company overview - rismedia

RISMedia Company Overview

Since 1980, RISMedia has been provid-ing the real estate industry with strate-gic, business-development information, real estate best practices, pertinent news, research, and market analysis on the trends and issues affecting residential real estate. We’re regularly retained to as-sist in communicating a client’s message to the leaders of residential real estate, a message consistently targeted to the decision makers who have the authority to purchase your products or services. In essence, we’re an extension of your sales and marketing efforts.

The current circulation of RISMedia’s Real Estate magazine, our flagship pub-lication, is more than 42,000 monthly with a digital distribution upwards of 200,000. RISMedia’s Real Estate Advi-sor, our leading industry e-newsletter, reaches 500,000 readers each day, and our world-class website, RISMedia.com, averages 250,000 hits each month.

Our turnkey strategy includes a top-down approach via Real Estate magazine—tar-geting industry leaders with a monthly, hard-copy campaign—and a bottom-up approach through RISMedia’s Real Estate

Advisor, targeting hundreds of thousands with our online news initiative.

One of the most unique advantages of working with RISMedia is our full-ser-vice approach to your marketing needs. When working with us, you are not just perceived as an advertiser. Your organiza-tion is seen, rather, from a multifaceted angle thanks to our in-print and online editorial coverage that provides credible, third-party endorsement.

A host of other RISMedia initiatives—from our co-branded B2B content to sponsorship of our renowned industry events—allow your branding and mes-saging to reach even further, ensuring that your presence as a leading industry partner never goes unnoticed.

No other company offers such targeted media platforms, coupled with timely networking events, to further position your company within the trade. We’re personally immersed in the real estate space—we know who the players are and where the partnerships are being formed so that we can cover your busi-ness needs from every angle.

“It’s important for me to construct and communi-cate my messaging and branding via proven print and electronic mediums—RISMedia is just that! No one knows the ins and outs of this business better than RISMedia. They have the pulse of the real estate industry.”

- John J. Wendorff, President and CEO,

The Personal Marketing Company

69 East Avenue Norwalk, CT 06851 Phone 203.855.1234 Fax 203.852.7208 www.rismedia.com

Company Overview

The Leader in Real Estate Information Systems

RISMedia Our Integrated Approach

Real Estate magazine⥐ Business development ideas, best practices, commentary, news and trends for residential real estate professionals⥐ Monthly circulation: 42,000⥐ Total readership (4.2 pass-along rate): 176,400⥐ Digital magazine circulation: 200,000⥐ Special advertising supplements

RISMedia.com ⥐ 20,000 pages of business development strategies, industry news and industry trends for residential real estate professionals and related fields⥐ 250,000 visitors per month⥐ The Real Success best practices video series⥐ Homeowner’s Central consumer news and trends⥐ RSS newsfeeds

Newsletters ⥐ Distributed to upwards of 500,000 real estate professionals daily⥐ RISMedia’s Real Estate Advisor, daily e-newsletter⥐ Co-branded and custom B2B and B2C newsletters

Events⥐ RISMedia’s Top 5 in Real Estate Network® Leadership Conference⥐ The Power Broker Forum, Reception & Dinner (NAR Annual)⥐ The Power Broker Forum & Reception (NAR Midyear)

Other⥐ Industry Surveys and Reports⥐ Licensed Content⥐ RISMedia’s Top 5 in Real Estate Network®

⥐ Merchants Index


Our Integrated Approach


“The relationships we have made via RISMedia are not just for today but for the future. The investment is worth it if you want to be a strong and long-term provider to the real estate industry. There is no other opportunity like this in the industry.”

