OverviewFor over six decades, we have been moving people and goods, touching you and millions across 50 countries worldwide. Today, we are the flagship of the Hinduja Group, one of the largest commercial vehicle manufacturers in India with a turnover of US $ 2.5 billion in 2011-12 having consistently delivered profits to our stake-holders since inception.Our buses safely carry 70 million passengers to their destinations every day. Close to 700,000 of our vehicles keep the wheels of economies turning and, as the largest supplier of logistics vehicles to the Indian Army, we play a critical role in keeping our borders safe.For our customers, we are committed to provide transport solutions that offer the best operating economics while for users of our vehicles, comfort and safety. This has driven us to pioneer concepts that have become industry norms fueled both by our robust inherent R&D capabilities and the strength of strategic alliances forged with global technology leaders.Headquartered in Chennai, India, our manufacturing footprint is pan-India with two facilities in Prague (Czech Republic) and Ras Al Khaimah (UAE).To offer you more from our stable of offerings, we have inked 50:50 Joint Ventures (JV) with Nissan Motor Company (Japan) for Light Commercial Vehicles and John Deere (USA) for construction equipment. Our JV with Continental AG (Germany) is for developing automotive Infotronics while the one with the Alteams Group is for producing high press die casting extruded aluminum components for both the automotive and telecommunication sectors.

Vision

Be among the top Indian corporations acknowledged nationally and internationally for:

Excellence in quality of its products Excellence in customer focus and service

Mission

Be a leader in the business of commercial vehicles, excelling in t echno logy , qua l i t y and va lue t o cus tomer f u l l y suppo r ted by customer service of the highest order and meeting national and international safety environments and safety standards.

HISTORY

The origin of Ashok Leyland can be traced to the urge for self-reliance felt by independence of

India, Pandit Jawaharlal Nehru, India’s first Prime Minister, persuaded Mr. Raghunandan Saran,

an industrialist, to enter automotive manufacture. The company began in 1948 as Ashok

Motors, to assemble Austin cars. The company was renamed and started manufacturing

commercial vehicles in 1955 with equity participation by British Leyland.

Early products included the Leyland Comet bus which was a passenger body built on a truck

chassis, sold in large numbers to many operators, it built a reputation for reliability and

ruggedness. This was mainly due to the product design legacy carried over from British

Leyland. The 5, 00,000 vehicle they have put on the road have considerably eased the

additional pressure placed on the road transportation in independent India. The company long

term plan to become a global player by benchmarking global standards of technology and

quality was soon firmed up.

Access to international technology and a US$200 million investment programmed

created a state-of-the-art manufacturing base to roll out international class products. This

resulted in Ashok Leyland launching the 'Cargo' range of trucks based on European Ford Cargo

trucks.

GOALS:

The company’s plans is to acquire smaller car manufacturers in China and in other

developing countries. Ashok Leyland bought a majority stake in the Czech based- Avia. Called

Avia Ashok Leyland Motors s.r.o., this will give Ashok Leyland a channel into the competitive

European market. According to the company, the joint venture sold 518 LCVs in Europe despite

tough economic conditions. the company will expand its product offers into construction

equipment. The company says negotiation is progressing on land acquisition, and the

production plans are in place. Aside from the full expansion planned for the company, Ashok

Leyland is also paying close attention to the environment. they are one of the companies

showing the strongest commitment to environmental protection, utilizing eco-friendly processes

in their various plants. Even as they thrust into different directions, Ashok Leyland maintains an

R&D group that aims to uncover ways to make their vehicles more fuel efficient and reduce

emissions

CURRENT STATUS

The company has also maintained its profitable track record for 60 years. The annual

turnover of the company was USD 1.4 billion in 2008-09. Selling 54,431 medium and heavy

vehicles in 2008-09, Ashok Leyland is India's largest exporter of medium and heavy duty trucks.

Ashok Leyland has also entered into some significant partnerships, seizing growth

opportunities offered by diversification and globalization – with Continental Corporation for

automotive infotronics; with Alteams in Finland for high pressure die casting and recently, with

John Deere for construction equipment.

