company profile - tres4trescompany organizational layout company organizational graphic 2016 partner...

C O M PA N Y P R O F I L E

I N D E X

1. Who We Are _3

1a. Dir tyLab S. r. l . _9

1b. Our Mi lan Atel ier _13

2. GIOPAGANI Couture _16

2a. Phi losophy _17

2b. Key Points _19

2c. Capsule Col lect ions _21

2d. Atmosfere _24

2e. Our global network _34

3. GIOPAGANI Studio _37

3a. Archi tecture _39

3b. In ter ior Design _41

3c. Masterplans _47

3d. Industr ia l Design _49

3e. Visual Communicat ion _54

4. Press Review _57

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W H O W E A R E1.

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DIRTYLAB Srl is a company of DIRTYLAB UK Ltd, the Holding. DIRTYLAB Srl is the operative branch created in 2014 and is the main engine that allows the Maison GIOPAGANI workflow.

Maison GIOPAGANI is the creative nerve center of the whole project; from Architectural and Interior Design to the Couture Collection and Industrial Design, this is where it all happens.

GIOPAGANI Couture is the Furniture Design brand, previewed in 2015 during the Milan Design Week and officially showcased during the Milan Design Week 2016 within its Atelier. GIOPAGANI Couture gathers a series of eclectic Capsule Collections, encapsulating different outlets of the multicultural inspirations that propel our world.

GIOPAGANI Atelier is the physical place where the GIOPAGANI’s philosophy is expressed and where each element contributes to create one-of-a-kind atmospheres. 600 sq. meters divided in 2 floors located in the iconic Brera Design District in Milan.

Starky Ltd is the company owning the brands GIOPAGANI, GIOPAGANI Couture and Skull And Art as well as their website domains. It’s responsible for their marketing and communication plan development. The use of these brands is licensed exclusively to DIRTYLAB Srl.

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G I O PA G A N I M A I S O N

PARMA - ITALY, 1995 – HERE BEGINS THE JOURNEY OF THE NAMESAKE STUDIO FOUNDED BY GIO PAGANI.

A journey touching the most important worldwide destinations to diffuse Gio Pagani’s very personal and eclectic style .

A mix of different inspirations, echoing exotic worlds and cultures, are encapsulated into a provocative yet elegant mix and match of elements, blending design and fashion. Aesthetic and functionality are balanced to express a unique style.

Both in the development of architectural projects and in the design of private and retail interiors, the Maison GIOPAGANI highlights the quality of materials. The materials research and their interpretative selection are the leitmotif of each project, exalted by light that defines the objects silhouette to meet the needs of contemporary life.

Technogym’s freestanding exhibition space designed by GIOPAGANI for Expo Milan 2015 is a clear example of the Maison’s ability to use light as a tool to redefine space.

Maison GIOPAGANI has also developed many other creative international projects including a fruitful ongoing collaboration with QIA (Qatar Investment Authority), to create a series of “Harrods Prestige Village” pop-ups shopping village, which perfectly combine the London department store’s luxury shopping experience with the unique atmosphere of the coolest locations hosting them. The first pop-up shopping village was inaugurated in Porto Cervo, Sardinia in summer 2013 and then reopening for the summer seasons until 2015. The same year, “Harrods Prestige Village” celebrates its fourth edition within Doha’s Katara Cultural Village, a new exclusive location.

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In Italy’s Costa Smeralda, GIOPAGANI designed the interiors of the prestigious The Rock restaurant in Baia Sardinia (2015) and the legendary location of Phi- Beach. In the hospitality Architecture, GIOPAGANI redesigned Milan’s historical Drogheria Parini in Via della Spiga along with developing a range of retail projects that include the revamp of several international brand store concepts.

GIOPAGANI started a successful ongoing collaboration with Wall&decò aimed at redefining the image and role of wallpaper, a product sometimes considered out of fashion and dated. Through this well received project, especially in the Middle East, United States and U.K, the Maison revisited the wallpaper’s soul as creative and essential decorative item.

