development16

9 Industry partnership16

10 Aid to NGOs.17

11 Skill up gradation..17

13 The fruits of BAIJNATHDIK...18

14 The rebirth of JOWAH RAM PASWAN....19

15 New leaf at GOPALPUR.20

16 Realising dream at BHAMBOLI..21


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17 THE POWER OF PAWAR.22

18 Benefits of reporting using GRI Guideline....23

19 Social Accountability 8.25

20 AWARDS for CSR.25

21 Recognitions for CSR..26

22 TATA MOTORS..27

22.1 AT JAMSHEDPUR.....................................................................................................27

22.2 AT LUCKNOW...29

22.3 AT PUNE.29

22.4 INTERNATIONAL CSR..29

23 TATA CHEMICAL.31

24 Enhanced corporate image and product....32

25 Promotions...32

26 TATA STEEL.35

27 TATA STEEL has over the years focused on five principal

area of environment40

27.1 AT JAMSHEDPUR...41

27.2 AT PORT TALBOT UK...42

27.3 AT THAILAND...42

27.4 Environment initiatives around operational areas...........................................43

27.5 WORLD ENVIRONMENT DAY..43

28 Initiatives in Sports.44

28.1 TATA FOOTBALL ACADEMY44

28.2 TATA ARCHERY ACADEMY..45


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28.3 TATA ATHLETICS ACADEMY..46

28.4 TATA ADVENTURE FOUNDATION.....46

29 TATA INFRASTRUCTURE DEVELOPMENT.47

29.1 DEVELOPMENT AROUND JAMSHEDPUR48

29.2 AT ORISSA...48

29.3 Reseltment Township..49

30 CONCLUSION..50

31 Reference....51


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AbbreviationsGVK: Gram vikas Kendra

JPKS: Jan parivar kalian sansthan

SVK: Samaj vicar Kendra

TCSRD: Tata chemicals for society and rural development

TKK: Tata kisan kendras

TKS: Tata kisan sansar

KSP: Kisan sahyog pariwas

PBT: Profit before tax

PAT: Profit after tax

EPS: Earning per share

TFA: Tata football academy


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ABSTRACT:THIS ARTICLE NARRATES HOW TATA MOTORS,TATA CHEMICALS AND TATA STEEL HAVE

STRETCHED ITS WING INTO VARIOUS ACTIVITIES TOWARDS SOCIAL AND SUSTAINABLE DEVELOPMENT .

TATA MOTORS BEING THE LEADING AUTOMOBILE INDUSTRY IN INDIA BAGGED THE GOLDEN PEACOCK

AWARD FOR THE YEAR 2004 FOR ITS VALUABLE CONTRIBUTION TOWARDS ECONOMIC, COMMUNITY

DEVELOPMENT AND CORPORATE SOCIAL RESPONSIBILITY .THE INITIAL WORK STARTED WITH THE

WELL BEING OF THE COMPANY EMPLOYEES, THEIR LIVING CONDITION, HEALTH AND EDUCATION

WHICH LATER TURNED TO COMMUNITY WELL BEING THROUGH VARIOUS COMMUNITY DEVELOPMENT

CENTERS,SAMITIES AND PROGRAMMES.

TATA CHEMICALS ON THE OTHER HAND IS THE LARGEST INORGANIC CHEMICAL COMPLEX IN THE

COUNTRY THAT PRODUCES THE HIGHEST SYNTHETIC SODA IN THE WORLD AND IS WELL KNOWN FOR ITS

WORLD-CLASS ENERGY EFFICIENCY STANDARD AND HAD WORKED ON VARIED FIELDS OF

ENVIRONMENTAL CONSERVATION, COMMUNITY DEVELOPMENT AND SAFETY.THE MAJOR SUCCESS OF

TATA CHEMICALS IS TOWARDS COMMUNITY DEVELOPMENT UNDER THE UMBRELLA OF TATA KISAN

KENDRAS (TKK'S) AND TATA KISAN SANSAR (TSS).IT HAD PROMOTED TATA CHEMICALS'SOCIETY

FOR RURAL DEVELOPMENT (TCSRD) FOR THE BENEFIT OF RURAL POPULATION BY PROVIDING ALL

SOPHISTICATED TECHNOLOGIES LIKE SATELLITE MAPPING, GEOGRAPHICAL INFORMATION SYSTEM

(GIS) ETC FOR SELECTING AND USING RIGHT KIND OF SEEDS FROM SOWING TO POST-HARVEST STAGE.

THE KENDRAS PROVIDES A WIDE RANGE OF SERVICES LIKE : CREDITS TO THE FARMERS, INSURANCE OF

CROPS AGAINST NATURAL DISASTERS, AVAILING BUYBACK FACILITIES ETC.THESE HAVE RESULTED IN

ECONOMIC STABILITY OF FARMERS.

TATA STEEL THE WORLD LEADER IN STEEL MARKET HAS FOR DECADES USED ITS SKILLS AND RESOURCES,

TO THE EXTENT IT CAN REASONABLY AFFORD, TO GIVE BACK TO THE COMMUNITY A FAIR SHARE OF THE PRODUCT

OF ITS EFFORTS.

IT WAS THE FIRST TO ESTABLISH LABOUR WELFARE PRACTICES, EVEN BEFORE THESE WERE MADE STATUTORY

LAWS ACROSS THE WORLD. IN 1912 IT INVITED SIDNEY AND BEATRICE WEBB, THE FOUNDERS OF THE LONDON

SCHOOL OF ECONOMICS, TO PREPARE A MEMORANDUM OF HEALTH FOR THE STEEL CITY. THE COMPANY ALSO

INSTITUTED AN EIGHT-HOUR WORKDAY IN 1912, FREE MEDICAL AID IN 1915, A WELFARE DEPARTMENT IN 1917,

LEAVE WITH PAY, WORKERS PROVIDENT FUND AND WORKMENS COMPENSATION IN 1920 AND MATERNITY

BENEFIT FOR LADIES IN 1928.


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WITH THE UNDERSTANDING THAT THE HUNGER FOR EMPLOYMENT CAN NEVER BE SATISFIED DESPITE ITS BEST

EFFORTS, THE COMPANY TOOK AN ENLIGHTENED DECISION TO ADDRESS THE NEEDS OF THOSE WHO MIGRATED TO

ITS VICINITY IN SEARCH FOR EMPLOYMENT. IT FIRST STIMULATED ENTREPRENEURSHIP AND ECONOMIC

DEVELOPMENT IN THE STEEL CITY AND THEN REACHED OUT TO THE RURAL POOR, EMPOWERING THEM WITH THE

MEANS TO CREATE BETTER LIVELIHOODS WITHIN THEIR OWN VILLAGES.

AT THE SAME TIME, TATA STEEL ALSO FULFILLED THEIR BASIC NEED FOR HEALTH CARE, FOOD SECURITY,

EDUCATION AND INCOME GENERATION THROUGH THE DEVELOPMENT OF RURAL INFRASTRUCTURE,

EMPOWERMENT AND COMMUNITY OUTREACH PROGRAMMES. TATA STEEL IS INDIAS ACKNOWLEDGED

CORPORATE SOCIAL RESPONSIBILITY LEADER AND IS RECOGNISED AS A MOST HUMANE ORGANISATION. EVERY

LESSON LEARNED, EVERY PIECE OF KNOWLEDGE GATHERED, THE COMPANY OFFERS TO ALL THOSE WHO WISH TO

WORK ALONGSIDE IT TO "IMPROVE THE QUALITY OF LIFE OF THE COMMUNITIES IT SERVES."

"THE WEALTH GATHERED BYJAMSETJITATA AND HIS SONS IN HALF A CENTURY OF

INDUSTRIAL PIONEERING FORMED BUT A MINUTE FRACTION OF THE AMOUNT BY WHICH

THEY ENRICHED THE NATION.THE WHOLE OF THAT WEALTH IS HELD IN TRUST FOR THE

PEOPLE AND USED EXCLUSIVELY FOR THEIR BENEFIT.THE CYCLE IS THUS COMPLETE;

WHAT CAME FROM THE PEOPLE HAS GONE BACK TO THE PEOPLE MANY TIMES OVER."

-J.R.D.TATA

WHAT IS CSR?WHILE THERE IS NO UNIVERSAL DEFINITION OF CORPORATE SOCIAL RESPONSIBILITY, IT

GENERALLY REFERS TO TRANSPARENT BUSINESS PRACTICES THAT ARE BASED ON ETHICAL VALUES ,

COMPLIANCE WITH LEGAL REQUIREMENTS, AND RESPECT FOR PEOPLE, COMMUNITIES, AND THE

ENVIRONMENT.THUS, BEYOND MAKING PROFITS, COMPANIES ARE RESPONSIBLE FOR THE TOTALITY OF

THEIR IMPACT ON PEOPLE AND THE PLANET .1PEOPLE CONSTITUTE THE COMPANYS STAKEHOLDERS:

ITS EMPLOYEES, CUSTOMERS, BUSINESS PARTNERS, INVESTORS, SUPPLIERS AND VENDORS, THE

GOVERNMENT, AND THE COMMUNITY.INCREASINGLY, STAKEHOLDERS EXPECT THAT COMPANIES

SHOULD BE MORE ENVIRONMENTALLY AND SOCIALLY RESPONSIBLE IN CONDUCTING THEIR BUSINESS .

IN THE BUSINESS COMMUNITY,CSR IS ALTERNATIVELY REFERRED TO AS CORPORATE CITIZENSHIP,

WHICH ESSENTIALLY MEANS THAT A COMPANY SHOULD BE A GOOD NEIGHBOR WITHIN ITS HOST

COMMUNITY.


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WHY DO COMPANIES DECIDE TO GET INVOLVED IN CSR, AND HOW DO THEYBENEFIT?

TODAY, MORE AND MORE COMPANIES ARE REALIZING THAT IN ORDER TO STAY PRODUCTIVE ,

COMPETITIVE, AND RELEVANT IN A RAPIDLY CHANGING BUSINESS WORLD, THEY HAVE TO BECOME

SOCIALLY RESPONSIBLE.IN THE LAST DECADE, GLOBALIZATION HAS BLURRED NATIONAL BORDERS,

AND TECHNOLOGY HAS ACCELERATED TIME AND MASKED DISTANCE.GIVEN THIS SEA CHANGE IN THE

CORPORATE ENVIRONMENT, COMPANIES WANT TO INCREASE THEIR ABILITY TO MANAGE THEIR

PROFITS AND RISKS, AND TO PROTECT THE REPUTATION OF THEIR BRANDS.BECAUSE OF

GLOBALIZATION, THERE IS ALSO FIERCE COMPETITION FOR SKILLED EMPLOYEES, INVESTORS, AND

CONSUMER LOYALTY.HOW A COMPANY RELATES WITH ITS WORKERS, ITS HOST COMMUNITIES, ANDTHE MARKETPLACE CAN GREATLY CONTRIBUTE TO THE SUSTAINABILITY OF ITS BUSINESS SUCCESS .

INTRODUCTION

GIVING BACK TO SOCIETY IS THE BUZZ WORD FOR THE TATAS.ISSUES ON CORPORATE

SOCIAL RESPONSIBILITY, ENVIRONMENTAL AND BIODIVERSITY RESTORATION ARE VOLUNTEERED BY

THE NODAL AGENCY OF TATA GROUP NAMED AS TATA COUNCIL.AROUND 10,400 VOLUNTEERS

ACROSS THE NATION ARE CONTRIBUTING TOWARDS THE NOBLE CAUSE OF SOCIAL DEVELOPMENT.

TATA MOTORS HAD CONTRIBUTED A VALUABLE AMOUNT OF EFFORT TOWARDS COMMUNITY AND

ECONOMIC DEVELOPMENT AT JAMSHEDPUR,PUNE AND LUCKNOW.THE VARIOUS COMMUNITY

DEVELOPMENTAL PROGRAMMES LIKE GRAM VIKAS KENDRA,SIKSHA PRASAR KENDRA,JAN PARIVAR

KANYAN SANSTHAN ARE REMARKABLE AND THE ECONOMIC DEVELOPMENTAL SCHEMES UNDER TATA

MOTORS GRIHINI UDYOG,INDUSTRIAL CO-OPERATIVES HAVE ACHIEVED A LEVEL OF SUCCESS.THE

GOLDEN PEACOCK AWARD FOR THE YEAR 2004 WAS BAGGED BY TATA MOTORS FOR ITS EXCELLENT

CONTRIBUTION TOWARDS SOCIAL AND SUSTAINABLE DEVELOPMENT.


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TATA CHEMICALS LIMITED HAD PROMOTED THE TATA CHEMICALS'SOCIETY FOR RURAL

DEVELOPMENT (TCSRD) FOR THE BENEFIT OF THE RURAL POPULATION , IN AND AROUND THE

COMPANY 'S PLANTS AND TOWNSHIPS.TATA KISAN KENDRA (TKK) WAS THE INITIATIVE OF THE TATA

GROUP UNDER THE FLAGSHIP OF TATA CHEMICALS TO CATER TO THE TECHNOLOGICAL ASPECTS FOR

SOLVING INDIAS SOCIAL AND ECONOMICAL PROBLEMS FOR ENHANCING AGRICULTURAL

PRODUCTIVITY AND IMPROVING THE CONDITION OF RURAL FARMERS.THE TATA KISAN KENDRAS

PROVIDED END TO END AGRICULTURAL SOLUTIONS TO FARMERS BY PROVIDING THEM SOPHISTICATED

TECHNOLOGY LIKE SATELLITE MAPPING, GEOGRAPHICAL INFORMATION SYSTEM (GIS)1 THROUGH

TATA KISAN SANSAR IN FARMING BY SELECTING AND USING RIGHT KIND OF SEEDS FROM SOWING TO

POST-HARVEST STAGE.

