comparative analysis of retail loan provided by axis bank & other banks

77
A COMPARATIVE ANALYSIS ON THE TYPES OF RETAIL LOANS OFFERED BY BANKS AND TO JUDGE THE CUSTOMER PREFERENCE FOR THE SAME Submitted in partial fulfillment of the requirements for Master of Business Administration (MBA) By VIVEK KUMAR GAUR CLASS OF 2009 ARMY INSTITUTE OF MANAGEMENT & TECHNOLOGY, 1

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this is a project carried out by me in axis bank, New Delhi.It will be helpful for all MBA guys and also who wants to gain knowledge about retail loans

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Page 1: comparative analysis of retail loan provided by axis bank & other banks

A COMPARATIVE ANALYSIS ON THE

TYPES OF RETAIL LOANS OFFERED BY

BANKS AND TO JUDGE THE CUSTOMER

PREFERENCE FOR THE SAME

Submitted in partial fulfillment of the requirements for

Master of Business Administration (MBA)

By

VIVEK KUMAR GAUR

CLASS OF 2009

ARMY INSTITUTE OF MANAGEMENT & TECHNOLOGY,

PLOT NO M-l, POCKET P-5, GREATER NOIDA-201306 (UP)

July 2010

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Acknowledgement

“For any successful work, it owes its thanks to many”

Summer training is one of the most vital and active part of the curriculum of management

students. I did the work as a management trainee at AXIS Bank.

Hard work, knowledge, dedication & positive attitude all are necessary to do any task

successfully but one ingredient which is also very important than others and at times more

important than others is cooperation & guidance of experts and experienced person.

Firstly I would like to extend my heartfelt gratitude to Mr._________________________ the

Branch Manager, for his guidance throughout the project. Without his support and cooperation I

would have failed in my endeavours and targets in the summer training.

I emphatically express the regards and gratitude towards my speculative guide Mr.

__________________________________________________________________For his expert

and invaluable guidance, constant encouragement, and constructive criticism to accomplish such

laborious and exhaustive work timely and perfectly.

I avail the opportunity to

thanks_______________________________________________________who helped to ease

my burden of works and extended their helping hands during my training.

I would also like to thank all the Staff of Axis Bank, lajpat nagar,N.delhi for their invaluable

suggestion and cooperation to complete my project successfully.

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Certificate of Originality

I ______________________________________________Roll No_______________

Class of 2009, a fulltime bonafide student of first year of Master of Business Administration

(MBA) Programme of Army Institute of Management & Technology, Greater Noida.

I hereby certify that this project work carried out by me

at_____________________________________________________________________

and| the report submitted in partial fulfillment of the requirements of the programme is an

original work of mine under the guidance of the industry mentor

_____________________________________________________________ and faculty

mentor______________________________________ , and is not based or reproduced from any

existing work of any other person or on any earlier work undertaken at any other time or for any

other purpose, and has not been submitted anywhere else at any time.

(Student's Signature)

Date:

(Faculty Mentor's Signature)

Date:

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Certificate from industry mentor

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EXECUTIVE SUMMARY

INTRODUCTION

I have done my training from Axis Bank, lajpat nagar, New Delhi Branch. I

learned there working and functioning of the bank. This training is surely going to

help me a lot in future. My study is mainly focused on retail loans and after my

training; I am more clear about retails loans.

Axis bank is one of the fastest growing banks in India and has extremely

competitive and profitable banking franchise. Axis bank is the first new generation

private sector bank to be established in India under the overall reform programme

initiated by Government of India in 1991.Axis bank started its operation from

1994.

Earlier it was known as UTI bank, which in the year 2004 transformed into Axis

bank.

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CONTENTS

S.NO TOPIC PAGE

Chapter 1 introduction to banking industry in india 13

1.1 Overview 14-17

1.2 Nationalize banks in india 18-19

1.3 Private banks in india 19-20

Chapter 2 Axis bank 21

2.1 About axis bank 22-28

2.2 Profile 29-35

Chapter 3 Loans 36-37

3.1 Types of loan 38-41

Chapter 4 Retail loans 42-43

4.1 Home loan 44-50

4.2 Personal loan 51-55

4.3 Educational loan 56-59

Chapter 5 Comparison of loans 60

5.1 Comparison of home loans 61

5.2 Comparison of personal loans 62

5.3 Comparison of educational loans 63

Chapter 6 Customer survey 64

6.1 Occupation of respondent 65

6.2 Types of loan 66

6.3 Distribution on the basis of sex 67

6.4 Distribution on the basis of age 68

Chapter 7 Limitations and recommendations 69

7.1 Limitations 70

7.2 Recommendations 71

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8. Glossary 72-75

9. References 76

VI. OBJECTIVE OF THE STUDY

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The objective of the study is divided into two parts:-

Primary objective and

Secondary objective

Primary objective:- the main objective of the study is to find out the interest

rates, tenure, percentage of funding, eligibility to apply for loans etc.

Secondary objective:- the secondary objective of the study is to find out the

extent to which customer expectations match axis bank performance in retail

loan services.

This was done to help axis bank to recognize their faults in customer dealing.

As in this world customer satisfaction is more important than huge profits, so

customer satisfaction survey will help it in finding out its position.

