competitive positioning – bluearc vs. netapp sales training elearning
TRANSCRIPT
Competitive Positioning – BlueArc vs. NetApp
Sales Training eLearning
Course Description
This course will help learners position BlueArc versus NetApp for greater sales success
Target Audience
This course is for new BlueArc Sales professionals, sales managers, and
Sales team leaders who wish to successfully sell against NetApp.
Delivery Method
eLearning environment with interactive content to reinforce competitive
concepts, methods, and strategies.
Duration
20 minutes
Prerequisites
1. BlueArc BlueTube Program Introduction
2. BlueArc Corporate Presentation
3. BlueArc New Hire Training
At the end of this course, BlueArc sales representatives will be able to:
•Provide customers with a basic overview of the Network Appliance company and its key products
•Identify which BlueArc products directly compete with which NetApp products
•State NetApp strengths and weaknesses in relation to BlueArc products
•Respond effectively to potential NetApp "Pot Shots" and customer objections
•Articulate BlueArc's 3 key points of differentiating value
Learning Objectives
Course Outline1. Introduction
i. Course prerequisites
ii. Course learning objectives and course overview
2. NetApp Company and Product Overviewi. Company
ii. Platforms
iii. OS
iv. Software
3. Product Mapping and Positioningi. Platforms
ii. Software
4. Product Comparison and Analysisi. Direct Platform Comparison
ii. NetApp Weaknesses and BlueArc Strengths
iii. Summary of Customer Value Dimensions
5. Strategies for competingi. Overcoming Objections
a. NetApp “Pot Shots”
b. Potential Customer Objections
ii. Leading with BlueArc strengths
6. Summary Frame
Competitive Positioning – BlueArc vs. NetApp
Course Pre-requisites:– BlueArc BlueTube Program Introduction– BlueArc Corporate Presentation– BlueArc New Hire Training
BlueArc vs. NetAppCourse Introduction
Course Overview
Learning Objectives•Provide customers with a basic overview of the Network Appliance company and its key products•Identify which BlueArc products directly compete with which NetApp products•State NetApp strengths and weaknesses in relation to BlueArc products•Respond effectively to potential NetApp "Pot Shots" and customer objections•Articulate BlueArc's key points of differentiating value
The course will include…•An overview for positioning BlueArc versus NetApp•Interactive quizzes•Detailed proof points for defending against NetApp in current accounts and winning against NetApp in new accounts
Course Test:There is a standalone test for this course. Successful completion is a score of 80% or higher.
BlueArc vs. NetAppCourse Introduction
NetApp Company and Product Overview
NetApp Fast Facts• Number of employees: 6,600+• Revenues: $2.8 billion (FY2007)• Year founded: 1992• Fortune 1000 company• 113 offices worldwide
BlueArc vs. NetAppCompany Overview
Platforms OverviewFAS Series: NetApp FAS systems deliver simultaneous access for files and block level application data connections to Fibre Channel and IP networks.(FAS6030,FAS6070, FAS6080) fits into 6U space
(FAS3140,FAS3170) fits into 6U space
(FAS3020,FAS3040,FAS3050,FAS3070) fits into 3U space
(FAS2020, FAS2050) fits into 2U space
V Series: NetApp storage virtualization systems leverage dynamic virtualization while managing enterprise applications across multiple environments.
