PROJECT REPORT

ON

“COMPARATIVE STUDY ON CONSUMER PREFERENCE

OF HUL OVER ITC BATHING SOAPS”

Submitted in Partial Fulfillment for the Award of the

Degree of Bachelor in Business Administration (Banking & Insurance)

2009-2012

Under the Guidance of: Submitted By:

Mrs. Anju Bharti R.Nivetha Devi

Asstt.profr. Enrollment No.:- 04414701809

Maharaja Agrasen Institute Of Management Studies

Affiliated to Guru Gobind Singh Indraprastha University, Delhi

PSP Area, Plot No.1, Sector 22, Rohini, Delhi 110086

STUDENT UNDERTAKING

This is to certify that I have completed the project titled “Comparative study on

consumer preference of HUL over ITC bathing Soaps” under the guidance of

“Mrs.Anju Bharti” in the partial fulfillment of the requirement for the award of

Degree of Bachelor of Business Administration (Banking & Insurance) at Maharaja

Agrasen Institute of Management Studies, Delhi. This is an original piece of work

& I have not submitted it earlier elsewhere.

Date: Signature:

Place: Delhi Name: R.Nivetha Devi

University Enrollment No.: 04414701809

CERTIFICATE FROM THE GUIDE

This is to certify that the project titled “Comparative study on consumer

preference of HUL over ITC bathing Soaps” is an academic work done by

“R.Nivetha Devi” submitted in the partial fulfillment of the requirement for the

award of the Degree of Bachelor of Business Administration (Banking &

Insurance) from Maharaja Agrasen Institute of Management Studies, Delhi, under

my guidance and direction.

To the best of my knowledge and belief the data and information presented by her

in the project has not been submitted earlier.

Signature :

Name of the Faculty Guide : Mrs.Anju Bharti

Designation : Asstt.profr.

ACKNOWLEDGEMENT

I would like to convey my heartfelt thanks to Director “Dr.N.K.Kakkar” and my

project guide “Mrs.Anju Bharti” Faculty maims, who always gave valuable

suggestion and guidance for completion of project. She helped me to understand

and remember important details of the project. My project has been completed

because of her guidance.

Name of the Student - R.Nivetha Devi

Enrollment No - 04414701809

Batch – BBA (B&I)

2009-2012

EXECUTIVE SUMMARY

This project report is based upon “The comparative study on consumer preference of HUL over

ITC bathing soaps”.

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company,

touching the lives of two out of three Indians with over 20 distinct categories in Home &

Personal Care Products and Foods & Beverages. HUL is a subsidiary of Unilever, one of the

world’s leading suppliers of fast moving consumer goods with strong local roots in more than

100 countries across the globe with annual sales of €40.5 billion in 2008. Unilever has about 52%

shareholding in HUL.

ITC is one of India's foremost private sector companies with a market capitalization of over US $

33 billion and a turnover of US $ 7 billion. ITC is rated among the World's Best Big Companies,

Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine, among India's

Most Respected Companies by Business World and among India's Most Valuable Companies by

Business Today. ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty

Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology,

Branded Apparel, Personal Care, Stationery, Safety Matches and other FMCG products.

The objective of research is to study which is most preferred bathing soap the HUL or the ITC

products, to study in detail the consumer preferences determines the choice at the time of

purchasing such as quality, price etc, to analyse the impact of media on the popularity of the

soap brand, the level of satisfaction the consumer draws from their choice of soap brands.

For achievement of above objective researcher used Primary data- collected by questionnaire i.e

close handed type & Secondary data - collected through internet, books & newspaper.

By analysing the data we found that HUL product of lux is highly demanded.

TABLE OF CONTENT       

1. INTRODUCTION Page no. 

About the Organization / Company Profile……………....................................

2. RESEARCH METHODOLOGY

1. Research Objectives of the study………………………………………………..

2. Research Methodology of the study…………………………….......................

Research Design……………………………….......................................

Population……………………………………………………...

Sample size………………………………………........ 

Sampling technique…………………………………… 

3. Data Collection ………………….............................................................

Method of data collection…………………………….............. 