- David Sobel, National Sales Manager

Home Warranty of America

Real Estate Network

RISMedia Our Audience

RISMedia’s print and online content reaches a vast array of residential real estate professionals and associations, including:

Leading Real Estate BrandsExecutive teams from America’s largest residential real estate corporations, including:

⥐ Realogy Brands (Century 21; Coldwell Banker; ERA; NRT; Sotheby’s International Realty; Better Homes and Gardens Real Estate)⥐ EXIT Realty⥐ GMAC Real Estate⥐ HomeServices of America⥐ Keller Williams ⥐ Prudential Real Estate Affiliates⥐ Realty Executives⥐ Real Living⥐ RE/MAX International⥐ Realty World

Power Brokers⥐ Owners and executive teams at more than 750 of America’s largest residential real estate brokerage firms⥐ Average annual transaction sides: 2,615⥐ Average annual sales volume: $844 million⥐ Average number of sales associates per company: 310⥐ Average number of offices: 7

Top-Producing Agents⥐ Minimum of three years as an active agent in the industry⥐ Top 10% of real estate productivity in terms of either volume, units, or income nationally or on a state level⥐ At least one industry or company-specific educational designation or certification ⥐ Commitment to providing consumers with relevant content⥐ Community involvement

Real Estate and Relocation Service FirmsLeading industry executives from relocation management firms, referral networks, MLS vendors, banks, mortgage companies, moving services and appraisal, inspection and insurance companies


Our Audience


RISMedia Real Estate magazine

Since 1980, RISMedia’s Real Estate magazine has been the publication of choice for real estate’s most profitable and productive professionals—and all those looking to gain a competitive edge. Real Estate magazine is the only national, independent magazine specializing in the residential real estate industry.

In Real Estate magazine, editorial coverage of your company provides invaluable third-party endorsement of your products and services. Your editorial coverage can be presented in the form of a commentary, client testimonial or feature article. We also offer column opportunities on specific subject matter.

Real Estate Magazine Editorial Entitlements

Client article – RISMedia editors interview a client of your choice who provides an invaluable practitioner testimonial for your product or service. Approximately 400 – 600 words

Commentary – Your opportunity to present your views and offer advice regarding a timely industry issue or trend. Approximately 400 words

Feature article – RISMedia editors interview selected sources about your company, its history and/or the products and services it offers. Approximately 1,000 – 1,200 words

Cover story – Selected campaigns offer a cover-story opportunity where your company appears as our cover feature for that selected month; cover stories feature in-depth interviews with company executives and/or your clients. Approximately 2,500 words

All editorial content in Real Estate magazine is replicated at RISMedia.com and distributed through RISMedia’s Real Estate Advisor.

Real Estate Magazine Online

Our monthly print publication is replicated in a Web 2.0 digital version found at RISMedia.com each month. The digital version of Real Estate magazine allows readers to:⥐ Access any article or advertisement in the magazine with one click⥐ E-mail articles or pages ⥐ Print PDFs of articles or pages⥐ Link directly to advertisers’ websites through links in their ads⥐ Search our digital magazine and supplement archives


Real Estate magazine


RISMedia RISMedia.com

Best practice and consumer how-to video interviews and reports

Our industry interviews showcase the industry’s leading ex-ecutives, brokers, top-producing agents and agent teams, who provide detailed, hands-on information about today’s market as well as what you need to know to apply success-ful processes directly into your business immediately.

The consumer videos offer meaningful and timely home- buying and selling news updates and informational reports on a wide range of homeownership issues that both you and your clients will find invaluable.

The Profit Center for Real Estate Pros

Includes links to: thousands of articles more specifically tar-geted toward helping you grow your business; hundreds of vendors from our Merchant Index; and access to informa-tion about RISMedia’s newly launched Top 5 in Real Estate Network.

Homeowner Central

Our brand-new consumer website! RISMedia.com is proud to present www.rismedia.com/homeownercentral, a consumer-facing website that includes weekly videos and daily updates on home-related information, news, trends and how-tos for the home-buying, selling and owning community.

e-Newsletters and Content Licensing

RISMedia’s new e-Newsletter and Trade and Consumer Content Licensing programs. RISMedia will distribute its daily Real Estate Advisor e-newsletter to your clients under a co-branded or completely private-labeled, custom campaign. We also offer both Trade and Consumer Content Licensing that provides you and your clients with a daily newsfeed, weekly video feed and access to a host of invaluable reports and publications only available through RISMedia—all on your website so you look like the expert!