V6000 Series - V6030, V6070, V6080) fits into 6U space
V3100 Series(V3140,V3170) fits into 6U space
V3000 Series (V3020, V3040, V3050, V3070) fits into 3U space Performance Acceleration Module (Intelligent Read Cache ) PCI Express card
BlueArc vs. NetAppPlatforms Overview
Platform OSData ONTAP 7GGeneral purpose operating system in NetApp FAS and V-Series systems for a fully virtualized data management environmentFeatures of Data ONTAP 7G:Deduplication, FlexShare, Snapshot, FlexVol , RAID-DP, FilerView , Active-Active Controller, SyncMirror; Optional: FlexCache& Storage Accelerator Appliance , FlexClone, MultiStore
Data ONTAP GXHighly scalable operating system that integrates NetApp FAS systems into a multi-node, high-performance system.Features of Data ONTAP GX:HPO (High Performance Option)
BlueArc vs. NetAppOS Overview and Supported Software Features
BlueArc vs. NetAppProduct Mapping and Positioning
NetApp Products BlueArc ProductsFAS6000 Series - FAS6080 (7G Only) Titan 3200- FAS6070 (Supported by GX) Titan 3200- FAS6030 (7G Only) Titan 3200FAS3000 Series - FAS3170 (7G & GX) Titan 3100 / Titan 3200 if consolidating 3 or more systems- FAS3070 (7G Only) Titan 3100 / Titan 3200 if consolidating 3 or more systems- FAS3050 (Supported with GX) Titan 3100- FAS3040 Titan 3100- FAS3020 (7G) Titan 3100FAS2000 Series
Don't Compete Here - Low EndV Series -V6000 Series (7G only) Titan 3200-V3100 Series (7G & GX) Titan 3200-V3000 Series (7G only) Titan 3100
BlueArc vs. NetAppProduct Mapping
NetApp competes head:head with BlueArc with their High-end FAS Systems and V Series Systems
BlueArc vs. NetAppSoftware Features Overview
Product Function NetApp FAS BlueArc Titan
Virtual Server MultiStoreAllows separate IP addresses and policies
within a filer
Secure Virtual Server provides separate Domain, IP address and policies with a
Titan & allows migration
Writable Snapshots
FlexClone Writable snapshots are not available at this time
Replication SnapMirror supports asynchronous and near synchronous replication of a
snapshot
IBR or IDR (Incremental Block or Data Replication) supports asynchronous
snapshots
Back-up Snap Vault: Subset of SnapMirror Native NDMP and interface to 3rd party software
File Caching FlexCache Cluster Read-Caching and Local Read-Caching
Deduplication ASIS –A Single Instance Storage Offered via 3rd party using Cross Platform Migration
Software Features Comparison
BlueArc vs. NetAppSoftware Features Overview
Product Function NetApp FAS BlueArc Titan
Virtual Server MultiStoreAllows separate IP addresses and policies
within a filer
Secure Virtual Server provides separate Domain, IP address and policies with a
Titan & allows migration
Writable Snapshots
FlexClone Writable snapshots are not available at this time
Replication SnapMirror supports asynchronous and near synchronous replication of a
snapshot
IBR or IDR (Incremental Block or Data Replication) supports asynchronous
snapshots
Back-up Snap Vault: Subset of SnapMirror Native NDMP and interface to 3rd party software
File Caching FlexCache Cluster Read-Caching and Local Read-Caching
Deduplication ASIS –A Single Instance Storage Offered via 3rd party using Cross Platform Migration
Software Features Comparison
BlueArc vs. NetAppSoftware Features Overview
Product Function NetApp FAS BlueArc Titan
Virtual Server MultiStoreAllows separate IP addresses and policies
within a filer
Secure Virtual Server provides separate Domain, IP address and policies with a
Titan & allows migration
Writable Snapshots
FlexClone Writable snapshots are not available at this time
Replication SnapMirror supports asynchronous and near synchronous replication of a
snapshot
IBR or IDR (Incremental Block or Data Replication) supports asynchronous
snapshots
Back-up Snap Vault: Subset of SnapMirror Native NDMP and interface to 3rd party software
File Caching FlexCache Cluster Read-Caching and Local Read-Caching
Deduplication ASIS –A Single Instance Storage Offered via 3rd party using Cross Platform Migration
Software Features Comparison
BlueArc vs. NetAppSoftware Features Overview
Product Function NetApp FAS BlueArc Titan
Virtual Server MultiStoreAllows separate IP addresses and policies
within a filer
Secure Virtual Server provides separate Domain, IP address and policies with a