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VII. SOME COMMON TERMS USED IN THE STUDY :-

1.Rate of interest :- fixed rate of interest as the name suggests, is the rate that remain fixed

throughout the tenure of the loan. The rate doesn’t normally changes, till the full repayment of

the loan. Floating rate is the rate is the rate which moves upwards or downwards depending

upon the market forces.

2.Processing fees: - a processing fees is stamp charges. It is charged on the loan amount, when

the loan amount is sanctioned. It starts from 0.5% and Goes till 5%.

3.Penality:- it is also known as pre-closure charges. If the repayment of loan is done before the

tenure, then penalty charges are changed from the customer of the outstand loan.

4.tenure:-tenure is the duration/time for which loan is taken.

5.funding:- funding means max. percentage of loan to fund to the customer. Generally a small

amount of margin is kept with the bank, rest is given to the customer.

6. Net interest income:-  (NII) is the difference between revenues generated by interest-bearing

assets and the cost of servicing (interest-burdened) liabilities. For banks, the assets typically

include commercial and personal loans, mortgages, construction loans and investment securities.

The liabilities consist primarily of customers' deposits. NII is the difference between (a) interest

payments the bank receives on loans outstanding and (b) interest payments the bank makes to

customers on their deposits.

NII = (interest payments on assets) − (interest payments on liabilities)

7. Net profit:- In simplistic terms, net profit is the money left over after paying all the expenses

of an endeavor. In practice this can get very complex in large organizations or endeavors.

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Net profit= Gross profit - Pre-tax profit

8.Market capitalization:- Market capitalization/capitalisation (often market cap) is a

measurement of size of a business enterprise (corporation) equal to the share price times the

number of shares outstanding of a public company. As owning stock represents ownership of the

company, including all its equity, capitalization could represent the public opinion of a

company's net worth and is a determining factor in stock valuation. Likewise, the capitalization

of stock markets or economic regions may be compared to other economic indicators. 

9.Assets:- In financial accounting, assets are economic resources. Anything tangible or

intangible that is capable of being owned or controlled to produce value and that is held to have

positive economic value is considered an asset. Simplistically stated, assets represent ownership

of value that can be converted into cash (although cash itself is also considered an asset).

10.charges for the late payment of EMI :- If the borrower doesn’t pay the EMI at its due

date,then he/she will charged with fines. This generally according to the time for which the

payment is delayed.

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CHAPTER 1

INTRODUCTION OF BANKING

INDUSTRY IN INDIA

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Other Nationalized Banks

RESERVE BANK OF INDIACentral Bank and supreme monetary

authority

Non Scheduled Banks

Foreign Banks Private Sector

SBI & Associates

Regional Rural Banks

Urban Cooperatives

State Cooperatives

Scheduled Banks

Cooperative

Public Sector

Commercial

BANKING IN INDIA

1.1 Overview

Banking in India originated in the first decade of 18th century. The first banks were The General

Bank of India, which started in 1786, and Bank of Hindustan, both of which are now defunct.

The oldest bank in existence in India is the State Bank of India, which originated in the "The

Bank of Bengal" in Calcutta in June 1806. This was one of the three presidency banks, the other

two being the Bank of Bombay and the Bank of Madras. The presidency banks were established

under charters from the British East India Company. They merged in 1925 to form the Imperial

Bank of India, which, upon India's independence, became the State Bank of India. For many

years the Presidency banks acted as quasi-central banks, as did their successors. The Reserve

Bank of India formally took on the responsibility of regulating the Indian banking sector from

1935. After India's independence in 1947, the Reserve Bank was nationalized and given broader

powers.

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Early History

The first fully Indian owned bank was the Allahabad Bank, established in 1865. However, at the

end of late-18th century, there were hardly any banks in India in the modern sense of the term.

The American Civil War stopped the supply of cotton to Lancashire from the Confederate States.

Promoters opened banks to finance trading in Indian cotton. With large exposure to speculative

ventures, most of the banks opened in India during that period failed. The depositors lost money

and lost interest in keeping deposits with banks. Subsequently, banking in India remained the

exclusive domain of Europeans for next several decades until the beginning of the 20th century.

Foreign banks too started to arrive, particularly in Calcutta, in the 1860s. The

Comptoire d'Escompte de Paris opened a branch in Calcutta in 1860, and another in Bombay in

1862; branches in Madras and Pondichery, then a French colony, followed. Calcutta was the

most active trading port in India, mainly due to the trade of the British Empire, and so became a

banking centre.

The Bank of Bengal, which later became the State Bank of India.

Around the turn of the 20th Century, the Indian economy was passing through a relative period

of stability. Around five decades had elapsed since the Indian Mutiny, and the social, industrial

and other infrastructure had improved. Indians had established small banks, most of which

served particular ethnic and religious communities.

The presidency banks dominated banking in India. There were also some exchange banks and a

number of Indian joint stock banks. All these banks operated in different segments of the

economy. The exchange banks, mostly owned by Europeans, concentrated on financing foreign

trade. Indian joint stock banks were generally under capitalized and lacked the experience and

maturity to compete with the presidency and exchange banks. This segmentation let Lord Curzon

to observe, "In respect of banking it seems we are behind the times. We are like some old

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fashioned sailing ship, divided by solid wooden bulkheads into separate and cumbersome

compartments."

By the 1900s, the market expanded with the establishment of banks such as Punjab National

Bank, in 1895 in Lahore and Bank of India, in 1906, in Mumbai - both of which were founded

under private ownership. Punjab National Bank is the first Swadeshi Bank founded by the

leaders like Lala Lajpat Rai, Sardar Dyal Singh Majithia. The Swadeshi movement in particular

inspired local businessmen and political figures to found banks of and for the Indian community.

