compititive strategy
TRANSCRIPT
By: Chirantan Sen
*Competitive Strategy
* Introduction to Competitive Strategy
*Future goals of Competitors*Current Strategy,*Key Assumptions,*Capabilities.
*Competitors
*Nestle,*Amul,*Mother Dairy.
*Brand portfolio of Amul
Butter Milk Drinks
Powder Milk Fresh Milk
Cheese Cooking Desserts Health Drinks
*Brand Portfolio of Nestle
*Brand Portfolio of Mother Dairy
*Brand Portfolio of Danone
*Future Goals
*Danone : Taking the top spot in the Yoghurt business in India.*Amul : is to provide more and more satisfaction to
the farmers, their customers, employees and distributors.*Nestle : continuously excel to achieve and maintain
leadership position in the chosen business and delight all stakeholders by making economic value additions in all corporate functions.*Mother Dairy : Provide quality food and beverages to
consumers at affordable prices while ensuring fair returns to the producers.
*Current Strategies
*Danone : Innovative Distribution System, Integration of manufacturing units, Pricing Strategy.*Amul : Expansion of distribution channel, increase in advertisement, Channel Extension.*Nestle : Concentrating more in FDI. Trying to explore new high growth markets like Africa & Latin America.*Mother Dairy : Trying to improve its distribution network
*Key Assumptions
*It is expected that this industry has a bright future with excellent growth opportunities.*Per capita consumption of dairy products in
India is approximately 2.5 KG per year. Thus a very wide market is available.*More investment is needed to expand the
distribution channel to make presence in almost every part of the country.*Value against money have to be delivered.*Taking care of stakeholders should be one of
the major focus of the companies.
*Capabilities
Mother Dairy: *The major strength of the Mother Dairy is the different
variety of Milks and a recognized BRAND name.*The increasing demand for these products.*62% market share in Delhi NCR region.
Amul : *Market leader in ghee and butter with 85% market share,*Largest food brand in India & world's Largest Pouched
Milk Brand*Distribution & value-for-money seem to be the major
strengths on which the brand’s popularity rests.
*Capabilities
Nestle :* world’s largest processed foods &
beverage company.*A presence in almost every country.*Continuous introducing new products,
thus expanding its product offering.
*References
*Google.in*Wikipedia.org*www.amul.com*www.nestle.in*www.motherdairy.com*www.termpaperwarehouse.com*www.lincoln-county-chronicle.com*www.dionlabel.com
Submitted to : Pushpa Kataria Mam.
*Thank You