company report - tinder
TRANSCRIPT
![Page 1: Company Report - Tinder](https://reader031.vdocuments.site/reader031/viewer/2022021920/58d06d451a28abc9788b47e1/html5/thumbnails/1.jpg)
Jing Leng (lengjing)
![Page 2: Company Report - Tinder](https://reader031.vdocuments.site/reader031/viewer/2022021920/58d06d451a28abc9788b47e1/html5/thumbnails/2.jpg)
Product
1. Location based dating app
2. Matches people who swiped right on each other anonymously
3. 50 million users, 196 countries, 10 billion matches.
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● Sep 2012: founded at Hatch Labs, IAC’s incubator
● June 2014: sexual harassment lawsuit by Wolfe,
Sean removed from CEO ‘s position
● Aug 2015: Sean Rad back as CEO
History
Sean Rad, Co-founder and CEO
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Finance Info
● Evaluation: $1.2B? $1.6B?
● Monetization model: Tinder Plus and ads.
● Revenues: $75M 2015
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Secret Sauce1. Solves the need
2. Effective UX: game-like, “double opt-in”
3. Remarketing: hookup -> dating
“Tinder solves the biggest problem in humanity: that you’re put on this planet to meet people."
-- Sean Rad, CEO of Tinder
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Competition
![Page 7: Company Report - Tinder](https://reader031.vdocuments.site/reader031/viewer/2022021920/58d06d451a28abc9788b47e1/html5/thumbnails/7.jpg)
Prediction 1. Continue to lead the competition
2. Possible pitfalls: quality of users
3. Strength: support from IAC
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“I’ve gotten numbers on Tinder just by sending emojis,” says John. “Without actually having a conversation—having a conversation via emojis.”
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Density Experiment
By Jude Parker
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Jing Leng (lengjing)
![Page 11: Company Report - Tinder](https://reader031.vdocuments.site/reader031/viewer/2022021920/58d06d451a28abc9788b47e1/html5/thumbnails/11.jpg)
Secret Sauce - Marketing 1. Cold start: sororities and fraternities
2. Culture shift: hookup -> dating
3. Rigorously branding how Tinder helps people establish long-term relationship.
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Jing Leng (lengjing)
![Page 13: Company Report - Tinder](https://reader031.vdocuments.site/reader031/viewer/2022021920/58d06d451a28abc9788b47e1/html5/thumbnails/13.jpg)
How does the density of an object affect its ability to float?
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The Experiment
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Tell the audience what you expect to happen...
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Web
● Match.com,
Mobile
● Lorem ipsum dolor sit amet, consectetur adipiscing elit
● Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua
Competition
![Page 17: Company Report - Tinder](https://reader031.vdocuments.site/reader031/viewer/2022021920/58d06d451a28abc9788b47e1/html5/thumbnails/17.jpg)
Notes
competitions: grindr, eHarmony, okCupid, Match.com