GIOPAGANI designs objects to enrich people’s lives by stimulating their senses and curiosity. In keeping with this philosophy, during Milan Design Week 2015, GIOPAGANI Maison launched GIOPAGANI Couture, a line of capsule collections crafted from high-end materials exalting the natural combination of design and fashion.

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G I O PA G A N IB I O G R A P H Y O F A M A T E R I C P L A Y E R

Be inspired by emotions and feelings coming from multicultural places; instill and interpret them like echoes of creative impulses. Travelling, discovering and being curious are keys in the

maturation of Gio Pagani’s vision.

“I BREATHE WHAT I LIKE AND I NOURISH MY WORK OF IT.”

Architecture, Art, Fashion, Music or photography… The eclectic contaminations of Gio Pagani architect can be seen not only in the numerous private houses in Italy and abroad but also in many retail stores, restaurants, industrial design and exposition projects. Over 20 years of experiences alongside of the highest brands of Fashion (Diane Von Furstenberg, Pinko, Versace, Max Mara...), Interior design (B&B Italia, Armani Casa, Boffi, Cappellini...) or even with luxury department stores like Harrods.

These enriching experiences raised in him the willingness to create a furniture collection representing his vision of a tailor made

lifestyle. GIOPAGANI Couture encapsulates this philosophy.

Objects featuring design’s timeless appeal and fashion’s dynamic and contemporary spirit mixed through personal and sophisticated taste. Suggestions of atmospheres that trigger

emotions and desires in people’s lives.

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M A I N C U S T O M E R S A N D P R O J E C T S

E X P O 2 0 1 5 E X H I B I T I O N

T E C H N O G Y M

E M M E M A R E L L A S T O R E S

M A X M A R A

H A R R O D S V I L L A G E P O R T O C E R V O

H A R R O D S

P I N K O S T O R E S

P I N K O

H A R R O D S V I L L A G E D O H A

Q A T A R I N V E S T M E N T A U T H O R I T Y

W A L L PA P E R C O L L E C T I O N S

W A L L & D E C Ò

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D I R T Y L A B S . r . l .1a.

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DIRTYLAB UK Ltd STARKY Ltd

HeadquarterReggio Emi l ia

GIOPAGANI Atel ierMi lano

DIRTYLAB Sr l

G R O U P O R G A N I Z A T I O N A L S T R U C T U R E

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BOARD

EXCECUTIVE DIRECTORCREATIVE DIRECTOR

INDUSTRIAL DESIGN SALESARCHITECTURAL AND

INTERIOR DESIGNADMINISTRATION

LEGALOPERATIONS

GIOPAGANICOUTURE

MARKETING & COMMUNICATION

D I R T Y L A B S . r . l . O R G A N I Z A T I O N A L C H A R T

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Legal Head Office Address: via Taglio 22 MODENAVAT 03577280369

Corporation Stock: 10.000,00 €

VITAL STATISTICS 2014 DIRTYLAB SRL

Company organizational layout

COMPANY ORGANIZATIONAL GRAPHIC 2014

Partner

DIRTYLAB UK LTD

DIRTYLABUK LTD

100%

Value

10.000,00 €

%

100%

Type of right

Property

2014

Legal Head Office Address: via Emilia 14 GATTATICO VAT 03577280369





Partner

DIRTYLAB UK LTD

PA HOLDING SRL

PAHOLDING

SRL

38%

DIRTYLABUK LTD

62%

Value

86.800,00 €

53.200,00 €

%

62%

38%

Type of right

Property

Property

2015

Legal Head Office Address: via Emilia 14 GATTATICO (RE) VAT 03577280369





Partner

DIRTYLAB UK LTD

PA HOLDING SRL

PAHOLDING

SRL

38%

DIRTYLABUK LTD

62%

Value

168.378,95 €

103.200,00 €

%

62%

38%

Type of right

Property

Property

2016

D I R T Y L A B S . r . l . C o m p a r a t i v e d a t a 2 0 1 4 - 2 0 1 6

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G I O PA G A N IAT E L I E R1b.