Titan & allows migration
Writable Snapshots
FlexClone Writable snapshots are not available at this time
Replication SnapMirror supports asynchronous and near synchronous replication of a
snapshot
IBR or IDR (Incremental Block or Data Replication) supports asynchronous
snapshots
Back-up Snap Vault: Subset of SnapMirror Native NDMP and interface to 3rd party software
File Caching FlexCache Cluster Read-Caching and Local Read-Caching
Deduplication ASIS –A Single Instance Storage Offered via 3rd party using Cross Platform Migration
Software Features Comparison
BlueArc vs. NetAppSoftware Features Overview
Product Function NetApp FAS BlueArc Titan
Virtual Server MultiStoreAllows separate IP addresses and policies
within a filer
Secure Virtual Server provides separate Domain, IP address and policies with a
Titan & allows migration
Writable Snapshots
FlexClone Writable snapshots are not available at this time
Replication SnapMirror supports asynchronous and near synchronous replication of a
snapshot
IBR or IDR (Incremental Block or Data Replication) supports asynchronous
snapshots
Back-up Snap Vault: Subset of SnapMirror Native NDMP and interface to 3rd party software
File Caching FlexCache Cluster Read-Caching and Local Read-Caching
Deduplication ASIS –A Single Instance Storage Offered via 3rd party using Cross Platform Migration
Software Features Comparison
Software Features Comparison
BlueArc vs. NetAppSoftware Features Overview
Product Function NetApp FAS BlueArc Titan
Virtual Server MultiStoreAllows separate IP addresses and policies
within a filer
Secure Virtual Server provides separate Domain, IP address and policies with a
Titan & allows migration
Writable Snapshots
FlexClone Writable snapshots are not available at this time
Replication SnapMirror supports asynchronous and near synchronous replication of a
snapshot
IBR or IDR (Incremental Block or Data Replication) supports asynchronous
snapshots
Back-up Snap Vault: Subset of SnapMirror Native NDMP and interface to 3rd party software
File Caching FlexCache Cluster Read-Caching and Local Read-Caching
Deduplication ASIS –A Single Instance Storage Offered via 3rd party using Cross Platform Migration
Software Features Comparison
Product Function NetApp FAS BlueArc TitanVirtual Server MultiStore
Allows separate IP addresses and policies within a filer
Secure Virtual Server provides separate Domain, IP address and policies with a Titan &
allows migration
Writable Snapshots
FlexClone Writable snapshots are not available at this time
Replication SnapMirror supports asynchronous and near synchronous replication of a snapshot
IBR or IDR (Incremental Block or Data Replication) supports asynchronous snapshots
Back-up Snap Vault: Subset of SnapMirror Native NDMP and interface to 3rd party software
File Caching FlexCache Cluster Read-Caching and Local Read-Caching
Deduplication ASIS –Advanced Single Instance Storage Offered via 3rd party using Cross Platform Migration
BlueArc vs. NetAppSoftware Features Overview
BlueArc vs. NetAppProduct Comparison and Analysis
BlueArc vs. NetAppDirect Platform Comparison
BlueArc AdvantagesFeatures
Platform Features and BlueArc Advantages
Platform Comparison
Platform Features NetApp FAS3000 and FAS 6000 Series
BlueArc Titan3100 and 3200
BlueArc Advantage
1. Architecture Software-based Hardware-based Faster performance and lower TCO
2. File Systems Up to 16TB with up to 20% overhead
Up to 256TB per file system, and 1% overhead
Larger datasets, fewer servers
3. Capacity Varying levels, with some over 100 TB raw
Up to 4PB Fewer filers, larger datasets, lower maintenance
4. Virtualization MultiStore Advanced Virtualization Virtualization with less performance overhead
5. Tiered Storage Supported, but limited performance
Migrate data transparently Easier management and lower TCO
BlueArc vs. NetAppPlatform Features and BlueArc Advantages
Platform Comparison
Platform Features NetApp FAS3000 and FAS 6000 Series
BlueArc Titan3100 and 3200
BlueArc Advantage
1. Architecture Software-based Hardware-based Faster performance and lower TCO
2. File Systems Up to 16TB with up to 20% overhead
Up to 256TB per file system, and 1% overhead
Larger datasets, fewer servers
3. Capacity Varying levels, with some over 100 TB raw