TKKS PROVIDED FARMERS WITH SEEDS, PESTICIDES AND FERTILIZERS AT AFFORDABLE PRICES

AND ALSO LEASED OUT FARM EQUIPMENT AND IMPLEMENTS.THE KENDRAS PROVIDED A WIDE RANGE

OF SERVICES INCLUDING CREDITS TO THE FARMERS, INSURED THEIR CROPS AGAINST NATURALDISASTERS, AND EVEN AVAILING OF BUYBACK FACILITIES.

Tata Steel has for decades used its skills and resources, to the extent it can reasonably afford, togive back to the community a fair share of the product of its efforts.

It was the first to establish labour welfare practices, even before these were made statutory lawsacross the world. In 1912 it invited Sidney and Beatrice Webb, the Founders of the London School ofEconomics, to prepare a Memorandum of Health for the Steel City. The Company also instituted aneight-hour workday in 1912, free medical aid in 1915, a Welfare Department in 1917, leave with pay,Workers Provident Fund and Workmens Compensation in 1920 and Maternity Benefit for ladies in

1928.

With the understanding that the hunger for employment can never be satisfied despite its bestefforts, the Company took an enlightened decision to address the needs of those who migrated to itsvicinity in search for employment. It first stimulated entrepreneurship and economic development in theSteel City and then reached out to the rural poor, empowering them with the means to create betterlivelihoods within their own villages.

At the same time, Tata Steel also fulfilled their basic need for health care, food security,education and income generation through the development of rural infrastructure, empowerment andcommunity outreach programmes.


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BACKGROUDTATA GROUP IS A GLOBAL CORPORATE ENTITY FOR QUALITY AND COMMITMENT .IT IS ONE OF

THE LARGEST INDIAN CONGLOMERATES WITH OVER 80 DIVERSIFIED COMPANIES.IT STARTED LONGBACK IN 1878, WITH MANUFACTURING AND TRADING OF TEXTILES.LATER IT VENTURED

SUCCESSFULLY INTO STEEL, ELECTRIC MANUFACTURING, POWER, LOCOMOTIVES, AUTOMOBILES,

BANKING, INSURANCE, HOTELS AND INFORMATION TECHNOLOGY.THE SOCIAL AND ECONOMIC

COMMITMENT AND DEVELOPMENTAL ACTIVITIES OF TATA IS REMARKABLE.THE EXPENSES INCURRED

ON SOCIAL AND COMMUNITY DEVELOPMENT BY INDIAN COMPANIES IS SHOWN IN ANNEXURE 1.

OVERVIEW OF CSR ACTIVITIES:TATA GROUP :1.GUIDED BY LEGACY

THE TATA GROUP IS GUIDED BY THE PRINCIPLE OF TRUSTEESHIP AND THE CONVICTION THAT

FREE ENTERPRISE, IN ORDER TO THRIVE, MUST SERVE THE NEEDS OF SOCIETY.THIS IS THE

CORNERSTONE OF OUR CORPORATE SUSTAINABILITY INITIATIVES.TATA MOTORS IS COMMITTED, IN

LETTER AND SPIRIT, TO THE IMPROVEMENT IN THE QUALITY OF LIFE OF PEOPLE.

2.NEED FOR PROACTIVE STANCEEQUALLY,TATA MOTORS BELIEVES IN BEING PROACTIVE IN ACHIEVING A BALANCE BETWEEN

BUSINESS GROWTH AND SOCIAL AND ENVIRONMENT RELATED NEEDS.HENCE, THE COMPANYS

BUSINESS FOCUS IS BOTH ON PERSONAL AND PUBLIC TRANSPORTATION .HENCE THE COMPANY IS

ITSELF WORKING ON OR SUPPORTING DEVELOPMENT OF ALTERNATE FUELS , ELECTRIC AND HYBRID

VEHICLES, BOTH FOR PERSONAL AND PUBLIC TRANSPORTATION.


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3.NEED TO GO BEYOND COMPLIANCEWHETHER IN PURSUING ITS BUSINESS GROWTH OR MEETING ITS RESPONSIBILITIES,TATA

MOTORS INTENT IS TO CONTRIBUTE BY DOING THE RIGHT THING AS AGAINST MERELY BEING

COMPLIANT BY NOT DOING THE WRONG THINGS.

4.BOOST TO BRAND IMAGEIN A GLOBAL SYNDICATED STUDY CONDUCTED BY TNS ACROSS 18 MAJOR AUTOMOTIVE

MARKETS, IT WAS EVIDENT THAT GENERAL PUBLICS PERCEPTION OF A COMPANYS CONDUCT IS A

STRONG REFLECTION OF THE OVERALL MARKET SENTIMENT TOWARDS THAT COMPANY .94% OF THE

INDIAN RESPONDENTS AND 89% OF THE RESPONDENTS ACROSS THE GLOBE MAINTAINED THAT THEY

WERE MORE LIKELY TO PURCHASE A PRODUCT OR A SERVICE FROM A COMPANY THAT THEY BELIEVE

FOLLOWS RESPONSIBLE AND ETHICAL BUSINESS PRACTICES.TATA MOTORS APPROACH ENDORSES

CONTRIBUTING BACK TO SOCIETY FROM WHICH IT DRAWS RESOURCES , AND COMMUNICATES THE

IMPACT OF ITS INITIATIVES TO ALL STAKEHOLDERS.

5.STRUCTURE FOR CORPORATE SUSTAINABILITYCS IN TATA MOTORS BENEFITS FROM THE ACTIVE INVOLVEMENT OF APEX MANAGEMENT.

THE CSCOMMITTEE REVIEWS, MONITORS AND GUIDES THE COMPANYS CS INITIATIVES

ACROSS ALL LOCATIONS.IT COMPRISES SENIOR EXECUTIVES, INCLUDING THE MANAGING DIRECTOR,

EXECUTIVE DIRECTOR FOR FINANCE AND CORPORATE AFFAIRS,EXECUTIVE DIRECTOR,COMMERCIAL

VEHICLES AND PRESIDENT,PASSENGER CARS.

THE DONATIONS COMMITTEE FACILITATES DONATIONS/DISCOUNTS ON VEHICLES/USED

VEHICLES AND USED/SURPLUS/OBSOLETE ASSETS SUCH AS COMPUTERS AND OFFICE EQUIPMENT.THIS

COMMITTEE ALSO HAS THE MANAGING DIRECTOR AND THE EXECUTIVE DIRECTORS, ALONG WITH

OTHER SENIOR EXECUTIVES AS ITS MEMBERS.

CSDEPARTMENTS, WHICH ARE PART OF THE HUMAN RESOURCES DEPARTMENT, LOOKS AFTER

CS AT PLANT LOCATIONS.THE ACTIVITIES ARE DESIGNED ON THE BASIS OF THE NEEDS OF THE REGION

WHERE A MANUFACTURING UNIT IS LOCATED.


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THE VOLUNTEERS SUPPORT CS ACTIVITIES AT ALL LOCATIONS.CUTTING ACROSS SEVERAL

DEPARTMENTS, THEY HAVE TAKEN THE LEAD IN CONCEPTUALIZING, ORGANISING AND IMPLEMENTING

SEVERAL CS ACTIVITIES.

OVERVIEW OF THE INITIATIVES FOR CORPORATE SUSTAINABILITY:INTEGRATEDRURAL DEVELOPMENT:THE COMPANY HAS ADOPTED SEVERAL VILLAGES AROUND ITS MANUFACTURING UNITS AT

PUNE,JAMSHEDPUR AND LUCKNOW.INTEGRATED RURAL DEVELOPMENT AIMS AT MEETING BASIC

NEEDS IN FIVE BROAD AREAS -HEALTH,EDUCATION,WATER,ENVIRONMENT AND LIVELIHOODS.

AN OVERVIEW OF THE ACTIVITIES IN 2006-07 AND THEIR IMPACT IS GIVEN BELOW:

HEALTH:AHEALING TOUCH

EDUCATION:IGNITING MINDS

ENVIRONMENT:CARING FOR TOMORROW

WATER:QUENCHING ARID AREAS

LIVELIHOOD:INFUSING SELF-DEPENDENCE

1.EMPLOYABILITYTHE COMPANY IS ESTABLISHING THE SMALL CAR PLANT AT SINGUR IN WEST BENGAL. CS AT

SINGUR FOCUSES ON ENHANCING THE EMPLOYABILITY OF THE YOUTH AND WOMEN IN THE REGION

THROUGH TRAINING AND SKILL DEVELOPMENT.SKILLS BEING IMPARTED ARE ATTUNED TO THE

IMMEDIATE REQUIREMENTS AND FUTURE DEMANDS THAT WOULD BE GENERATED WITH THE COMING

OF THE ANCILLARIES.A GLIMPSE INTO THE ACTIVITIES IS GIVEN BELOW:

2.TECHNICAL AND VOCATIONAL TRAINING FOR YOUTH MEMBERS 179 YOUTH MEMBERS HAVING THE MINIMUM QUALIFICATION OF SSC PASSED WERE GIVEN FOUR

MONTHS INTENSIVE TRAINING IN TECHNICAL SKILLS LIKE ELECTRICIAN, FITTER, TURNER AND WELDER

AT RAM KRISHNA SHILPA MANDIR.18 OTHER YOUTH MEMBERS WHO WERE ITI PASSED UNDERWENT A

REORIENTATION PROGRAMME FOR SIX MONTHS AT OUR MANUFACTURING UNIT AT JAMSHEDPUR


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A TOTAL OF 346 YOUTH MEMBERS FROM THE NEARBY COMMUNITIES ARE BEING IMPARTED

TECHNICAL SKILLS IN WELDING, FITTING, ELECTRICAL WORK, MOTOR MECHANICS AND SHEET METAL

WORK AT VARIOUS TRAINING INSTITUTES, INCLUDING THE PRESTIGIOUS ITI,HOOGHLY,ATI,

DASNAGAR AND HOWRAH HOMES

224 YOUTH MEMBERS FROM THE AFFECTED COMMUNITY ARE BEING TRAINED IN COMPUTERS FROM

NIIT AND IN APPAREL MAKING FROM APPAREL TRAINING AND DESIGN CENTRE

3.EMPLOYMENT OPPORTUNITIES FOR EMPOWERING WOMEN A WOMENS CO-OPERATIVE, OF 25 MEMBERS WAS FORMED TO PROVIDE CATERING FACILITIES TO

TATA MOTORS,SP&C AND OTHER GOVERNMENT AGENCIES

ANOTHER GROUP OF 50 WOMEN IS CURRENTLY UNDERGOING SEWING TRAININ

4.DIRECT EMPLOYMENT CURRENTLY 250 COMMUNITY MEMBERS ARE ENGAGED AS UNSKILLED LABOUR FOR CONSTRUCTION

ACTIVITY OF THE PLANT

THE CSR TEAM AT SINGUR IS EXPLORING FEASIBILITY OF ENGAGEMENT OF THESE MEMBERS ON A

SUSTAINABLE BASIS THROUGH SERVICE PROVIDER.

5.PARTNERING WITH THE PUBLIC AND THE SOCIAL SECTORIN WEST BENGAL,TATA MOTORS IS CLOSELY COLLABORATING WITH SEVERAL GOVERNMENT

AGENCIES, PRIMARILY THE WEST BENGAL INDUSTRIAL DEVELOPMENT CORPORATION (WBIDC). THE

COMPANY, IN PARTNERSHIP WITH WBIDC, HAS TRAINED SEVERAL YOUTH MEMBERS IN TECHNICAL

AND VOCATIONAL COURSES.THE WOMENS CO-OPERATIVE MENTIONED ABOVE WAS ALSO FORMED IN

ASSOCIATION WITH THE WBIDC.THE COMPANY HAS ALSO PARTNERED WITH THE RAMAKRISHNA

MISSION FOR CONDUCTING TECHNICAL TRAINING FOR THE YOUTH.THESE PARTNERSHIPS HAVE

HELPED THE COMPANY GET A MORE HOLISTIC PICTURE OF THE NEEDS AND REQUIREMENT OF ALLSTAKEHOLDERS OF THE SMALL CAR PROJECT AND HAVE ENSURED THAT THE CS ACTIVITIES IN SINGUR

ARE WELL ALIGNED TO SUIT THE NEEDS OF THE COMMUNITY.IT IS NOTEWORTHY THAT THE WEST

BENGAL GOVERNMENT HAS PUBLICLY ANNOUNCED THAT TATA MOTORS HAS SET THE BENCHMARK,

FOR ALL COMPANIES COMING TO THE STATE, ITS DEMONSTRATION OF COMMITMENT TO COMMUNITY

DEVELOPMENT.