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Opening the GIOPAGANI Atelier’s doors is to enter A Wrld Apart, made out of manifold inspiratins bursting into unexpected emotins!

GIOPAGANI Couture let’s ne vibe ts Capsule Collectins in via Mntebello 30, inside the evocative Brera Design District, in Milan. Over 600 square meters unveiling memories of past travels staging different envionments and moods.

A destinatin, a meetting point invting though a sensrial path to enter the GIOPAGANI experience.

Starting from the ground flor, from a break by the bistro ready to be turned n and to host some unique moments, to the atmospheres roposed by the furniture of the Couture Collectins, t is possible to get fully immersed in our world.

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On the upper flor, the pieces of the Capsule Collectins are set as if a theatre of rivate life, performing an overview of the lifestyle offered by the brand and giving the opprtunity of living the space and being cararred away by emotins.

Overall, the Atelier is in continuous evolutin, open to anonne ho wants to customize their everyday life wth a touch of uniqueness and style.

Here is hy GIOPAGANI’s philosophy shows that elegance can be an emotin.

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G I O PA G A N IC O U T U R E2.

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P H I L O S O P H Y2a.

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Traveling, discovering and being curious are keys in the maturation of GIOPAGANI Couture, project born in 2014. A line of furniture design previewed in 2015 during the Milan Design Week and officially showcased during the Milan Design Week 2016 within its Atelier in the iconic Milan Brera District. GIOPAGANI Couture gathers a series of eclectic Capsule Collections, encapsulating different outlets of the multicultural inspirations that propel our world. Architecture, Art, Fashion, Music or Photography are many sources to Gio Pagani’s creative expression. Our Collections raise from these impulses. Each Capsule is like a story telling of memories reinterpreted through timeless designs. GIOPAGANI Couture has a strong bond with Fashion, undeniable source of inspiration. As Fashion moves on through the seasons taking over trends every time different, we design our Capsules as containers of memories encoded using our personal language to be able to last forever.

Each collection is a perfect inspiration that comes alive by virtue of timeless designs that goes straight into the heart like an “Haute Couture” dress. Enhanced by a unique research of materials, impeccable cut and subtle details, our products create a one-of-a-kind style like an expression of the merging between the interior design and the fashion world.

GIOPAGANI Couture is not just only a line of furniture but a complete project that includes the suggestions of atmospheres interpreted in a unique language.

Atmospheres that trigger emotions in people’s lives. All under the sign of an unconventional elegance.

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K E Y P O I N T S2b.

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We have set 5 key points like “Cornerstones” to pinpoint the philosophy of our brand.

I N S P I R A T I O NCollecting inspirations from different worlds (Fashion, Art, Architecture, Music, Photography, etc.), different styles (Art Deco, Minimalism, Functionalism, etc.) and different craftsmanship’s excellences reinterpreting them in a personal and eclectic way.

R E S E A R C HThe exploration of the worlds we roam into brings to the discovery of new solutions to dress our products with, going deeper in the expression of an avant-gardist style. Leather, Jacquards, Wood and Metals together with a meticulous attention to details are the result of this research, allowing to use them to create something unique.

T A I L O R M A D EThe ability to match shapes and high-end materials from our palette to create tailor made products. A versatility that allows each object to have a soul and deliver, each time, a different language. The willingness to interpret distinctive atmospheres and styles paying an extreme attention to each detail, each stitching, each contour, in order to create every time a unique product.

T I M E L E S S D E S I G NOur Couture aims to create a collection of contrasting inspirations coexisting in the same object thanks to our creative vision, in order to persist over time with an everlasting appeal.

B E S P O K E A T M O S P H E R E SEach place is the result of the combination of different elements that contribute in the creation of a nonesuch suggestion. Furniture, wallpaper, lighting, flooring. It is a conversation between every component within the space. For this our products can affect and be affected by their environment, taking on many manifold souls.

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C A P S U L EC O L L E C T I O N S2c.

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Meeting point of Paris during the Belle Epoque, Chat Noir reflects the artistic spirit of the blooming period of Art Nouveau. A definition of perfect harmony between strength and delicacy of the material shapes this collection.

