Company presentation May 2014

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Disclaimer

The following presentation has been prepared by 58.com Inc. (the “Company”) solely for informational purposes and is not an offer to buy or sell or a solicitation of an offer to buy or sell any security or instrument or to participate in any investment activity or trading strategy, nor may it or any part of it form the basis of or be relied on in connection with any contract or commitment whatsoever. NOTHING HEREIN CONSTITUTES AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY ANY SECURITIES OR INSTRUMENT IN ANY STATE OR JURISDICTION.

The information included herein was obtained from various sources, including certain third parties, and has not been independently verified. The information presented or contained in these materials is subject to change without notice. No representation or warranty, express or implied, is made and no reliance should be placed on the truth, accuracy, fairness, completeness or reasonableness of the information or sources presented or contained in these materials. By viewing or accessing these materials, the recipient hereby acknowledges and agrees that neither the Company nor any of its directors, officers, employees, affiliates, agents, advisers or representatives accepts any responsibility for or makes any representation or warranty, express or implied, with respect to the truth, accuracy, fairness, completeness or reasonableness of the information contained in, and omissions from, these materials and that neither the Company nor any of its directors, officers, employees, affiliates, agents advisers or representatives accepts any liability whatsoever for any loss howsoever arising from any information presented or contained in these materials.

These materials contain statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements include descriptions regarding the intent, belief or current expectations of the Company or its officers about the future, which can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and actual results may differ materially from those in the forward-looking statements as a result of various factors and assumptions, many of which are beyond the Company’s control. Neither the Company nor any of its directors, officers, employees, affiliates, agents, advisors or representatives has any obligation to, nor do any of them undertake to, revise or update the forward-looking statements contained in this presentation to reflect future events or circumstances.

THESE MATERIALS ARE STRICTLY CONFIDENTIAL. By attending this presentation, participants agree not to remove this document, or any other materials provided in connection herewith, from the room where such materials are provided. Participants agree further not to photograph, copy or otherwise reproduce these materials in any form or pass on these materials to any other person for any purpose. Participants must return this presentation and all other materials provided in connection herewith to the Company at the completion of the presentation.

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58.com – The Largest Online Marketplace Serving Local Merchants and Consumers in China

(1) As measured by monthly unique visitors on our website and mobile applications as of May 2013, according to a commissioned report by iResearch, or the iResearch Report. (2) Monthly unique visitors who visited our website or used our mobile applications in March 2014. (3) Registered users that have identified themselves as corporate entities and have logged onto our website or our mobile applications at least once in the first quarter of 2014. (4) Average new daily listings of local information that our users posted on our website and mobile applications in the first quarter of 2014. (5) Average monthly page views on mobile applications as a percentage of total monthly page views as of first quarter 2014.

(1)

free free +

premium

users >200 million

monthly unique visitors (2)

merchants >5 million

quarterly active local merchants (3)

51% Mobile PV (5)

380 cities

covered

Where can I rent a flat?

Where can I find a mover?

I need a job!

How do I rent out units?

How to attract more customers?

Need to hire someone urgently!

>2 million new listings per day (4)

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Local Service Categories:

Jobs

Housing

Used goods

Yellow pages

Automotive

Pets

Tickets

Entertainment

Hotel & travels

Health & beauty

Home furnishing

Education

…

A One Stop Shop for Local Service Information

Categories (location automatically identified)

Housing

$

$

$

Jobs

Yellow Pages (e.g. Moving)

(1)

(1)

(1) Immaterial portion of total revenues as of 2014

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Subscription + Premium Placement Revenue Model

Real-time Bidding

Priority Listings

Members’ Listings

Free Listings

58.com or Third-Party Search Engine Marketing

Online Marketing Services

• Real-time bidding

• Priority listing

• Revenue sharing with third-party internet companies

Membership (After certification)

• Online storefront

• Listing benefits (above Free Listings, etc.)

• Dedicated customer service

• Comprehensive account management system

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17

86

187

323

2010 2011 2012 2013

1 6 11 2 3

20

48 86

7

16

29

58

$11

$42

$87

$146

2010 2011 2012 2013

Rapid Growth

Revenue

(USD in Millions)

Average Quarterly Paying Merchant Members (1)

(Thousands)

(1) Average quarterly paying merchant members representing registered accounts through which our merchants have purchased our membership services and whose membership subscriptions are in their service period at any point during a given period.

