company overview parent company – mechatronics, inc. privately owned

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Who we are. Company Overview Parent Company – Mechatronics, Inc. Privately owned Started by 2 brothers – reps selling to Boeing 4 Operating Groups – 2 Mechanical, 2 Electrical Silverthin  Only manufacturing group National Precision Bearing (NPB)  D istributor - PowerPoint PPT Presentation

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Page 1: Company Overview Parent Company –  Mechatronics, Inc. Privately owned
Page 2: Company Overview Parent Company –  Mechatronics, Inc. Privately owned

Company OverviewParent Company – Mechatronics, Inc.Mechatronics, Inc.

o Privately ownedo Started by 2 brothers – reps selling to Boeing

4 Operating Groups – 2 Mechanical, 2 Electrical

o SilverthinSilverthin Only manufacturing group

o National Precision Bearing (NPB)National Precision Bearing (NPB) Distributor (miniatures, aerospace, assemblies, clean room, rod ends, spherical plain)

o Mechatronics Fan GroupMechatronics Fan Group AC / DC cooling fans

o Mechatronics Rep GroupMechatronics Rep Group Flex circuits, thermal products, connectors

All operating groups are ISO9001:2000 Registered

Who we areWho we are

Page 3: Company Overview Parent Company –  Mechatronics, Inc. Privately owned

Preston, Washington

We’ve Moved!(No longer in Rancho Cucamonga, California)

Page 4: Company Overview Parent Company –  Mechatronics, Inc. Privately owned

Overview – What is a Slewing Bearing?

Slewing bearings are machine elements which absorb axial and radial forces as well as the resultingtilting moments in a single self-retaining and ready-to-install bearing unit. Their low profile, ratio ofweight to load capacity, open centers, and the option of including gearing make slewing bearings

idealstructural components.

A bearing connects two adjacent structures and allows rotation and transmission of load betweenthem. A slewing bearing also includes mounting holes for easy attachment to the structures as wellas something to facilitate the mechanical rotation of one ring / structure relative to the other (i.e.gear).

o Take axial, radial, and moment loads – especially good for high moment loads

o Mount to separate m/c elements that rotate in opposite directions or different speeds

o Have through or threaded holes and optional flanges for mounting

o Often have gear teeth on the inner or outer ring for driving the bearing / structure

Slewing Slewing BearingsBearings

Page 5: Company Overview Parent Company –  Mechatronics, Inc. Privately owned

Types of Slewing BearingsFour-Point Contact Ball (Flanged)

o Flanged cross-section on non-geared rings

Four-Point Contact Ball (Rectangular cross-section)o KH Series are preloaded with precision runouts

Four-Point Contact Ball (High Capacity)o More capacity potential than RK & MT Series due to size

Eight-Point Contact Ballo Two matched rows of four-point ballso Potentially 80% more capacity than four-point of similar diameter

Cross Roller (Higher loads and stiffness)o Single row of rollers having alternating orientationo Greater stiffness and dynamic capacity than a four-point contact bearing

Three-Row Roller (Extra heavy duty applications)o Three independent rows of rollers, oriented for optimal performanceo Greatest stiffness and capacity for a given diameter

Slewing Slewing BearingsBearings

Page 6: Company Overview Parent Company –  Mechatronics, Inc. Privately owned

Types of Slewing Bearings

Slewing Slewing BearingsBearings

Page 7: Company Overview Parent Company –  Mechatronics, Inc. Privately owned

Options Gears – internal / external

Seals – single or double

Preload or clearance

Lubrication holes / grease fittings

Locating or stopper holes + pins

Other features (i.e. v-groove for belt drive)

Slewing bearings are produced in smaller lots and machined in discreet steps. This makes customization fairly straightforward.

Slewing Slewing BearingsBearings

Page 8: Company Overview Parent Company –  Mechatronics, Inc. Privately owned

Design Features + Load Ratings

o Spacers typically plastic + sometimes smaller balls used to separate rolling elements

o Bearing races and gear teeth are induction hardened – not through hardened

o Lube holes / grease fittings on either ring depending on where lube is supplied

o Mounting of slewing bearings is critical and mounting surfaces need to be machined accurately for proper function of the bearing

Load Ratings Turntable bearings are required to transmit static or high loads at low speed

The operation is intermittent and the fatigue life of the bearing is less of a concern than the bearings ability to absorb static and infrequent loading cycles.

