Company Profiles

Establish: Year 2010Business: Bluetooth Solution ProviderProducts: AES DKM-03A (BC03), AES DKM-04R

(BC04)Market: Automotives (Car Kits & Car Audio)Usage: AES DKM-03A 10K / Month; DKM-04R 30K /

MonthExperience: Car Handsfree from 2001

Bluetooth Grounding

• 2.4 GHz Application• Standard Platform by SIG• Class 1: 100M Class 2: 10M Class 3: 1M• Version: V1.2, 2.0, 2.0+EDR, 3.0, 4.0+HS• Low Power consumption• Profiles – HSP / HFP / A2DP / AVRCP / OPP / FTP &

etc.

Bluetooth 1.0A (July 26, 1999)

Bluetooth 1.0B (December 1, 1999)• Suffered from a number of interoperability and

anonymity problems.

Bluetooth 1.1 (Feb 22, 2001)• Improved robustness.• Support for non-encrypted channels.• Received Signal Strength Indicator (RSSI).

History of Bluetooth

Bluetooth 1.2 (Nov 5, 2003)• Adaptive Frequency-Hopping (AFH) to avoid

interference• Add Fast Connections (typical = 100 ms)• Extended Synchronous Connections Oriented

links• (eSCO) improved voice quality of audio

connections.• 50 million Bluetooth chips shipped

Bluetooth 2.0 + EDR (Nov 4, 2004)• Enhanced Data Rates (EDR) bringing user data

transfer• rates of up to 2.1 Mbit/s.• Reduced power consumption.• 2006 - 500 million Bluetooth chips shipped

Bluetooth 2.1 + EDR (July 26, 2007)• Specification improvements and feature

enhancements• Extended Inquiry Response• Secure Simple Pairing• 2008 – 1 billion Bluetooth chips shipped

Bluetooth 3.0 + HS (April 21, 2009)• Use of 802.11 b/g radio for High Speed

data transferusing Bluetooth profiles• Data rate 24Mbps for data;• Approximately 8 times faster than EDR if no

SCO connection• active• 12Mbps with SCO (for voice);• Approximately 4 times faster than EDR if SCO

connectionactive• Enhanced Power Control

Bluetooth 4.0 (Dec 17, 2009)• Bluetooth Low Energy controller• Bluetooth 4.0 (Jun 30, 2010)• Bluetooth Low Energy Host

Profiles

Headset

A2DP

AVRCP

Handsfree

Mobiles

Headset

A2DP

Handsfree

BT Headset

BT CAR Audio

Solutions Distribution

Applications - Audio

Applications – Automotives

Features Required

• Handsfree Profile• A2DP Profile• Acceptable Echo Cancellation• Acceptable Full Duplex

Speaking• AVRCP Profile• OPP Phone Book Transfers• Caller ID + Redial

Car MCU 8 to 16 Bit

BC03 / BC05RF

CodecEcho Handling

7 Layer SW

8M Flash (Application + PS Key +

CVC)

UART

I/O

AES DKM-03A / AES DKM-05A (BC03 / BC05)Modules Sales to Market: ~USD5.50 to USD5.80

Current Solution Block Diagram

AES DKM-04R

AES DKM-04R

AES DKM-04R4 Layer Software Handling

RF

UART

I/O

Competitive Edge: Price: USD2.3 / PC

Applications: Car Audio CD/DVD usage: 500-800K

Car Codec: Sunplus 8104GB / 8202GB

PSKey + CVC

ARM 9

Upper 4Layer Software

Codec

CarKit Application

• Main Stream: BC03 / BC05 (CVC)• Less Demand in Fortemedia• High competition on Cost• TTS is up coming concern but not a “Must”

AutomotiveSCE Multimedia 東和

Wiwi Industrial 威威

SZ Roadrover 路暢

KRS

Hotwell 好威

Best Glory 華泰

Eagle Sounding Sunplus 凌揚

Team Force 聯科

Anson High 安信

Eastern Partner 運高

Desay Automotive 德賽汽車電子

Foryou 華陽

Kings Electronics 佳富

Autosound 永合

Soundmax 三馬

FREEWAY天緣

KAJIWAH嘉之華

HI-SAN高成

BOSEN寶新

歐華 SOLING 索凌

嘉維 桑德

SKYPINE天派

PEIYING培英

Major Customers

AudioCompress Digital

Alco Nelson Leaderway

SONPRE 亞冠 Plastoform Arts Tunbow

3NOD 三諾 Alford

Potential Customers

OthersPrimatronix Avantec Qualiman Loyal

CCA Caron Autosound

SZ Dbole Tech

Roadmap 2011 BT3.0 / 4.0 HS

• WE APPRECIATE PARTNERSHIP• WE RESPECT EFFORT• WE CREATE WIN-WIN