More New Features!

Other new features on RISMedia.com include: RISMedia Mo-bile, which allows you to download (for free) RISMedia.com’s daily news right to your BlackBerry; That Interview Guy, by Michael Krisa, offering a comprehensive library of audio and video interviews with industry professionals; RealTown Net-work, where you can join tens of thousands of real estate professionals in our online community.

Ad spaces

On RISMedia.com, our clients’ advertisements and banner ads are now showcased in fresh, larger formatting and also now include the ability to submit video ads. Please call your sales representative for pricing information.


RISMedia.com


RISMedia is proud to announce an all-new edition of RISMedia.com! A year in the making, the revamped RISMedia.com continues to provide our clients with the same comprehensive, best-practice, business-building articles, trends, tips and news that our readers have come to rely on, but also now includes many new features that offer our real estate clients—and consumers—the full Web 2.0 experience.

RISMedia.com now offers:

RISMedia Digital Newsletters

RISMedia’s digital B2B real estate content offers trade-specific information that provides real estate professionals with invaluable insight into the dynamics of today’s market:

RISMedia’s Real Estate Advisor (Daily e-newsletter) E-mailed six days a week, RISMedia’s Real Estate Advisor is filled with high-level business-building information, best practices articles and detailed “how-to” insights from leading industry professionals and RISMedia editors.

RISMedia’s Real Estate Advisor is also available for distribution to your e-mail lists: Co-branded: This version of the e-newsletter is e-mailed daily to your distribution list, complete with your company logo and links to your website. Private-labeled: This edition is a customizable version of the e-newsletter that allows your company to edit text, advertising, graphics and URLs.


Digital Newsletters


RISMedia Events


Events


RISMedia’s Real Estate Leadership ConferenceEach year, RISMedia brings together real estate’s top thinkers for its annual Leadership Conference, one of the most popular and informative real estate business conferences of the year. The conference also serves as the Official Conference of the Top 5 in Real Estate Network®. The event—now two full days—hosts real estate’s top leaders, including Top 5 Members, other leading real estate sales associates, team leaders, leading brokerage owners, economists and a host of related industry visionaries from around the United States. It’s also touted as one of the industry’s best networking opportunities, and offers sponsors the opportunity to have one-on-one interaction and conversations with some of the industry’s top decision makers.

RISMedia’s Power Broker Reception & Dinner at NAR AnnualHeld each year during NAR Annual, RISMedia’s Power Broker Reception & Dinner gathers more than 700 of real estate’s leading decision makers—from top brokers and executives to industry visionaries—for this special, invitation-only event. This exclusive gala annually honors the real estate industry’s top-producing companies—ranked by transaction and sales volume in RISMedia’s Annual Power Broker Survey—and offers sponsors a unique opportunity to network with the industry’s top power players, all in one location. The dinner follows RISMedia’s Annual Power Broker Forum, held earlier that day in conjunction with NAR’s Realtors Conference & Expo.

RISMedia’s Power Broker Reception at NAR MidyearA condensed version of our highly successful Power Broker Reception & Dinner, RISMedia’s Power Broker Reception at NAR Midyear in Washington, D.C., offers a great opportunity for one-on-one face time with top brokers, agents, MLS executives and industry executives. Immediately following RISMedia’s Power Broker Forum at NAR Midyear, this reception is a can’t-miss networking event!

RISMedia Real Estate Magazine Rate Card

Advertising in Real Estate Magazine

Rates for Black and White Ads B&W Ad Sizes 1x 6x 12x Full page $6,950 $6,375 $5,950Spread $12,510 $11,815 $11,1201/2 page $5,050 $4,475 $4,0501/4 page $3,450 $2,875 $2,450

Add-ons to B/W rates Four-color process $2,300 Matched PMS color (per color) $1,875

Premium Positioning RatesThese prices are in addition to the above-listed rates. Minimum 6x contract required.

