company presentation sma-proinso eng · notes: (1) sales 2008e is the upper corridor of sma’s...

Proinso

15.01.09

2

Market

3

Off-grid

All PV applications All power ranges All module types

Thin-Film module

Crystalline module

From <1 kW

To >1 MW

On-grid

SMA offers a complete inverter product range for all solar applications

Back-up

Introduction | Market | Technology | Flexibility | Financials | [Customer] | [Synergies]

SMA is the market leader & trendsetter in inverter technology

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Direct exposure to high-growth PV-market

Sources: Rogol/ Photon (February 2008), Solarbuzz LLC, production led scenario (March 2008).

SMA has the right solar inverter for each solar system

PV-market growth expectations (MW) Every PV system requires an inverter

Residential <5kW Commercial <250kW

Industrial >250kW Off-Grid

Back-upMonitoring

CAGR

81%

46%

Rogol/ Photon (February 2008)

SolarBuzz, production led scenario (March 2008)

Ann

ually

insta

lled

MW 69%

average


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Leaders’ market shares in the PV sector (2007)

SMA – A global leader for solar inverters

Pole position through product range, service, global presence and flexibility

Sources: Solarbuzz LLC (March 2008), Photon (May 2008), Photon (September 2007), Photon International (March 2008).

34%


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Technology

7

Six highly successful product families


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Our bestsellers in 2007

Full product range for custom-fit system design

Transformerless concept offers the ability to use highest efficiency topology

Transformer concept device is the first choice for thin-film projects

Max. ACOutput (W)

New productintroductions 2008

Withtransformer

(#12)

700 1100 1700 2500 3000 3800

1100LV 2800i 3300

Withouttransformer

(#12)

2100 TL 3300TL HC 4200TL HC 5000TL HC

4000TL

6000A 7000 HV

8000TL 10000TL

0 1,000 2,000 3,000 5,0004,000 6,000 9,000 11,000

5000A

7000TL6000TL 9000TL 11000TL

5000TL


Sunny Boy / Sunny Mini Central

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Comprehensive product range for industrial solar applications

Market leading product for medium voltage applications

Withtrans-former

Withouttrans-former

Direct connection to medium

voltage grid

100 200 400300 500

350HE200HE 500HE250HE

100

200150

125LV

350250

1,100700

700MV400MV

100HE

Max. ACOutput (kW)

1000MV500MV 1120MV

New productintroductions

2008

Our bestsellers in 2007

560HE


Sunny Central

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SMA is the true trendsetter in inverter technology

More than 70% price reduction per Watt over the last 18 years

Technology innovation

SMA product

Efficiency

Price per Watt

1990

First serial inverter with transistor

Max. η: 90%

PV-WR 1800

1.20 €

2003

Multistring with broad input voltage window

Max. η: 96%

Sunny Boy5000TL

0.58 €

2008

H5-Technology, Electronic Solar Switch, Opticool

Max. η: 98%

Sunny MiniCentral 11000TL

0.33 €

1995

First string inverter

Max. η: 93%

Sunny Boy 700

1.11 €~ ~ ~ ~


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Note: (1) Price/W reduction of Sunny Boy & Sunny Mini Central. Calculation based on catalogue price per Watt for most efficient and highest power product in the respective year.

27%30%

48%

93%100%

0%

25%

50%

75%

100%

1990 1995 2003 2007 2008

Pric

e/W

(reb

ased

to 1

00%

)

Economics Key innovations

OptiCool (2005)> Full efficiency up to 40°C through licensed

chassis concept

OptiTrac (2007)> Yield increase through optimization of

Maximum Power Point (MPP) tracking system

H5-Topology (2007)> Innovative circuit technology enable

efficiency increase to 98%

Electronic Solar Switch (2007)> First integrated direct current load

disconnection unit for highest security

90%

93%

98%98%96%

85%

90%

95%

100%

1990 1995 2003 2007 2008Max

imum

inve

rter e

ffici

ency

Product price reduction

Increased effenciency

Proven technology leadership and high rate of innovation

Up to 6 new products per year to offer you most innovative technology


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Our 300 engineers have a R&D budget of more than 30m EUR per year

Several innovations brought to market in 2008

> Easy communication (Bluetooth, Display)

> Multistring

> Easy installation

> Transformerless

Sunny Backup 2220

Sunny CentralHE

Sunny Boy 5000TL

Sunny MiniCentral 11000TL

Sunny Island 2224

> Custom-fit system design

> Super energy yield

> Well accepted for commercial and industrial applications

> New Sunny Centrals for EU and US market

> High-efficiency technology

> Backup solution for single-family houses

> Battery delivers stored solar power at power failure

> Add-on for every PV system

> Off-grid manager

> Suitable for off-gridsystems as well as a utility backup

> Excellent overload characteristics

> Max η: 93.6%

> Max η: 93.6%

> Max η: 98.7%(1)

> Max η: 98%

> Max η: 97%

Note: (1) Based on next generation of Sunny Central 300 (without transformer).