Instrument for data collection…………………………............

3. FINDINGS AND ANALYSIS…………………………………..

4. CONCLUSIONS………………………….……………………….

5. SUGGESTIONS..........................................................................

6. LIMITATIONS ……….………………………................................

BIBLIOGRAPHY

ANNEXURE

CHAPTER - 1

ORGANISATIONAL PROFILE

INTRODUCTION TO HUL

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company,

touching the lives of two out of three Indians with over 20 distinct categories in Home &

Personal Care Products and Foods & Beverages. The company’s Turnover is Rs. 20, 239 crores

(for the 15 month period – January 1, 2008 to March 31, 2009).

HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving consumer

goods with strong local roots in more than 100 countries across the globe with annual sales of

€40.5 billion in 2008. Unilever has about 52% shareholding in HUL.

Hindustan Unilever was recently rated among the top four companies globally in the list of

“Global Top Companies for Leaders” by a study sponsored by Hewitt Associates, in partnership

with Fortune magazine and the RBL Group. The company was ranked number one in the Asia-

Pacific region and in India.

The mission that inspires HUL's more than 15,000 employees, including over 1,400 managers, is

to “add vitality to life". The company meets every day needs for nutrition, hygiene, and personal

care, with brands that help people feel good, look good and get more out of life. It is a mission

HUL shares with its parent company, Unilever, which holds about 52 % of the equity.

Heritage

HUL’s heritage dates back to 1888, when the first Unilever product, Sunlight, was introduced in

India. Local manufacturing began in the 1930s with the establishment of subsidiary companies.

They merged in 1956 to form Hindustan Lever Limited (The company was renamed Hindustan

Unilever Limited on June 25, 2007). The company created history when it offered equity to

Indian shareholders, becoming the first foreign subsidiary company to do so. Today, the company

has more than three lakh resident shareholders.

HUL’s brands -- like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Sunsilk, Clinic,

Close-up, Pepsodent, Lakme, Brooke Bond, Kissan, Knorr, Annapurna, Kwality-Walls - are

household names across the country and span many categories - soaps, detergents, personal

products, tea, coffee, branded staples, ice cream and culinary products. They are manufactured in

over 35 factories, several of them in backward areas of the country. The operations involve over

2,000 suppliers and associates.HUL's distribution network covers 6.3 million retail outlets

including direct reach to over 1 million.

HUL has traditionally been a company, which incorporates latest technology in all its operations.

The Hindustan Lever Research Centre (now Hindustan Unilever Research Centre) was set up in

1958.

Doing Well By Doing Good

HUL believes that an organization’s worth is also in the service it renders to the community.

HUL focuses on hygiene, nutrition, enhancement of livelihoods, reduction of greenhouse gases

and water footprint. It is also involved in education and rehabilitation of special or

underprivileged children, care for the destitute and HIV-positive, and rural development. HUL

has also responded in case of national calamities / adversities and contributes through various

welfare measures, most recent being the relief and rehabilitation of the people affected by the

Tsunami disaster, in India.

HUL’s Project Shakti is a rural initiative that targets small villages populated by less than 5000

individuals. Through Shakti, HUL is creating micro-enterprise opportunities for rural women,

thereby improving their livelihood and the standard of living in rural communities. Shakti also

provides health and hygiene education through the Shakti Vani programme.The program now

covers 15 states in India and has over 45,000 women entrepreneurs in its fold, reaching out to

100,000 villages and directly reaching to over three million rural consumers.

HUL also runs a rural health programme, Lifebuoy Swasthya Chetana. The programme

endeavours to induce adoption of hygienic practices among rural Indians and aims to bring down

the incidence of diarrhoea. It has already touched 120 million people in approximately 50, 676

villages across India.

If Hindustan Unilever straddles the Indian corporate world, it is because of being single-minded

in identifying itself with Indian aspirations and needs in every walk of life.