Up to 4PB Fewer filers, larger datasets, lower maintenance
4. Virtualization MultiStore Advanced Virtualization Virtualization with less performance overhead
5. Tiered Storage Supported, but limited performance
Migrate data transparently Easier management and lower TCO
BlueArc vs. NetAppPlatform Features and BlueArc Advantages
Platform Comparison
Platform Features NetApp FAS3000 and FAS 6000 Series
BlueArc Titan3100 and 3200
BlueArc Advantage
1. Architecture Software-based Hardware-based Faster performance and lower TCO
2. File Systems Up to 16TB with up to 20% overhead
Up to 256TB per file system, and 1% overhead
Larger datasets, fewer servers
3. Capacity Varying levels, with some over 100 TB raw
Up to 4PB Fewer filers, larger datasets, lower maintenance
4. Virtualization MultiStore Advanced Virtualization Virtualization with less performance overhead
5. Tiered Storage Supported, but limited performance
Migrate data transparently Easier management and lower TCO
BlueArc vs. NetAppPlatform Features and BlueArc Advantages
Platform Comparison
Platform Features NetApp FAS3000 and FAS 6000 Series
BlueArc Titan3100 and 3200
BlueArc Advantage
1. Architecture Software-based Hardware-based Faster performance and lower TCO
2. File Systems Up to 16TB with up to 20% overhead
Up to 256TB per file system, and 1% overhead
Larger datasets, fewer servers
3. Capacity Varying levels, with some over 100 TB raw
Up to 4PB Fewer filers, larger datasets, lower maintenance
4. Virtualization MultiStore Advanced Virtualization Virtualization with less performance overhead
5. Tiered Storage Supported, but limited performance
Migrate data transparently Easier management and lower TCO
BlueArc vs. NetAppPlatform Features and BlueArc Advantages
Platform Comparison
Platform Features NetApp FAS3000 and FAS 6000 Series
BlueArc Titan3100 and 3200
BlueArc Advantage
1. Architecture Software-based Hardware-based Faster performance and lower TCO
2. File Systems Up to 16TB with up to 20% overhead
Up to 256TB per file system, and 1% overhead
Larger datasets, fewer servers
3. Capacity Varying levels, with some over 100 TB raw
Up to 4PB Fewer filers, larger datasets, lower maintenance
4. Virtualization MultiStore Advanced Virtualization Virtualization with less performance overhead
5. Tiered Storage Supported, but limited performance
Migrate data transparently Easier management and lower TCO
BlueArc vs. NetAppPlatform Features and BlueArc Advantages
Platform Comparison
Platform Features NetApp FAS3000 and FAS 6000 Series
BlueArc Titan3100 and 3200
BlueArc Advantage
1. Architecture Software-based Hardware-based Faster performance and lower TCO
2. File Systems Up to 16TB with up to 20% overhead
Up to 256TB per file system, and 1% overhead
Larger datasets, fewer servers
3. Capacity Varying levels, with some over 100 TB raw
Up to 4PB Fewer filers, larger datasets, lower maintenance
4. Virtualization MultiStore Advanced Virtualization Virtualization with less performance overhead
5. Tiered Storage Supported, but limited performance
Migrate data transparently Easier management and lower TCO
BlueArc vs. NetAppPlatform Features and BlueArc Advantages
BlueArc vs. NetAppKey Sales Knockoffs
StrengthsWeaknesses
NetApp Weaknesses and BlueArc Strengths
NetApp Weaknesses and Key Sales Knock-offs
NetAppWeaknesses BlueArc Strength
1. Low performance withsoftware-based architectureApproach
Hardware architecture outperforms the FAS product family by 2-8 times
2. Limited scalability for 7G Titan scales to 4PB, without degradation in performance
3. Lower usable capacity due to higher overhead of file system & features
Overhead is just 1% due to efficient object-based file systems
4. Smaller file system – only 16TB on ONTAP 7G and GX
Titan file system can scale to 256TB (16 times larger than NetApp)
5. Price/Performance generally increases with NetApp, and customers need to constantly upgrade to new software licenses and support
BlueArc keeps costs flat and doubles performance with modular upgrades, and delivers a better TCO with fewer nodes and fewer upgrades
6. Must choose between storage operating system: ONTAP GX (performance) or 7G (enterprise)
Titan has a single code base with both enterprise class data protection and performance features like Global Name Space.