Being simple and giving back to the object its primary function: the essentiality. The pureness of style to give an impalpable lightness. The essence encapsulated in the moonlight leads to monochromatic shapes. The delicacy of a dream meets subtle designs.

Sartoria highlights “Haute Couture” garments where both the attention to the material and the details are the main elements of this collection. Starting point of a philosophy that draws its inspiration from the Fashion world to be reinterpreted into Design, Sartoria dresses its products exalting a pure soul.

S A R T O R I A C H A T N O I R C L A I R D E L U N E

A melting pot of emotions and stories gathered in 6 unique capsule collections, creative experiences giving birth to unique objects.

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The best contemporaneous spirit of the Capsule Collection is found in Esprit Noir. A timeless daily life. Objects and distinctive atmospheres match together. A transversality which reinterprets the new spirit of Design.

“One morning we set sail, with brains on fire, and hearts swelled up with rancorous emotion, balancing, to the rhythm of its lyre, our infinite upon the finite ocean. […] But the true voyagers are only those who leave, just to be leaving […] And without knowing why they always say: “Let’s go!” C.B. Like Flowers of Evil, this collection suggests an aesthetic reinterpretation of beauty encompassed in metal frames marked by time in search of eternity. Strong matters like a symbol of the stylistic avant-garde enlisted in the creative process.

Like Proust’s Madeleine, Saint Ouen evokes a journey through the heart of memory. Sunday morning, fresh dawn on Parisian rooftops. Streets unfold treasures like in Search of Lost Time. Blooming souvenirs to create emotions, symbol of our own story. A moment of life that inspired Saint-Ouen.

E S P R I T N O I R F L E U R S D U M A L S A I N T O U E N

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AT M O S F E R E2d.

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C O L O R E & A N I M A

C h r o m a t i c s e d u c t i o n s , d e c o r a t i v e e c l e c t i s m , m a t e r i c i n s p i r a t i o n s

i n s i d e a s t r o n g r o u g h s o u l .

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A former factory to perfect the industrial aesthetic in the London’s trending district of Shoreditch. An avant-gardist touch to decode a contemporary taste full of personality.

instantindustrial

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The Purity Principle

Working in white makes people look into it. White is ethereal. There’s a purity to it. It makes things look elevated in a way.

There’s a whole palette of white.

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PA I N T I T B L A C KB l a c k i s m o d e s t a n d a r r o g a n t a t t h e s a m e t i m e . B l a c k i s l a z y a n d e a s y - b u t m y s t e r i o u s . B u t a b o v e a l l b l a c k s a y s t h i s : “ I d o n ’ t b o t h e r y o u - d o n ’ t b o t h e r m e ” .

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A N H E D O N I S T I C R E T R E A TA d i v e i n t o a n i n t i m a t e a t m o s p h e r e l i k e a t r i b u t e t o a s o o t h i n g p e a r l b e t w e e n s e a a n d s k y .B e s i d e s t h e s p l e n d i d C a p r i ’ s l a n d s c a p e s a n e l e g a n t a n d e v e r l a s t i n g h o u s e .

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O U T O F T H E

O R D I N A R YA daily location carrying a surreal atmosphere, almost

theatrical, to host the Parisian radical chic soul.

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The age of DecadenceBreaking the rule with a mix of materials and style add a modern edge to this elegant Mas in Saint-Remy-De-Provence, south of France. A haven of peace that retains the historic beauty of the space balanced with a hint of Art deco style.

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A N E W C L A S S I Q U ET h e p r o d u c t s o f t h e C o u t u r e C o l l e c t i o n r e i n t e r p r e t a n d r e i n v e n t t h e s u g g e s t i o n s o f a n o l d f a s h i o n e d m a n o r .

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This colourful and unique Milan apartment has a playful interior that cleverly combines Hausmannian Parisian Style with a Pop Art attitude!

MODERNDYNAMIC

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O U R G L O B A LN E T W O R K2e.