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SMA strives to remain trendsetter in inverter technology

More products to be launched in 2009 and beyond

> New generation with outdoor-cabinet

> Best system costs due to outdoor setup and high efficiency

Sunny Boy3000HF

Sunny Central 630HE

Sunny Central 600HE

TriPower 17000TL

> First inverter on the market meeting medium voltage directive

> Including new features to reduce system costs

> Light inverter with galvanic separation

> Attractive and light design

> Modern display

> Useable for US-market as well

> Three phase concept to easy energy feed-in

> Highest efficiency

> Including many new features to reduce the system costs

> Targeted max η: 98%

> Targeted max η: 96%

> Targeted max η: >98%

> Targeted max η: 97.7% (300) 98.8% (600)


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Technology leadership confirmed by external sources

Darling of the Team

Photon – Das Solarstrommagazin, Ausgabe Juli 2007

“Die Testergebnisse des Sunny Mini Central 8000 TL sind (…) so auβergewöhnlich gut, dass es kaum vorstellbar ist, derzeit noch ein besseres Gerät am Markt zu finden. (…) Da der Hersteller, die SMA Solar Technology AG, die Sunny Mini Central–Baureihe zudem zu äuβerst gϋnstigen Preisen anbietet, haben wir den Sunny Mini Central 8000TL zum »Liebling der Redaktion« gekϋrt.”


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Flexibility

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SMA has a powerful global sales and service infrastructure

> 170 sales professionals to serve customers locally

> World wide service support with more than 180 service employees

SMA aims to be the first mover in upcoming solar markets


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Customer can trust on our flexible business model

Production capacity is not a limiting factor for SMA

SMA annual production capacity

Increase by 175% via interim solutions

World’s largest solar inverter factory


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Key elements of SMA’s cultureLeadership awards – Selected examples

2007

Life Long Learning Award 2007

2006

Entrepreneur of the Year Award 2006

2008

Great Place to Work Award 2008

> Established organization with flat hierarchies and open door policy

> Continuous personnel training (5 training days per year & employee)

> Significant earnings participation of all employees (16% of pre-tax earnings)

> Low rate of employees’ absence related to sickness of 2.8% (SMA Germany) vs. a 3.2% on average in Germany in 2007

> Low employees fluctuation (0.7% in 2007)

Our special corporate culture fosters flexibility and innovation

SMA is also the employer of choice


2008

German Fairness Award 2008

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Financials

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193

327

690

2006 2007 2008E

Customers seek reliability of both the product and SMA

Strong company

> Established 1981

> Approx. 2,500 employees worldwide

> Export share c. 40%

> Clean balance sheet without refinancing needs

> TecDax company since September 2008

> 75% of shares are still owned by the founders

Strong sales growth (€m) (1)

Continuous market share gains(2) (MW)

Notes: (1) Sales 2008E is the upper corridor of SMA’s management guidance for 2008 (Ad-hoc message November 5, 2008)(2) Market share based on SMA’s inverter sales in 2007 (950MW) in relation to newly installed PV-market volume in 2007 (2,826MW) as reported in Solarbuzz LLC (March 2008).

For 2008E the market share figure is based on SMA’s estimates.

+90% p.a.

430

950

2200

2006 2007 2008E

+125% p.a.

25% 34%


c. 40%

You can count on SMA for many years

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Proinso

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> Key player in the South European Market

– Long-term relationship with SMA;

– Frame delivery contracts with module manufactures vertically integrated along the supply chain (Solarworld, REC Solar, Trina, Nex Power);

– 80 MW modules delivered in 2008;

– 140 MW SMA inverters delivered in 2008;

– Distribution on exclusivity basis of dual-axis Mecasolar trackers

> International Strategy

– Win-Win approach to key customers and suppliers;

– Open of subsidiaries in key markets ( USA, Italy, Greece, East Europe);

– Flexible Structure according market development;

Proinso

Business catalyser at different stages of the value chain


company presentation sma-proinso eng · notes: (1) sales 2008e is the upper corridor of sma’s...

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