INTRODUCTION TO ITC

ITC is one of India's foremost private sector companies with a market capitalization of over US $

33 billion and a turnover of US $ 7 billion. ITC is rated among the World's Best Big Companies,

Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine, among India's

Most Respected Companies by Business World and among India's Most Valuable Companies by

Business Today. ITC ranks among India's `10 Most Valuable (Company) Brands', in a study

conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asia's

50 best performing companies compiled by Business Week.

ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging,

Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel,

Personal Care, Stationery, Safety Matches and other FMCG products. While ITC is an

outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards,

Packaging and Agri-Exports, it is rapidly gaining market share even in its nascent businesses of

Packaged Foods & Confectionery, Branded Apparel, Personal Care and Stationery.

As one of India's most valuable and respected corporations, ITC is widely perceived to be

dedicatedly nation-oriented. Chairman Y C Deveshwar calls this source of inspiration "a

commitment beyond the market". In his own words: "ITC believes that its aspiration to create

enduring value for the nation provides the motive force to sustain growing shareholder value. ITC

practices this philosophy by not only driving each of its businesses towards international

competitiveness but by also consciously contributing to enhancing the competitiveness of the

larger value chain of which it is a part."

Life in the Day of ITC

More than 26,000 employees, spread across a plethora of businesses. Each day at ITC, a diverse,

dynamic and committed pool of talent, toils ceaselessly to take the organization further ahead.

This is the ITC motto. To nurture leaders, to harness potential and to constantly strive to

overcome even bigger challenges. And to achieve our goals, we have a brilliant team of

employees and associates, working on so many levels at several vastly different areas of

expertise…

Multiplicity. Diversity. The pursuit of excellence.

Core Values

ITC's Core Values are aimed at developing a customer-focused, high-performance organization

which creates value for all its stakeholders:

Trusteeship: - As professional managers, we are conscious that ITC has been given to us in

"trust" by all our stakeholders. We will actualize stakeholder value and interest on a long term

sustainable basis.

Customer Focus: - We are always customer focused and will deliver what the customer needs in

terms of value, quality and satisfaction.

Respect for People:-We are result oriented, setting high performance standards for ourselves as

individuals and teams.

We will simultaneously respect and value people and uphold humanness and human dignity.

We acknowledge that every individual brings different perspectives and capabilities to the team

and that a strong team is founded on a variety of perspectives.

We want individuals to dream, value differences, create and experiment in pursuit of

opportunities and achieve leadership through teamwork.

Excellence: - We do what is right, do it well and win. We will strive for excellence in whatever

we do.

Innovation: - We will constantly pursue newer and better processes, products, services and

management practices.

Nation Orientation:- We are aware of our responsibility to generate economic value for the

Nation. In pursuit of our goals, we will make no compromise in complying with applicable laws

and regulations at all levels.

CONCEPTUAL DISCUSSION

“Comparative study on HUL and ITC bathing Soap”

i.e. LUX, PEARS, LIFEBUOY, HAMAM,

ESSENZA DI WILLS, FIAMA DI WILLS, VIVEL, SUPERIA

INTRODUCTION

LUX

Lux stands for the promise of beauty and glamour as one of India's most trusted personal care

brands.

Lux has always believed in taking up ground-breaking endeavors and has always enjoyed

venturing with various brand associations, be it a ‘Coffee Table Book’ or ‘A Lux Couture Show’

at the Lakme Fashion Week or coming up with a ‘Chocolate seduction soap’. The new Lux

Strawberry & Cream and Lux Peach and Cream have a stronger fragrance, creamier lather and

moisturizing beauty oils which makes your skin soft and smooth “Skin noticeably softer and

perfumed like”

The latest addition in the Lux kitty is the all new Lux Festive Glow with Honey for naturally

radiant and admired skin, with milk cream, ubtan extracts & honey. Not to forget Lux

International which has Swiss Moisturizers in it!

PEARS

Pears launched in India in 1902, exuberates a long heritage of purity. It is so pure that you can

actually see through it!

Pears launched in India in 1902, exuberates a long heritage of purity and has a pristine quality.

With the goodness of glycerine & natural oils, Pears is gentle enough, even for a baby’s skin and

hence recommended by doctors and pediatricians worldwide. It is so pure that you can actually

see through it!