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6.TOWARDS COMMUNITY DEVELOPMENT -MMVTRADE COURSE AT SAKWAR :THE CHIEF CSR PROJECT IN THANE IS THE MOTOR MECHANIC TRADE COURSE (MMV) AT

SAKWAR.THE MMVTRADE COURSE IS CARRIED OUT IN ASSOCIATION WITH THE RAMAKRISHNA

MISSION,MUMBAI.THE STUDENTS SELECTED FOR THE MMVTRADE COURSE ARE TRIBAL YOUTH

MEMBERS WHO HAVE PASSED AT LEAST CLASS VIII AND ARE EAGER TO LEARN THE TRADE.THE

COURSE IS SPREAD OVER A PERIOD OF ONE YEAR AND FOLLOWS A SYLLABUS THAT INCLUDES THEORY

CLASSES ALONG WITH PRACTICAL TRAINING AT VARIOUS DEALERSHIPS THRICE A YEAR FOR A PERIOD

OF 15 DAYS EACH AND AT PUNE TRAINING DIVISION FOR A WEEK.THE CLASSROOM IS EQUIPPED WITH

VISUAL AIDS AND CUT SECTIONS OF VARIOUS COMPONENTS, WHICH ENABLES EASY LEARNING.THE

STUDENTS ARE TESTED TWICE A YEAR AND AFTER PASSING THEORY , ORAL AND WRITTEN

EXAMINATIONS, THEY RECEIVE A CERTIFICATE ON BEHALF OF TATA MOTORS AND RAMAKRISHNA

MISSION.THE COMPANY ALSO CO-ORDINATES THE PLACEMENT OF THESE STUDENTS AND OUR

VOLUNTEERS ACT AS MENTORS FOR THEM.THE COMPANY HAS DONATED A BUS TO THE MISSION TO

FACILITATE THE TRANSPORTATION OF THE STUDENTS TO AND FROM THE VARIOUS DEALERSHIPS AND

PUNE TRAINING DIVISION.ON DAYS THAT THE BUS IS NOT USED TO TRANSPORT THE STUDENTS , IT

ACTS AS A MOBILE MEDICAL VAN TO PROVIDE PREVENTIVE AND CURATIVE HEALTH SERVICES TO THE

REMOTE AND OTHERWISE INACCESSIBLE TRIBAL AREAS.

IN THE YEAR 2006-07,26 STUDENTS UNDERWENT THE MMVTRADE COURSE AND ARE NOW PLACED

AS TRAINEES IN UNITECH AND BAFNA MOTORS, DRAWING A STIPEND OF RS.2500/- IN ADDITION TO

BOARDING AND LODGING FACILITIES.ONCE THE STUDENTS COMPLETE THEIR TRAINING FOR THREE

MONTHS, THEY ARE MOSTLY ABSORBED AS PERMANENT EMPLOYEES AT THESE DEALERSHIPS

INDUSTRY PARTNERSHIPSTATA MOTORS PARTNERS IN THE EFFORTS OF VARIOUS INDUSTRY FORUMS LIKE THE CII,

BCCI,SIAM AND TERI.IN THE YEAR 2006-07,TATA MOTORS HAS TOOK THE FIRST STEPS TOWARDS

ASSESSING THE AS IS STATUS OF THE AFFIRMATIVE ACTIONS THAT THE COMPANY HAS TAKEN SO

FAR FOR IMPROVING THE CONDITION OF THE DISADVANTAGED, PARTICULARLY THE SCHEDULED

CASTE AND THE SCHEDULED TRIBE POPULATIONS (REPORT ATTACHED AS ANNEXURE II).WHILE


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GRAPPLING WITH THE ISSUE OF WITHSTANDING THE THREAT OF RESERVATIONS BEING INTRODUCED IN

THE PRIVATE SECTOR, THE COMPANY COMMITS ITSELF TO BETTER THE PRESENT STATUS OF THE SC/ST

POPULATIONS BY TAKING MEASURES TO IMPROVE THEIR EDUCATIONAL STATUS , ENHANCE

EMPLOYABILITY AND CREATE ENTREPRENEURS THROUGH MENTORING AND PROMOTING LEADERSHIP

AMONGST THE SC/ST COMMUNITY.

REPRESENTATIVES FROM TATA MOTORS ALSO PARTICIPATED IN VARIOUS CONFERENCES AND

SEMINARS ORGANISED BY BCCI,TERI AND SIAM AND CONTRIBUTED POSITIVELY TO THE

DISCUSSIONS REGARDING SUSTAINABILITY AND INDUSTRYS ROLE IN PRESERVING THE TRIPLE BOTTOM

LINE OF PEOPLE, PLANET AND PROFIT.

AID TO NGOSTHE DONATIONS COMMITTEE REVIEWED SEVERAL APPLICATIONS FROM NGOS AND

INSTITUTIONS AND AFTER DETERMINING THEIR NEED AND MERIT, APPROVED DONATIONS.A SUM OF

RS.1.17 MILLION WAS DISBURSED IN THE LAST YEAR TOWARDS DONATION OF TATA VEHICLES TO

ORGANISATIONS (LIST ATTACHED AS ANNEXURE I) WORKING IN THE FIELD OF HEALTH, EDUCATION

AND ROAD SAFETY.DONATIONS IN KIND TO THE ORGANISATIONS HELP THE COMPANY TO FORGE

RELATIONSHIPS WITH THE SOCIAL SECTOR BY PLAYING AN IMPORTANT ROLE IN SUSTAINING THE WORK

OF SUCH ORGANISATIONS.PARTNERSHIPS ACROSS THE NATION WITH THESE ORGANISATIONS HELP THE

COMPANY TO REACH OUT TO A LARGER COMMUNITY BASE UNBOUND BY LIMITATIONS OF GEOGRAPHY

AND OUTREACH ABILITY.

THE INTERNATIONAL BUSINESS UNIT HAS ENSURED THAT THE ETHOS OF THE COMPANY

CONTRIBUTING BACK TO THE SOCIETY - IS PRACTICED IN FOREIGN MARKETS TOO.

SKILL UP GRADATIONAROUND 445 DEALER SALES AND SERVICE STAFF HAVE BEEN TRAINED SINCE THE

INAUGURATION OF THE TRAINING CENTRE IN 2005.APART FROM THE DEALER STAFF, TRAININGS ARE

ALSO CONDUCTED FOR FLEET OWNERS,

INSTITUTIONAL CUSTOMERS AND DRIVERS.T

HE TRAINING

SESSIONS INCLUDE CLASSROOM AS WELL AS HANDS ON TRAINING .THE PROGRAMME HAS LEAD TO THE

CREATION OF EMPLOYMENT FOR MORE THAN 100 PEOPLE IN 2006-07

HEALTH AWARENESS


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THE CAMPAIGN, IN ADDITION TO THE FREE CHECK-UP OF TATA VEHICLES, ALSO INCLUDED

DRIVERS'TRAINING AND TECHNICAL TIPS, FREE MEDICAL CHECKUP,EYE CAMP AND AIDS

AWARENESS PROGRAMME.

THE FRUITS OF BAIJNATHDIH :FIVE YEARS AGO,MR.MAN SINGH MURMU OF BAIJNATHDIH VILLAGE NEAR JAMSHEDPUR

WAS FINDING IT HARD TO MAKE ENDS MEET FOR HIMSELF AND HIS FAMILY.RESIDING IN A RAIN-

SHADOW AREA WITH VIRTUALLY NO AGRICULTURAL ACTIVITY IN THE ENTIRE VILLAGE, THE

CONDITION OF HIS CO-VILLAGERS WAS NO BETTER.THE COMMUNITY SERVICES DEPARTMENT,

JAMSHEDPUR, CORRECTLY ANALYSED THAT THE NEED WAS IMPROVING ENVIRONMENTAL CONDITIONS

THROUGH TREE PLANTATION.IT WAS LOOKING FOR A LEADER FROM WITHIN THE COMMUNITY TO

MOBILISE COMMUNITY SUPPORT.MR.MAN SINGH MUMU ROSE TO THE OCCASION AND SUCCESSFULLY

MOTIVATED THE OTHER MEMBERS OF HIS VILLAGE TO ACTIVELY PARTICIPATE IN TREE PLANTATION ONTHEIR WASTE LANDS.

IN FACT, THE LEADERSHIP ABILITIES DISPLAYED BY MR.MUMU ULTIMATELY LED TO THE

FORMATION OF BAIJNATHDIH FOREST PROTECTION GROUP WITH HIM AS THE PRESIDENT. THE GROUP

TOOK UP THE RESPONSIBILITY FOR IDENTIFYING WASTE LAND FOR TREE PLANTATION, FOR PLANTING

AND TAKING CARE OF THE SAPLINGS.

IN PARTNERSHIP WITH THE COMPANY, THE DILIGENT EFFORTS OF THE GROUP HAVE BORNE

FRUITS.TODAY ABOUT 60 ACRES OF WASTE LAND HAVE BEEN BROUGHT UNDER PLANTATION WITH

FRUIT TREES.THE PLANTATION HAS POSITIVELY IMPACTED THE ENVIRONMENT AND HAS ALSO

SUPPLEMENTED THE INCOMES OF THE VILLAGERS , THEREBY UPGRADING THE SOCIAL AND ECONOMIC

FABRIC OF THE REGION.

MR MURMU, WHO ALSO WORKS AS A GUARD IN A PRIVATE SECURITY FIRM, SAYS WITH PRIDE I

WOULD NOT HAVE BECOME WHAT I AM TODAY IF COMMUNITY SERVICES OF TATA MOTORS HAD NOT

COME TO MY VILLAGE. TODAY MY FELLOW VILLAGERS AND MY FAMILY HAVE GAINED ENORMOUSLY

IN TERMS OF BOTH INCOME AND A HEALTHY COMMUNITY LIFE. I TAKE INTEREST IN OTHER ASPECTS

OF DEVELOPMENT FOR MY VILLAGE IN CONSULTATION WITH MY CO-VILLAGERS.ACKNOWLEDGING

OUR UNITY AND ATTITUDE TOWARDS DEVELOPMENT, SUPPORT HAS BEEN EXTENDED FROM THE

GOVERNMENT AS WELL AND A 200 METRES.PCC LINK ROAD AND ONE BIG CULVERT HAS BEEN

DEVELOPED, WHICH HAS CREATED ACCESS TO BETTER COMMUNICATION FACILITY FOR THE

VILLAGERS.


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THE REBIRTH OF JOWAHAR RAM PASWAN

MR.JOWAHAR RAM PASWAN, A RESIDENT OF CHAIBASA, GOT THE FIRST TRACES OF LEPROSY

AT THE AGE OF 15.AT THE TIME NOBODY PAID MUCH ATTENTION TO THE PATCH THAT HAD APPEARED

ON HIS RIGHT ELBOW AND HIS HEALTH STEADILY DETERIORATED .ILL HEALTH REDUCED HIS

CONCENTRATION LEVELS AND HE DROPPED OUT OF SCHOOL. ON QUITTING SCHOOL,MR.PASWAN

TRIED TO ENROLL HIMSELF IN SEVERAL VOCATIONAL COURSES BUT COULD NOT COMPLETE ANY OF

THEM AND HE FINALLY STARTED EARNING A MEAGER AMOUNT PAINTING SIGN BOARDS AND BANNERS .

ONE DAY WHILE WORKING IN DIRECT SUNLIGHT, HIS FACE BECAME UNNATURALLY RED AND HE WAS

TAKEN TO A LOCAL HOSPITAL, WHERE HE WAS DIAGNOSED TO BE SUFFERING FROM ADVANSED STAGELEPROSY.HOWEVER, DUE TO LACK OF MONEY, HE COULD NOT COMPLETE HIS TREATMENT.

CIRCUMSTANCES DETERIORATED AND MR.PASWAN MOVED TO JAMSHEDPUR WHERE HE FOUND A JOB

AS AN ATTENDANT AT A GUEST HOUSE.HOWEVER, WHEN THE SUPERINTENDENT OF THE GUEST HOUSE

CAME TO KNOW OF HIS DISEASE, HE WAS IMMEDIATELY DISMISSED.HIS NEIGHBOURS IN THE PLACE

WHERE HE WAS STAYING ALSO TURNED HIM OUT FOR THEY FEARED HAVING A LEPER LIVING AMONGST

THEM.

WITH A SENSE OF DEFEAT AND DEJECTION,MR.PASWAN RETURNED TO CHAIBASA AND

STARTED TRADING IN ILLICIT LIQUOR BUT IT WAS AGAINST HIS WILL AND HE ONCE AGAIN LEFT FOR

JAMSHEDPUR IN SEARCH FOR SALVATION.THIS TIME, ON THE ADVICE OF SOME ACQUAINTANCES,MR.

PASWAN VISITED NAV JAGRAT MANAV SAMAJ (NJMS), A TATA MOTORS SUPPORTED SOCIETY.AT

NJMS, HE WAS GIVEN THE JOB OF PAINTING AND WRITING EDUCATIONAL MATERIAL FOR EXHIBITIONS

AND WAS BEING TREATED FOR LEPROSY AS WELL .WHEN NJMS STARTED THE TEMPORARY STAY

WARD AND OLD AGE HOME FOR LEPROSY PATIENTS,MR.PASWAN WAS GIVEN THE JOB OF

CARETAKER.THUS,MR.PASWAN, NOW HAVING A PERMANENT JOB AND A STEADY INCOME, CAN WELL

SUPPORT HIS WIFE AND HIS CHILDREN WHO ARE RECEIVING GOOD EDUCATION IN JAMSHEDPUR.

MR.PASWAN COMMENTS,I AM GRATEFUL TO NJMS FOR CHANGING MY LIFE AND GIVING ME

AN OPPORTUNITY FOR SERVING THE LEPROSY PATIENTS , WHO ARE UNCARED, UNLOVED AND

UNTOUCHED BY MOST.I KNOW FOR SURE THAT HAD IT NOT BEEN FOR NJMS,I WOULD BE ON THE

STREETS OR WOULD BE LANGUISHING BEHIND BARS FOR INDULGING IN ILLICIT LIQUOR TRADE .