Immediately following Cover Story $ 4,500Inside Front Cover $12,500 Inside Back Cover $11,500 Back Cover $15,000 Center Spread $ 8,500 Pages 1-12 $ 7,500 Other Requested Positioning $ 3,500

A la Carte Options Listing in Power Broker Referral Section $400/issueListing in Service Profiles $1,995/year


Real Estate Magazine Rate Card


RISMedia Real Estate Magazine Ad Specs



Real Estate Magazine Ad SpecsReal Estate magazine trim size: 7.5” x 10.5.” Please include 1/8” bleed on all sides of bleed ads to accommodate left- or right-hand placement, and ensure that there is 1/4” clearance between “live” elements and trim. All files must be created in 4-color process (Pantone/spot colors are not acceptable).

Real Estate magazine is designed using InDesign CS3. Digital file requirements/acceptable file formats include:⥐ High-res (300 dpi) PDFs. Please ensure that all fonts and images are embedded in the PDF and that it includes bleed, where applicable.⥐ 300 dpi, CMYK-flattened files created in either Photoshop (Version CS3 or lower) or Illustrator (Version CS3 or lower), saved as .TIF or .EPS. When using Illustrator, please convert all type to outlines. Also ensure that all fonts and artwork are embedded in these flattened files, and that the embedded images are high-res (300 dpi), CMYK images.⥐ InDesign CS3 files with all linked fonts and images. Linked images must be 300 dpi; fonts must be converted to outlines.

Please submit digital files either on CD or via our FTP site:Host: ftp.americanweb.netUser Name: rismediaftpPassword: 011702Directory: /web

To better serve you, we ask that you provide us with a hard copy of your ad in order for us to compare it to your digital file for accuracy. Failure to submit a hard copy of your ad may result in file conversion and/or printing errors for which RISMedia will not be held accountable.

Spread W HTrim size 15 x 10 1/2 (15.0) (10.5)Bleed 15 1/4 x 10 3/4 (15.25) (10.75)Live area 14 1/2 x 10 (14.5) (10.0)

Full-Page Bleed W HTrim size 7 1/2 x 10 1/2 (7.5) (10.5)Bleed 7 3/4 x 10 3/4 (7.75) (10.75)Live area 7 x 10 (7) (10.0)

Full-Page W HLive area 7 x 10 (7) (10.0)

Horizontal Half-Page Bleed W HTrim size 7 1/2 x 5 (7.5) (5.0)Bleed 7 3/4 x 5 1/4 (7.75) (5.25)Live area 7 x 4 3/4 (7.0) (4.75)

Horizontal Half-Page W HLive area 7 x 4 3/4 (7.0) (4.75)

Vertical Half-Page Bleed W HTrim size 3 5/8 x 10 1/2 (3.625) (10.5)Bleed 3 7/8 x 10 3/4 (3.875) (10.75)Live area 3 1/8 x 10 (3.125) (10.0)

Vertical Half-Page W HLive area 3 3/8 x 10 (3.375) (10.0)

1/4-Page Horizontal W HLive area 7 x 2 1/2 (7.0) (2.5)

RISMedia Daily E-Newsletter Advertising

Note: All ads submitted to run in RISMedia’s Real Estate Advisor must be static jpg/gif/tiff and must include the corresponding URL. No animation ads, please.