BlueArc vs. NetAppNetApp Weaknesses and BlueArc Strengths
NetApp Weaknesses and Key Sales Knock-offs
NetAppWeaknesses BlueArc Strength
1. Low performance withsoftware-based architectureApproach
Hardware architecture outperforms the FAS product family by 2-8 times
2. Limited scalability for 7G Titan scales to 4PB, without degradation in performance
3. Lower usable capacity due to higher overhead of file system & features
Overhead is just 1% due to efficient object-based file systems
4. Smaller file system – only 16TB on ONTAP 7G and GX
Titan file system can scale to 256TB (16 times larger than NetApp)
5. Price/Performance generally increases with NetApp, and customers need to constantly upgrade to new software licenses and support
BlueArc keeps costs flat and doubles performance with modular upgrades, and delivers a better TCO with fewer nodes and fewer upgrades
6. Must choose between storage operating system: ONTAP GX (performance) or 7G (enterprise)
Titan has a single code base with both enterprise class data protection and performance features like Global Name Space.
BlueArc vs. NetAppNetApp Weaknesses and BlueArc Strengths
NetApp Weaknesses and Key Sales Knock-offs
NetAppWeaknesses BlueArc Strength
1. Low performance withsoftware-based architectureApproach
Hardware architecture outperforms the FAS product family by 2-8 times
2. Limited scalability for 7G Titan scales to 4PB, without degradation in performance
3. Lower usable capacity due to higher overhead of file system & features
Overhead is just 1% due to efficient object-based file systems
4. Smaller file system – only 16TB on ONTAP 7G and GX
Titan file system can scale to 256TB (16 times larger than NetApp)
5. Price/Performance generally increases with NetApp, and customers need to constantly upgrade to new software licenses and support
BlueArc keeps costs flat and doubles performance with modular upgrades, and delivers a better TCO with fewer nodes and fewer upgrades
6. Must choose between storage operating system: ONTAP GX (performance) or 7G (enterprise)
Titan has a single code base with both enterprise class data protection and performance features like Global Name Space.
BlueArc vs. NetAppNetApp Weaknesses and BlueArc Strengths
NetApp Weaknesses and Key Sales Knock-offs
NetAppWeaknesses BlueArc Strength
1. Low performance withsoftware-based architectureApproach
Hardware architecture outperforms the FAS product family by 2-8 times
2. Limited scalability for 7G Titan scales to 4PB, without degradation in performance
3. Lower usable capacity due to higher overhead of file system & features
Overhead is just 1% due to efficient object-based file systems
4. Smaller file system – only 16TB on ONTAP 7G and GX
Titan file system can scale to 256TB (16 times larger than NetApp)
5. Price/Performance generally increases with NetApp, and customers need to constantly upgrade to new software licenses and support
BlueArc keeps costs flat and doubles performance with modular upgrades, and delivers a better TCO with fewer nodes and fewer upgrades
6. Must choose between storage operating system: ONTAP GX (performance) or 7G (enterprise)
Titan has a single code base with both enterprise class data protection and performance features like Global Name Space.
BlueArc vs. NetAppNetApp Weaknesses and BlueArc Strengths
NetApp Weaknesses and Key Sales Knock-offs
NetAppWeaknesses BlueArc Strength
1. Low performance withsoftware-based architectureApproach
Hardware architecture outperforms the FAS product family by 2-8 times
2. Limited scalability for 7G Titan scales to 4PB, without degradation in performance
3. Lower usable capacity due to higher overhead of file system & features
Overhead is just 1% due to efficient object-based file systems
4. Smaller file system – only 16TB on ONTAP 7G and GX
Titan file system can scale to 256TB (16 times larger than NetApp)
5. Price/Performance generally increases with NetApp, and customers need to constantly upgrade to new software licenses and support
BlueArc keeps costs flat and doubles performance with modular upgrades, and delivers a better TCO with fewer nodes and fewer upgrades
6. Must choose between storage operating system: ONTAP GX (performance) or 7G (enterprise)
Titan has a single code base with both enterprise class data protection and performance features like Global Name Space.