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NEW LEAF AT GOPALPURTATA MOTORS,COMMUNITY SERVICES,JAMSHEDPUR REACHED THE VILLAGE OF MR.SUJIT

SOREN,GOPALPUR, IN 2004.HITHERTO, THE VILLAGERS WHO SUBSISTED ON A MONO CROP OF PADDY

AND SUPPLEMENTED THEIR LIVELIHOOD BY ENGAGING IN MENIAL JOBS DURING AGRICULTURAL LEAN

SEASONS HAD NO IDEA OF THE TECHNIQUES FOR CONSERVING SOIL AND RAINWATER .THE VILLAGE

ITSELF HAD NO IRRIGATIONAL FACILITIES EITHER .

THUS, AS THE FIRST STEP,COMMUNITY SERVICES PERSONNEL FORMED A VILLAGE COMMITTEE

CONSTITUTING OF SMALL AND MARGINAL FARMERS.THE MEMBERS WERE EXPOSED TO AGRICULTURE

TRAINING AND WERE MOTIVATED TO PARTAKE IN THE WATERSHED PROJECT FOR THE DEVELOPMENTOF THEIR VILLAGE.CONTINUOUS TRAINING AND DEMONSTRATION PROGRAMMES ON HORTICULTURE

LIKE CULTIVATION OF LIN-SEED, PULSES, MAIZE, VEGETABLES, SPINACH,PISCICULTURE,ANIMAL

HUSBANDRY AS WELL AS BEE KEEPING WERE CONSTANTLY ORGANIZED AT GOPALPUR BY THE

SKILLED PERSONNEL OF GRAM VIKAS KENDRA, AN INSTITUTION DEDICATED FOR RURAL

DEVELOPMENT UNDER THE UMBRELLA OF COMMUNITY SERVICES.HAVING GONE THROUGH THESE

TRAININGS, DISCUSSIONS AND EXPOSURES,MR.SUJIT SOREN WAS DEEPLY MOTIVATED TO TAKE A

LEAD ROLE AS A HARBINGER OF CHANGE IN HIS VILLAGE.WHILE HE HIMSELF TRIED DOING THE

THINGS IN HIS OWN LAND, HE MOTIVATED OTHER MEMBERS OF HIS VILLAGE TO ACTIVELY

PARTICIPATE AND ADOPT THE PRACTICES AS DEMONSTRATED TO THEM.THE BREAKTHROUGH WAS

MADE WITH ONE POND BEING DUG BY THE SUPPORT OF COMMUNITY SERVICES ON HIS LAND.OTHER

VILLAGERS FOLLOWED SUIT AND SUBSEQUENTLY 11 PONDS WERE DUG IN THE VILLAGE WITHIN SIX

MONTHS.

MOREOVER, WITH THE PROMOTION OF PISCICULTURE, OVER 50,000 CERTIFIED FISH

FINGERLINGS WERE DISTRIBUTED TO THE POND OWNERS WITH THE MOTIVATIONAL HELP OF MR.

SOREN.THE FIRST BEE BOX WITH SUCCESSFUL EXTRACTION OF HONEY ALSO WAS MADE AT MR.

SORENS HOME.THE FLAVOURS OF MR.SORENS SUCCESSFUL DEMONSTRATION OF HORTICULTURE,

PISCICULTURE,BEE KEEPING,TREE PLANTATION AND ANIMAL HUSBANDRY SPREAD ACROSS TO THE

OTHER VILLAGES AS WELL.TODAY MORE THAN 100 ACRES OF LAND IS IRRIGATED PERENNIALLY AND

OVER 10,000 FRUIT AND TIMBER PLANTS HAVE BEEN GROWN IN THE VILLAGE WASTELANDS .WITH

MR.SORENS INCOME MULTIPLYING MANY TIMES OVER , HE HAS BECOME AN EXAMPLE FOR OTHERS TO

ADOPT MIXED AGRICULTURE AS A SUCCESSFUL MEANS FOR MAKING A GOOD LIVELIHOOD.


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THE COMMITMENT TOWARDS IMPROVING THE QUALITY OF LIFE OF THE VILLAGERS LED THE

COMMUNITY SERVICES TO TAKE ON OTHER PROJECTS IN GOPALPUR AND SURROUNDING VILLAGES.

CAPITALIZING ON THE INFLUENCE THAT MR.SOREN HAD COME TO WIELD OVER THE VILLAGERS

THROUGH HIS STATUS AS AN INFORMAL LEADER, THE ENTIRE VILLAGE OF GOPALPUR AS WELL AS THE

OTHER SIX VILLAGES UNDER THE KALAPATHAR PANCHAYAT, WERE COVERED CENT PER CENT BY THE

SANITATION DRIVE.LOW COST TOILETS WERE BUILT IN EVERY HOUSEHOLD IN THE VILLAGES OF

KALAPATHAR PANCHAYAT, WHICH WAS THEN DECLARED AS A NIRMAL PANCHAYAT.IN FACT, THE

HONOURABLE PRESIDENT OF INDIA AWARDED THE PRESTIGIOUS NIRMAL GRAM PURASKAR TO THE

PANCHAYAT ON MAY 04, 2007.

REALISING DREAMS AT BHAMBOLI:

VINOD PACHPUTE, TODAY AN ESTEEMED EMPLOYEE OF TATA MOTORS,ERC, HAILS FROM ASMALL VILLAGE IN PUNE CALLED VILLAGE VASULI.THE COMMUNITY DEVELOPMENT DEPARTMENT IN

PUNE, IN 1992, STARTED THE BHAMACHANDRA HIGH SCHOOL AT BHAMBOLI VILLAGE, WHICH

BECAME THE ONLY SCHOOL IN THE VICINITY, CATERING TO POPULATIONS FROM 7 SURROUNDING

VILLAGES.AT PRESENT, A TOTAL OF 450 STUDENTS RECEIVE EDUCATION IN THIS SCHOOL.

REFLECTING ON HIS PROGRESS,MR.VINOD REMARKED,I COMPLETED MY DIPLOMA IN

MECHANICAL ENGINEERING AFTER STUDYING IN BHAMACHANDRA HIGH SCHOOL, WHICH IS

PROMOTED BY TATA MOTORS.THE QUALITY OF EDUCATION RECEIVED THERE ENABLED ME TO GET

EMPLOYMENT IN TATA MOTORS ERC, PURELY ON MERIT.I FEEL PROUD TO WORK AND USE MY

EXPERTISE FOR GROWTH OF THIS ORGANIZATION, WHICH HAS HELPED ME IN MY EDUCATION AND HAS

PROVIDED ME THE OPPORTUNITY FOR IMPROVING MY LIFESTYLE.I FEEL EXTREMELY HAPPY WHEN I

WATCH YOUNG FRIENDS FROM MY VILLAGE LEARN AND GROW UNDER THE ABLE GUIDANCE OF

TEACHERS IN MY SCHOOL.

TATA MOTORS CSR PHILOSOPHY RESTS ON THE PURPOSE OF MAKING COMMUNITIES SELF-

DEPENDENT.THE MAIN AIM HAS ALWAYS BEEN TO INITIATE AND NURTURE PROJECTS THAT ARE

SUSTAINABLE.THIS SCHOOL IS ONE OF THE CLASSIC EXAMPLES OF ONE SUCH PROJECT WHICH WAS

STARTED BY THE COMPANY AS APART OF ITS CSR BUT HAS NOW BEEN COMPLETELY HANDED OVER TO

THE COMMUNITY AND IS MANAGED AND RUN BY IT.THE COMPANY CONSTANTLY ENSURES THE

PARTICIPATION OF ALL COMMUNITY MEMBERS AT ALL STAGES OF THE PROJECT, IN ORDER TO

INCULCATE IN THEM A SENSE OF OWNERSHIP FOR THE PROJECTS .THE COMPANY HAS ASSISTED THE

SCHOOL BOARD TO LIAISON WITH THE GOVERNMENT TO GET A GET GRANT-IN-AID FROM THE

EDUCATION BOARD OF THE GOVERNMENT. THE PROJECT THUS HAS BECOME SELF-SUSTAINING.AT

PRESENT, THE BOARD OF THE SCHOOL IS PRIMARILY RUN BY THE REPRESENTATIVES FROM THE


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VILLAGES AND EMPLOYEES OF THE COMMUNITY DEVELOPMENT DEPARTMENT ARE HONORARY

MEMBERS, PLAYING AN ADVISORY ROLE.

MR NAVNATH KARANDE, AN EMPLOYEE AND AN EX-STUDENT OF BHAMACHANDRA HIGH

SCHOOL, WHO HAS NOW COMPLETED HIS DIPLOMA IN MECHANICAL ENGINEERING AND IS ON THE

BHAMACHANDRA BOARD OF TRUSTEES REMARKS,THE COMPANY HAS SET A GOAL FOR CREATING

RESPONSIBLE CITIZENS CARING FOR SOCIETY AND WE WILL SOLEMNLY STAND BY IT.

THE POWER OF PAWARMR.MEENAL HARISCHANDRA PAWAR, A RESIDENT OF NAVAZE VILLAGE IN THANE DISTRICT,

PASSED THE MOTOR MECHANIC VEHICLE (MMV)TRADE COURSE AT SAKWAR WITH 83% AND FOUND

EMPLOYMENT AT BAFNA MOTORS (MUMBAI)PVT.LTD.,NERUL AS A MECHANIC.TODAY,MEENAL IS

A WORKSHOP SUPERVISOR AND HIS WORK PROFILE INCLUDES INTERACTING WITH CUSTOMERS FOR

UNDERSTANDING PROBLEMS WITH VEHICLES OFF-ROAD, ALLOCATING JOBS TO MECHANICS AND

ENSURING ITS COMPLETION TO THE SATISFACTION OF THE CUSTOMER, ARRANGING PARTS FOR

VEHICLES, OPENING OF JOB CARDS IN SIBEL SYSTEM AND COMPLETION OF BILLING PROCEDURE.

MEENAL ACQUIRED COMPUTER SKILLS AND IS TODAY ABLE TO OPERATE A LAPTOP FOR

IDENTIFYING THE FAULTS IN EURO-III VEHICLES WITH THE SENSORS ATTACHED TO THE VEHICLES.

TO QUOTE MEENAL,I COME FROM A POOR TRIBAL VILLAGE.MY FATHER IS A FARMER AND

SINCE WE HAVE VERY LITTLE LAND OF OUR OWN, MY FATHER WORKS IN OTHER RICH FARMERS

FIELDS.AFTER COMPLETING MY CLASS X,I DID NOT HAVE ANY DIRECTION AS TO WHAT NEXT STEPS

TO TAKE.AT THAT TIME,I WENT TO RAMAKRISHNA MISSION WHERE I CAME TO KNOW OF THE MMV

TRADE COURSE THAT WAS SUPPORTED BY TATA MOTORS.AFTER COMPLETING THE ONE-YEAR

DURATION OF THE COURSE,I RECEIVED A JOINT CERTIFICATE FROM TATA MOTORS AND

RAMAKRISHNA MISSION.THE TECHNICAL, THEORETICAL AND PRACTICAL KNOWLEDGE THAT I HAD

RECEIVED DURING THE COURSE, HELPED ME TO EXCEL IN THE INTERVIEW FOR EMPLOYMENT WITH

BAFNA MOTORS.I NOW AM A SUPERVISOR AND AM ABLE TO SAVE AND SEND RS.1000/- P.M. TO MY

FAMILY.WITH THAT MONEY, MY TWO YOUNGER BROTHERS ARE RECEIVING EDUCATION AND I HOPETHAT SOME DAY THEY TOO WOULD GET GOOD JOBS.


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ADHERING TO INTERNATIONAL STANDARDSGLOBAL REPORTING INITIATIVEABOUT GLOBAL REPORTING INITIATIVE

GLOBAL REPORTING INITIATIVE (GRI) IS A MULTI-STAKEHOLDER PROCESS TO DEVELOP AND

DISSEMINATE GLOBALLY APPLICABLE SUSTAINABILITY REPORTING GUIDELINES.IT IS BASED ON THE

TRIPLEBOTTOMLINEOF STRONGFINANCIALPERFORMANCE (PROFIT),

STRONGENVIRONMENTALMANAGEMENT(PLANET) AND CORPORATE

SOCIALRESPONSIBILITY(PEOPLE).

BENEFITS OF REPORTING USING GRI GUIDELINES:

PROVIDES A COMPLETE PICTURE OF THE COMPANYS LONG TERM PROSPECTS IMPROVES CREDIBILITY IS A USEFUL TOOL FOR FINANCIAL ANALYSTS TO ADVISE INVESTORS ON THE COMPANY S

PERFORMANCE

GIVES ADVANCE WARNING OF PROBLEM AREAS GRIREPORT CONTENT INCLUDES COMPANY PROFILE VISION AND STRATEGY FOR SUSTAINABILITY


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GOVERNANCE STRUCTURE AND MANAGEMENT SYSTEM PERFORMANCE INDICATORS ECONOMIC ENVIRONMENTAL SOCIAL GLOBAL COMPACT ABOUT GLOBAL COMPACT GLOBAL COMPACT (GC) IS A UNITED NATIONS INITIATIVE THAT WAS LAUNCHED IN JULY2000.IT IS BASED ON TEN PRINCIPLES IN THE AREAS OF: HUMAN RIGHTS, LABOUR, ENVIRONMENT AND ANTI-CORRUPTION. BENEFITS OF PARTICIPATING IN GC. DEMONSTRATING LEADERSHIP BY ADVANCING RESPONSIBLE CORPORATE CITIZENSHIP. MANAGING RISKS BY TAKING A PROACTIVE STANCE ON CRITICAL ISSUES. SHARING GOOD PRACTICES AND LEARNING IMPROVING CORPORATE/BRAND MANAGEMENT.


