Comparative Study of F.M channels in Indore city

Diligence & Excellence

Supervising facultyProf.Nidhi Shukla Submitted by,

Group/22/sec.”B” Sanjay Trivedi

Satish Thakur Shakil Khan

Shikha Neekhra Smita Verma

OBJECTIVE

The fore most objectives of the research is to study the perception of various FM channels in Indore city regarding to the listener’s perception, in the entertainment industryTo ascertain the factors influencing while criteria of the select the program.To ascertain the satisfaction level of the listener.

Research methodology

In this minor project we ascertain the demographic profiles of radio listeners in order to provide more targeted programming

Identification of demographic profiles and it is also expected to help private players to attract more advertising revenues, as it would enable them to offer advertising access their targeted audiences.

CONTI……..

To ascertain the effectiveness of the advertisement and others tools in the attitude formation toward the listener FM channel.

To trace out the important suggestion that help in modifying and improving the service.

To provide secondary data for other research in the same field

EXPECTED OUT COMES

Red FM is the more listening FM channel in Indore. Listener interest depend upon the broadcasting quality of FM

channel. As red FM used innovative idea for broadcasting it came on the

top. In case of advertisement Red FM gives different entertainment to

the listener so the number of advertisement on Red FM is increasing day by day than other FM channels.

FM channels are becoming business spreading medium. FM channels are also becoming entertainment need of people.

References/Bibliography/Website

www.india info.com www.allindiaradio.com www.google.com www.mouthshut.com www.altavista.com www.indiatimes.com http://web.mit.edu/varun_ag/www/bose.html www.radiomirchi.com www.redfm.com www.myfm.com www.bigfm.com