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How to Build a Company Page January 4, 2012

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Agenda:

§ Company Page Elements§ Requirements§ Setting up a Company Page

– Overview Tab– Products & Services– Product Pages

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Company Page Elements

Careers Tab

Overview Tab

Products & Services Tab

Product Detail Page

Analytics Tab (not pictured)

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Company pages are self serve

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Requirements

You can add a new Company Page or edit the existing Company Page only if you meet all of the following requirements:

3. You are a current company employee AND your position is on your profile4. A company email address is one of the confirmed email addresses on your

LI account5. You associate your profile with the RIGHT company. You must click on a

name from our company name dropdown list when you edit or add a position on your profile

6. Your company’s email domain is unique to the company

Note: Common email domains like yahoo.com, gmail.com, and hotmail.com can't be used when creating a company page because they're not unique to an individual company.

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Step 1: Adding a Company

§ Click ‘Companies’ on top nav

§ Click ‘Add a Company’ from Companies Page

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Step 2: Populate Overview Tab

§ Select Language§ Designate Admins

– select individual connections as admins or grant permissions to all employees with your company email domain

§ Upload Logo§ Add Company Description§ Add Specialties§ Incorporate Company Blog RSS

Feed– Feeds should be RSS 1.0, RSS 2.0 or Atom

compliant

§ Opt to display news module§ Fill out Company Specifics

– Company Type– Company Size– Company URL– Industry– Operating Status– Year Founded– Company Locations (add up to 5)

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Step 3: Add Products & Services

§ Select ‘Add a product or service’ from the Admin Tool dropdown

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Step 4: Populate Product & Services Tab P&S Edit Mode – Admin Tool P&S Finished Product

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Step 5: Create variations of the page to be served to unique audience segments

content adapts to your defined audience

Up to 30 views

Feature products specific to defined audiences

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We can accommodate companies that represent multiple business divisions, subsidiaries, languages

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Multiple pages which are mapped together with an Affiliate Module

Employee count: Roll up of parent and subsidiaries

Parent company Subsidiary company

Module displays all affiliated companies

Employee count: For subsidiary only

Followers count: For that page only (do not roll up)

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http://marketing.linkedin.com/companypages - features Video & Company Pages Guide

https://help.linkedin.com/app/answers/detail/a_id/1561 - A summary of FAQ’s regarding company pages

Additional Resources

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Questions?