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SOCIAL ACCOUNTABILITY 8000ABOUT SOCIAL ACCOUNTABILITY 8000.

SOCIAL ACCOUNTABILITY 8000(SA8000) WAS DEVELOPED BY SOCIAL ACCOUNTABILITY

INTERNATIONAL (SAI), A NON-PROFIT AFFILIATE OF THE COUNCIL ON ECONOMIC PRIORITIES (CEP.IT

IS BASED ON:UNITED NATIONS CONVENTION ON THE RIGHTS OF THE CHILD AND UNIVERSAL

DECLARATION OF HUMAN RIGHTS).

SA8000 MEASURES THE PERFORMANCE OF COMPANIES IN EIGHT KEY AREAS.THESE INCLUDE:

CHILD LABOUR, FORCED LABOUR,HEALTH AND SAFETY DISCRIMINATION DISCIPLINARYPRACTICES, WORKING HOURS COMPENSATION,FREE ASSOCIATION &COLLECTIVE BARGAINING.

SA8000 IS APPLIED BY COMPANIES FOR AUDITING AND CERTIFYING LABOR PRACTICES IN

THEIR FACILITIES AND THOSE OF THEIR SUPPLIERS AND VENDORS.THE MEASURES ARE DESIGNED FOR

INDEPENDENT THIRD PARTY CERTIFICATION AND PROVIDES FOR A SOCIAL ACCOUNTABILITY

MANAGEMENT SYSTEM TO DEMONSTRATE ONGOING CONFORMANCE WITH THE STANDARD .

AWARDS FOR CSR

CII AWARD FOR CORPORATE SUSTAINABILITY REPORTING

THE COMPANY RECEIVED THE AWARD FOR PRESENTING A BALANCED PICTURE OF ITS

ECONOMIC, ENVIRONMENTAL AND SOCIAL PERFORMANCE.

GOLDEN PEACOCK GLOBAL AWARD FOR CORPORATE SOCIAL RESPONSIBILITY

TATA MOTORS HAS RECEIVED THE AWARD BASED ON ASSESSMENT, BY AN INDEPENDENT JURY,

OF THE COMPANY'S INTEGRATION OF CSR CONCERNS WITH CORPORATE FUNCTIONING,

RESPONSIVENESS TO THE NEEDS OF DIFFERENT STAKEHOLDERS, AND DEVELOPMENT OF INNOVATIVE

PARTNERSHIP MODELS TO FULFILL SOCIAL RESPONSIBILITIES.


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HELLEN KELLER AWARD FOR CSR

THE COMPANY WON THE AWARD IN CATEGORY C-COMPANIES/ORGANISATIONS/

INSTITUTIONS WHO THROUGH THEIR POLICIES AND PRACTICES DEMONSTRATE THEIR BELIEF IN EQUAL

RIGHTS AND GAINFUL EMPLOYMENT FOR PERSONS WITH DISABILITIES .TATA MOTORS DIRECTLY AND

INDIRECTLY PROVIDES EMPLOYMENT TO SEVERAL DISABLED PEOPLE.THE COMPANY HAS A POLICY ON

'EQUAL OPPORTUNITIES AND NON-DISCRIMINATION IN EMPLOYMENT.

BOMBAY NATURAL H ISTORY AWARD FOR GREEN GOVERNANCE THE COMPANY WON THE AWARD FOR ITS INITIATIVES TO PROTECT AND PRESERVE THE

ENVIRONMENT.

RECOGNITIONSFORCSR: TATA MOTORS IS THE ONLY INDIAN AUTOMOBILE COMPANY TO HAVE BEEN RECOGNISED AS

NOTABLE COP FOR THE SECOND CONSECUTIVE YEAR BY THE GLOBAL COMPACT SOCIETY IN

2006.

GRIREPORT 2005-06 WAS PREPARED ON NEWLY REVISED G3 GUIDELINES. NATIONAL ENVIRONMENT AWARENESS CAMPAIGN (NEAC) OF THE MINISTRY OF

ENVIRONMENT AND FORESTS, RECOGNIZED GRAM VIKAS KENDRA, A TATA MOTORS

SOCIETY, AS THE REGIONAL RESOURCE AGENCY FOR JHARKHAND STATE FOR THE 13TH

CONSECUTIVE YEAR IN 2006.


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TATAMOTORS

TATA MOTORS IS INDIAS LEADING AUTOMOBILE INDUSTRY.IT HAD SET UP A WORLD-CLASS

MANUFACTURING UNIT AT JAMSHEDPUR IN THE EAST,PUNE IN THE WEST AND LUCKNOW IN NORTH.

JAMSHEDPUR WAS THE FIRST UNIT THAT WAS SET UP IN 1945,PUNE IN 1966 OVER TWO

GEOGRAPHICAL REGIONSPIMPRI AND CHINCHWAD.LUCKNOW WAS ESTABLISHED LATER IN 1991.

THE ABOVE UNIT MANUFACTURES TRUCK, ENGINES (INCLUDING GEAR BOX DIVISION), AXLE,

CAR, MEDIUM COMMERCIAL VEHICLES (MCVS), LIGHT COMMERCIAL VEHICLES (LCVS) AND TATA

SUMOS.IT STARTED IN 1966, WHEN UNDER THE GUIDANCE OF JRD TATA AND THE THEN RESIDENT

DIRECTOR OF TATA MOTORS,RSPANDE SET UP A COMMUNITY DEVELOPMENT &SOCIAL WELFAREDEPARTMENT.THE INITIAL WORK STARTED WITH THE WELL BEING OF THE COMPANY EMPLOYEES ,

THEIR 1AGIS IS A COMPUTER SYSTEM CAPABLE OF CAPTURING, STORING, ANALYZING, AND

DISPLAYING GEOGRAPHICALLY REFERENCED INFORMATION; PROCEDURES, OPERATING PERSONNEL,

AND SPATIAL DATA .LIVING CONDITION, HEALTH AND EDUCATION.LATER IT SPREAD TOWARDS THE

COMMUNITY AS WHOLE BY FORMING COMMUNITY DEVELOPMENT CENTERS AND BUSTEE SANITIES.

VOLUNTEERS WERE TAKEN AND TRAINED FOR 4 MONTHS ON VARIOUS ASPECTS SUCH AS: HEALTH AND

HYGIENE, CLEANLINESS , COOPERATION AND LIVING IN HARMONY.IN 1973, THE SOCIAL ACTIVITIES

GOT A BOOST WHEN THE COMPANY SIGNED A MEMORANDUM OF SETTLEMENT BETWEEN THE

MANAGEMENT AND THE WORKERS UNION REGARDING COMMITMENT TOWARDS COMMUNITY

DEVELOPMENT.TODAY,364 VILLAGES,9 BUSTEES AND 7 ASHRAM ARE LOOKED AFTER BY THE

COMPANY,GOVERNMENT,NATIONAL AND INTERNATIONAL FUNDING PARTNERS.THUS TATA MOTORS

MADE A REMARKABLE DIFFERENCE IN COMMUNITY AND ECONOMIC DEVELOPMENT OVER THE PAST

DECADES THROUGH ITS VARIOUS SOCIAL ORGANIZATIONS WHICH WORKED IN AND AROUND THE PLANT

AND TOWNSHIPS.THE VARIOUS ACTIVITIES OF TATA MOTORS ARE FOUND IN AND AROUND

JAMSHEDPUR,PUNE AND LUCKNOW.(ANNEXURE 2)

AT JAMSHEDPUR:-

GRAM VIKAS KENDRA (GVK)(1978)GVK LOOKED AT SOCIO, ECONOMIC AND ENVIRONMENTAL DEVELOPMENT OF THE VILLAGE.

THE SOCIETY ARRANGED TRAINING CAMPS IN MODERN AGRICULTURAL PRACTICES , PISCICULTURE,


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AFFORESTATION AND WATER MANAGEMENT.IT PROMOTED SELF EMPLOYMENT AND SELF-EFFICIENCY

BY ACTIVITIES LIKE SEWING, EMBROIDERY AND MANY OTHERS.

PARIVAR KALYAN SANSTHAN (1984)THIS SANSTHAN WAS SET UP KEEPING IN MIND THE CONCEPT OF NUCLEAR , SMALL FAMILY.IT

MAINLY FOCUSED ON FAMILY PLANNING, FAMILY WELFARE PROGRAM.IT PROVIDED TRAINING FOR

CHILD AND MATERNAL CARE FOR VILLAGERS.IT HAD ACHIEVED APPRECIABLE RESULT UNDER SAHELI

AND 5 YEARS CHILD SURVIVAL PROJECT DURING 1999-2003.BY THEIR CONCERTED EFFORT, THEY

ACHIEVED A REDUCED GROWTH RATE IN SINGBHUM,JAMSHEDPUR FROM 2.4 TO 1.8 PER 1000.

NAV JAGRAT MANAV SAMAJ (1981)THIS SOCIETY WORKED HARD FOR THE CURE AND REHABILITATION OF LEPROSY PATIENTS .IT

PROVIDED EMPLOYMENT, MEDICAL, SOCIAL AND HUMAN SUPPORT TO THE PATIENTS .THE RATE OF

LEPROSY HAD REDUCED FROM 22 PER THOUSAND TO 5.2 PER THOUSAND IN THE LAST DECADE.

SHIKSHA PRASAR KENDRA (1980)ITS AN ORGANIZATION WHICH PROVIDED FINANCIAL ASSISTANCE TO SCHOOLS/INSTITUTIONS,

FUNDING FOR EDUCATIONAL INFRASTRUCTURE DEVELOPMENTAL PROJECTS , SCHOLARSHIPS AND

ORGANIZED RURAL SPORTS.

ADIVASI AFFAIRS (1985)THIS HAS BEEN SET UP TO TAKE CARE OF THE ADVASI COMMUNITIES.


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AT LUCKNOW:THERE ARE TWO REGISTERED SOCIETIES FOR RURAL DEVELOPMENT:

SAMAJ VIKAR KENDRA (SVK)IT WAS SET UP IN 1995, AND THE ACTIVITIES UNDER IT STARTED IN 1996-97.IT WORKED ON

INFRASTRUCTURE AND SAFE DRINKING WATER , TREE PLANTATION PROGRAM, ENTREPRENEURSHIP

PROGRAM, VOCATIONAL TRAINING FOR WOMEN AND YOUTH, ADULT EDUCATION, SPORTS AND

CULTURAL COMMITTEES.

JAN PARIVAR KALYAN SANSTHAN (JPKS)IT WAS REGISTERED IN SEPTEMBER 2001 FOR HEALTH RELATED ISSUES.IT HAD GIVEN SINCERE

EFFORTS TO DEVELOP HEALTH AWARENESS AND TRAINING PROGRAM AND ORGANIZED TRAINING

CAMPS IN THE VILLAGES.

AT PUNE:THE RURAL DEVELOPMENTAL PROGRAM AT PUNE STARTED IN 1977.VARIOUS ECONOMIC

DEVELOPMENTAL SCHEMES UNDER TATA MOTORS GRIHINI UDYOG,INDUSTRIAL COOPERATIVESSTARTED ITS ACTIVITIES.THEY WORK BASICALLY IN THE AREAS OF SOIL AND WATER CONSERVATION ,

WATER MANAGEMENT, UPGRADING EDUCATIONAL FACILITIES, DEVELOPMENT OF ALTERNATIVE

SOURCES OF ENERGY.

THE GOLDEN PEACOCK AWARD FOR THE YEAR 2004 WAS BAGGED BY TATA MOTORS,

ORGANIZED BY CENTRE FOR SOCIAL RESPONSIBILITY (CSR) FOR ITS REMARKABLE ACHIEVEMENT IN

THE AREA OF SOCIAL AND COMMUNITY DEVELOPMENT.(EXHIBIT 2)

INTERNATIONAL CSRACTIVITIES OF TATA MOTORSIN LINE WITH THE TATA PRINCIPLES OF GIVING BACK TO THE SOCIETY MANY TIMES OVER

WHAT WE TAKE FROM THEM,TATAMOTORS AND OVER ASSOCIATES HAVE ALSO CONTRIBUTED TO

SOCIAL INITIATIVES IN INTERNATIONAL MARKETS WHICH WE OPERATE.

MELIAN ITALIA A TATAMOTORS DISTRIBUTOR,IN ITALY HAS JOINED A FUNDRAISING EVENT

IN COLLABORATION WHICH AN ORGANIZATION CALLED CENTRO TURISTICO ACLI.CTA IS AN


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ASSOCIATION OF ITALIAN WORKERS,WITH 100 SITIES ALL OVER ITALY AND THE MEMBERSHIP TO

TALLING OVER 40,000.THE FOCUS AREA OF CTA INCLUDES TOURISM PROMOTION AND YOUTH

EDUCATION OF AFRICA.MELIAN ITALIA HAS DONATED TWO TATA CARS AND PROMOTIONAL

MATERIALS TO PUBLICISE CTA AND THE FUNDRAISING TOUR ACROSS ITALY.

COMMITTED TO PROMOTION ACTS AND CULTURE,MELIAN ITALIA IS A LOGISTICAL PARTNER OF

THE COW PARADE TIS AN ART EXHIBITION WHERE COW STATUES MADE FROM FIBERGLASS ARE SHOW-

CASED TO THE PUBLIC IN CITY SPACES AS OPEN MUSEUMS AROUND THE WORLD .PREVIOUS HOST CITY

OF THE COW PARADE INCLUDE CHICAGO,NEWYORKCITY,LONDON AND TOKYO.