A number of banks established then have survived to the present such as Bank of India,

Corporation Bank, Indian Bank, Bank of Baroda, Canara Bank and Central Bank of India.

1.2 Nationalized banks in India

Banking System in India is dominated by nationalized banks. The nationalization of banks in

India took place in 1969 by Mrs. Indira Gandhi the then prime minister. The major objective

behind nationalization was to spread banking infrastructure in rural areas and make available

cheap finance to Indian farmers. Fourteen banks were nationalized in 1969. Before 1969, State

Bank of India (SBI) was the only public sector bank in India. SBI was nationalized in 1955 under

the SBI Act of 1955. The second phase of nationalization of Indian banks took place in the year

1980. Seven more banks were nationalized with deposits over 200 crores.

List of Public Sector Banks in India is as follows

➢ Allahabad Bank ➢ State Bank of India (SBI)

➢ State Bank of Indore ➢ State Bank of Mysore

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➢ State Bank of Patiala ➢ State Bank of Saurashtra

➢ State Bank of Travancore ➢ Syndicate Bank

➢ UCO Bank ➢ Union Bank of India

➢ United Bank of India s ➢ Vijaya Bank

➢ Andhra Bank ➢ Bank of Baroda

➢ Bank of India ➢ Bank of Maharashtra

➢ Canara Bank ➢ Central Bank of India

➢ Corporation Bank ➢ Dena Bank

➢ Indian Bank ➢ Indian Overseas Bank

➢ Oriental Bank of Commerce ➢ Punjab and Sind Bank

➢ Punjab National Bank ➢ State Bank of Bikaner & Jaipur

➢ State Bank of Hyderabad

1.3 Private Banks in India

All the banks in India were earlier private banks. They were founded in the pre-independence era

to cater to the banking needs of the people. But after nationalization of banks in 1969 public

sector banks came to occupy dominant role in the banking structure. Private sector banking in

India received a fillip in 1994 when Reserve Bank of India encouraged setting up of private

banks as part of its policy of liberalization of the Indian Banking Industry. Housing Development

Finance Corporation Limited (HDFC) was amongst the first to receive an 'in principle' approval

from the Reserve Bank of India (RBI) to set up a bank in the private sector.

Private Banks have played a major role in the development of Indian banking industry. They

have made banking more efficient and customer friendly. In the process they have jolted public

sector banks out of complacency and forced them to become more competitive.

List of Private Sector Banks in India is as follows

Bank of Rajasthan ➢Bharat Overseas Bank

Axis Bank ➢Catholic Syrian Bank

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Centurion Bank of Punjab ➢Dhanalakshmi Bank

Federal Bank ➢HDFC Bank

ICICI Bank ➢IDBI Bank

IndusInd Bank ➢ING Vysya Bank

Jammu & Kashmir Bank ➢Karnataka Bank

Karur Vysya Bank ➢Kotak Mahindra Bank

SBI Commercial and International Bank ➢South Indian Bank

United Western Bank ➢ YES Bank

CHAPTER 2

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COMPANY PROFILE

AXIS BANK

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COMPANY PROFILE

2.1 ABOUT AXIS BANK

Start on 1994

On July 2007 UTI Bank rebrand as Axis Bank

2.1.1 Promoters

Unit Trust Of India (UTI)

Life Insurance Corporation (LIC)

General Insurance Corporation (GIC)

National Insurance Company Limited

New India Assurance Company Limited

The Oriented Insurance Company Limited

United India Insurance Company Limited

2.1.2 Capitalization

407.44 crore

Public Holding (other than promoters and GDRs) = 54.51%

2.1.3 Registered Office

Ahmadabad

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Central Office

Mumbai

2.1.4 DISTRIBUTION

Total Branches

More than 1042 branches (including 56 Service Branches/CPCs as on 30th June 2010).

ATM

Over 4474 ATMs (as on 30th June 2010) providing 24 hrs a day banking convenience to its

customers.

2.1.5 Bank Strengths

The Bank has strengths in both retail and corporate banking and is committed to adopting the

best industry practices internationally in order to achieve excellence.

2.1.6 MANAGEMENT (KEY PEOPLE)

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NAME KEY POSITION

Dr. Adarsh Kishore Chairman

Smt. Shikha Sharma M.D. & CEO

Shri M. M. Agrawal Deputy Managing Director

Shri J.R. Varma Director

Dr. R.H. Patil Director

Smt. Rama Bijapurkar Director

Shri R.B.L. Vaish Director

Shri M.V. Subbiah Director

Shri K. N. Prithviraj Director

Shri V. R. Kaundinya Director

Shri S. B. Mathur Director

Shri M. S. Sundara Rajan Director

2.1.7 FINANCIAL STATEMENT OF AXIS BANK

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21

Balance Sheet of Axis Bank ------------------- in Rs. Cr. -------------------

Mar '06 Mar '07 Mar '08 Mar '09 Mar '10

12 mths 12 mths 12 mths 12 mths 12 mths

Capital and Liabilities:

Total Share Capital 278.69 281.63 357.71 359.01 405.17

Equity Share Capital 278.69 281.63 357.71 359.01 405.17

Share Application Money 13.44 0.00 2.19 1.21 0.17

Preference Share Capital 0.00 0.00 0.00 0.00 0.00

Reserves 2,593.50 3,120.58 8,410.79 9,854.58 15,639.27

Revaluation Reserves 0.00 0.00 0.00 0.00 0.00

Net Worth 2,885.63 3,402.21 8,770.69 10,214.80 16,044.61

Deposits 40,113.53 58,785.60 87,626.22 117,374.11 141,300.22

Borrowings 2,680.93 5,195.60 5,624.04 10,185.48 17,169.55

Total Debt 42,794.46 63,981.20 93,250.26 127,559.59 158,469.77

Other Liabilities & Provisions 4,051.03 5,873.80 7,556.90 9,947.67 6,133.46

Total Liabilities 49,731.12 73,257.21 109,577.85 147,722.06 180,647.84

Mar '06 Mar '07 Mar '08 Mar '09 Mar '10

12 mths 12 mths 12 mths 12 mths 12 mths

Assets

Cash & Balances with RBI 2,429.40 4,661.03 7,305.66 9,419.21 9,473.88

Balance with Banks, Money at Call 1,212.45 2,257.27 5,198.58 5,597.69 5,732.56

Advances 22,314.23 36,876.48 59,661.14 81,556.77 104,343.12

Investments 21,527.35 26,897.16 33,705.10 46,330.35 55,974.82

Gross Block 898.68 1,098.93 1,384.70 1,741.86 2,107.98

Accumulated Depreciation 345.33 450.55 590.33 726.45 942.79

Net Block 553.35 648.38 794.37 1,015.41 1,165.19

Capital Work In Progress 14.37 24.82 128.48 57.48 57.24

Other Assets 1,679.98 1,892.07 2,784.51 3,745.15 3,901.06

Total Assets 49,731.13 73,257.21 109,577.84 147,722.06 180,647.87

Contingent Liabilities 36,524.72 55,993.04 78,028.44 104,428.39 296,125.58

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2.1.8 FINANCIAL PERFORMANCE IN Q1 YEAR

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Auditors

M/s. S. R. Batliboi & Co. Auditors Chartered Accountants

Registrar and Share Transfer Agent

M/s. Karvy Computershare Private Limited

1.2. Profile

Axis Bank is one of the fastest growing banks in the country and has an extremely competitive

and profitable banking franchise evidenced by:

Comprehensive portfolio of banking services includes Corporate Credit, Retail Banking,

Business Banking, Capital Markets, Treasury and International Banking.

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2.2.1 VISION 2015

To be the preferred financial solutions provider excelling in customer

delivery through insight.

empowered employees and smart use of technology.

2.2.2 Core Values

Customer Centricity

Ethics

Transparency

Teamwork

Ownership

2.2.3 Mission and Values

Customer Service and Product Innovation tuned to diverse needs of individual and corporate

clientele.

Continuous technology up gradation while maintaining human values.

Progressive globalization and achieving international standards.

Efficiency and effectiveness built on ethical practices.

Customer Satisfaction through providing quality service effectively and efficiently.

"Smile, it enhances your face value" is a service quality stressed on Periodic Customer

Service Audits.

Maximization of Stakeholder value.

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Success through Teamwork, Integrity and People.

2.2.4 COMPETITORS

Major Private Sector competitors:

HDFC

ICICI

Major Public Sector competitors:

SBI

PNB

Axis bank HDFC bank ICICI bank SBI PNB

1994 Aug,1994 1955 July,1955 Lahore,1895 Founded

Dr. Adarsh

Kishore

Jagdish Capoor Mr.K.V.

kamath

Mr.O.P.BHATT Mr.K.R.kamath Chairmen

$19.0 million $ 941.25

million

$ 1.4 billion 85909.36 crore Rs. 7326

Crore

Operating

income

RS 742 crore $ 646.01

million

$ 1.03 billion $2.473 billion Rs. 3905

Crore

Net profit

1,47,479 1,67,404 2,02,017 Approx. 300,000 2,49,330 deposites

Rs180,647.87 Approx. $41.23

billion

$ 100.10

billion 

 $323.043 billion Rs 2,96,633

crore

Total assets

Competition of axis bank with other private banks

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Last Price Market Cap.

(Rs. cr.)

Net Interest

Income

Net Profit Total Assets

ICICI Bank 912.85 101,768.65 25,706.93 4,024.98 363,399.71

HDFC Bank 2,038.60 93,712.55 16,172.91 2,948.69 183,270.78

Axis Bank 1,389.95 56,632.47 11,638.02 2,514.53 180,647.87

Kotak Mahindra 769.75 26,833.05 3,255.62 561.11 37,436.31

Yes Bank 301.85 10,293.69 2,369.71 477.74 36,382.50

IndusInd Bank 212.05 8,703.69 2,706.99 350.31 35,369.52

Federal Bank 355.05 6,069.38 3,673.23 464.55 38,850.88

ING Vysya Bank 349.05 4,190.24 2,232.90 242.22 33,880.24

JK Bank 795.50 3,856.41 3,056.88 512.38 37,693.26

Karur Vysya 602.60 3,280.29 1,757.94 336.03 21,993.49

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2.2.5 COMPARISON OF AXIS BANK WITH HDFC BANK AND ICICI BANK ON THE

BASIS OF MARKET CAP,NET INTEREST INCOME,NET PROFIT AND TOTAL

ASSETS

market cap N.I.I. net profit total assets0.00

50,000.00

100,000.00

150,000.00

200,000.00

250,000.00

300,000.00

350,000.00

400,000.00

ICICI HDFCAxis bank

CHAPTER 3

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LOAN

3. LOAN

A loan is a type of debt. Like all debt instruments, a loan entails the redistribution of financial

assets over time, between the lender and the borrower.