Membership Online Marketing Services Other Services (primarily group buying revenues)

CAGR 137% CAGR 167%

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Massive Market Opportunity, Clear Offline to Online Shift

Massive Addressable Market

(China Classifieds Market in USD in Billions)

(1) Number of small businesses with internet access in the U.S. as of 2012 (IDC) and small and medium enterprises in China as of 2013 (iResearch). (2) China data as of December 2012, U.S. data as of July 2012.

11%

44%

$2.6

$5.4

2012 2017E

8x growth

Offline Classifieds Online Classifieds

45% 60% 2012 2017E China Services Market as a percent of GDP

57 million SMEs in China vs. 38 million in the United States (1)

45 cities with Over 2 million People;

235 cities with Over 500,000 People; vs. only 34 Cities with Over 500,000 People in the United States (2)

Local

SMEs

Services

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Expanding Leadership Position (1)

73

56

18

#2 Classifieds

#3 Classifieds

63

42

40

31

25

Top Restaurant Vertical

Top Housing Vertical

Top Group Buy

Top Travel Vertical

Top Job Vertical

Online Classifieds

Other Vertical Websites

Top Online Classifieds Players

(Share of Total Online Classifieds Market by Cash Receipts)

Key Local Services Players

(Average Monthly PC Unique Visitors Between October 2013 to December 2013 in Millions)

38%

16% 4%

27%

16%

#2 Classifieds

#3 Classifieds

Top Housing Vertical

Others

2012

2010

23%

10%

3% 57%

8%

#2 Classifieds

#3 Classifieds

Top Housing Vertical

Others

Source: the iResearch Report. (1) Slide from 2013 October IPO Presentation.

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Significant Monetization Potential – Customers #

21% (4) of members also purchased online marketing services, vs 13% a year ago.

Online Marketing Services

441,000 Members (3)

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57 million SMEs in China (1)

>5 million 58.com Local Merchants (2)

Low penetration:

- from offline to online

- from free to pay and

- from subscription-only member to member who also purchase online marketing services

(1) As of 2013, according to the iResearch Report. (2) Registered users that have identified themselves as corporate entities and logged onto www.58.com or one of our mobile applications at least once in the first quarter in 2014 (3) Paying merchant members representing registered accounts through which our merchants have purchased our membership services and whose membership subscriptions are in their service

period during the first quarter of 2014 (4) For the first quarter in 2014

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Source: Based on Company Filings, Broker Research, comScore (1) FY2013 revenue based on actual for 58.com, Autohome, Yelp, Bitauto, Zillow, Soufun, Baidu, 51job, Angie’s List, Just Dial, and Schibsted (online classifieds). (2) Revenue divided by average monthly number of PC unique visitors for the last twelve months as of January 2014.

$2.5$4.3 $5.4

$7.5 $7.5 $8.0 $8.6 $9.8

$15.7 $16.8

$21.1

$51.3

Significant Monetization Potential – Revenue / UV, ARPU

Relatively Low Monetization Compared to Peers

(FY2013 revenue per PC unique visitor in USD) (1) (2)

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Source: Company Filings, Media (1) In terms of page views. (2) For the fourth quarter of 2013.

91% 80-90%70%

50%41%

47%

53%

>30%

65%

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

Global Online Classifieds – Winner-Take-All Market and Superior Margins

Market

Market Share (1) EBITDA Margin (2)

Norway Sweden Russia Canada France

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Proven Mobile Adoption with Significant Upside

• Monetization device agnostic from integration in content ads

• Mobile monetization upside from higher mobile usage, but not a near term priority

• Location-based targeted advertising and big data opportunity

51% mobile as % of total page views in 2014 1Q

up from 46% in 4Q 2013 (1)

(1) For the fourth quarter of 2013 and first quarter of 2014

• China mobile users have surpassed PC users

• Large China mobile user base do not have PC

• Mobile experience superior to PC as “mobile” complements “local”

• Targeted investment in marketing to accelerate mobile user penetration

User Impact Monetization

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User-friendly Mobile Applications

Main content categories

Merchant App

“Always online” merchant availability

increases user engagement

Mobile CRM enhancing mobile activity

User App

Open platform to third party content

Main content categories

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User App – Yellow Pages Example