THE EVENT HAVE A DUAL PURPOSE OF GIVING THE ARTISTS RANGING FROM THE PROFESSIONAL

AND THE FAMOUS TO THE AMATEUR AND THE UNKNOWN TO SHOWCASE THEIR TALENT TO THE PUBLIC

AND TO RAISE FUND FROM AUCTIONS OF THE STATUES AT THE END OF THE EVENT ,WHICH WILL BE

DONATED TO CHARITABLE ORGANIZATION.

SIMILAR INITIATIVES HAVE ALSO BEEN A TAKEN IN.ANOTHER DISTRIBUTOR OF TATA

MOTORS,NISSHO MOTORS HAVE JOINED MADRID RUMBO.AT SUM(LITERALLY,DESTINATION

SOUTH),A PROJECT PROMOTION THE SPIRIT OF CO-OPERATION AND ADVENTURE AMONG YOUTH.A

TEAM COMPRISING OFYOUNGTERS FROM VARIOUS SCHOOL AND COLLEGES PROVIDED ASSISTANCE IN

AREAS SUCH AS INFRASTRUCTURE,CONSTRUCTION PRESERVATION OF CULTURAL HERITAGE,HEALTH

AND EDUCATION DURING THE TOUR,TRAVELLING IN FIVE TATA VEHICALS OVER 23 DAYS AND 7000

KILOMETER AROUND MOROCCO.

TO FACILITATE THE EFFICIENCY IN TENDING TO THE MEDICAL EMERGENCIES IN NEPAL,20

TATA AMBULANCES ON JANUARY 26TH

2010 IN COMMEMORATION OF INDIANS 61TH REPUBLICDAY.OVER1000 GUESTS ATTENDED THE REPUBLIC DAY CELEBRATION AT THE INDIAN EMBESSY

WHERE HIS HIGHNESS RAKESH SOODH THE AMBASSADOR OF INDIA TO NEPAL,HANDED THE KEYS OF

THE AMBULANCES.


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TATACHEMICALS:TATA CHEMICALS WAS ESTABLISHED IN 1939.IT IS THE LARGEST INORGANIC CHEMICAL

COMPLEX IN THE COUNTRY.IT IS THE LARGEST PRODUCER OF SYNTHETIC SODA IN THE WORLD .IT

ALSO MANUFACTURES UREA, PHOSPHATIC FERTILIZERS.THEIR UNITS ARE AT MITHAPUR IN GUJARAT,

BABRALA IN U.P,HALDIA IN W.B.THE LARGEST INTEGRATED INORGANIC CHEMICAL COMPLEX IS

LOCATED AT MITHAPUR,GUJRAT, AND THE FERTILIZER COMPLEX AT BABRALA,UTTAR PRADESH

WHICH IS WELL KNOWN FOR WORLDCLASS ENERGY EFFICIENCY STANDARD AND HAD WORKED ON

VARIED FIELDS OF ENVIRONMENTAL CONSERVATION, COMMUNITY DEVELOPMENT AND SAFETY.THE

MAJOR SUCCESS OF TATA CHEMICALS IS TOWARDS COMMUNITY DEVELOPMENT UNDER THE

UMBRELLA OF TATA KISAN KENDRAS (TKKS) AND TATA KISAN SANSAR.(EXHIBIT 3)

TATA CHEMICALS FOR SOCIETY AND RURAL DEVELOPMENT (TCSRD)TATA CHEMICALS IN 1979 ESTABLISHED A SOCIETY FOR RURAL DEVELOPMENT (TCSRD) FOR

THE BENEFIT OF RURAL PEOPLE AROUND ITS PLANT AND TOWNSHIPS IN OKHAMANDAL,GUJRAT AND

BABRALA,UTTAR PRADESH.THIS SOCIETY IS MEANT FOR PARTICIPATORY COMMUNITY

DEVELOPMENT IN AND AROUND THE PLANT.MITHAPUR IN GUJARAT HAD DEVELOPED INTO A FULL

FLEDGED TOWNSHIP WITH A POPULATION OF 20,000.THE TOWNSHIP HAD THE ENTIRE AMENITIES

BANK, POST AND TELEGRAPH OFFICE, BROAD GAUGE RAILWAY LINE, A POLICE STATION, A TELEPHONE

EXCHANGE, MARKET WITH 219 SHOPS, HOSPITAL, CINEMA HALLS AND SIX PARKS AND AN AIRSTRIP .ITHAD CONSTRUCTED A CAPTIVE CO-GENERATION POWER PLANT OF ITS OWN TO GENERATE

UNINTERRUPTED ELECTRICITY SUPPLY TO THAT AREA.IT HAD FAMILY-PLANNING UNIT WITH CHILD-

IMMUNIZATION CENTERS, MOBILE VANS TO CATER HEALTHCARE NEEDS OF TATA CHEM EMPLOYEES AS

WELL AS THE PEOPLE LIVING IN THE 42 VILLAGES OF OKHAMANDAL.APART FROM THE ABOVE

MEDICAL AND COMMUNITY ACTIVITIES IT HAD COME UP WITH PROPER SCHOOLS AND TRAINING

CENTERS.

TATA KISAN KENDRAS (TKKS)

APART FROM PARTICIPATORY COMMUNITY DEVELOPMENT,TATA CHEMICALS HAVE TAKEN A

GREAT LEAP TOWARDS RURAL DEVELOPMENT.IT HAD LOOKED INTO CROP INSURANCE FOR THE

FARMING COMMUNITY WITH GENERAL INSURANCE CORPORATION (GIC).THE INSURANCE WOULD BE

THROUGH THE TATA KISAN KENDRAS (TKKS).TKKS HAD BEEN ESTABLISHED BY TATA CHEMICALS

TO PROVIDE AGRICULTURAL SERVICES TO THE FARMERS ALONG WITH RALLI INDIA LTD.TATA


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CHEMICALS ARE IN THE BUSINESS OF MANUFACTURING FERTILIZERS WHEREAS RALLIS ARE INTO

SEEDS AND PESTICIDES.WITH THE COLLABORATIVE EFFORT IN THE FIELD OF CROP MANAGEMENT ,

TKKS ARE HELPING THE FARMERS TO PROCURE HIGH YIELD VARIETY SEEDS/FOOD GRAINS RIGHT

FROM SOWING TO POST HARVEST CONDITION.IT COVERED UTTAR PRADESH,HARYANA AND PUNJAB.

IT HAD PLANNED FOR 500 CENTERS ALL OVER THE COUNTRY, PRESENTLY WORKING WITH 316

NUMBERS.TATA CHEMICALS HAD INTRODUCED GIS TO PROVIDE VALUABLE INFORMATION TO THE

FARMERS THROUGH TKKS.THIS PROJECT HAD ENRICHED THE FARMERS WITH THE QUALITY AND

CHARACTERISTICS OF SOIL, METEOROLOGICAL DATA, EVALUATION OF CROP, CROPPING PATTERN,

HYDROLOGICAL AND OTHER CLIMATIC CONDITION.IT HAD BEEN USED FOR MAPPING 72 VILLAGES.

THE COMPANY HAD ALSO COME UP WITH KRISHAK PARIWAR CONCEPT WHEREIN FROM EACH VILLAGE

THERE WOULD BE AN OPINION MAKER, REPRESENTING THE VILLAGE.THUS IN THIS WAY APART FROM

FARMING TECHNIQUES THEY ARE ALSO IMPARTING OTHER KNOWLEDGE REGARDING FAMILY

PLANNING, HOUSEKEEPING AND HYGIENE, EDUCATION AND COMMUNITY DEVELOPMENT THROUGH

INTEGRATION OF IDEAS.(EXHIBIT4)

TATA KISAN SANSAR (TKS)THE HARD WORK OF TKKS HAS BROUGHT PROSPERITY TO THE LIVES OF FARMERS .ON

DECEMBER 26TH,2004TATA CHEMICALS LAUNCHED TATA KISAN SANSAR (TKS) THROUGH WHICH

IT WOULD OFFER EASY ACCESS TO THE LATEST TECHNIQUES AND MODERN FARMING CONCEPTS.IT

WOULD PROVIDE SOLUTIONS TO OVER 14,000 VILLAGES IN NORTHERN INDIA APART FROM THE STATES

OF PUNJAB,UTTAR PRADESH AND HARYANA.IT HAD BEEN ALREADY SUCCESSFUL IN 256 VILLAGES.

KISAN SAHYOG PARIWARS (KSP)THROUGH KISAN SAHYOG PARIWARS (KSP),TKS HAD PROVIDED FARMERS LOW INTEREST CREDITS

TO UNDERGO EASY ACCESS TO MODERN FARMING CONCEPTS.THEY HAD FORMED SELF-HELP GROUPS

WHERE THE COMPANY HAD ARRANGED FOR TRAINED AGRONOMISTS4 TO INTERACT DIRECTLY WITH

THE FARMERS REGARDING MODERN AGROPRACTICES.THE INITIATIVE STARTED WITH 421 TKS AND

HOPES TO EXPAND THROUGH 500 OUTLETS BY 2005.TKS HAD ALSO BEEN SUCCESSFUL IN CONTRACTFARMING IN 60 VILLAGES OF UP AND PUNJAB.THUS,TKS SERVICES HAD ADDED VALUE TO THE

FARMERS LIFE AND WELCOMED ALL THE FARMERS TO BECOME A MEMBER OF TATA KISAN PARIWAR

OR PAY SELECTIVELY FOR THE SERVICES.(EXHIBIT5).


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ENHANCEDCORPORATEIMAGEANDPRODUCTPROMOTIONOVER THE PAST DECADES,TATA MOTORS AND TATA CHEMICALS HAD GROWN INCREASINGLY

SOCIALLY RESPONSIVE AND RECEIVED THE BUSINESS BENEFITS OF CSR POLICIES AND PRACTICES.IT

HAD GIVEN BACK A POSITIVE IMPACT ON THE BUSINESS ECONOMIC PERFORMANCE AND TO THE

SHAREHOLDER VALUE.BY IMPLEMENTING CSR STRATEGIES AND INCORPORATE CSR INTO COMPANY

POLICIES,TATA HAD ACHIEVED:

ENHANCED CORPORATE IMAGE AND ADDED BRAND VALUE

CUSTOMER SATISFACTION AND LOYALTY

ACCESS TO QUALITY BUSINESS PARTNERS

FAVORABLE ACCESS TO CAPITAL MARKETS

ESTABLISHED A GOOD FOOTING WITH PUBLIC AUTHORITIES AND THE GENERAL PUBLIC

PUBLIC RELATIONS OPPORTUNITIES

IMPROVED FINANCIAL PERFORMANCE

INCREASED PRODUCTIVITY, SALES AND QUALITY

INCREASED ABILITY TO ATTRACT AND RETAIN EMPLOYEES

GAINED CONFIDENCE OF CUSTOMERS, SUPPLIERS, EMPLOYEES, COMMUNITIES, INVESTORS, ACTIVIST

ORGANIZATIONS AND OTHER STAKEHOLDERS

TATA, IN ITS BUSINESS ACTIVITIES HAD INCORPORATED CSR IN ITS MISSION AND VISION,

ETHICS, WORKPLACE HEALTH AND SAFETY, ENVIRONMENT, COMMUNITY DEVELOPMENT, CORPORATE

GOVERNANCE.BY THIS THE ORGANIZATION HAD GAINED CORPORATE IMAGE.IT HAD IMPROVED

REPUTATION AND RELATIONSHIPS WITH STAKEHOLDERS SUCH AS CUSTOMERS, INVESTORS,

REGULATORS, SUPPLIERS AND LOCAL COMMUNITIES.IT HAD GAINED SOCIAL AND ENVIRONMENTAL

INITIATIVES, IMPROVED QUALITY, STAFF MORALE, PRODUCT DEVELOPMENT, UNDERSTANDING OFCURRENT AND NEW MARKETS AND REGULATIONS, BETTER RISK MANAGEMENT AND INNOVATION.IT

HAD SPENT CONSIDERABLE RESOURCES TOWARDS EDUCATION, HEALTH, FAMILY PLANNING,

ENVIRONMENT AND COMMUNITY DEVELOPMENT.

TATA CHEMICALS LTD WAS AWARDED THE COUNCIL FOR FAIR BUSINESS PRACTICES'(CFBP)

JAMNALAL BAJAJ AWARD FOR BEST MANUFACTURING ENTERPRISE (LARGE) CATEGORY.THE


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COMPANY'S VISION,MISSION AND VALUES, AS WELL AS, BUSINESS PLANS AND ACTIVITIES ARE IN

COMPLETE ALIGNMENT WITH THE TATAGROUP OBJECTIVES OF IMPROVING THE QUALITY OF LIFE,

AND LEADERSHIP WITH TRUST.THIS IS CONTINUALLY VERIFIED AND REINFORCED THROUGH THE

TATA BUSINESS EXCELLENCE MODEL AND THE TATA CODE OF CONDUCT ASSESSMENTS AND

ASSURANCE SURVEYS.THE COMPANY'S SYSTEMS ARE CONFORMING AND CERTIFIED ACCORDING TO

ISO9001,14001 AND OSHAS18000STANDARDS.THE PLANTS AT MITHAPUR AND BABRALA HAVE

BEEN AWARDED "FIVE STAR" RATING.CONTINUALLY,IMPROVEMENT OPPORTUNITIES BY INTERNAL

/THIRD PARTY ASSESSMENTS, AUDITS, SELF PERFORMANCE EVALUATION CYCLE, AND MONTHLY

MANAGEMENT PERFORMANCE REVIEWS OF KPIS AND BALANCED SCORECARD MEASURES AGAINST

THE SET TARGETS AND BENCHMARKS.IT HAD A WELL DEVELOPED COMMUNICATION POLICY,

CALENDAR AND AGENDA TO PROVIDE FEEDBACK ON THE STATUS OF IMPLEMENTATION AND ACTION

PLAN.THE COMPANY'S HAD WELL IMPLEMENTED ISO9001 AND 14001,SAFETY,HEALTH AND

ENVIRONMENT RELATED ISSUES AND CONCERNS AT THE PLANNING AND DESIGN STAGE.TATA MOTORS

ACHIEVED THE GOLDEN PEACOCK AWARD FOR THE YEAR 2004 FOR CSR.

