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www.alaujan.com
COMPANY PROFILE
MARKET PROFILE - BAHRAIN
Area 710 Sq. Km
Population 1,492,584 (2017 Est.)
49% Nationals (42% of Bahrainis below the age of 15)
51% Expatriates
Currency Bahraini Dinars (BD 1.000-US$ 2.649)
COUNTRY OVERVIEW
Male/Female Ratio:
Total Population (‘000):
Male Female Ratio (Male/Female)
2002 (Estd.) 404.2 285.8 58.6 : 41.4
1991 294.4 213.6 57.9 : 42.1
1981 204.8 146.0 58.4 : 41.6
Bahraini Population (‘000):
Male Female Ratio (Male/Female)
2001 (Estd.) 210.0 206.0 50.5 : 49.5
1991 163.5 159.8 50.5 : 49.5
1981 119.9 118.5 50.3 : 49.7
COMPANY PROFILE
Company A.Latif Khalid Al Aujan Food Stuff Est B.S.C (Closed)
Leading Agencies Mondelez Glaxo Smithkiline Fonterra National Detergent Co. Dabur India Ltd.
2017 Turnover US$ 68.33 M
2018 Budget US$ 74.74 M
Total Staff 362
Infrastructure State-of-the-art warehouse 28 Delivery Vehicles
VISION
To be the most admired and respected Distribution Company in the Kingdom of Bahrain and to acheive the same respect in the other GCC Countries.
MISSION
To delight our customers and suppliers with a distincltly superior level of service fostering lasting relationships.
To market/distribute quality products with a global/regional reputation that enhance our image as “The House of Quality”.
To empower our employees with necessart knowledge and skills to respond creatively and competitively to help sustain growth.
VALUES
We have committed ourselves professionally and ethically to our consumers, customers and suppliers.
We will improve at every level, our staff’s professionalism and knowledge of the business, products, and brands. We will pursue and achieve total consumer and supplier satisfaction.
We will remain socially responsible to help and develop the communities we serve in the Kingdom of Bahrain.
OUR CORE COMPETENCES
Ability to maintain superior customer relations on an ongoing basis.
Ability to communicate with customers/shoppers through marketing and promotional skills.
High flexibility based on organisational learning.
AUJAN FOOD DIVISION
SALES FORCE STRUCTURETotal Team Strength 52
Asst. General Manager
Trade Marketing Mg.
MT Sales Reps (6)
MT Sales Reps (6)
TME (2)& Admin(1)
Modern Trade Manager Team B
Modern Trade Manager Team A
Sales Manager
Merchandisers(18)
Group General Manager
Traditional Trade Team Mgr/Leader (2)
Van Salesmen (3) Team A
Van Salesmen (4) Team B
W/S & Pre-Salesmen (5)
BRAND PORTFOLIO
AUJAN MONDELEZ DIVISION
SALES FORCE STRUCTURETotal Team Strength 45
Mondelez Sales Manager
MT Manager TM Manager TT Manager
Van Sales (7)
Pre Sales (3)
Marketing AnalystTeam Leaders (3)
Merchandisers (18)
Sales Reps (6)
Sales CumMerchandisers (2)
Group General Manager
BRAND PORTFOLIO
Team Leader
BRAND PORTFOLIO
AUJAN GSK/NDC/NON-FOOD DIVISION
SALES FORCE STRUCTURETotal Team Strength 72
TT Supervisor (1) New
WSSupevisor
PharmaRep
MerchandiseManager
Medical Detailer (2)
TTReps (9)
MT Reps (15)GSK (4) NFD (5)Dabur(3) NDC(3)
Merchandisers (22+3)
MT Team Leaders (4)
Sales/Merchandisers (3)
Sales/Merchandiser (1)
MT Manager
Asst. General Manager
Group General Manager
Trade Marketing Exec (3)
BUH (1)Sales Managers (3)
AUJAN FOOD SERVICE DIVISION
SALES FORCE STRUCTURETotal Team Strength 19
BRAND PORTFOLIO
TT/RetailSales Reps (6)
Tele Sales /Data Analysts (2)
Central Market Outlet Reps (2)
Central Market Helper
Cash Van Reps
Sales Executives (4)
Sales ManagerBusiness Development
Manager
Asst. General Manager
Group General Manager
CURRENT LOGISTICS FACILITIES
Details of Warehouse:
Sitra Central Warehouse 4,000 Sq.mtrs
Mameer Warehouse 6,000 Sq. Mtrs
Hidd Warehouse 12,000 Sq. mtrs
Delivery Vehicles 28 Nos
Warehouse/Delivery Staff 115
PALLET LOCATIONS BEFORE & AFTER
Before-Dec 2014 After-Jan 2015
Sitra 2,474 Sitra 2,474
Mameer 2,222 Mameer 2,222
Al Zayani 360 Hidd Store 1 2,600
Agility 1,096 Hidd Store 2 5,210
Hidd Store 3 3,370
Hidd Store 4 5,210
Total 6,152 Total 21,086
A defining moment in our journey of over two decades
Hidd Project
A State-of-the-art Logistics facility
OUR WAREHOUSE
THANK YOUP.O. Box 904, Manama, Kingdom of Bahrain | T: +973 17 223 527 | F: +973 17 223 536 | [email protected] | www.alaujan.com.bh