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WESTERN EUROPE

1 . I ta ly

2. Germany

3. Portugal

4. Spain

CENTRAL EUROPE

5. Poland

6. Czech Republ ic

7. Slovakia

8. Hungary

9. Bulgar ia

10. Romania

11 . S lovenia

NORTHERN EUROPE

12. United Kingdom

BALKAN COUNTRIES

13. Croat ia

14. Serbia

15. Bosnia Herzegovina

16. Montenegro

17. Macedonia

18. Albania

MIDDLE EAST

19. United Arab Emirates

20. Oman

21. Qatar

BALTIC COUNTRIES

22. Estonia

23. Latv ia

24. L i thuania

CIS COUNTRIES

25. Russian Federat ion

26. Ukraine

27. Armenia

28. Azerbai jan

29. Belarus

30. Georgia

31 . Kazakhstan

32. Kyrgystan

33. Moldova

34. Taj ik istan

35. Turkmenistan

36. Uzbekistan

ACTIVE COUNTRIESThe GIOPAGANI commercial network is in constant evolution

thanks to the GIOPAGANI Couture Collection featured

during the Milan Design Week 2016.

Thus, several distribution agreements have been

concluded within 40 countries. By end of

2016, we are planning to increase these

agreements in over 50 worldwide countries.

DirtyLab sales network is composed by 16 multi

brands agents.

G I O PA G A N I C O M M E R C I A L N E T W O R K

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ACTIVE COUNTRIES

G I O PA G A N I C O M M E R C I A L N E T W O R K

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G I O PA G A N IS T U D I O3.

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F O C U S A N D P H I L O S O P H Y

There is no singular answer to how an architect thinks, interprets and designs a project. We focus on how we feel about the place, the needs and desires of our client keeping in mind to always go beyond.

Culture, location, social needs, targeted audience are all fundamental factors in the creative process that leads each design. We aim at interpreting these elements to give the perfect solutions in order to create a unique personality and make the difference.

From private houses and retail stores to restaurants and hotels, our tailor made approach allows to interpret each desire in a particular language being aware on constraints imposed by each project, which has to always be focused on its business goal. Satisfying the willingness of our clients is to immerse ourselves into their world, their intimacies, their desires. Be able to interpret them and to project them to the place they belong.

Every new project is a journey. Every new journey is an experience increasing the creative baggage of the architect Gio Pagani.

The eclectic contamination of Gio Pagani creativity flows into different projects linked together by the parallel artistic development.

So are born the architectures and interior designs of GIOPAGANI, defining an overall proposal of a dynamic and international lifestyle.

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A R C H I T E C T U R E3a.

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A R C H I T E C T U R E

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I N T E R I O R D E S I G N3b.

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I N T E R I O R D E S I G N

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R E S TA U R A N T S

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H O T E L S

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S PA & W E L L N E S S

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R E TA I L

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M A S T E R P L A N S3c.

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M A S T E R P L A N S

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I N D U S T R I A LD E S I G N3d.

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G I O PA G A N I W A L L PA P E R

GIOPAGANI wallpapers are the most pure expression vehicle, the union between Art and Architecture, defining the will to make unique the spaces surrounding us and to customize our own everyday life.

The wallpaper is not a background accessory any more. It becomes a protagonist of our space turning the wall into a canvas, a picture, a comic strip, a tattoo, a story.

Thus, was born in 2009 a successful ongoing collaboration with Wall&Decò, aimed at redefining the image and role of wallpaper, a product sometimes considered outmoded.

Thanks to the expertise of the pioneering wallpaper Italian brand and the creative verve of the GIOPAGANI Maison, this project managed to bring the wall covering to uncharted paths.

Through this stunning project, especially in the Middle East, United States and UK, GIOPAGANI revisited the wallpaper’s soul as creative and essential decorative item.

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F U R N I T U R E

GIOPAGANI thinks of a special development tailored on each project, analyzing the market and decoding the DNA

of the company we partner with.