Bearing selection is tied to a load rating chart and an appropriate service factor.

Slewing Slewing BearingsBearings

Page 9: Company Overview Parent Company –  Mechatronics, Inc. Privately owned

Where do you find Slewing Ring Bearings?

Commercial, Military / Government

Where to Where to sellsell

Amusement park ridesRotating displays

Antennae and telescopes

Vehicles + trailersArticulated busesMan lifts (“cherry pickers”)ExcavatorsCranes – mobile / tower / ship / railcarGrapples + log loaders + feller heads

Derricks + oil exploration equipment

Gun turrets

Medical equipment – X-ray / scanners

RoboticsIndexing TablesRotary Tables

Packaging EquipmentBottling Equipment

Open-pit mining equipmentPaper millsSteel millsTunneling machinesRudder propellersUnderwater turbinesSwing bridges

Solar energy plantsWind energy turbines

Page 10: Company Overview Parent Company –  Mechatronics, Inc. Privately owned

Where can IDC Owners be successful?OEM – Small + mid size

o Local supporto Competitive Pricing + Delivery

MRO – replacement businesso Most of the OEM applications will have MRO opportunities

Large OEM – lowest priorityo Potential obstacles – pricing, Eng relationships

Nothing is off limits…but best targets are:o 4 types of bearings in the brochure – single row ball, cross rollero 6’ diameter and lesso Lighter / general industrial applications

Where to Where to sellsell

Page 11: Company Overview Parent Company –  Mechatronics, Inc. Privately owned

Why Silverthin?

Customer Serviceo Speed + Quality of Responseso Quotes with prints in 24 to 48 hours

Competitive Pricing

Deliveryo 2 to 4 week advantageo Some Inventory – will grow in the future

Flexibilityo Custom / Specialso Small minimums

Value AddValue Add

Page 12: Company Overview Parent Company –  Mechatronics, Inc. Privately owned

MarketplaceMarketplace

PricingCase by case – not loaded into system

What about Competitive Situations? Give us a target

(Bearing Spec, samples if possible)

Very competitive with Slewing Bearing suppliers

Kaydon, Rotek, RBC

(Approx. 15% to 25% advantage)

Page 13: Company Overview Parent Company –  Mechatronics, Inc. Privately owned

MarketplaceMarketplace

Marketing

Brochure complete (post on web)

Working on:

•Web content

•Ad / Mailer

Page 14: Company Overview Parent Company –  Mechatronics, Inc. Privately owned

MarketingCurrent contract with Global Spec• Approx 1,900,000 engineers and technical buyers• Page banner running on under 3 different bearing categories• 25 published product announcements available

Thomas RegisterMachine DesignNASA Tech BriefsIndustrial Market PlaceSilverthin Dragster (www.highspeedmotorsports.com)

E-Newsletters start 2010

Page 15: Company Overview Parent Company –  Mechatronics, Inc. Privately owned

Marketing Catalogs / Website/Toll Free #

• Industry Part Number Interchange

• Standard Bearings from 1-inch bore to 40-inch bore, with Specials upon request.

• Application Engineering Services available

TO REQUEST A QUOTE, OR ASK FOR A FREE FULL LINE CATALOG,PLEASE CONTACT US AT THE NUMBERS BELOW.

A fully functional, very comprehensive and easy to use website and printed catalogs

www.silverthin.com

1 (866) 294-5841

Sales & Sales & MarketingMarketing

Page 16: Company Overview Parent Company –  Mechatronics, Inc. Privately owned

Promotion Update

One branch has already hit the maximum incentive

Congratulations to A&W Bearing in Garland, TX!!!

Power Transmission Services (Statesville, NC) has hit first level

Several others are very close

One good Slewing Bearing / Thin Section order can hit a promotion level

Sales & Sales & MarketingMarketing

Branch Sales Branch Reward$1,000 $100$5,000 $250$10,000 $500

$25,000 $1,000

Page 17: Company Overview Parent Company –  Mechatronics, Inc. Privately owned