BlueArc vs. NetAppNetApp Weaknesses and BlueArc Strengths
NetApp Weaknesses and Key Sales Knock-offs
NetAppWeaknesses BlueArc Strength
1. Low performance withsoftware-based architectureApproach
Hardware architecture outperforms the FAS product family by 2-8 times
2. Limited scalability for 7G Titan scales to 4PB, without degradation in performance
3. Lower usable capacity due to higher overhead of file system & features
Overhead is just 1% due to efficient object-based file systems
4. Smaller file system – only 16TB on ONTAP 7G and GX
Titan file system can scale to 256TB (16 times larger than NetApp)
5. Price/Performance generally increases with NetApp, and customers need to constantly upgrade to new software licenses and support
BlueArc keeps costs flat and doubles performance with modular upgrades, and delivers a better TCO with fewer nodes and fewer upgrades
6. Must choose between storage operating system: ONTAP GX (performance) or 7G (enterprise)
Titan has a single code base with both enterprise class data protection and performance features like Global Name Space.
BlueArc vs. NetAppNetApp Weaknesses and BlueArc Strengths
NetApp Weaknesses and Key Sales Knock-offs
NetAppWeaknesses BlueArc Strength
1. Low performance withsoftware-based architectureApproach
Hardware architecture outperforms the FAS product family by 2-8 times
2. Limited scalability for 7G Titan scales to 4PB, without degradation in performance
3. Lower usable capacity due to higher overhead of file system & features
Overhead is just 1% due to efficient object-based file systems
4. Smaller file system – only 16TB on ONTAP 7G and GX
Titan file system can scale to 256TB (16 times larger than NetApp)
5. Price/Performance generally increases with NetApp, and customers need to constantly upgrade to new software licenses and support
BlueArc keeps costs flat and doubles performance with modular upgrades, and delivers a better TCO with fewer nodes and fewer upgrades
6. Must choose between storage operating system: ONTAP GX (performance) or 7G (enterprise)
Titan has a single code base with both enterprise class data protection and performance features like Global Name Space.
BlueArc vs. NetAppNetApp Weaknesses and BlueArc Strengths
BlueArc vs. NetAppSummary of Customers Value
Dimensions
BlueArc vs. NetAppSummary of Customer Value Dimensions
What Customers Value
How Does BlueArc Stack Up?
BlueArc vs. NetAppSummary of Customer Value Dimensions
In Summary
- BlueArc has a clear lead in most areas that customers value. - Steer customers towards the dimensions where BlueArc has clear advantage
BlueArc vs. NetAppSummary of Customer Value Dimensions
Knowledge Check
Review – Order the BlueArc advantages on the right with the platform features on the left.
BlueArc vs. NetAppNetApp Weaknesses and BlueArc Strengths
Platform Features BlueArc Advantage
1. Architecture Faster performance and lower TCO
2. File Systems Larger datasets, fewer servers
3. Capacity Fewer filers, larger datasets, lower maintenance
4. Virtualization Virtualization with less performance overhead
5. Tiered Storage Easier management and lower TCO
BlueArc vs. NetAppNetApp Weaknesses and BlueArc Strengths
Review – Match the NetApp key weakness with the correct BlueArc Advantage
Key Weaknesses BlueArc Advantage
1. Low performance withsoftware-based architectureApproach
Titan has a single code base with both enterprise class data protection and performance features like Global Name Space.