A project which is not only about the product, but it’s the expression of a lifestyle, communication, suggestion of ambients, merging the targeted market philosophy with

the GIOPAGANI’s creative vision.

We highlight a target client in order to satisfy our partner’s commercial needs.

The custom world we everytime think of contains the essential and exclusive traits of the product Made in Italy

reinterpreted in an international language.

An elite world to become a recognisable trademark for our partners.

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V I S U A LC O M M U N I C AT I O N3e.

V I S I O N A N DP R O D U C T I O N

A fundamental part of the our projects is the realization of their communication.

The GIOPAGANI experience passes through the creation of a shared vision, to achieve the

best result.

From make-up to styling, together with the photographer and the art director, a team of experts actively contributes to the GIOPAGANI

projects’ development.

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M U S T A F A’ S A B B A G H

M A S S I M O C O S T O L I

M A X Z A M B E L L I

G I A N L U C A B R O N Z O N I

The development process finds its communication dimension in the

collaboration with many international photographers, capable of adding visibility

and prestige to the project.

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P R E S SR E V I E W4.

P R O J E C T S R E V I E W S

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BRINGING WALLPAPERS TO THE FOREGROUND

by Fawn Soon

GIÒ PAGANI

VISIONS ONVINYL

PALACESTYLE

PALACE116

VISIONS ONVINYL

CLASSIC ELEGANCE MEETS ROCK ’N’ ROLL, influencing and upsetting each other. Italian architect Giò Pagani’s wallpaper collections articulate a language he describes as “eclectic, experimental and irreverent”.

In Pagani’s designs, colours and textures overlap, creating alternating layers and images within images. He fuses traditional elements, such as damask patterns, with modern-day symbols. This way, Pagani overturns the notion of wallpaper merely forming the background of a room — instead it becomes the unexpected focal point. Take, for example, the figure of John Lennon,

Madonna or Che Guevara emerging from 18th-century brocade patterns — Pagani wants to provoke a rethinking of the ordinary.

Pagani’s fascination with wallpapers stems from their ability to complete and personalise interior design projects. “We want to create a space in the same way as a tailor-made suit,” he says. His carefully measured nuances and shades, combined with images and graphic mazes, are open to multiple interpretations.

More than simply appearing dynamic, Pagani’s vinyl wallpapers are made with the moods, habits and lives of a room’s inhabitants in mind. The space made alive by a wallpaper “must adapt alongside the persons who live in them,” he says. His modular designs leave room for customisation and allow clients to create one-of-a-kind pieces based on their preferences. Owners can select >>

“WE WANT TO CREATE A SPACE IN THE SAME WAY AS A TAILOR-MADE SUIT”

OPPOSITE PAGE Symbolising strength, the Ramble On and Tangerine series from 2010 pay tribute to Led Zeppelin

THIS PAGE A layered contraposition, the Tell Me Tiles series is part of Pagani’s 2012 collection

Inspired by the arts, music and culture, Pagani turns the spotlight on wallpapers, defying their traditional role as mere backgrounds

PALACE 117

HIS MODULAR DESIGNS LEAVE ROOM FOR CUSTOMISATION

AND ALLOW CLIENTS TO CREATE

ONE-OF-A-KIND PIECES

THIS PAGE Pagani’s love for comics is reflected in the new Bad Boys series

Pagani’s 2012 collection features the elegant Presenze series, available in a multitude of colours

OPPOSITE PAGE Pagani’s 2012 collection includes the subdued Ancient Walls series

PALACESTYLE

PALACE118

>> the patterns and positioning of the images. They can ensure that larger-than-life icons and audacious designs are balanced by subtlety.

Recognising Pagani’s radical take on wallpaper design, Wall&Decò launched the Giò’ Pagani Wallpaper Project in 2009. In this joint venture, Pagani and Wall&Decò pay homage to pop culture icons such as Bruce Springsteen and Led Zeppelin. It was a natural choice given Pagani’s soft spot for fashion, music and art. To him, the constant evolution in the artistic industry mirrors our frenetic lives. Other designs show fatigues, skulls, and the Union Jack.