Listing Detail Map

Listing Upload Voice Upload

Listing Page

Targeted Push

Easy to call, higher per person call ratio

Multimedia tools enhance communication

GPS-enabled

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Merchant App – Housing Example

Listing Inventory Listing Page

Optimized listing management and search

Communication reminders

1 Select Listing 2 Select Location 3 Select Pricing

Bidding listing

Reference price

Bid price

Bidding location

Online marketing purchase process

PR

IOR

ITY

LIST

ING

/

ON

LIN

E M

AR

KET

ING

Listing Management

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Customer Detail

History Update Contact List

Communication History

Usage Tracking

Add to contact list

Communication history

Prospect tracking

Merchant App – Housing Example

Call log

Customer Relationship Management

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Real-time Messaging

Communication Management

SMS Push

Intelligent Recommendation

Contact Import

Unread messages

Merchant App – Housing Example

Communication

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Geographical Selection

Upload Confirmation

PC / Mobile Synchronization

Upload Template

Mortgage Calculator

Location upload history

Merchant App – Housing Example

Listing Upload

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Merchant App – Jobs Example

Control Panel

One touch refresh

Message alerts

Resume and job posting management

Refresh

Refresh complete

Resume and open positions management

Message push

Resume Search Resume Listing Resume Detail

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Mobile Growth Strategy

Open Platform

Merchant App Features

Rich Mobile Offerings

• Location-based offerings

• Localized listing recommendations

• Mobile merchant CRM

• More merchant-user interaction

• Incorporate niche 3rd party content to build local service destination

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Experienced Management Team

Employee # 2012 2013

total employees 5,660 5,653

Field Sales 4,153 3,967

Customer Service 190 Over 600

Product and R&D 727 697

Michael YAO Founder, Chairman & Chief Executive Officer

Xiaohua CHEN SVP, Product Management & Website Operation

Chuan ZHANG VP of Product Management

Hao ZHOU Chief Financial Officer

Jiandong ZHUANG SVP of Sales

Dong DUAN VP of HR & Admin

(1) As of December 31, 2013.

(1)

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Full Sales and Service Coverage

Geography

Functions

Headcount (1)

DIRECT Field Sales

27 cities

• Acquire new merchants

• Merchant certification

• Encourage deposit for online marketing services

4,170

OUTSOURCED Sales Agents

>200 cities, outside 27 cities

• Acquire new merchants

• Renew memberships

• Local marketing for 58.com

Over 270 sales agencies

DIRECT Customer Service

Tianjin – dedicated customer service center

• Renew memberships

• Upsell online marketing services

Over 600

(1) As of March 31, 2014.

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Financial Highlights

Strong Revenue Growth 1

High Gross Margins 2

Improving Operating Leverage 3

Profitability & Positive Cash Flow 4

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4 4 2 1 1 0 0 0 0

8 11 13 15 15 21

24 26 28 5

7 8 9 8

14

17 19

21

$17

$22 $23 $25 $24

$35

$42

$45 $48

1Q 2012

2Q 3Q 4Q 1Q 2013

2Q 3Q 4Q 1Q 2014

Strong Revenue Growth 1

Revenue

(USD in Millions)

Quarterly Revenue

(USD in Millions)

Other services Membership Online Marketing services

’12 – ’13 Growth 89%

67%

105% 79% (85%)

Core business

6 11 2

20

48 86

16

29

58

$42

$87

$146

2011 2012 2013

Core business (excluding Other services, which mainly consists of our Group Buy business)

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High Gross Margin 2

Gross Profit & Margin

(USD in Millions, Percent of Revenue)

Quarterly Gross Profit & Margin (USD in Millions, Percent of Revenue)

$35

$77

$137 85%

88%

94%

2011 2012 2013

$15

$19 $21

$22 $22

$33

$39

$43 $46 87% 87% 88% 89%

92% 94% 94% 95% 95%

1Q 2012

2Q 3Q 4Q 1Q 2013

2Q 3Q 4Q 1Q 2014

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Improving Operating Leverage