2. Limited scalability Titan file system can scale to 256TB (16 times larger than NetApp)
3. Lower usable capacity due to higher overhead of file system & features
Overhead is just 1% due to efficient object-based file systems
4. Smaller file system – only 16TB on ONTAP 7G and GX
Hardware architecture outperforms the FAS product family by 2-8 times
5. Price/Performance generally increases with NetApp
BlueArc has proven enterprise functionality
6. Higher ongoing costs BlueArc delivers a better TCO with fewer nodes, fewer upgrades and no forklift upgrades
7. Must choose between storage operating system: ONTAP GX (performance) or 7G (enterprise)
Titan scales to 4PB, without degradation in performance
8. GX is unproven BlueArc keeps costs flat and doubles performance with modular upgrades
BlueArc vs. NetAppStacking Up
Answer the following questions with H or L:1.Dollar Value – Is NetApp higher or lower? ____2.Performance – Is NetApp higher or lower? ____3.Scalability – Is NetApp higher or lower? ____4.Capacity – Is NetApp higher or lower? ____5.Data Protection – Is NetApp higher or lower? ____6.Ease of Use – Is NetApp higher or lower? ____7.Feature Set – Is NetApp higher or lower? ____8.Depth and Breadth of Product Line – Is NetApp higher or lower? ____
Review
BlueArc vs. NetAppStrategies for Competing
BlueArc vs. NetAppResponding to NetApp “Pot Shots” and
Potential Customer Objections
Strategies for Competing
BlueArc vs. NetAppResponding to NetApp “Pot Shots”
BlueArc does not have a broad product line or integration with
enterprise apps like Oracle
BlueArc is going out of business
BlueArc’s products are
expensive
BlueArc’s products are based on proprietary technology
BlueArc products lack software features
Strategies for Competing
BlueArc vs. NetAppResponding to NetApp “Pot Shots”
BlueArc works with software partners like Veritas, CommVault and others who provide industry leading
integration with Oracle and other apps
BlueArc is going out of business
BlueArc’s products are
expensive
BlueArc’s products are based on proprietary technology
BlueArc products lack software features
BlueArc vs. NetAppResponding to NetApp “Pot Shots”
BlueArc works with software partners like Veritas, CommVault and others who provide industry leading
integration with Oracle and other apps
BlueArc is going out of business
BlueArc’s products are
expensive
Titan uses industry standards to interface to networks,
servers, clients, tape libraries and other devices
BlueArc products lack software features
Strategies for Competing
BlueArc vs. NetAppResponding to NetApp “Pot Shots”
BlueArc works with software partners like Veritas, CommVault and others who provide industry leading
integration with Oracle and other apps
BlueArc has strategic partners, bluechip customers, and is
going public
BlueArc’s products are
expensive
Titan uses industry standards to interface to networks,
servers, clients, tape libraries and other devices
BlueArc products lack software features
Strategies for Competing
BlueArc vs. NetAppResponding to NetApp “Pot Shots”
BlueArc works with software partners like Veritas, CommVault and others who provide industry leading
integration with Oracle and other apps
BlueArc has stragic partners, bluechip customers, and is
going public
BlueArc products are faster and more
scalable, and are cost comparable
Titan uses industry standards to interface to networks,
servers, clients, tape libraries and other devices
Titan has a full suite of enterprise software
features
Strategies for Competing
BlueArc vs. NetAppResponding to NetApp “Pot Shots”
BlueArc works with software partners like Veritas, CommVault and others who provide industry leading
integration with Oracle and other apps
BlueArc has stragic partners, bluechip customers, and is
going public
BlueArc products are faster and more
scalable, and are cost comparable
Titan uses industry standards to interface to networks,
servers, clients, tape libraries and other devices
Titan has a full suite of enterprise software
features
Strategies for Competing
BlueArc vs. NetAppLeading with BlueArc Strengths
Leading with BlueArc strengthsPlatform: Intelligent platform for file services
– Hardware accelerated architecture with massive parallelism
– Modular upgradeable design
– Open shared approach to tiered storage
– Highest performance of up to 200,000 SpecSFS IOPs per node
– Greatest capacity of up to 4PB per node
– Best price/performance & IOPs/$
– Superior TCO and power efficiency
Software: Complete software suite– File system size of up to 256TBs and 16 million objects per directory
– Integrated cluster namespace
– Integrated policy based data migration with cross platform links
– Single operating system
There is a standalone test for this course. Successful completion is a score of 80% or higher.