Pears is available in three variants - the traditional Pure & Gentle variant, a green variant for oil

control and a blue variant for germ protection.

LIFEBUOY

Lifebuoy, an undisputed market leader for 112 years, has a compelling vision “to make 5 billion

people across the world, feel safe and secure by meeting their personal care hygiene & health

needs”

Lifebuoy has journeyed from humble beginnings of being a chunky red bar of soap to an evolved

range of general and specialized products across formats, offering solutions in the health and

hygiene space.

Lifebouy has a strong social mission, promoted through its rural hygiene programme, Lifebuoy

Swasthya Chetna, which propogates the practice of hand washing with soap to reduce diarrheal

deaths.

HAMAM

Hamam brings alive the wisdom behind time-less skincare rituals in convenient and

contemporary formats

Launched in 1931 as a ‘mild, family soap’, Hamam soon drew a large natural following long

before it was trendy or fashionable. Perhaps the only Indian-made natural soap at the time,

Hamam was embraced by mothers and doctors alike, or its purity safety on skin.

Only Hamam brings alive ancient time-tested skincare rituals that have been perfected over

generations in convenient and contemporary formats. The three variants of Hamam-Sampoorna

Snaan, Hamam Scrub Bath and Abhyanga Snaan embody traditional skincare practices.

Hamam can best leverage this due to its heritage and natural ingredient legitimacy to claim

purification of the body and spirit.

ESSENZA DI WILLS

Essenza Di Wills is an exclusive range of fine fragrances and bath & body care products for

women and men.

Inizio, the signature range from Essenza Di Wills, provides a comprehensive grooming regimen

with distinct lines for women (Inizio Femme) and men (Inizio Homme).

The rich and sensual international fragrances of Essenza Di Wills are all-day offerings created by

leading French fragrance houses.

The range includes a host of bath & body care products that share the same olfactory signature to

offer a harmonised fragrance experience.

FIAMA DI WILLS

The Fiama Di Wills range combines the goodness of nature and science, providing gentle and

effective care.

The Fiama Di Wills product portfolio has been developed by scientists at the ITC R&D Centre,

leveraging the expertise of International product formulation specialists. The fragrances,

aesthetics and packaging have been developed in collaboration with European specialists.

 Fiama Di Wills products are targeted at the young, modern, aware customers who are confident

of themselves and seek indulgences that make them feel alive and beautiful.

Fiama Di Wills Skinsense bathing Bar is enriched with plant derived extracts and 6 Pro formula

that ensures skin loses minimum proteins making it soft, supple, radiant, moisturized, even toned

and smooth.

VIVEL

This high quality range of are for the upper-mid and mid-market consumer segments.

All products offer a unique value proposition of bringing together ingredients that provide the

benefit of Nourishment, Protection and Moisturisation through one product.

It providing the ever discerning consumer complete care, which makes her beautiful and

confident.

SUPERIA

The products under the Superia brand are made from scientifically developed formulations

enriched with natural ingredients that have traditionally been known to be good for the skin.

The range offers consumers access to some of the best-in-class products in vibrant attractive

packaging.

Key facts

LUX

The brand name Lux has been derived from Luxury

Lux stands amongst India’s top 10 most trusted brands.

Since Leela Chitnis in 1929, Bollywood beauties throughout ages have appeared in Lux

commercials. Till date nearly 50 Bollywood heroines have featured in Lux ads.

The first bar of Lux was made in India and sold for a princely sum of two annas in 1934

Recent Awards: Lux PR campaign(India): Diva Temptation awarded Gold at AME

Awards , Hong Kong, ’09, Reader’s Digest Trusted Brand ‘08, Brand Equity Most

Trusted Brands ‘08, Awards CNBC Awaaz Consumer Awards ‘07, 4Ps Power Brand

Awards ‘07 

PEARS

The story of this popular soap was first created in 1789 by a young man called Andrew

Pears. This is from whom it derived its name!

The most famous Pears 'face' is 'Bubbles', from an original painting by Sir John Everett

Millais in 1866. The painting later came to be the very first advertising on the brand!