PARENT

Hinduja group

Hinduja Group

The Hinduja Group is a multi-billion dollar, transnational conglomerate. The Group was founded by Shri P.D.

Hinduja in 1914 whose credo was "My duty is to work so that I can give."

The Group's activities span across three core areas: Investment Banking, International Trading and Global

Investments. It also supports charitable and philanthropic activities across the world through the Hinduja

Foundation. As part of its Global investments, the Group owns businesses in Automotive, Information Technology,

Media, Entertainment & Communications, Banking & Finance Services, Infrastructure Project Development, Oil and

Gas, Power, Real Estate, Trading and Healthcare.

With operations across 35 countries, the Group employs over 65,000 people worldwide.

International Operations

Our growing international footprint is thanks to our success in producing vehicles ideally suited for varying foreign conditions and terrains. Exporting to over 30 countries worldwide, we are leaders in the bus markets of Sri Lanka, Bangladesh and Mauritius and have significant presence in the Middle East and Africa too. We are proud participants in the Bus Rapid Transport (BRT) system in Lagos, Nigeria, that is going a long way in providing better and comfortable city travel. We are now seeking to make inroads into CIS and Latin America.AVIA Ashok Leyland Motors, headquartered in Prague, the Czech Republic, represents our European presence. The famous D- Series trucks are popular on the roads of Hungary, UK, Ireland, Slovakia, Spain, Czech Republic and soon in the Middle East.With the Ras Al Khaimah Investment Authority, we have set up a state-of-the-art facility at Ras Al Khaimah, UAE, with an initial annual capacity to manufacture 2,000 vehicles of international quality.The 75.1% stake in Optare plc., a leading bus maker in the UK, gives impetus to our global bus strategy to accelerate technology adoption, develop new products and address new markets.

Leadership Team

Expand All

Board of Directors

Mr. Dheeraj G. Hinduja

Mr. Anil Harish

Mr. D. J. Balaji Rao

Mr. A. K. Das

Mr. Jean Brunol

Mr. Jorma Antero Halonen

Mr. Sanjay K. Asher

Mr. F. Sahami

Mr. Shardul S. Shroff

Mr. R. Seshasayee

Dr. V. Sumantran

Mr. Vinod K. Dasari

Company Secretary - Mr. S Venkatasubramanian

Board Committee Members

Associate Companies

Albonair GmbH

Albonair GmbH: was established with a vision of being a complete solution provider for reducing automotive emissions and has, in the short period since inception, developed the complete solution for Selective Catalytic Reduction (SCR) and Urea Dosing System (UDS) conforming to Euro 4, 5 and 6 emission standards for commercial as well as passenger vehicles.

Ashok Leyland Project Services Ltd.

Ashok Leyland Project Services Ltd. assists the investment entities of the Group to identify and implement successfully projects and provides professional services to international companies interested in projects in India. Specialised services include undertaking pre-investment, project development - feasibility studies, appraisals, development of joint ventures, company formation and other professional services that are designated to deliver project opportunities from concept to commissioning.

Defiance Technologies

Defiance: stands for the global capability to deliver end-to-end services in design engineering, prototyping, testing and validation through Defiance Technologies, sophisticated, high-end testing capabilities through Defiance Testing & Engineering (DTE), Detroit and technology-enabled manufacturing and enterprise solutions through Defiance-Tech.

Hinduja Foundries Ltd. (HFL)

Hinduja Foundries Ltd (HFL): Established in 1959, Hinduja Foundries is India's largest automotive jobbing foundry with production capacity of 125,000 MT in Grey Iron and 3000 MT in aluminum gravity die castings per annum. Certified to ISO - 9001 and QS 9000 Quality systems, HFL is also largest manufacturers of Cylinder Block and Cylinder head castings in India.

