company profiles establish: year 2010 business: bluetooth solution provider products: aes dkm-03a...
TRANSCRIPT
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Company Profiles
Establish: Year 2010Business: Bluetooth Solution ProviderProducts: AES DKM-03A (BC03), AES DKM-04R
(BC04)Market: Automotives (Car Kits & Car Audio)Usage: AES DKM-03A 10K / Month; DKM-04R 30K /
MonthExperience: Car Handsfree from 2001
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Bluetooth Grounding
• 2.4 GHz Application• Standard Platform by SIG• Class 1: 100M Class 2: 10M Class 3: 1M• Version: V1.2, 2.0, 2.0+EDR, 3.0, 4.0+HS• Low Power consumption• Profiles – HSP / HFP / A2DP / AVRCP / OPP / FTP &
etc.
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Bluetooth 1.0A (July 26, 1999)
Bluetooth 1.0B (December 1, 1999)• Suffered from a number of interoperability and
anonymity problems.
Bluetooth 1.1 (Feb 22, 2001)• Improved robustness.• Support for non-encrypted channels.• Received Signal Strength Indicator (RSSI).
History of Bluetooth
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Bluetooth 1.2 (Nov 5, 2003)• Adaptive Frequency-Hopping (AFH) to avoid
interference• Add Fast Connections (typical = 100 ms)• Extended Synchronous Connections Oriented
links• (eSCO) improved voice quality of audio
connections.• 50 million Bluetooth chips shipped
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Bluetooth 2.0 + EDR (Nov 4, 2004)• Enhanced Data Rates (EDR) bringing user data
transfer• rates of up to 2.1 Mbit/s.• Reduced power consumption.• 2006 - 500 million Bluetooth chips shipped
Bluetooth 2.1 + EDR (July 26, 2007)• Specification improvements and feature
enhancements• Extended Inquiry Response• Secure Simple Pairing• 2008 – 1 billion Bluetooth chips shipped
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Bluetooth 3.0 + HS (April 21, 2009)• Use of 802.11 b/g radio for High Speed
data transferusing Bluetooth profiles• Data rate 24Mbps for data;• Approximately 8 times faster than EDR if no
SCO connection• active• 12Mbps with SCO (for voice);• Approximately 4 times faster than EDR if SCO
connectionactive• Enhanced Power Control
Bluetooth 4.0 (Dec 17, 2009)• Bluetooth Low Energy controller• Bluetooth 4.0 (Jun 30, 2010)• Bluetooth Low Energy Host
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Profiles
Headset
A2DP
AVRCP
Handsfree
Mobiles
Headset
A2DP
Handsfree
BT Headset
BT CAR Audio
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Solutions Distribution
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Applications - Audio
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Applications – Automotives
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Features Required
• Handsfree Profile• A2DP Profile• Acceptable Echo Cancellation• Acceptable Full Duplex
Speaking• AVRCP Profile• OPP Phone Book Transfers• Caller ID + Redial
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Car MCU 8 to 16 Bit
BC03 / BC05RF
CodecEcho Handling
7 Layer SW
8M Flash (Application + PS Key +
CVC)
UART
I/O
AES DKM-03A / AES DKM-05A (BC03 / BC05)Modules Sales to Market: ~USD5.50 to USD5.80
Current Solution Block Diagram
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AES DKM-04R
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AES DKM-04R
AES DKM-04R4 Layer Software Handling
RF
UART
I/O
Competitive Edge: Price: USD2.3 / PC
Applications: Car Audio CD/DVD usage: 500-800K
Car Codec: Sunplus 8104GB / 8202GB
PSKey + CVC
ARM 9
Upper 4Layer Software
Codec
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CarKit Application
• Main Stream: BC03 / BC05 (CVC)• Less Demand in Fortemedia• High competition on Cost• TTS is up coming concern but not a “Must”
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AutomotiveSCE Multimedia 東和
Wiwi Industrial 威威
SZ Roadrover 路暢
KRS
Hotwell 好威
Best Glory 華泰
Eagle Sounding Sunplus 凌揚
Team Force 聯科
Anson High 安信
Eastern Partner 運高
Desay Automotive 德賽汽車電子
Foryou 華陽
Kings Electronics 佳富
Autosound 永合
Soundmax 三馬
FREEWAY天緣
KAJIWAH嘉之華
HI-SAN高成
BOSEN寶新
歐華 SOLING 索凌
嘉維 桑德
SKYPINE天派
PEIYING培英
Major Customers
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AudioCompress Digital
Alco Nelson Leaderway
SONPRE 亞冠 Plastoform Arts Tunbow
3NOD 三諾 Alford
Potential Customers
OthersPrimatronix Avantec Qualiman Loyal
CCA Caron Autosound
SZ Dbole Tech
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Roadmap 2011 BT3.0 / 4.0 HS
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• WE APPRECIATE PARTNERSHIP• WE RESPECT EFFORT• WE CREATE WIN-WIN