LIFEBUOY

Undisputed Leader in the soaps market of India, with 18.4% share.

Turnover of €350 million a year globally, € 200 million in India.

Has a consumer base of 140 Million households in India

The iconic jingle of Lifebuoy – “tandrusti ki raksha…..” is almost like the health anthem

of India and Indians

Recent Awards:Voted in the top 10 most trusted brands in India in the “Brand Equity

Survey” (came in at No. 9 in 2008 as well)Marketing excellence awards for its recent

innovations and activations:

o “Gold” at the Emvies 2008 for best use of media innovation

o ASIA Pacific CSR Award 2007, for Lifebuoy Swasthya Chetna

HAMAM

Only 400 crore Herbal soap brand in the personal care segment

21.36% market share in the South Indian state of Tamil Nadu.

ESSENZA DI WILLS

Essenza Di Wills (EDW) is positioned in the top end of the premium personal care

segment.

Retailed exclusively at the Wills Lifestyle stores, this brand personifies a fine balance

between Classical and Contemporary.

EDW is a classic example of building a premium brand.

The promotion was low profile and aimed at projecting the brand as an international one.

The company has chosen Diana Hayden as the brand ambassador.

This brand is clearly aimed at the super rich.

FIAMA DI WILLS

Fiama Di Wills range of transparent gel bathing bars was launched in New Delhi by the

brand Ambassador, Deepika Padukone.

Uniquely crafted, these Gel Bathing Bars provide a novel proposition with a unique dew

drop shape, transparent look, rich creamy lather, and a great long-lasting fragrance.

These bathing bars are dermatologically tested and proven mild and contain the goodness

of natural exotic extracts such as Peaches, Avocadoes, Sea Weed and lemongrass.

This differentiated range of bathing bars enriches the consumers with a delightful bathing

experience that they will never get enough of!

VIVEL

Vivel Di Wills can be termed as a brand for the middle class and priced well below Fiama

Di Wills .

Vivel Di Wills has been launched even before the brand Fiama Di Wills settled in the

market.

Vivel Di Wills - as the name suggests shares the term ' Di Wills ' with Fiama and Essenza.

Vivel Di Wills is the ingredient branded Actipro-N which was developed by ITC R & D

team.

Actipro -N nourishes, protects and hydrates the skin thus enhancing the beauty of the

skin.

Vivel Di Wills comes in an attractive carton package with some elegant color scheme.

Vivel Di Wills is being promoted using TVC and the message is that the lady is so

beautiful that the husband does not notice any other ladies.

SUPERIA

The Superia range of soaps has been launched to cater to the large popular market in the

personal care category.

The range offers consumers access to some of the best-in-class products in vibrant

attractive packaging.

Superia Soaps enriched with natural ingredients give radiant glowing skin.