11 13 13

8 18

25

32

51

62

69

25

23

$119

$108

$123

2011 2012 2013

3 4 4 3 3 3 3 4 4 4 4 5 6 6 6 6 7 8

12 13 13 14 13

15 16

18 20

10 5 5 4 6 5

6

7

13

$28 $26 $27 $27 $27

$28

$32

$35

$44

1Q 2012

2Q 3Q 4Q 1Q 2013

2Q 3Q 4Q 1Q 2014

Operating Expenses

(USD in Millions)

Quarterly Operating Expenses

(USD in Millions)

3

’12 – ’13 Growth

14% (9%) 20% 36% (1%)

Advertising Sales & Marketing excl. Advertising Research & Development General & Administrative

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Improving Operating Leverage (Continued) 3

Operating Expenses (Percent of Revenue)

Quarterly Operating Expenses

(Percent of Revenue)

165%

29%

16%

76%

59%

42%

19% 21% 17% 26%

15% 9%

2011 2012 2013

17% 16% 15% 12%

11% 8% 8% 9% 9%

21% 19% 21%

24%

24% 17% 15% 15% 16%

68%

58% 57%

55% 54%

43% 39% 39% 40%

59%

25%

21%

18%

24%

13% 14% 14%

26%

1Q 2012

2Q 3Q 4Q 1Q 2013

2Q 3Q 4Q 1Q 2014

Advertising Sales & Marketing excl. Advertising Research & Development General & Administrative

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Net Income 4

Net Income (USD in Millions, Percent of Revenue)

Quarterly Net Income (USD in Millions, Percent of Revenue)

($83)

($30)

$20

13%

2011 2012 2013

($12) ($7) ($6) ($5) ($5)

$5 $8 $11

$2

1Q 2012

2Q 3Q 4Q 1Q 2013

2Q 3Q 4Q 1Q 2014

13% 14% 20% 24% 5%

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Non-GAAP Operating and Net Margin 5

Non-GAAP Operating Margin (Percent of Revenue)

Quarterly Non-GAAP Operating Margin (Percent of Revenue)

(196%)

(34%) 12%

2011 2012 2013

(75%) (30%) (24%)

(19%) (19%)

14% 19% 20% 6%

1Q 2012

2Q 3Q 4Q 1Q 2013

2Q 3Q 4Q 1Q 2014

Non-GAAP Net Margin (Percent of Revenue)

Quarterly Non-GAAP Net Margin (Percent of Revenue)

(196%)

(33%) 15%

2011 2012 2013

(69%) (30%)

(25%)

(18%) (17%)

16% 22% 26% 7%

1Q 2012

2Q 3Q 4Q 1Q 2013

2Q 3Q 4Q 1Q 2014

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($9)

($1)

$6

$18

$23

$26

$18

($12)

($2)

$4

$16

$22

$25

$17

1H 2012

3Q 4Q 1H 2013

3Q 4Q 1Q 2014

Operating & Free Cash Flow

Free Cash Flow (1) Operating Cash Flow

6

(1) Represents operating cash flow net of purchases of property and equipment.

($50)

($5)

$66

($56)

($10)

$62

2011 2012 2013

Operating & Free Cash Flow (USD in Millions)

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High Barriers Positioning for Growth

User Accumulation

• Superior User Experience • >200 million Monthly Unique Visitors (2)

Merchant Network

• Direct Relationship with Merchants • 441,000 Quarterly Paying Merchant Members (1)

Brand • Trusted Marketplace for Local Services Info • Household Name

Monetization • Membership • Online Market Services

Mobile • Increase Mobile User Base • Leverage Mobile Functionalities

Big Data • Targeted Marketing • Improve User Experience

(1) Paying merchant members representing registered accounts through which our merchants have purchased our membership services and whose membership subscriptions are in their service period during the first quarter of 2014.

(2) For the first quarter of 2014.

