company page - products and services guide

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Easy right? Here’s some additional information we recommend you add in order to make your product or service shine: Click ‘Publish’ on the top right of the page and the information will appear on the page. You’re all set! List up to 8 key features. They will appear in bullet form after the product or service description. Add your website URL. This allows a visitor to learn more, plus it helps with search engine optimization. If possible, add someone who can be contacted for additional information. Add a YouTube video. Marketing Solutions There are 5 easy steps to add your Products & Services: Choose product or service Select a category Add the name of the product or service Attach an image (100 x 80 pixels .PNG .JPG .GIF) Add a description (up to 2,000 characters) Click ‘Publish’ on the top right of the page and your product, service will appear on the page. Note: You will need to repeat these steps for each product or service that you want to display. There’s nothing like a game of show and tell. Educate and engage members by showcasing your company’s best products and services on your Company Page! To get started, simply click on the Products & Services tab. If this is your first time on the page, click ‘Get started.’ If you have used the Products & Services tab before, click on ‘Add product or service’ from the ‘Edit’ dropdown. Tip: Videos are a great way to make your product or service come to life. It also let’s you show your company’s personality. You do not need to be a video expert, just grab a video camera or smartphone and show people what you’ve got! Getting started with your Products & Services Tab LinkedIn Company Pages Products & Services Guide STEP 1 STEP 6 STEP 7 STEP 8 STEP 9 STEP 2 STEP 3 STEP 4 STEP 5

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Page 1: Company page - products and services guide

Easy right? Here’s some additional information we recommend you add in order to make your product or service shine:

Click ‘Publish’ on the top right of the page and the information will appear on the page.

You’re all set!

List up to 8 key features. They will appear in bullet form after the product or service description.

Add your website URL. This allows a visitor to learn more, plus it helps with search engine optimization.

If possible, add someone who can be contacted for additional information.

Add a YouTube video.

Marketing Solutions

There are 5 easy steps to add your Products & Services: Choose product or service

Select a category

Add the name of the product or service

Attach an image (100 x 80 pixels .PNG .JPG .GIF)

Add a description (up to 2,000 characters)

Click ‘Publish’ on the top right of the page and your product, service will appear on the page.

Note: You will need to repeat these steps for each product or service that you want to display.

There’s nothing like a game of show and tell. Educate and engage members by showcasing your company’s best products and services on your Company Page! To get started, simply click on the Products & Services tab. If this is your �rst time on the page, click ‘Get started.’ If you have used the Products & Services tab before, click on ‘Add product or service’ from the ‘Edit’ dropdown.

Tip: Videos are a great way to make your product or service come to life. It also let’s you show your company’s personality. You do not need to be a video expert, just grab a video camera or smartphone and show people what you’ve got!

Getting started with your Products & Services Tab

LinkedIn Company Pages Products & Services Guide

STEP 1

STEP 6

STEP 7

STEP 8

STEP 9

STEP 2

STEP 3

STEP 4

STEP 5

Page 2: Company page - products and services guide

Highlight your brand:To customize your page a bit more, go to your Products & Services tab and click on ‘Edit’ from your Admin tools button.

You will see a ‘Default’ view.

Add an overview of your product or service portfolio.

Add up to 3 banner images to reinforce your message, specialties, products & services (640 x 220 pixels).

Organize your products & services. Have a product that should be front and center? You can choose the order in which the products and services you’ve added appear.

Click ‘Publish’ on the top right of the page and your content will appear on the page.

Create audience views:The Products and Services tab can be set up to deliver tailored content to speci�c audience segments. If a member doesn’t correspond to one of the de�ned segments, they’ll see your ‘default’ content.

Adding custom views is easy. Go to your Products & Services tab and click on ‘Edit’ from your Admin tools button.

Request and share recommendations:The more people who recommend your products and services, the more likely it is that buzz about your company will spread.

You can invite people to recommend your products and services directly from the Products & Services Tab on your Company Page, using the ‘Request Recommendations’ button.

When your product or service receives a recommendation, it’ll appear on both the product page and the recommender’s homepage!

Note: You can easily delete or respond to recommendations as desired.

Click ‘Publish’ and you’re ready to go!

Note: Once you publish a targeted version, you will �rst see that particular version appear. However, after you navigate away from the page, you’ll see only the page that is targeted to your personal pro�le. To view any of the other targeted pages, return to Edit mode, select that version and ‘Publish.’

Select ‘Create new audience’, name the view, and select the pro�le criteria (company size, job function, industry, seniority, geography). Content will automatically be copied from your default view.

Customize the description to focus on the target audience. You can also add a new video, something tailored to the speci�c audience pro�le.

Add up to 3 banner images (640 x 220 pixels).

Organize your products & services. You can customize the order for each of your audience views, making your most relevant products & services front and center for each target audience.

Customizing your Products & Services Tab

Make the most of your Products & Services Tab

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Tip: You can also add another video at this time. The more customization the better!

Tip: The product you choose to be �rst will show up on your Company’s main page.

Request recommendations • Share

STEP 1

STEP 1

STEP 2

STEP 3

STEP 4

STEP 2

STEP 3

STEP 4