VARIANTS

LUX

Lux Strawberry & Cream

Lux Peach & Cream

Lux Festive Glow with Honey

Lux Creamy White

Lux Purple Lotus & Cream

Lux Nature Pure

Lux Aqua Sparkle

Lux Fresh Splash

Lux Wake Me Up

Lux Magic Spell

Lux White Glamour

Lux Velvet Touch

Lux Soft Touch

Lux Power Me Up

Lux Sparkling Beauty

Lux Fresh Splash

Lux Sandal & Cream

Lux Silk Caress

Lux Soft Kiss

Lux Soft Luxury

Lux Silk Nourishment

PEARS

Pears Pure & Gentle

Pears Germ Shield

Pears Oil Control

LIFEBUOY

Lifebuoy SkinGuard

Lifebuoy ClearSkin

HAMAM

Hamam Sampoorna Snaan

Hamam Scrub Bath

Hamam Abhyanga Snaan

ESSENZA DI WILLS

Essenza Di Wills Aqua

Essenza Di Wills Mikkel

FIAMA DI WILLS

Fiama Di Wills Sheer Smooth

Fiama Di Wills Soft Green

Fiama Di Wills Mild Dew Transparent

Fiama Di Wills Clear Springs Transparent

Fiama Di Wills Aqua Pulse Soap

VIVEL

Vivel Luxury Crème with Olive Butter

Vivel Luxury Crème with Shea Butter

Vivel Satin Soft

Vivel Young Glow

Vivel Deo Spirit

Vivel with Double Moisturisers

Vivel Healthy Glow

Vivel Ayurveda Essence

Vivel Sandal Glow

Vivel Olive Oil

Vivel Clear 3 in 1

SUPERIA

Superia Fragrant Flower

Superia Soft Sandal

Superia Natural Glow

Superia Healthy Glow

Superia Milky Glow

Superia Lemon Fresh

IMAGES

CHAPTER-2

RESEARCH METHODOLOGY

RESEARCH OBJECTIVE OF STUDY

To study which is most preferred bathing soap the HUL or the ITC products.

To study in detail the consumer preferences determines the choice at the time of

purchasing such as quality, price etc.

To analyse the impact of media on the popularity of the soap brand.

The level of satisfaction the consumer draws from their choice of soap brands.

To study carefully the market segmentation related to demography, number of family

members, social status etc

For the achievement of above the stated objective, the researcher has framed a questionnaire to

determine the perception by various consumers about “The comparative study on consumer

preference of HUL over ITC bathing soap”.

RESEARCH METHODOLOGY OF THE STUDY

RESEARCH DESIGN

A research design specifies the methods and procedures for conducting a particular study.

It is a conceptual structure within which a research is conducted; it constitutes the

blueprint for the collection, measurement and analysis of data.

The researcher has used descriptive type of research in this study. Descriptive studies are

undertaken when the researcher is interested in knowing the characteristics of certain

groups. The objective of such study is to answer the “who, what, when, where and how”

of the subject under investigation.

SAMPLE SIZE

We request to fill the questionnaire to 50 Consumer.

SAMPLING TECHNIQUE

Probability technique - “Simple Random Sampling”

A random sample gives every unit of the population a know and non zero probability of

being selected. Since random sampling implies equal probability to every unit in the

population, it is necessary that the selection of the sample must be free from human

judgment.

DATA COLLECTION

METHOD OF DATA COLLECTION

Primary data - These are first-hand original data collected by research.

Secondary data - These are second-hand readymade data collected by some other

agency but not by the researcher.

In this study, I have used both types of data.

INSTRUMENT FOR DATA COLLECTION

Primary - collected by close handed -------------------------questionnaire.

Secondary - collected through---------------------------------internet.

CHAPTER-3

ANALYSIS

1. Do you use Bathing soaps of HUL or ITC Company?

a) Yes b) Both

95%

5%

Chart Titleyes

both

3.01

95% people use bathing soap of HUL or ITC and only 5% people use bathing soap of HUL and

ITC.

2. Which kind of bath soaps do you like?

a) Transparent b) Glycerine

c) Medicinal d) Perfumed

10%

16%

24%

50%

Chart Title transparent

glycerine

medicinal

perfumed

3.02

50% people like perfumed soap, 24% medicinal, 16% glycerine & 10%

transparent.

3. Which Brand do you prefer?

a) Essenza Di Wills b) Pears

c) Lifebuoy d) Superia

e) Not in the list

2%

25%

40%

10%

23%

Chart Titleessenza di wills

pears

lifebuoy

superia

not in the list

3.03

40% people prefer lifebuoy, 25% pears, 10% superia, 2% essenza di wills and remaining

35% preference is not in the list.

4. If Brand is available in the above Question then what preference is most important to

you?

a) Perfume b) Color

c) Protect your skin d) Value for money

e) or other

22%

18%

30%

20%

10%

Chart Titleperfume

color

protect your skin

value for money

or other

3.04

If Brand is not in the list then because:-

a) Lack of awareness b) Lack of availability

c) You find it expensive d) You don’t like the above brands.

2%

18%

60%

20%

Chart Title lack of awareness

lack of availability

you find it expensive

you don’t like the above brands

3.05

60% said that it is expensive, 20% don’t like the product & 18% lack of

availability.

5. Do you use soaps for every bath/shower?

a) Yes b) No

96%

4%

Chart Titleyes

no

3.06

Most of the people use soaps for every bath while 4% people not using soaps

for every bath.