Hinduja Leyland Finance

Incorporated in November 2008, Hinduja Leyland Finance (HLF), jointly promoted by Ashok Leyland and the Hinduja Group, was formed to provide finance for the purchase of vehicles or equipment. HLF received the NBFC License in March 2010 and have started operations with an equity of Rs. 225 crores. The strength of the Company lies in its core competence in fund-based lending for a diversified portfolio of Commercial Vehicles, Cars, Construction Equipment, Tractors and Used Vehicles and its network that covers 19 states with over 275 locations.

Lanka Ashok Leyland (LAL)

Lanka Ashok Leyland (LAL): Established in 1982, this is a venture with the Government of Sri Lanka in which we have 28% equity holding. We supply chassis in both completely built-up and knocked down conditions to LAL, which, in turn, assembles the chassis and builds bodies for the local market. LAL has also established a fully owned subsidiary called Lanka Ashok Leyland Services, which takes care of marketing and after-sales service including sale of spares.

TVS IRIZAR

TVS IRIZAR: To address the growing demand for luxury coaches in the country, this is a joint venture between Ashok Leyland, TVS & Sons Ltd and IRIZAR, the internationally reputed bus body builder from Spain. As a preferred supplier, IRIZAR-TVS provides a platform to introduce new bus body concepts and designs and fully built buses of international luxury to India.

SUBSIDIARIES

Ennore foundries Limited Automotive Coaches and Components Limited Gulf-Ashley Motors Limited Ashley Holdings Limited Ashley Investments Limited Ashley Design and Engineering Services (ADES) Avia Ashok Leyland Ashok Leyland Defence Systems (ALDS) Ashok Leyland Project Services Limited Lanka Ashok Leyland

Facilities

The company has seven manufacturing locations in India:

Ennore  and Hosur, Tamil nadu (Hosur - 1, Hosur - 2, CPPS)

Factory at Alwar, Rajasthan

Nissan Factory at Neemrana, Alwar, Rajasthan

Bhandara , Maharashtra

Pantnagar , Uttarakhand

The company has an Engine Research and Development facility in Hosur

The company is setting up a new Plant in the North Indian state of Uttarakhand at pant Nagar at an investment outlay of Rs. 1200 crores. This plant is expected to go on stream in the year 2010.

The Plant will have a capacity to produce around 40,000 commercial vehicles and is expected to cater mainly to the North Indian market taking advantage of the excise duty and other tax concessions.

ACHIEVEMENTS

Ashok Leyland buses carry 60 million passengers a day, more people than the entire

Indian rail network

Ashok Leyland has a near 85% market share in the Marine Diesel engines markets in

India

In 2002, all the vehicle-manufacturing units of Ashok Leyland were ISO 14001 certified

for their Environmental Management System, making it the first Indian commercial

vehicle manufacture to do so.

In 2005, received the BS7799 Certification for its Information Security Management

System (ISMS), making it the first auto manufacturer in India to do so.

In 2006, received the ISO/TS 16949 Corporate Certification, making it the first auto

manufacturer in India to do so.

It is one of the leading suppliers of defense vehicles in the world and also the leading

supplier of logistics vehicles to the Indian Army.

Ashok Leyland Limited - SWOT Analysis company profile is the essential source for top-level company data and information. Ashok Leyland Limited - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. 

Ashok Leyland Limited (Ashok Leyland or ‘the company’), a flagship company of The Hinduja Group, is engaged in manufacturing and marketing of commercial vehicles. Its product portfolio includes trucks, buses, defense vehicles, and engines. The company primarily operates in Asia. Ashok Leyland is headquartered in Chennai, India and employs 15,812 people. The company recorded revenues of INR120,936.1 million ($2,636.4 million) in the financial year ended March 2011 (FY2011), an increase of 53.6% over FY2010. The operating profit of the company was INR8,018 million ($174.8 million) in FY2011, an increase of 46.3% over FY2010. The net profit was INR6,313 million ($137.6 million) in FY2011, an increase of 49% over 2010.

Scope of the Report

- Provides all the crucial information on Ashok Leyland Limited required for business and competitor intelligence needs- Contains a study of the major internal and external factors affecting Ashok Leyland Limited in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Ashok Leyland Limited-Data is supplemented with details on Ashok Leyland Limited history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Ashok Leyland Limited