L’OREAL Signature Competition

CREATED IN 1992

70,000+ CONTESTANTS IN

22 YEARS

OVER 13,000 PLAYERS IN 2014

360+ CAMPUSES

45 COUNTRIES

FROM

BUSINESS AND MARKETING COMPETITION SINCE 1992

THE UNIQUE OPPORTUNITY TO WORK

AS A LEADER FOR A L’ORÉAL BRAND

A COMPETITION FOR CREATIVE

AND ENTREPRENEURIAL MINDS

A CHANCE TO COMPETE AGAINST

MORE THAN 45 OTHER COUNTRIES

2012 CHILI & PHILIPPINES 2014 MALAYSIA 2013 INDIA

Kids will love their bath time with this

product range for THE BODY SHOP

mixing fun and animal protection

awareness.

PHILIPPINES 2012 UNIVERSITY OF THE PHILIPPINES

CREATIVE & ENTREPRENEUR ALL THE WAY

Treating yourself with a

customized shampoo made

possible by this DIY range, also

customizable according to THE

BODY SHOP commitment

endorsed.

CHILE 2012 UNIVERSITY OF CHILE

CREATIVE & ENTREPRENEUR ALL THE WAY

An instant humidity solution for

L’Oréal Paris, that makes hair

manageable and style able

because it maintains perfect oil

water balance.

INDIA 2013 SP JAIN INSTITUTE OF MANAGEMENT

AND RESEARCH

CREATIVE & ENTREPRENEUR ALL THE WAY

Aligned with Kiehl’s expertise on

skin care, and a striking insight,

Malaysia got 1st place with their

Bold Back range for men

focused on back acne.

MALAYSIA 2014 TAYLORS UNIVERSITY

CREATIVE & ENTREPRENEUR ALL THE WAY

RUN THE

GAME

HOW TO PLAY

theory into practice

an original concept in coherence

with the brand values

new retail experience an unique communication

campaign

in front of a L’Oréal Jury with 45 other countries

Last 2 years of study in a partner campus Partner Campus: CUHK, HKU, HKUST

Teams of 3

students

Sign up logging into

brandstorm.loreal.com

REGISTER

NOW!

THE STANDARD CYCLE

REGISTER YOUR TEAM

BRANDSTORM.LOREAL.COM

REGISTRATION PERIOD 13th Oct – 12th Dec 2014 6:00pm

MARKETING PLAN SUBMISSION Deadline: 9th Jan 2015 6:00pm

CHALLENGE 1 PRECASE PREPERATION

ANNOUNCEMENT OF SHORTLISTED TEAMS 16th Jan 2015

CAMPUS FINALS Feb 2015

BRIEFING DAY WITH

L’ORÉAL EXECUTIVES 5th Mar 2015

CHALLENGE 2 CASE STUDY PREPERATION

Mar – Apr 2015

NATIONAL FINALS 29th Apr 2015

THE INTERNATIONAL

FINALS IN PARIS Jun 2015

THE STANDARD CYCLE C

UH

K

HK

U

HK

UST

CAMPUS 1

WINNER

CAMPUS 2

WINNER

CAMPUS 3

WINNER

CAMPUS 1

WINNER

CAMPUS 2

WINNER

CAMPUS 3

WINNER

NATIONAL

WINNER

SECOND MISSION FIRST MISSION

CAMPUS L’OREAL OFFICE PARIS

CAMPUS

FINALS

CAMPUS

FINALS

CAMPUS

FINALS

BRIEFING

DAY

NATIONAL

FINALS

INTERNATIONAL

FINALS

CAMPUS

THE

CHALLENGE

Put yourself in the shoes of an international marketing director for Travel

Retail and imagine a new retail experience for the brand Lancôme to

attract new customers!

FIRST MISSION

Considering the global shopper perspective,

analyze the market, the channel and the

brand, and define what are the opportunities

for the Lancôme brand in the Travel Retail

channel .

SECOND MISSION

Imagine a new and unforgettable

retail experience for Lancôme’s Travel

Retail shops to attract and loyalize

new customers.

WHAT’S IN IT FOR

YOU

PRIZES

FOR THE BEST 3 TEAMS, A

VOUCHER FOR A TEAM TRIP

TO THE DESTINATION OF THEIR

CHOICE.

FOR THE WINNING TEAM

FOR THE SECOND PLACE FOR THE THIRD PLACE

10 000 €

5 000 € 2 500 €

WORK IN A TEAM WITH A

CREATIVE

AGENCY

GAIN HANDS ON

PROFESSIONAL

EXPERIENCE

GET SPOTTED

BY L’ORÉAL

EXECUTIVES

COMPETE

AGAINST

INTERNATIONAL

TEAMS IN PARIS

A REAL LIFE EXPERIENCE

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