6. How many bath soaps do you personally require every month?

a) 1 b) 2

c) 3 d) 4

10%

36%46%

8% Chart Title 1

2

3

4

3.07

46% required 3 soaps , 36% required 2 soaps, 10% required 1 soaps & 8%

required 4 soaps personally for every month.

7. You came to know about bathing soap from

a) Radio b) TV advertisement

c) Word by mouth d) Point of sale

12%

70%

10%8%

Chart Title radio

tv advertisement

word by mouth

point of sale

3.08

70% people said that they came to knew about bathing soap through TV

advertisement, 12% from radio, 10% word by mouth & 8% point of sale.

8. Do you change from one brand of soap to another?

a) Yes b) No

78%

22%

Chart Titleyes

no

3.09

If yes, then how often did you change brands in the last 6 months?

a) Once b) Twice

c) Many times

30%

50%

20%

Chart Titleonce

twice

many times

3.10

9. Is your selected brands easily available to you?

a) Yes b) No

98%

2%

Chart Titleyes

no

3.11

98% people said that their brands easily are available

10. Have you tried new variants of selected bathing soap after viewing advertisement?

a) Yes b) No

40%

60%

Chart Titleyes

no

3.12

60% people said that they are not tried new variants of selected bathing soap

after viewing advertisement.

11. Which of the offers available influence you the most to purchase?

a) Discount offer b) Buy one get one free

c) Combo Pack

28%

20%

52%

Chart Titlediscount offer

buy one get one free

combo pack

3.13

52% people influenced by the combo pack while 28%by discount offer &

20% by buy one get one free.

12. From where do you usually purchase soap?

a) Nearby store b) Retail store

c) Wholesaler

38%

57%

5%

Chart Title nearby store

retail store

wholesaler

3.14

Most of the people purchase from retail store, 37% from nearby store and 5%

from wholesalers.

13. What is the size of the soap you usually purchase?

a) Small b) Medium

c) Large

8%

80%

12%

Chart Title small

meddium

large

3.15

80% people usually purchased medium size soap.

14. How frequently you purchase soap?

a) Every week b) Every month

c) Occasionally

20%

70%

10%

Chart Titleevery week

every month

occasionally

3.16

70% people said that they purchase soap every month, 20% every week &

remaining 10% occasionally.

15. Tick the level of importance according to your preference?

a) Color b) Thickness

c) Fragrance

10%

60%

30%

Chart Titlecolor

thickness

fragrance

3.17

60% people preference based on thickness, 30% on fragrance & 10% on color.

16. Does celebrity endorsement prompt you to purchase bathing soap?

a) Yes b) No

30%

70%

Chart Titleyes

no

3.18

Only 30% people said that celebrity prompt them to purchase bathing soap

but 70% not.

CHAPTER-4

CONCLUSION

Lux: has been consider as One of the most well known brands in the world of soaps,

Lux has always been associated as the soap used by the stars. And having more demand

as among HUL remaining brands bathing soap.

Pears: Pears is always associated with the transparent soap. Its price is quiet expensive

therefore demand is less in Najafgarh area.

Lifebuoy: Recognized as one of the best antiseptic soaps. Today, the brand is still going

strong and offering protection to people of all age groups.

Hamam: Hamam has always been considered the soap for the middle class family. But

there demand is less as compared to above bathing soap.

Essenza Di Wills: Most of the customer is not aware about the Essenza Di Wills soap of

ITC Company. And through secondary data, researcher found that this product is highly

demanded in the foreign country.

Fiama Di Wills: one of the well known brand of ITC Company, as per the researcher

survey the researcher found that the demand of the product is very less.

Vivel: Vivel has been consider as One of the most well known brands in the world of

soaps, Vivel soap is highly demanded product of ITC company. It is associated with the

high & middle class group people.

Superia: Customer is not aware about the superia bathing soap; the superia product is

most popular for the shampoos.