For the 2012 edition, Pagani goes one step further in shining the spotlight on his muse — in the campaign pictures for the collection, models take centre stage while all other interior decorative elements are removed. The eye is drawn to the wallpaper, which mixes classic flavours and old graphics with comic book-inspired images. Time-worn walls are juxtaposed with shiny and progressive metropolitan skylines. It is characteristic of Pagani’s fascination with contraposition.

“Space becomes a bodyscape, a sort of workshop in which paintings, images, or more simply design objects tell their own personal story and emotions, expressing an identity which is well defined but constantly evolving,” he says. Homes, then, become laboratories for visual experiment, and gateways into unexplored creative spheres.

MULTIPLE APPROACHES

Giò’ Pagani Arch. Group is a company that

undertakes architecture, interior design, urban

planning and illuminating engineering, among

others. It was created by Giòvanni Pagani, who

has been working independently since 1995.

Pagani’s interests also include furniture design

and interior decoration. Integral to the company’s

work is its collaboration with furnishing brands

and designers, such as Armani/Casa, Boffi,

Cappellini and Tom Dixon.

Apart from novelty and excitement, Pagani’s

vinyl wallpapers promise quality material and

workmanship. Each piece is hand-made in Italy.

The wallpapers are durable and washable, and

can be safely applied in the bathroom or kitchen.

HE OVERTURNS THE NOTION OF WALLPAPER

MERELY FORMING THE BACKGROUND

OF A ROOM — INSTEAD IT BECOMES

THE UNEXPECTED FOCAL POINT

PALACE 119

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7 月5日出刊2015年第07期

总第141期本期182版07

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P R O D U C T S R E V I E W S

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2 3

Un’abitazione che segUe

gli Umori, e gli amori,

di chi vi ci abita.

Un appartamento ricco

di contrasti, dove

le pareti diventano

tele da dipingere

e l’arte convive

con il design.

giò pagani

a casa dell’architettodi Laura Alberti

angoli inaspettati

Giovanni Pagani, titolare dello studio Giopagani – Tel. 0522.902145 -www.giopagani.comGiopagani è uno studio versatile ed eclettico, capace di spaziare magistralmente dai progetti residenziali e corporate all’interior design e al design. Famoso per i suoi progetti unconventional ma eleganti, lavora da tempo per Armani Casa, Boffi, Cappellini, Tom Dixon e Viabizzuno, ed è diventato celebre grazie alla linea di carta da parati ideata per la Wall&Deco. Giopagani is a versatile and eclectic studio, able to move skillfully from residential and corporate projects to in-terior design and design. Famous for his unconventional yet stylish projects, he has been working for a while for Armani Casa, Boffi, Cappellini, Tom Dixon and Viabizzuno, and he became famous thanks to the line of wallpaper designed for Wall &Deco.



HERMES爱马仕气度

人文禅居

GioPagani意大利奢享定制

易铜华——软装设计的工业进化论






东荟巴洛克

巨匠：约里奥·库卡波罗

国际范 Natuzzi

刘卫军和他的情感美学空间设计


BRINGING WALLPAPERS TO THE FOREGROUND

by Fawn Soon

GIÒ PAGANI

VISIONS ONVINYL

PALACESTYLE

PALACE116

VISIONS ONVINYL

CLASSIC ELEGANCE MEETS ROCK ’N’ ROLL, influencing and upsetting each other. Italian architect Giò Pagani’s wallpaper collections articulate a language he describes as “eclectic, experimental and irreverent”.

In Pagani’s designs, colours and textures overlap, creating alternating layers and images within images. He fuses traditional elements, such as damask patterns, with modern-day symbols. This way, Pagani overturns the notion of wallpaper merely forming the background of a room — instead it becomes the unexpected focal point. Take, for example, the figure of John Lennon,

Madonna or Che Guevara emerging from 18th-century brocade patterns — Pagani wants to provoke a rethinking of the ordinary.

Pagani’s fascination with wallpapers stems from their ability to complete and personalise interior design projects. “We want to create a space in the same way as a tailor-made suit,” he says. His carefully measured nuances and shades, combined with images and graphic mazes, are open to multiple interpretations.