THE PERCEPTION AND IMPLEMENTATION OF CSR IS INCREASING WITH PASSING TIME HAVING

SEEN THE BENEFITS.RESPONSIBLE COMPANIES ARE FOLLOWING THE STORY OF CSR NOW.THE

PERCEPTION OF CSR IMPLEMENTATION IN OUR COUNTRY IS GIVEN IN A PIE CHART.(ANNEXURE 3)

ROADAHEADTATA CHEMICALS ENTERED BANGLADESH MARKET WITH AN INVESTMENT OF MORE THAN

$450MILLION, TOWARDS SETTING UP A ONE MILLION TONNE FERTILIZER PLANT, A GAS-BASED POWER

PLANT, AND AN INTEGRATED STEEL PLANT.(ANNEXURE 4).

TATA CHEMICALS HAD RENAMED ITS TATA KISAN KENDRAS (TKK) AS TATA KISAN SANSAR

(TKS).IT HAD 421 TKS LOCATED IN NORTH INDIAUP, UTTARANCHAL,PUNJAB AND HARYANA.

421 TKS COVERS 3.5 MILLION FARMERS IN 14000 VILLAGES WHICH ARE GOING FOR THE SECOND

PHASE TO BE COVERED IN WEST BENGAL AND BIHAR.IT HAD PLANNED TO MEET TKS TO 500 BY 2005

AND 800 BY 2008.TKS ARE WORKING ON THE LINES OF KRISHI VIGYAN KENDRAS (KVKS) UNDER

THE SUPERVISION OF INDIAN COUNCIL OF AGRICULTURAL RESEARCH (ICAR) AND THE AGRICLINICS.

THE FREE SERVICES RENDERED TO THE FARMERS ARE HELPING THE COMMUNITY TO DEVELOP FURTHER

AND GAIN SELF-CONFIDENCE .TATAS HAVE STARTED RECRUITING DESERVING AGRI-GRADUATES FOR

THESE FRANCHISES.IT HAD ALSO OFFERED SOLUTION ORIENTED SERVICES LIKE AGRONOMICS

SERVICES, CONTRACT FARMING WITH BUYBACK FACILITIES, SETTING UP OF KIOSKS FOR PRICE

INFORMATION, SETTING OF SEVERAL FRANCHISE FOR SUPPLY OF INPUTS LIKE SEEDS, FERTILIZERS,

PESTICIDES, AGRI-IMPLEMENTS LEADING TO CREDIT FLOW, CROP INSURANCE ETC.


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TATASTEEL

The wealth generated by Jamsetji Tata and his sons in half a century of industrial pioneering formed buta minute fraction of the amount by which they enriched the nation. The whole of that wealth is held intrust for the people and used exclusively for their benefit. The cycle is thus complete: what came from

the people has gone back to the people many times over.

Sharing Wealth to Diminish Disparities:For Jamsetji Tata, the progress of enterprise, welfare of people and the health of the enterprise wereinextricably linked. Wealth and the generation of wealth have never "been ends in themselves, but ameans to an end, for the increased prosperity of India," The Times of India said in 1912 of the Tatas.

Successive generations of Tata Group leaders have always held the belief that no success in materialterms is worthwhile unless it serves the interest of the nation and is achieved by fair and honest means.

Conscious that the task of social progress, especially in a country as diverse as India, cannot beundertaken by the Government alone, J R D Tata the Chairman of the Tata Group from 1938 to 1991,believed that, "to create good working conditions, to pay the best wages to its employees and providedecent housing to its employees are not enough for the industry, the aim of an industry should be to

discharge its overall social responsibilities to the community and the society at large, where industryis located."

At the vanguard of social commitment

Guided by this mandate, Tata Steel has for decades used its skills and resources, to the extent it canreasonably afford, to give back to the community a fair share of the product of its efforts.

It was the first to establish labour welfare practices, even before these were made statutory laws acrossthe world. In 1912 it invited Sidney and Beatrice Webb, the Founders of the London School ofEconomics, to prepare a Memorandum of Health for the Steel City. The Company also instituted aneight-hour workday in 1912, free medical aid in 1915, a Welfare Department in 1917, leave with pay,Workers Provident Fund and Workmens Compensation in 1920 and Maternity Benefit for ladies in

1928.

With the understanding that the hunger for employment can never be satisfied despite its best efforts, theCompany took an enlightened decision to address the needs of those who migrated to its vicinity insearch for employment. It first stimulated entrepreneurship and economic development in the Steel City

and then reached out to the rural poor, empowering them with the means to create better livelihoodswithin their own villages.

At the same time, Tata Steel also fulfilled their basic need for health care, food security, education andincome generation through the development of rural infrastructure, empowerment and communityoutreach programmes.


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By virtue of the extent of its demonstrated commitment for decades, through the beliefs and values it hasacted upon, the resources it has deployed, the wealth it has shared as well as the many "firsts" it hasachieved through socio-economic programmes, Tata Steel is Indias acknowledged Corporate SocialResponsibility leader and is recognised as a most humane organisation. Every lesson learned, everypiece of knowledge gathered, the Company offers to all those who wish to work alongside it to "improve

the quality of life of the communities it serves."

Education:Tata Steel has influenced the integration of tribals in the economy in a less obvious and immediate wayby propping up the education of tribal children and youth of various ages and at various stages of theiracademic career.

Infants and toddlers are prepared for formal schooling in the informally run balwadis(crches/nurseries). The drop out rate of tribal students in schools and colleges has been checked withfinancial assistance and sponsorships.

The TCS bears the entire expense of two tribal students who secure admissions for managementeducation at the Tata Institute of Social Sciences. It also coaches students for entrance intoadministrative, technical and the public services.

An unusual project called Sahyog, implemented in five schools, helps tribal students to develop self-esteem and plan their future.

The Xavier Institute for Tribal Education near Jamshedpur has also been supported by Tata Steel toproduce professionally trained personnel.

"Thank you Tata Steel and Tribal Cultural Society..."

Had it not been for this fellowship from Tribal Cultural Society, I was bound to be like many others,recycled into the family's earning process at an age when I needed to be at school, says Sunita Murmu.

And then came the announcement of Jyoti Fellowships. Sunita won the award not just for the year, but,for the next seven consecutive years as well. The fellowship saw her through matriculation andIntermediate. Relieved of the pressure, Sunita was able to concentrate and secure first division all

through. At an award ceremony, when asked what she had to say about this assistance, Thank you,Tata Steel and Tribal Cultural Society were the words she uttered with extreme gratitude

Tribals culture :Efforts to support tribals may well leave them at the doorstep of developmentwithout a sense of belongings and their cultural heritage.

With a view to helping the tribal population preserve its rich inheritance, Tata Steel has set up the TribalCulture Centre (TCC) at a cost of Rs 35,00,000. This Centre showcases the tribal legacy of four majorand five minor tribes of Jharkhand and Orissa and evokes a lot of interest amidst scholars, researchers


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and even laypersons. TCC not only documents relevant research but also enables the continuation of thetradition by sharing it with the youth and non-tribals.

Additionally, a Santhali Language Laboratory has also been initiated in the Centre since 2002-03.

The centre was instrumental in reviving the now almost forgotten 'Kati' - a game played between twoteams that attempt to score points by hitting the opponent's Kati - a semicircular piece of wood by a longwooden stick using their feet. Known to be a game that used to be played by youths in non agriculturalseason, it tests the team spirit, physical strength and concentration levels of the players.

"Hundreds of people joined..."

Adim Dastoor, a three day programme, was organized at Bari Maidan, Jamshedpur. This culturalextravaganza showcased the heritage and lifestyle of the indigenous people in Jharkhand. Lecturedemonstration sessions on tribal heritage, exhibitions on historical advent of tribal movements, various

forms of tribal dance and music, their relevance and specifics were dwelled upon at great lengthfollowed by actual performance by the experts.

The event also showcased a day-night Kati tournament between 25 teams from all over Jharkhand andtribal Orissa.

Tribal belief has it that within the 'Akhara' (common meeting place for men within the village), no one isan audience. Every step taken is dance, every word that is uttered is a song. The climax of the three-dayevent resounded this belief as hundreds of people in the ground joined in the performance accompaniedby 25 drum beaters who lent a sparkling end to the festival.

Income generation for tribals:In order to help tribals address their basic needs in a self-reliantand sustainable way, Tata Steel has long been involved with increasing the agricultural productivity forthem in the rural areas through assured irrigation.

Tata Steel, holding the belief that the tribals know best for themselves, has assisted in the formation ofmany Self Help Groups (SHGs).

These SHGs enable the tribals to arrange for credit and engage in micro-enterprises like making Dokraitems, carpet weaving, terracotta, paper bag making, mat making, food processing, poultry, mushroomfarming, piggery, pisciculture and floriculture. Tata Steel provides these groups with training,

networking and assistance in marketing.

For making a long term impact on the prospects of the tribals, the Company has given them vocationaltraining in areas like basic computer operation, software management, shorthand, typing, motor drivingand handling pregnancies as birth attendants.

"There was will and that was what saw us through..."Opportunity from TCS came like a ray of hope.Not knowing what to expect from the workshop, I still dragged myself to participate in it. Simple


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techniques on packaging the candles we made, helped improve the presentation of the product...Deepawali, Christmas and Gram Shree Mela provided us with huge business prospects, which we wereable to encash upon. Next we received an order from Tata Steel to supply 5000 candles in a week's time.But there was will and that was what saw us through. My future plans are to improve our businessextensively and also to enter the metropolitan market. And with TCS behind us, we will make it. If I

have found meaning in my life, it is because of TCS. Without them, my desire to do somethingsubstantial would have remained intangible forever.CC

Health care :Among the most active sponsors of the Lifeline Expressa hospital on wheels- TataSteel has endeavored to take medical care far beyond those connected with its operations. This uniquetrain travels at the behest of its sponsors to those parts of rural India, left untouched by modernmedicine.

At Jamshedpur, the Company runs a 850-bed general hospital with a specialised Burn Centre,Dispensaries and Super Dispensaries to reach out to its employees as well as a large number of citizens

across the steel city. The network of specialised medical care units it has created also fulfills the need forlow cost, high quality medical care for the economically less privileged. It established the JamshedpurBlood Bank to provide safe blood to those in need and has very successfully promoted a culture ofvoluntary blood donations. At its outlocations the Company has set up hospitals, which cater to thehealthcare needs of people from the surrounding rural areas.

The doctors and para medical staff of its hospitals as well as the dedicated staff of its social welfare armshave also taken health care awareness including eye care, tuberculosis treatment, general healthawareness, HIV/AIDS Awareness and Mother and Child survival programmes to a large number ofvillages and communities.

Through the efforts of the Tata Steel Rural Development Society (TSRDS) and the Tata Steel FamilyInitiatives Foundation (TSFIF), the Company covers the rural and peri-urban population through basichealth care amenities. Both these social welfare arms of the Company have been building capacitythrough training programmes to create community based health care partners as well as grass-rootvolunteers.

The Company has successfully changed notions of millions of villagers on water and sanitation, createda demand for better health facilities, ensured immunisation for tens of thousands and been instrumentalin bringing down infant mortality rates.

Ongoing Programmes:Mother and Infant Survival Programme Population Stabilisation

Operation Muskaan for cleft lips and palates "YARS" - Youth and Adolescent Reproductive Services


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Specifically targeted programmes on HIV and AIDS.

Project "WATSAN" for Water and Sanitation Free Health Checkups for Women at Surya Clinics

Pioneer in Family Initiatives and HIV/AIDS Awareness Ringing the first alarm bell for Population

Control

The first corporation in the country to launch a family welfare programme, Tata Steel has beenpromoting controlled family planning since the 1950s. Through the innovative use of communicationmedia, motivational programmes have extremely successfully broken the barriers of prejudice andmyths to bring about the participation of communities, in even those which do not readily accept familyplanning.

Jamshedpur today is a leader in demographic indices in the country. For the past 16 years, Tata SteelFamily Initiatives Foundation (TSFIF) - formerly the Family Planning Department - has been reachingout to the Community in Jamshedpur with Family Planning and Reproductive Health Services. It covers

a heterogenous population of over 10,00,000 including adolescents and youth, industrial workers, busteedwellers and those from the indigenous tribes of the area. Now it is in the process of reauthoring its role,so as to extend both its capability and services into emerging sectors of need.

Health and AIDS Awareness:The health and safety of the employees and the community iscritically interlocked with productivity and is enshrined in Tata Steels Vision. The Company has thus

taken proactive steps in AIDS prevention by spreading awareness not only amongst its employees, butalso the community at large so that the inhabitants of Jamshedpur and at other locations, remain safe.

Tata Steel has evolved a corporate sector model to prevent the spread of STD/HIV/AIDS, globally andnationally. This model is being shared through forums like ILO, Global Business Coalition on

HIV/AIDS, Global Compact Initiatives, WHO-SE Asia Regional Office, NACO (National AIDSControl Organisation) and JAPC (Jharkhand AIDS Prevention Consortium) and more recently throughGlobal Reporting Initiatives. This programme extends to the rural and urban populace residing in andaround Jamshedpur.