CHAPTER-5

SUGGESTION

Due to high demand of Lux, it can go for Ayurvedic variant. While HUL already has

hamam soap in these category. But is a low priced soap whose target customer audience is

quite different from lux. This variant can provide the current customer of lux with a blend

of both classes.

Today’s children are tomorrow’s customer. Therefore it will be a viable decision to

launch kid’s special soap.

Bring variations in the ITC product.

ITC company should also focus on low income group.

CHAPTER-6

LIMITATION

Due to Big Population therefore no time to cover other area.

Result and conclusion were drawn on the basis of whatever information provided by the

consumer. Some of them were hesitant to reveal the information.

The information on internet may not be updated. Moreover secondary information has

been used. So anything X in it has been taken for understanding the concept.

BIBLIOGRAPHY

Book:-

Beri, G.C Marketing Research, Research Methodology, Sources and Collection of

Primary Data & Secondary Data, page no-116, 214, 3rd edition 2003, Tata McGraw Hill

Publication.

Chhabra, T.N Marketing Management, Nature & Functions of Marketing, Product,

Pricing, Distributin, Promotion, page no-1.3, 2.3, 3.3 & 3.15, 4.3, 5.3, 4th revised edition

2004 , Dhanpat Rai & Co.(P)Ltd, Delhi.

Newspaper:-

Roy, Saumya, Watch This Soap Opera in Rural India, “Forbes”, Aug 18,2009

Srivastava, Pallavi, The Soap Opera, “Pitch”, May 31,2011

Web:-

http://www.hul.co.in/aboutus/introductiontohul/23 Feb,2012/10:00 PM

http://www.hul.co.in/brands/personalcarebrands/28 Feb,2012/9:00 PM

http://www.itcportal.com/default.aspx/8 March,2012/10:00 PM

http://www.itcportal.com/itc-business/fmcg/personal-care-products.aspx/17

March,2012/11:00 PM

www.hul.co.in/20 March,2012/10:30 PM

Annexure

“QUESTIONNAIRE”

Objective:-“Comparative study on HUL and ITC bathing Soap”

Name (optional)………………………………………………………….

Gender……………………………………………………………………

Occupation……………………………………………………………….

Family monthly income

Upto 10,000

10,000-20,000

20,000-30,000

30,000-40,000

40,000-55,000

Above 50,000

Age

15-25

25-35

35-45

45-above

Family type

Joint

Nuclear

1. Do you use Bathing soaps of HUL or ITC Company?

a) Yes b) Both

2. Which kind of bath soaps do you like?

a) Transparent b) Glycerine

c) Medicinal d) Perfumed

3. Which Brand do you prefer?

a) Essenza Di Wills b) Pears

c) Lifebuoy d) Superia

e) Not in the list

4. If Brand is available in the above Question then what preference is most important to

you?

a) Perfume b) Color

c) Protect your skin d) Value for money

e) or other

If Brand is not in the list then because:-

a) Lack of awareness b) Lack of availability

c) You find it expensive d) You don’t like the above brands.

5. Do you use soaps for every bath/shower?

a) Yes b) No

6. How many bath soaps do you personally require every month?

a) 1 b) 2

c) 3 d) 4

7. You came to know about bathing soap from

a) Radio b) TV advertisement

c) Word by mouth d) Point of sale

e) Newspaper advertisement

8. Do you change from one brand of soap to another?

a) Yes b) No

If yes, then how often did you change brands in the last 6 months?

a) Once b) Twice

c) Many times

9. Is your selected brands easily available to you?

a) Yes b) No

10. Have you tried new variants of selected bathing soap after viewing advertisement?

a) Yes b) No

11. Which of the offers available influence you the most to purchase?

a) Discount offer b) Buy one get one free

c) Combo Pack

12. From where do you usually purchase soap?

a) Nearby store b) Retail store

c) Wholesaler

13. What is the size of the soap you usually purchase?

a) Small b) Medium

c) Large

14. How frequently you purchase soap?

a) Every week b) Every month

c) Occasionally

15. Tick the level of importance according to your preference?

a) Color b) Thickness

c) Fragrance

16. Does celebrity endorsement prompt you to purchase bathing soap?

a) Yes b) No