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In a loan, the borrower initially receives or borrows an amount of money, called the principal,

from the lender, and is obligated to pay back or repay an equal amount of money to the lender at

a later time. Typically, the money is paid back in regular installments, or partial repayments; in

an annuity, each installment is the same amount. The loan is generally provided at a cost,

referred to as interest on the debt, which provides an incentive for the lender to engage in the

loan. In a legal loan, each of these obligations and restrictions is enforced by contract, which can

also place the borrower under additional restrictions known as loan covenants. Although this

article focuses on monetary loans, in practice any material object might be lent.

Acting as a provider of loans is one of the principal tasks for financial institutions. For other

institutions, issuing of debt contracts such as bonds is a typical source of funding.

3.1 TYPES OF LOAN

1.3. Secured loan

A secured loan is a loan in which the borrower pledges some asset (e.g. a car or property) as

collateral for the loan.

A subsidized loan is a loan that will not gain interest before you begin to pay it. It is known to be

used at multiple colleges.

A unsubsidized loan is a loan that gains interest the day of disbursement.

A mortgage loan is a very common type of debt instrument, used by many individuals to

purchase housing. In this arrangement, the money is used to purchase the property. The financial

institution, however, is given security — a lien on the title to the house — until the mortgage is

paid off in full. If the borrower defaults on the loan, the bank would have the legal right to

repossess the house and sell it, to recover sums owing to it.

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In some instances, a loan taken out to purchase a new or used car may be secured by the car, in

much the same way as a mortgage is secured by housing. The duration of the loan period is

considerably shorter — often corresponding to the useful life of the car. There are two types of

auto loans, direct and indirect. A direct auto loan is where a bank gives the loan directly to a

consumer. An indirect auto loan is where a car dealership acts as an intermediary between the

bank or financial institution and the consumer.

A type of loan especially used in limited partnership agreements is the recourse note.

A stock hedge loan is a special type of securities lending whereby the stock of a borrower is

hedged by the lender against loss, using options or other hedging strategies to reduce lender risk.

A pre-settlement loan is a non-recourse debt, this is when a monetary loan is given based on the

merit and awardable amount in a lawsuit case. Only certain types of lawsuit cases are eligible for

a pre-settlement loan. This is considered a secured non-recourse debt due to the fact that if the

case reaches a verdict in favor of the defendant the loan is forgiven.

2. Unsecured

Unsecured loans are monetary loans that are not secured against the borrower's assets. These

may be available from financial institutions under many different guises or marketing packages:

credit card debt

personal loans

bank overdrafts

credit facilities or lines of credit

corporate bonds (may be secured or unsecured)

The interest rates applicable to these different forms may vary depending on the lender and the

borrower. These may or may not be regulated by law. In the United Kingdom, when applied to

individuals, these may come under the Consumer Credit Act 1974.

3. Demand loan

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Demand loans are short term loans that are atypical in that they do not have fixed dates for

repayment and carry a floating interest rate which varies according to the prime rate. They can be

"called" for repayment by the lending institution at any time. Demand loans may be unsecured or

secured.

4. Personal or commercial loan

Loans can also be subcategorized according to whether the debtor is an individual person

(consumer) or a business. Common personal loans include mortgage loans, car loans, home

equity lines of credit, credit cards, installment loans and payday loans. The credit score of the

borrower is a major component in and underwriting and interest rates (APR) of these loans. The

monthly payments of personal loans can be decreased by selecting longer payment terms, but

overall interest paid increases as well. For car loans in the U.S., the average term was about 60

months in 2009.

Loans to businesses are similar to the above, but also include commercial mortgages and

corporate bonds. Underwriting is not based upon credit score but rather credit rating.

Generally there are two type of lending:-

1. Retail loans

2. Business loan

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CHAPTER 4

RETAIL LOANS

2.Types of retail loans provided by axis bank:-

1. Home loan

2. Personal loan

3. Educational loan

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4. Car loan

5. Loan against share

6. Loan against property

7. Loan against security

8. Consumer loan

1. Home loan

4.1.1 Features of Power Home Loan

Attractive interest rates

Balance Transfer facility

Doorstep service

Nil Prepayment charges

Criteria Salaried Individual ProfessionalsSelf Employed

Individuals

Min. work exp (Years)2 (3 if current employment

<1 year)3

Min net income (Rs.) 15000pm 1.50 lacs pa

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Min ~ Max age (Years)

>24 ~ <= than

superannuation at loan

termination

>24 ~ <= 65 at loan termination

Min ~ Max Tenor

(Months)Maximum 240 Maximum 240 Maximum 240

Maximum LTV 80%

Clubbing of Income Allowed for spouse only

Pre payment penalty NIL

Processing fee 1% of loan amt + 10.30% Service Tax as applicable

Other Products / Variants

Takeover of existing

HL from other

financier (Balance

Transfer)

Allowed

Refinance Option Allowed for properties purchased in last 6 months

4.1.2 Documents required for Home Loan:

Proof of Identity, Signature & Age:

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Passport

Voter's Card

Driving License

PAN card

Photograph

Proof of Residence:

Ration Card

Passport

Latest Electricity Bill

Latest Telephone Bill

Latest Credit Card Bill.