Headline Ads Headline Ad 1: Logo and 4 Lines of Text (approx. 30 words)H1 Logo 135 x 40 pixels jpg/gif/tiff $4,250/weekly

Headline Ad 2: Logo and 3 Lines of Text (approx. 20 words)H2 Logo 135 x 30 pixels jpg/gif/tiff $2,750/weekly

Skyscraper Ads

Skyscraper 1 153 x 330 pixels jpg/gif/tiff $3,500/weekly

Skyscraper 2 153 x 330 pixels jpg/gif/tiff $2,950/weekly

Medium Tile

Medium Tile 153 x 65 pixels jpg/gif/tiff $1,500/weekly

Large Tile

Large Tile 153 x 230 pixels jpg/gif/tiff $2,250/weekly

Medium Lower Tiles

Medium Lower Tiles 153 x 65 pixels jpg/gif/tiff $1,000/weekly


Daily E-Newsletter Advertising


H1 HEADLINE 1

HEADLINE 2

SKY 1

MEDIUM

SKY 2

LARGE

MEDIUMLOWER

MEDIUMLOWER

MEDIUMLOWER

MEDIUMLOWER

H2

RISMedia Specialty Ad Options

At RISMedia, we want to ensure that you get the most out of your advertisements. With many options to choose from, our specialty ad options help you maximize your company’s exposure to our readership.


Specialty Ad Options


Advertorial/Editorial SupplementPrice furnished upon request by predetermined client specifications4- to 12-page branded supplement polybagged with a monthly issue of Real Estate magazine

Belly Band$13,897.284-color, 6” minimum Height

French Door Cover / Z-Fold (polybagged with issue)$27,050.52100lb on PubGloss 90 stock

Post-It Notes$16,198.372-color, 3” x 3” white or yellow paper

Cover Stickers$13,275.752-color, 1 ½” circle

Bind-in Card$6,287.444-color, 4 sided 7 ½” x 4 ¾”75lb clear spring stock

Printed Polybag$17,822.484-color

Poster (fold out)$14,634.698-page, 4-color

Gatefold Ad$17,044.448-page, 4-color, rollfold / gatefold

Double Gatefold Ad$13,705.378-page gatefold on 70lb PubGloss 87 stock

For further specialty ad pricing or specifics on the options listed above, please contact your sales representative or client services.

RISMedia Editorial Calendar

January 2010The Real Estate Landscape 2010Editorial: November 30, 2009Ad Materials: November 24, 2009Mail Date: December 28, 2009

February 2010Best Practices for Succeeding in a Tough MarketEditorial: December 20, 2009Ad Materials: December 29, 2009Mail Date: January 25, 2010

March 2010 Becoming an Information Resource for Today’s Consumer Editorial: January 15, 2010Ad Materials: January 25, 2010Mail Date: February 22, 2010

April 2010The 22nd Annual Power Broker Report: Ranking the country’s leading brokerage firms Editorial: February 15, 2010Ad Materials: February 22, 2010Mail Date: March 25, 2010

May 2010*Social Media in Today’s Real Estate World:What Works, What Doesn’tEditorial: March 15, 2010Ad Materials: March 26, 2010Mail Date: April 26, 2010* NAR Midyear issue

June 2010Short Sales and Foreclosures: Where are they now?Editorial: April 14, 2010Ad Materials: April 23, 2010Mail Date: May 24, 2010

July 2010Moving from Listings to MarketingEditorial: May 15, 2010Ad Materials: May 25, 2010Mail Date: June 24, 2010

August 2010Evolving Your Website for Today’s ConsumerEditorial: June 15, 2010Ad Materials: June 24, 2010Mail Date: July 26, 2010

September 2010*Recruiting and Retention:What Today’s Top Producers Need MostEditorial: July 14, 2010Ad Materials: July 25, 2010Mail Date: August 25, 2010* 19th Annual Leadership Conference issue

October 2010The Next Home Buyers: Who They Are, What They Want, How to Find ThemEditorial: August 15, 2010Ad Materials: August 25Mail Date: September 24, 2010

November 2010*Marketing Gets Smart: Why integration is criticalEditorial: September 15, 2010Ad Materials: September 24, 2010Mail Date: October 25, 2010* Annual NAR Conference issue

December 2010Are You Ready for 2011? What will shape the market next year Editorial: October 15, 2010Ad Materials: October 25, 2010Mail Date: November 24, 2010


Real Estate Magazine Editorial Calendar


company overview - rismedia

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