The Global Business Coalition, which is an alliance of over a hundred major international companieswho are expected to lead by example, is dedicated to combating this disease. Tata Steel is one of itsfounding members. The prestigious "Global Business Coalition Award (GBC) for 2003 for BusinessExcellence" was conferred on Tata Steel for its response to the epidemic and its outstanding HIV/AIDSAwareness work in Jamshedpur. The award is conferred on companies who have evolved best practiceson HIV/AIDS prevention, especially to reduce the stigma and discrimination. This award places Tata

Steels initiatives at par with the best in the world, to be showcased globally.

Environment:The responsibility of managing environmental impact goes beyond operations. In recognition of thisfact, Tata Steel has always adopted effective measures in improving its processes, invested in break-


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through technology and developed products and services that minimise negative consequences in theenvironmental performance of the product-cycle.

Tata Steel has over the years focused on five principal areas of environmentmanagement:

Optimising all the natural resources to their fullest extent Focusing on water conservation and management Waste utilisation and energy conservation Pollution control (to reduce CO2 emission) Land reclamation along with afforestation

Combating Climate Change:

India currently has no Green House Gas (GHG) emission reduction targets in the first Kyotocommitment period up to 2012. However, being a part of UNFCCC, India has taken the initiative toparticipate in Clean Development Mechanism (CDM) under the Kyoto Protocol. CDM has opened up

new opportunities for achieving revenue from carbon trading and Tata Steel is pursuing theseopportunities vigorously. The Company has registered its first CDM Project at the UNFCCC for TRT atG Blast Furnace and is also actively pursuing other programmes to combat climate change.

Acknowledging the fact that the steel industry, as a sector, contributes 4% of the total man-made carbondi-oxide emissions globally, all Tata Steel Companies are committed to reducing greenhouse gasemissions and help and educate customers to do the same. Five strategic priorities underpin the ClimateChange objective.

Reduce emissions in the short to medium term, in line with current technology Invest in the research and development of longer term breakthrough technologies Develop new products and services that reduce CO2 emissions through the life cycle Actively engage the workforce in this challenge


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Lead by example within the global steel industry Contributing to the Groups effort, the Climate Task Force (CCTF) also laid down a continued

plan of investing in breakthrough technologies to reduce the carbon footprint by at least 20% inthe next ten years. It has incorporated in its operations technologies like ULCOS (Ultra-low CO2Steelmaking), which is aimed at reducing emissions in the process-cycle

SPECIFIC INITIATIVES AT OPERATIONS:

AT Jamshedpur

The Jamshedpur Steel Works has benchmarked its activities with the IJmuiden Steel Works in theNetherlands and has undertaken several energy efficiency measures like maximising the utilisation ofby-product gases, efficient operations of blast furnaces, etc. In addition, a number of other Indian

divisions of the Company too, undertook the Carbon Foot Print exercise to assess the base levels andformulate a plan for setting targets and actions.

Tata Steel has implemented a variety of control measures to improve the working environment at theshop floor. The objective has been to create an atmosphere that respects both nature and community atthe same time. The Jamshedpur works is the first in the world to be conferred the SA 8000 for workconditions and improvements in workplace. All its operations have achieved the ISO-14001 certificationfor environment management.

The Group currently participates in a voluntary agreement with the Dutch government regarding energyefficiency improvements over the period 2009 to 2012. The primary requirement of the agreement is anenergy efficiency improvement of 2% per annum, covering both energy used within the manufacturingprocess and energy saved across the product life cycle. The total energy efficiency improvement in 2010was 2.8%.


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AT Port Talbot, UK

At Port Talbot in the UK, Tata Steel has inaugurated its BOS Gas Recovery Project, with the objectiveof reducing sites carbon dioxide (CO2) emissions by some 2,40,000 tonnes per year and its dust

(PM10s) emissions by 40 tonnes. The project has brought Port Talbot closer to realizing its ambition ofself-sufficiency in energy by reducing the plants demand for natural gas from the national grid.

AT Thailand

Tata Steel Thailand (TSTH) is highly dependent on the use of natural resources and has consequentlyincorporated energy management into its Total Productive Maintenance (TPM) activities and has saved1.8 million Baht per year on its electricity costs. TSTH is also focusing on Greenhouse EffectManagement, with a defined goal of restricting its CO2 emissions to 1.0 tonne per tonne of liquid steelproduced by 2012. Its other environment projects include 'The Big Cleaning Day' project; The Local

Forest Rehabilitation project and 'The Steel Products for Environmental Preservation' project. The 'Save

Our Earth' programme is a campaign against global warming.

ENVIRONMENT INITIATIVES AROUND OPERATIONAL AREAS:

Tata Steel focuses on strengthening agricultural capabilities of rural communities. Aid is offered tofarmers to increase productivity and to bring wastelands under cultivation. A large portion of Indiasland falls under the category of wasteland. To better utilise this land, Tata Steel has been partnering theNational Horticultural Mission since 2005. By 2009-10, almost 9,000 acres of land had been broughtunder cashew and mango plantations, benefiting 3,700 households from 129 villages in the EastSinghbhum district of Jharkhand. At the Joda East Iron Mine in Odisha, Tata Steel has also introduced ascientific rainwater harvesting system to check the depleting levels of ground water. A large storage-cum-percolation lake has been constructed at a favourable location to pool in the water from the vastcatchment area around the lake. This project will help increase the ground water levels of surroundingsettlements, including the Joda township.


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TSRDS has created and supported many 'Save Forest Groups' in Noamundi and Joda, to safeguardexisting forests and encourage local people to protect the forest as a valuable sustainable resource. TheCompany has trained groups of local people on the development of orchids, saplings and other forestproducts to encourage sustainable use of the forest as a source of livelihood, and thereby protect thehabitat.

In its efforts to prevent environmental degradation, the Company has also encouraged the developmentof renewable and non-polluting sources of energy in the rural areas. This initiative will gradually reducedependence on firewood and slaughter of trees. While the Company operations constantly addressenvironmental sustainability, its rural development activities have also focused on improving the greencover in the area and better water management.

WORLD ENVIRONMENT DAY:

This is a defining event in the Tata Steel calendar. The Company celebrates World Environment Day onJune 5 every year involving employees and the local communities. This is an occasion to celebrate theenvironment and its blessings through initiatives like mass sapling plantations and awareness buildingcampaigns and programmes among communities.


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Initiatives in SportsTata Steel has helped to create an atmosphere conducive to sports promotion and also created championswho have made the Country proud. In India, Tata Steel pays special attention to the sporting activitiesfor youth at the State and National levels. The Company has begun work for opening Feeder Centres at

out-locations and in Greenfield project areas. Plans are in place for opening Excellence Centres inselected sports at various schools, which have the infrastructure.

Tata Steel is in the process of extending its support in a formalised way to Hockey, the traditional sportof Jharkhand and the National sport of India. In addition, training of the Bhutan Archery Team is a partof the CSR activity of Taj Tashi, Bhutan.

Tata Steel leads the effort by the Confederation of Indian Industry (CII) to create "golden hopes" forIndia. It is the only Indian company to invest in world-class facilities, create academies and to maintainand manage international level arenas. Apart from setting up academies in various fields of sports, theinitiatives include the following facilities:

The JRD Tata Sports Complex, an international stadium with an 8-lane polyurethane track andfootball field. The complex also houses facilities for handball, tennis, volleyball, hockey,basketball, boxing, table tennis, swimming and a modern gymnasium.

The Keenan Stadium, that hosts international cricket matches and provides accommodationfacilities for visiting sportspeople.

TATA FOOTBALL ACADEMY

The objective of Tata Football Academy is to nurture and train budding footballers in the most scientificway with the sole purpose of improving the standard of Indian Football and be a nursery for producingoutstanding players for the Indian National Team.


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The Academy has excellent placement record for its cadets with the premier football clubs of India. Ithas nine training centers in different disciplines and it trains more than 500 community children in ayear.

The Academy not only provides intensive training but also all-round developmental opportunities withfacilities for formal education and vocational training. The fully residential programme includes specialfeatures such as boarding and lodging, monthly stipend, playing kits, summer and winter clothing,ceremonial kits, comprehensive medical care, education, a group insurance scheme and other benefits.

Some of the Championships won by TFA in recent years:

All India Biju Pattnaik Football Tournament in 2007-2008 Chief Minister's Cup in 2007-2008 All India Ghosto Pal Memorial Football Tournament in 2007-2008 JRD Tata Youth (Under -19) Invitational Football Tournament in 2007-2008 5th Jr. (Under -19) Football Tournament (I League) in 2008-2009

TATA ARCHERY ACADEMY:

The main objective of this academy is to help talented youth to realise their full potential and achieveexcellence in Archery through sustained scientific training. It is committed to creating value bycontinually improving Archery Cadets' performance at national and international level.

A Four Year Residential Training Programme is offered with wide range of basic and advanced training.Promising cadets are regularly sent overseas for specialised training. While moulding budding talents,emphasis is placed on technical and tactical training to help them achieve better understanding of thesport and its success strategies. Practical lessons are supplemented with theory classes, to provide themwith knowledge of Physiology and Psychology. As a result, cadets understand their abilities and achieve

greater success at the highest level of the sport.

In recent times, several youngsters from Tata Archery Academy won India a Gold Medal in the AsianArchery Championship, reclaiming the title after 17 years.


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TATA ATHLETICS ACADEMY

The basic objective of Tata Athletics Academy is to provide the mainstream of national athletics with aperennial pool of young athletes trained and oriented to international standards. The strategy is to "CatchThem Young", to give them the best in terms of training with modern techniques, tactics, psychologicalas well as physical conditioning and related inputs to make them medal winners in the Internationalarena.

Besides technical training, personality development training is also imparted. Fully residentialprogramme includes special features such as free boarding and lodging, a monthly stipend, playing kit,summer and winter clothing, ceremonial kits etc. Free education and medical care makes this academy acompletely self-contained facility for students.

Among some of the recent accolades received by the Tata Athletics Academy is the performance of the

cadets in the East Zone Athletics Championship, winning 9 Gold, 5 Silver and 5 Bronze Medal.

TATA ADVENTURE FOUNDATION:

The main objective of Tata Steel Adventure Foundation (TSAF) is to induct people from all walks oflife to the thrills and wonders of adventure sports, thereby developing a healthy rapport withenvironment and nature. It emphasises the importance of maintaining a positive attitude in life and helpsparticipants cultivate it through a multidisciplinary approach and a wide range of activities.


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Designed for all age groups, TSAF has special programmes for children, youth, corporate employeesand senior citizens. It has evolved the concept of utilising benefits of adventure in everyday life toperfection and aids and encourages many forms of the sport like mountain trekking, parasailing and riverrafting. In an effort to extend the benefits to the business world, TSAF has also incorporated the needs of

corporate management (particularly team building) in many of its programmes. The Foundations corestrength lies in its highly capable and motivated personnel (led by renowned mountaineer Ms. BachendriPal) who ensure a safe and supportive atmosphere for enthusiasts to willingly participate. They arepresented with actual problems, real consequences and real constraints

As a part of its commitment to good outdoor practices and environmental protection TSAF conductssessions on environmental awareness and education in all its programmes. The Foundation is alsoproactively engaged in social issues and it makes sure that its services reach every member of society,rural and urban.

TATA INFRASTRUCTURE DEVELOPMENT

The pre-requisite for economic and social development in any region is the availability of adequateinfrastructure facilities. Tata Steel has always endeavoured to take the necessary measures in thisdirection in order to ensure all conveniences in its areas of operation and in the lives of extendedcommunities.

A happy and prosperous community and workforce in and around its operations bears testimony to TataSteels manifold corporate sustainability initiatives. The Company understands that economic

development is not only about working with people; there are practical barriers which cause deprivationand prevent people from taking up economic opportunities for example lack of access to water andelectricity, poor roads and communications, inadequate health and educational facilities, etc. Tata Steeltherefore, works in conjunction with local communities to identify appropriate areas to developinfrastructure and services that benefit local people.

Some highlights of Tata Steels contribution to local community infrastructure development and servicesare provided below.


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Development around Jamshedpur:Though almost 75% of local residents of Jamshedpur are not employees of Tata Steel, they areconsidered to be vital stakeholders in the Company and equally entitled to the continuing social,economic and environmental welfare of the town. Tata Steel ensures a strong community infrastructure

to support the healthy operation of the business. Initiatives in this direction include:

Setting up of Jamshedpur Utilities and Services Company (JUSCO) to provide committedmunicipal services to the Jamshedpur township that can boast of having the highest reliability inwater and power services.

Improvement and maintenance of roads and infrastructure including beautification through parksand horticulture gardens.

Tata Steel runs three primary schools, six high schools, one college in the region apart fromsupporting nearly 500 other schools.

The 890 bed Tata Main Hospital provides quality health services to employees and citizens ofJamshedpur Two super-dispensaries and nine dispensaries along with HIV/AIDS support centres. The JRD Tata Sports Complex and Keenan Stadium for Cricket. Various Academies for the advancement of Sports. The Tribal Cultural Centre and Centre of Excellence for advancement of culture.

Community infrastructure in Orissa:In Orissa, where Tata Steel is developing new operations, it has worked with local communities to createmany much-needed facilities. Some initiatives include:

Installation of 44 tube wells in 2008-09 to provide drinking water. Irrigation facilities to villages such as Kalarangi and Kakudia enabling the farmers to achieve

harvests three times a year. A much-required bridge was built at Mutuda village to enable access all year round. Drainage system at Bichakundi has been improved.


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Resettlement Townships:From the early stages of a project's planning, the Tata St

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