Proof of Income:

Latest 3 salary slip showing all deductions

IT Returns

Computation of income

Balance Sheet and P/L A/c for the last 2 years certified by a C.A.

Bank Statement:

Last 6 months where salary/income is credited

Proof of Qualification:

Degree / Diploma - proof of professional qualification

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4.1.3 Interest Rate

Sr. No Type Loan amount (Rs.) Rate Of Interest (p.a.)

1 Floating Up to 30 Lacs 8.75%

Above 30 Lacs 9.25%

2 Fixed Irrespective of the loan amount 14.00%

scheme Proce

ssing

charg

es

Prepayme

nt

charges

No due

certificate

Solvency

certificate

Charges for

Late Payment

of EMI

Charges for

changing

from fixed to

floating rates

of interest

Power

Home

1% + Service tax as applicable

Nil Na Na Rs 500 + taxes per

cheque bounce and a

penal interest @24%

per annum i.e. @ 2%

per month on the

overdue installment/s

Min. Rs.

5000 or

1% of the

outstand-

ing

amount

which-

ever is

higher

Charges for changing from floating to fixed rates of interest:-

Min. Rs. 5000 or 1% of the outstanding amount whichever is higher

36

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Switching Cost: Switching from the Floating rate scheme to the Fixed rate scheme and vice

versa is permissible. If a fixed rate customer wants to reschedule the loan to a lower interest rate,

the same is also permissible.

37

4.1.4 Terms and Conditions

Repayment

Repayment period for home loans shall not exceed 25 years.

Repayment period of pre-allotment bookings of housing loans shall not exceed 1½ year

Repayment period of improvement or renovation or extension of existing property shall

not exceed 10 years.

Security

Equitable mortgage of the property to be financed by way of deposit of title deeds.

Disbursement

The loan will be disbursed in full or in suitable installments, taking into account the

requirement of funds and progress of construction, as assessed by the Bank directly to

seller or builder or local development authority or supplier of materials etc.

Processing charges or admission fee

Processing fee equivalent to 1% of the loan amount (applied for) will be collected along

with the application form (taxes as applicable).

Penalty for early closure

Nil.

Other Conditions

Bank reserves the right to reject any application without assigning reasons thereof

The applicant will undertake to inform the Bank as and when there is a change in address

or employment

The terms and conditions mentioned above and elsewhere under the scheme are subject

to modification from time to time solely at Bank's discretion.

Page 38: comparative analysis of retail loan provided by axis bank & other banks

4.2 Personal Loan

4.2.1

Criteria Salaried Individual Normal

Interest rate as per category As per category grid

Min. work exp (years)

1 year of cumulative experience for both salaried

individual/professional.

Min net income (Rs. p.m.) 15,000

Min ~ Max age > 21 & < superannuation at loan termination

Min ~ Max loan amt (Rs.)1.25- Rs 10 lacs (1.25 lacs loan is only available for

customers having salary power relationship)

Min ~ Max Tenor (months)12 ~ 60 months (For CAT C and D employees maximum

tenor is 48 months)

Security/Collateral/Guarantor Optional

Banking relationshipsCat A & B - Last 3 months

Cat C & D - Last 6 months

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Phone landline / mobile / WLL mandatory

Processing fee 2% of loan amt

Eligibility calculation

Max loan =(Net monthly income - obligations) x

Multiplier. Multiplier varies from 5 to 13 depending

upon tenure.

Residence Present residence => 6 months

CriteriaSalaried Individual Prof (MBA, Engineer, Architect, CA,

CS, ICWA)

Interest rate as per category As per category grid

Min. work exp (years) 2

Min net income (Rs. p.m.) 15,000

Min ~ Max age > 21 & < superannuation at loan termination

Min ~ Max loan amt (Rs.)1.25 - 20 lakhs (1.25 lakh loan is only available for

customers having salary power relationship)

Min ~ Max Tenor (months) 12 ~ 60

Security/Collateral/Guarantor Optional

Banking relationships

Cat A & B - Last 3 months

Cat C & D - Last 6 months

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Page 40: comparative analysis of retail loan provided by axis bank & other banks

Phone landline / mobile / WLL mandatory

Processing fee 2% of loan amt

Eligibility calculation

Max loan =(Net monthly income - obligations) x

Multiplier. Multiplier varies from 5 to 15 depending upon

tenure.

Residence Present residence => 6 months

Degree / Diploma - proof of professional qualification

Criteria Salaried Doctors

Interest rate as per categoryDoctor in Cat B/C/D at a min of MBBS/BDS/ MS/MD =

Cat B rate

Min. work exp (years) 3

Min net income (Rs. p.m.) 15,000 (gross)

Min ~ Max age >24 and <65 at loan termination

Min ~ Max loan amt (Rs.)1.25 – 20 lakhs (1.25 lakh loan is only available for

customers having salary power relationship)

Min ~ Max Tenor (months) 12 ~ 60

Security/Collateral/Guarantor Optional

Banking relationships Last 6 months

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Page 41: comparative analysis of retail loan provided by axis bank & other banks

Phone landline / mobile / WLL mandatory

Processing fee 2% of loan amt+service tax as applicable

Eligibility calculation

Max loan = (Gross monthly salary - obligations) x

Multiplier. Multiplier varies from 5 to 15 depending upon

tenure.