Appendix

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Differentiated Business Model

• More comprehensive content categories

• Larger user and merchant base

• Small B2C + C2C

• Better user experience through R&D investment

• Established merchant solutions

• ~4000 field sales + ~600 customer services employees

• Classifieds + yellow pages

• One stop shop for multi-category local services

• More efficient R&D, Marketing investment

• Focus on listings instead of brand, easy to use

• Local SME-focused

• Serving local merchants • Online classified format • Vertical information

58.com Advantages

Similarities

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Further Monetize Traffic

Reservations

Transaction Fees

Individual User Monetization

Location Services

Advertising Unions

Online Marketing

Services

More Monetization

Categories

More Members

33

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44

140

294

2011 2012 2013

Local Real Estate Agency Local Moving Company

Narrow audience

Limited effectiveness

Before

4 4 4 4 4

24

2011 2012 2013

Priority Listing Membership Real-time Bidding

Depth & breadth of audience

High volume & timely responses

After

Before

Affordable and effective

Business grew rapidly After

Low customer traffic

Stagnant growth

Spend on 58.com (RMB in Thousands)

Memberships are sold to multiple agents

(RMB in Thousands)

Spend on 58.com

Shanghai-based Beijing-based

4 7

31

Selected Case Examples

Extensive & Highly Engaged Merchant Network

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Sales

• Increase new member generation efficiency

• First upselling of premium service

field sales

across 27 cities

sales agencies

Across more than 200 cities

Expand & Strengthen Merchant Network

Customer Service

• Renew membership

• Upsell online marketing services

Self-Service Tools

• Apply for new membership

• Use online marketing services

Merchant Development Teams

Improving Sales Efficiency (1)

(In USD Thousands per Month)

$1.0

$1.8 $1.5

$2.7

2012 2013

Total Revenue / Sales, Customer Services & Marketing Headcount

Membership Revenue / Sales Headcount

(1) Average monthly revenue divided by the average of beginning and ending headcount for each respective period.

centralized in Tianjin

customer service

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Trusted Marketplace with High Quality Information

2010 2013

Page Views per Unique Visitor (1)

Traffic from Highly Frequent Users (2)

27%

41%

June 2010 June 2013

Business License Verification

Merchant Certification

Assign Credibility Rating

Ongoing Updates

Increasing User Engagement

Systematic Screening

Information Screening

Manual Screening

Other Safeguards

(1) Average quarterly page views per unique visitor during 2013, compared to in 2010. (2) Average daily traffic contribution from unique visitors who visit our website five times or more per

day in March 2011 and March 2014 respectively.

over 2x

+ 14%

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The Largest Online Marketplace in China Serving Local Merchants and Consumers

#1 UVs for online classifieds IN CHINA (2)

#1 By keyword search IN CHINA (3)

#1 User reach for online classifieds IN CHINA (1)

Strong Brand Recognition

(1) Alexa ranking based on estimated percentage of global internet users who visit the website in the last 30 days. (2) Google Doubleclick ranking based on unique visitors as of May 2014. (3) Baidu ranking based on number of relevant keyword searches for the last 30 days.

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Baidu Index Ranking (1)

58.com ranking (nationwide)

Hot search ranking

Ranked 7th

• Search criteria based on:

− Date: March 11, 2014

• Website: http://top.baidu.com/region

• Search criteria based on:

− Coverage: all of China

− Period: March 1 to March 15, 2014

Online classifieds sector (popularity comparison by city)

58.com Ganji Baixing

Top 10 Cities

(1) Slide from 2014 March follow-on presentation

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Corporate Structure （Post 2014 March Follow On)

SAIF Warburg

Pincus DCM

Other management &

employees

Jinbo Yao (Michael)

58.com Inc. (Cayman Islands)

China Classified Network Corporation (BVI)

China Classified Information Corporation Limited

(Hong Kong)

Beijing Chengshi Wanglin Information Technology

Co., Ltd. (WFOE)

58 Tongcheng Information Technology co., Ltd.

(WFOE)

Shareholders (1) Beijing 58 Information Technology Co., Ltd. (VIE)

Direct ownership

Contractual arrangements

100% 100%

22.6% 17.9% 14.7% 13.5% 6.6%

Outside PRC

Inside PRC

(1) Jinbo Yao (Michael) (founder, Chairman and CEO of the listco), Lianqing Zhang (general counsel of SAIF Partners), Jianbo Su (angel investor of the listco), Beijing Wanglintong Information Technology Co., Ltd (a shell company) hold 37.8%, 39.8%, 9.0%, and 13.4% equity interests in Beijing 58 (the VIE), respectively. Beijing Wanglintong Information Technology Co., Ltd., is jointly owned by Mr. Yao, certain members of the management team and an ex-employee of the Company, who are all shareholders of the listco .

Public

24.0%