More than simply appearing dynamic, Pagani’s vinyl wallpapers are made with the moods, habits and lives of a room’s inhabitants in mind. The space made alive by a wallpaper “must adapt alongside the persons who live in them,” he says. His modular designs leave room for customisation and allow clients to create one-of-a-kind pieces based on their preferences. Owners can select >>

“WE WANT TO CREATE A SPACE IN THE SAME WAY AS A TAILOR-MADE SUIT”

OPPOSITE PAGE Symbolising strength, the Ramble On and Tangerine series from 2010 pay tribute to Led Zeppelin

THIS PAGE A layered contraposition, the Tell Me Tiles series is part of Pagani’s 2012 collection

Inspired by the arts, music and culture, Pagani turns the spotlight on wallpapers, defying their traditional role as mere backgrounds

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HIS MODULAR DESIGNS LEAVE ROOM FOR CUSTOMISATION

AND ALLOW CLIENTS TO CREATE

ONE-OF-A-KIND PIECES

THIS PAGE Pagani’s love for comics is reflected in the new Bad Boys series

Pagani’s 2012 collection features the elegant Presenze series, available in a multitude of colours

OPPOSITE PAGE Pagani’s 2012 collection includes the subdued Ancient Walls series

PALACESTYLE

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>> the patterns and positioning of the images. They can ensure that larger-than-life icons and audacious designs are balanced by subtlety.

Recognising Pagani’s radical take on wallpaper design, Wall&Decò launched the Giò’ Pagani Wallpaper Project in 2009. In this joint venture, Pagani and Wall&Decò pay homage to pop culture icons such as Bruce Springsteen and Led Zeppelin. It was a natural choice given Pagani’s soft spot for fashion, music and art. To him, the constant evolution in the artistic industry mirrors our frenetic lives. Other designs show fatigues, skulls, and the Union Jack.

For the 2012 edition, Pagani goes one step further in shining the spotlight on his muse — in the campaign pictures for the collection, models take centre stage while all other interior decorative elements are removed. The eye is drawn to the wallpaper, which mixes classic flavours and old graphics with comic book-inspired images. Time-worn walls are juxtaposed with shiny and progressive metropolitan skylines. It is characteristic of Pagani’s fascination with contraposition.

“Space becomes a bodyscape, a sort of workshop in which paintings, images, or more simply design objects tell their own personal story and emotions, expressing an identity which is well defined but constantly evolving,” he says. Homes, then, become laboratories for visual experiment, and gateways into unexplored creative spheres.

MULTIPLE APPROACHES

Giò’ Pagani Arch. Group is a company that

undertakes architecture, interior design, urban

planning and illuminating engineering, among

others. It was created by Giòvanni Pagani, who

has been working independently since 1995.

Pagani’s interests also include furniture design

and interior decoration. Integral to the company’s

work is its collaboration with furnishing brands

and designers, such as Armani/Casa, Boffi,

Cappellini and Tom Dixon.

Apart from novelty and excitement, Pagani’s

vinyl wallpapers promise quality material and

workmanship. Each piece is hand-made in Italy.

The wallpapers are durable and washable, and

can be safely applied in the bathroom or kitchen.

HE OVERTURNS THE NOTION OF WALLPAPER

MERELY FORMING THE BACKGROUND

OF A ROOM — INSTEAD IT BECOMES

THE UNEXPECTED FOCAL POINT

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SPECIAL CHINA EDITIONDESIGN IN NEW YORK

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DIRTYLAB S.r.l.

GIOPAGANI HEADQUARTERvia Emilia, 14

42043 Gattatico, Reggio EmiliaItaly

GIOPAGANI ATELIERvia Montebello, 3020121 Brera, Milano

Italy

p. +39 0522 902145e. [email protected]. www.giopagani.com

Corporate stock € 271.578,95 VAT registration number 03577280369 RE – 299774

Al l GIOPAGANI products are protected by registered trademark

2016

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