Residence Present residence => 6 months

Proof of Qualification

Degree, Registration with respective state medical

councils Or Dentists Association.

4.2.2 Documentation:

Documents Required

Proof of Identity, Signature & AgePassport/ Voter's Card/ Driving License/ PAN card &

Photograph.

Proof of Telephone BillLatest bill of landline/ mobile/ WLL stating name of

borrower or address of borrower.

Proof of ResidenceRation Card/ Passport/ Latest Electricity Bill/ Latest

Telephone Bill/ Latest Credit Card Bill.

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Proof of IncomeLatest salary slip showing all deductions and Last 2 years

Form 16 along with current dated salary certificate

Bank Statement / Pass Book where

salary is CreditedCat A & B - Last 3 months, Cat C & D - Last 6 months

4.2.3 Interest Rate Grid:

Interest Rate Grid

Personal Loans ROI (only Fixed)

Salaried - Cat A 14~15.00%

Salaried - Cat B 17.00%

Salaried - Cat C 19.00%

Salaried - Cat D 21.00%

4.3. EDUCATION LOAN

Axis Bank's Study Power aims to provide financial support to deserving students for pursuing

higher professional or technical education in India and abroad. The loan would be provided to

students who have obtained admission to career-oriented courses eg, medicine, engineering,

management etc., either at the graduate or post-graduate level.

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4.3.1 Quantum of loan:

The quantum of finance under the scheme is capped at Rs.10 lacs for studies in India and RS 20

Lacs for studies abroad, which cover tuition fees, hostel charges (if any), cost of books, etc. The

minimum amount of loan would be RS 50000.

4.3.2 Margin

No margin for loans upto Rs 4 lacs. For loans above Rs 4 lacs, 5% margin for studies within

India and 15% for higher studies overseas.

4.3.3 Rate of interest

Interest rates linked to PLR.

4.3.4 Role of the Guardian

The parent(s) or guardian of the student would be treated as a co-applicant of the loan. His or her

role would be, necessarily, like the primary debtor.

4.3.5 Security

Third party guarantee and/or collateral security may be asked for in appropriate cases.

Additional Security

Assignment of LIC Policy in favour of the Bank for the sum assured being at least 100% of the

loan amount. The policy is kept alive during the currency of the loan. To ensure this, the annual

premium may be include in the computation of the loan requirement, along with the tuition fees

and other recurring charges. Further, the future income of the student needs to be assigned in

favour of the Bank for meeting the instalment obligations.

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4.3.6Disbursement

The loan will be disbursed in full or in suitable instalments taking into account the requirement

of funds and/or fee schedule as assessed by the Bank directly to the educational institution or

vendor of books or equipment or instruments.

Penalty for early closure

Nil

4.3.7 Interest Rates & Charges

rate of

interest

processing

fees

Payment

charges

No due

certificate

Solvency

certificate

Charges for

late

payment of

EMI

Charges

for

changing

from

fixed to

floating

rates of

interest

Charges

for

changing

from

floating

to fixed

rates of

interest

13.75% -

15.75%

*Repaya

ble in

maximu

m 7 years

from the

commenc

ement of

instalmen

t.

Nil Nil Na Na Rs 500 +

taxes per

cheque

bounce and

a penal

interest

@24% per

annum i.e.

@ 2% per

month on

the overdue

Na Na

44

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installment/

s

45

Page 46: comparative analysis of retail loan provided by axis bank & other banks

CHAPTER 5

COMPARISON OF LOANS

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Page 47: comparative analysis of retail loan provided by axis bank & other banks

5.1 COMPARISON OF HOME LOANS

Name Type Loan

eligibility(in

lacs)

Interest rates EMI

Rs.

Processing

fees

ICICI BANK floating 18-26 8.25%* 19,405 0.5% of loan

amount

HDFC BANK fixed 13-19 14.25% 26,972 0.5-1% of loan

amt.

SBI BANK fixed 20-28.8 8%* 19,113 0.5% of loan

amt.

AXIS BANK fixed 13-19 14% 26,635 1% of loan

amt.

PNB BANK fixed 17-24 9.25% 20,724 0.5% of loan

amt.

5.2 COMPARISON OF PERSONAL LOAN

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BANK NAME TYPE LOAN

ELIGIBILITY(rs.)

INTEREST

RATE(%)

EMI (rs. ) PROCESSING

FEES

ICICI BANK floating 4.15-5.53 14-18 3,418-3,615 2% of loan amt.

HDFC BANK Floating 3.93-5.24 15.5-22 3,491-3,819 2.5% Of loan amt.

SBI BANK Floating 4.39-5.85 14 3,418 2-3% of loan amt.

AXIS BANK fixed 3.98-5.31 14-21 3,418-3,768 2% of loan amt.

PNB BANK fixed 50,000-4.0* 11-15* 1.8% of the loan amount + Service Tax & Education Cess

5.3 COMPARISON OF EDUCATIONAL LOANS

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Page 49: comparative analysis of retail loan provided by axis bank & other banks

BANK

NAME

INTEREST

TYPE

INTEREST

RATE

MAX.

LOAN

AMT.

MAX.

REPAYMEN-T

TENURE

(yrs)

MARG-

IN

PROCESSI

NG FEES

ICICI

BANK

floating 11.25 -13% 10,00,000 7 5% 1% of loan

amt.

HDFC

BANK

Fixed 12-14% 10,00,000 7 5% 1% of loan

amt.

SBI BANK floating 12.75% 10,00,000 7 5% NIL

AXIS

BANK

fixed 13.75-15.75% 10,00,000 7 5% NIL

PNB BANK floating 11.25% 10,00,000 7 5% NIL

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CHAPTER 6

CUSTOMER SURVEY

CUSTOMER SATISFACTION SURVEY

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In the study, random sample only existing customers of the Axis Bank. The

customers studied under this survey were mostly walk-in customers proper care

was taken to approach those customers who could easily fill up the questionnaire

and fill up the questionnaire and were rational in their response. But there could be

some errors in the analysis which could have crept into due to lazy respondents,

human errors and other factors.

Sampling procedure - convenience sampling.

Sample size - 50

Sample extent - bulandshahr (u.p.)

6.1.Occupation of respondents

occupation wise break-upsalariedself-employedretireothers

In the survey, we found that majority of people who have taken loan are salaried

person, followed by self-employed and then retire persons.

6.2.Types of loan

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Page 52: comparative analysis of retail loan provided by axis bank & other banks

tyes of loanhome loanpersonal loaneducational loanother loans

On the basis of survey we found that home loan is most popular,followed by

educational loan and personal loans.

6.3. DISTRIBUTION OF CUSTOMER ON THE BASIS OF SEX

sex

malefemale

male customer prefer more loan as compare to female customers.

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Page 53: comparative analysis of retail loan provided by axis bank & other banks

6.4.AGE- WISE DISTRIBUTION

agebelow 2525-35above 35

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VII. RESEARCH METHODOLOGY

The purpose of methodology is to describe the research procedure and the data collection

method.

The study is mostly descriptive in nature. Both secondary as well as the primary data has been

used for the research. The primary data is collected through questionnaire, interviews and

personal visit to the banks. The total sample size used for the collection of the primary data was

50. The sample unit were the customers who visited the bank during the study duration.

54

suggestions

PRIMARY DATA

1.questionnaire2.interview

3.personal visit to various banks

TOOLS USED

1.comparative analysis

2.statistical tools like graphs,tables,pie-

charts etc

SECONDARY DATA

1.website of axis bank

2.other websites3.articles and

newspaper

Page 55: comparative analysis of retail loan provided by axis bank & other banks

The secondary information was gathered from the files, documents, records and sources of the

company. Basically the data was drawn from the Internet and secondary sources that are

available in research.

The different tools used in the study are charts, graphs, and tables.

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CHAPTER 7

FINDINGS,LIMITATION

AND

RECOMMENDATIONS

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Page 57: comparative analysis of retail loan provided by axis bank & other banks

7.1 LIMITATIONS

While working on a project following limitations and constraints were found.

As the study was done within branch of axis bank didn’t cover the broad spectrum of customers.

Lack of expertise being a trainee in analyzing data .The sample size is limited due to constraint

of time.

Some respondents were not cooperative and lazy enough, they didn’t respond to the

questionnaire very well.

Some respondents gave biased information so as to promote their bank in which they are dealing

and have account.

Some customers are lazy enough or they don’t have to fill the questionnaire , so i have to

manually fill some forms on the basis of their response.

7.2 SUGGESTIONS AND RECOMMENDATIONS

During the study, it was found that the customers had to wait too long for the loans to get

disbursed. The processing time is too long. Customers had to wait for their loan processing

done by the staff. Efforts should be made to reduce it.

It was found out that there is lot of formalities in the loan disbursement process. Too much

documentation is done. Customers is not aware of all the formalities to be done, which he/she

asked to do . reading loan agreement at the time of taking loan is time consuming. Therefore

paper work should be more friendly and clear.

After sales service is not upto the mark. Customers facing problems should be attended on

time.

Staff is generally co-operative only at the time of loan is sanctioned and disbursed. Therefore

after sales service be improved upto satisfaction level of customer.

Customers should be given proper information about EMI. They are generally not told how

to calculate EMI. They should know its calculation and its amount.

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Page 58: comparative analysis of retail loan provided by axis bank & other banks

Pubic dealing hours should be increased to some later time period because majority of the

customers were found out to be salaried in the survey.

Bank should make efforts to attract more and more customers through increased

advertisement.

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ABBREVIATIONS AND ACRONYMS (GLOSSARY)

RBI : Reserve Bank of India

SOL : Service Out-let

ATM : Automatic Teller Machine

PIN : Personal Identification Number

FII : Foreign Institutional Investor

AMFI : The Association of Mutual Funds in India

IRDA : Insurance Regulatory and Development Authority

SEBI : Security and Exchange Board of India

CBIL : Credit Information bureau (India) Ltd.

CRR : Cash Reserve Ratio

SLR : Statutory Liquidity Ratio

ALM : Assets liability Management

ALCO : Assets Liability Committee

REPO : Reverse Purchase Order

GDR : Global Depository Receipt

ADR : American Depository Receipt

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7. REFERENCES

www.axisbank.com

www.hdfcbank.com

www.icicibank.com

www.sbi.co.in

www.pnb.com

www.wikipedia.com

www.google.com

www.apnaloan.com

www.moneycontrol.com

www.thehindu.com

www.businessline.com

www.bankbazaar.com

60